SportBusiness International October/November 2017

In this issue we cover the following:

SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International

NEW MEDIA – Legacy media companies move to consolidate as Amazon, Apple, Facebook and Google target content

MAYWEATHER v McGREGOR – What can sport learn from crossover event?

SECRET FAN – The fan experience at the Gfinity Elite Series in London

WINNERS & LOSERS Who stands to benefit from the dual award of the 2024 and 2028 Olympics?

NEW POWER – How the electric vehicle revolution is transforming motorsport

PICTURE PERFECT – Fancam links spectators and sponsors through the ultimate crowd-selfie

To download the complete issue click here

Most recent

Lew Sherr, chief revenue officer, US Tennis Association, tells SportBusiness how the US Open managed to retain a full roster of sponsors for the closed-door tournament by offering discounts of up to 50 per cent in some cases.

Esports tournament organiser Blast has mutually terminated its deal with Saudi future city project NEOM in response to anger from teams, staff and fans. Callum McCarthy examines where the deal went wrong.

Simon Green, head of broadcaster BT Sport, talks about the impact of the Covid-19 pandemic on media rights values and consumer habits and says closed-door sport is not the product the broadcaster paid for. Adam Nelson reports.

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.