Motorsport

Latest Features

Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.

Closed-door sport is forcing innovation and fresh thinking about virtual hospitality. But can it ever hope to replace the real behind-the-ropes experience? Ben Cronin reports.

Callum McCarthy looks at Formula 1 team McLaren's recent tie-ups within sim racing and esports, and how this reflects on real-life operations

Tom King talks to Razlan Razali, team principal of Petronas Yamaha SRT MotoGP team, about the growth potential for motorcycle racing in Southeast Asia.

UK commercial broadcaster ITV has extended its long-running coverage of the British Touring Car Championship for a further five years to 2026. The renewal with rights-holder Toca starts in 2022

The National Hot Rod Association and Fox Sports have announced a multiyear extension of their domestic media-rights agreement to telecast all NHRA Mello Yello Drag Racing series competitions across Fox,…

The NTT IndyCar Series has added a street race in Nashville, Tennessee, to its schedule next year with the inaugural Music City Grand Prix on August 6-8, 2021

McLaren Racing chief executive Zak Brown wants his team to secure more sponsors from Asia, believing brands from the region are under-represented on its roster

Features

Tom King speaks to Supercars' chief executive Sean Seamer, and takes a look at how Australia's top motorsports series is adapting in order to keep its fans engaged during the Covid-19 pandemic.

Mark Waller, managing director, sales and marketing, McLaren F1, talks about the difficult decision to furlough some staff members during the Covid-19 pandemic and argues the case for an even lower team cost cap in Formula 1.

The future of Formula 1 is an uncertain one, as the Covid-19 pandemic wreaks havoc on its schedule. Christian Sylt looks at the options for the motorsport.

Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.

Eurosport Events' partnership with the UCI is its first outside of motorsports. Andrew Georgiou, Eurosport president, tells Adam Nelson about his plans to extend the reach of the broadcaster's events promotion arm even further.

Digital advertising technology could allow Formula 1 to have up to seven different regional betting sponsors, according to the sport’s global data and betting rights partner Interregional Sports Group.

Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.

Former Manchester United executive Jamie Reigle replaced Alejandro Agag as the chief executive of Formula E this September with the Spaniard becoming the chairman of the electric racing series. The pair tell SportBusiness about their plans for the motorsport in their first joint interview since the leadership restructure.

The organisers of the upcoming Vietnam Grand Prix will spend $475m to join the F1 lineup in Southeast Asia, according to research by Formula Money. SportBusiness takes a closer look at the economics.

Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.

Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.

The North American auto industry’s increasing gravitation toward crossover sport utility vehicles, trucks, and electric vehicles has lessened the natural link between the “stock car” element of auto racing, making the sport now a more fertile sponsorship area for brands in other product sectors.

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left

Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.

Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016

Event promises to provide a platform for female drivers to succeed in F1 Series will underwrite costs of all the drivers

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

Agency funds 'multi-million pound' circuit at Austin facility to bring series to United States New potential sponsors already in discussions to partner with World RX following move