In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Chip Ganassi Racing unveils Skillz mobile game app
Motor racing organization Chip Ganassi Racing has partnered with mobile game platform Skillz and game developer Gamie Studios to create a new competitive mobile game called Chip Ganassi Racing Blitz.
Iqoniq extends motorsport footprint with Envision Virgin Racing tie-up
Envision Virgin Racing, the UK-based Extreme E team, has become the latest rights-holder to sign an agreement with the fan engagement app Iqoniq
Round-Up: World Cup qualifiers become ‘a problem’, U17 World Cup under threat, SA’s Southern Kings enter liquidation, and more
Mounting delays to 2022 World Cup qualifiers due to Covid-19 are becoming a problem and a shortening of the format is a possibility
Round-Up: Asia Cup cancelled, Sri Lankan cricket resumes, Mailman opens LA office, and more
This year's Asia Cup national team cricket tournament has been cancelled, with planned hosts Pakistan possibly hosting it next year instead, cricket officials have said - The Hindu
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.