Motorsport
Pocono Organics becomes first CBD company to title-sponsor Nascar Cup Series race
Nascar has taken a major step to embrace the cannabidiol (CBD) industry by allowing Pocono Organics to become the entitlement sponsor of the Cup Series race scheduled for June 26 at Pocono Raceway, Pennsylvania
F1 extends Fanatics merchandising deal following strong 2020 sales
Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
Canal Plus’ French GP pay-TV audience eclipses free-to-air figure
Canal Plus, the French pay-television broadcaster, netted an audience of 1.02 million subscribers for live coverage of Formula 1’s French Grand Prix yesterday (Sunday) afternoon.
NFL star Kamara named Nascar’s inaugural growth and engagement advisor
New Orleans Saints running back Alvin Kamara has been appointed Nascar's inaugural growth and engagement advisor, with the aim of helping the United States-based stock car series grow the sport and its…
AWS furthers F1 presence with Ferrari deal
Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider
ASO’s Dakar Rally to form part of FIA’s new cross-country World Championship
Amaury Sport Organisation has agreed a deal with the International Automobile Federation (FIA) to serve as the exclusive promoter of its new cross-country rallying discipline, which has been granted World…
Discovery pens WEC, 24 Hours of Le Mans deal in over 100 territories
Media group Discovery has signed off on a five-year deal for rights to the 24 Hours of Le Mans and the FIA World Endurance Championship
Texas Motor Speedway to downsize to 75,000-capacity venue
Leading US motorsports venue Texas Motor Speedway has unveiled plans to downsize from around 100,000 seats to a 75,000-capacity facility due to declining fan interest in its events and changing consumer…
BWT expands F1 presence with title sponsorship of upcoming Austrian GPs
Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria
Verizon named title sponsor of Nascar Cup Series race on IMS road course
American telecommunications giant Verizon has secured a multiyear partnership with Indianapolis Motor Speedway to become the title sponsor of the Nascar Cup Series race on the IMS road course, starting …
ServusTV adds DTM to motorsport portfolio
ServusTV, the commercial free-to-air broadcaster in German-speaking countries, has acquired rights in Germany and Austria to the DTM touring cars series
W Series unveils international rights deals, Channel 4 to air documentary
W Series, the all-female motorsport competition, has announced broadcast deals in over 175 markets ahead of its 2021 season
Spring Media retains Swedish speedway business to 2025
Spring Media, the Stockholm-based agency, has extended its agreement to commercialise the broadcast rights and improve broadcast exposure for Sweden’s top speedway league.
Extreme E cancels South American races, Scotland under consideration as host
Electric off-road motorsport series Extreme E is seeking new destinations for the final two races of its inaugural season after postponing events in Brazil and Argentina due to the ongoing Covid-19 situation…
CBS Sports will not bid for Nascar, IndyCar rights despite move into motorsports with SRX series
CBS Sports will not make a bid for Nascar or IndyCar rights in the coming years despite its recent move into motorsports with the newly-formed Superstar Racing Experience, network chairman Sean McManus…
Nascar’s Netflix sitcom ‘The Crew’ will not have second season
Nascar's Kevin James-fronted Netflix comedy series The Crew has not been renewed for a second season, SportBusiness understands
Motorsport Network acquires European Sport Communication to expand hospitality arm
Digital media company Motorsport Network has agreed terms on a deal to acquire European Sport Communication, a leading hospitality solutions provider for rally events