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US Digest | Falcons’ Mercedes-Benz stadium bucks concession pricing trend

In this week's US sports industry round-up: Atlanta stadium bucks concession pricing trend; Fox buys Thursday Night Football rights; and Solo files complaint against US Soccer

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SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.

USA Cricket is working with 49ers Enterprises, the investment arm of the San Francisco 49ers, in its bold attempts to popularize the sport in the country. USA Cricket chief executive Iain Higgins speaks to SportBusiness.

Brentford FC’s plans to open a brand new 17,250-capacity stadium this autumn have been thwarted by the Covid pandemic. Chief executive Jon Varney describes how the club is coping with the lockdown and its plans to compete on a more even commercial footing in the English Championship.

SportBusiness speaks to with industry insiders in the Asia-Pacific region for their views about the adoption of environmental, social, and governance (ESG) benchmarking measures in sports and the importance ESG will have in the future.