Fan Engagement
Driving | The thrilling pinnacle of equine sport
This is what you get when you combine athletic horses, daredevil riders, and a carriage. It’s called driving, and it’s one of the most dynamic equestrian sports there is.
Keep the faith | Norwegian Football takes inspiration from the Catholic church to improve its service
The Golden goose | How the Knights hit the jackpot in Vegas
In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.
SportBusiness International January/February 2018
US Digest | Falcons’ Mercedes-Benz stadium bucks concession pricing trend
In this week's US sports industry round-up: Atlanta stadium bucks concession pricing trend; Fox buys Thursday Night Football rights; and Solo files complaint against US Soccer
Open invitation | Change finally to be served at Roland-Garros
After authorities finally gave the green light to the redevelopment of Roland-Garros - following years of false starts - SportBusiness International examines the plan to add breathing space to the cluttered venue.
Football first | Welcome to soccer central in Abu Dhabi
Abu Dhabi will take centre stage as two of the world’s top football competitions, the FIFA Club World Cup UAE 2017-2018 and AFC Asian Cup UAE 2019, come to town. Alexis Dijksterhuis of Abu Dhabi-based ticketing and events company FLASH Entertainment is relishing the prospect.
The main event | Global boost for eventing
The triple equestrian sport of eventing is recruiting more participants and attracting more fans than ever before.
SportBusiness International December 2017
The Secret Fan | Orlando Magic v New York Knicks, Amway Center (NBA)
Richard Mulligan swaps Disney’s Magic Kingdom for an evening of NBA wizardry in Orlando.
Why fans prefer might to queue in serpentine lines
In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing.
Frictionless stadia | Part 3: Putting the fans in control
In the third and final part of our series, Barry Wilner summarises some of the ways in which teams in the US are using technology to enhance the game-day experience for fans.
Frictionless stadia | Part 2: Wireless charging
An increasing number of sports stadia are installing wireless charging in hospitality suites and communal areas to cater for the latest generation of mobile phones. Ben Cronin asks Dan Bladen, chief executive of wireless charging company Chargifi, about the technology.
Frictionless stadia | Part 1: Pre-ordering drinks and snacks at Bath Rugby
In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.
SportBusiness International October/November 2017
Down time | Is the NFL suffering a blip, or a more serious decline?
The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.
Star of India | The statistics that show the success of Pro Kabaddi
Joseph Eapen, senior vice president, SMG India, looks at audience and viewing figures for the Pro-Kabaddi League (PKL) in India.
Urban outfitters | UCI takes BMX and mountain bike event to Chinese city centre
The UCI is debuting a new annual event in China that brings BMX Freestyle and Mountain Bike Eliminator trials to urban settings. Rob Ridley examines the potential of two events that bring inner-city architecture into play.