Agag’s political skills make way for Reigle’s audience acumen as Formula E tries to build on first ever profit
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
James Barclay, Jaguar Racing | “Formula E is the perfect platform to tell the world about our electrification expertise”
‘Mission-driven’ all-female W Series hopes to attract free-to-air coverage and purpose-beyond-profit sponsorship
In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model
In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations
Formula 1 is using a new proprietary tool to provide a more holistic valuation of its sponsorship assets. Ben Cronin speaks to the sport's head of global sponsorship and commercial partnerships Murray Barnett and developer Rob Mills about how it works.