SportBusiness International October/November 2017

In this month's issue we cover the following: GDPR – How rights holders are preparing for the new data privacy regulations FROM EXPOSURE TO ENGAGEMENT – Formula One uses new tool to price its spons...

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS BETTING IN THE...