Motorsport

Latest Features

The North American auto industry’s increasing gravitation toward crossover sport utility vehicles, trucks, and electric vehicles has lessened the natural link between the “stock car” element of auto racing, making the sport now a more fertile sponsorship area for brands in other product sectors.

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left

Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.

Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016

Extreme E has signed up LuisaViaRoma as its Official Fashion Partner. The new electric SUV off-road racing series has agreed a four-year deal with the luxury Italian fashion retailer

Australian commercial broadcaster Seven is said to be in advanced talks over a rights deal for fledgling motor-racing series TCR Australia and S5000

The Formula E electric car-racing series has confirmed today (Friday) that it will race in the Indonesian capital of Jakarta for the first time in 2020

Features

• Event promises to provide a platform for female drivers to succeed in F1 • Series will underwrite costs of all the drivers • S

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

Agency funds 'multi-million pound' circuit at Austin facility to bring series to United States New potential sponsors already in discussions to partner with World RX following move

Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market Woods-Mickelson showdown set for Thanksgiving weekend Mo

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model 

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

In this month's issue we cover the following: GDPR – How rights holders are preparing for the new data privacy regulations FR

Formula 1 is using a new proprietary tool to provide a more holistic valuation of its sponsorship assets. Ben Cronin speaks to the sport's head of global sponsorship and commercial partnerships Murray Barnett and developer Rob Mills about how it works.

In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

With governments, manufacturers and consumers opening up to electric, motorsport is already preparing for a post-petrol and diesel age. Andy Fry reports.

BeIN Media Group, the Qatari broadcaster, has hit out angrily at media reports suggesting beIN Sports channels are being blacked out in the Middle East and North Africa as a consequence of the Saudi Arabia-led economic blockade of Qatar. Frank Dunne and Robin Jellis report. 

In this week's China sports industry round-up: Vivo spends $341m on new IPL sponsorship deal, Chinese Super League (CSL) clubs told their TV payments from CSM won't arrive on time, and 7’2” centre Zhou Qi agrees deal with Houston Rockets.

In this week's China sports industry round-up: government questions credit risks around Chinese firms investing in sport overseas; China's F1 grands prix marked 'provisional' in calendar; Chinese U20 football team could enter German league; and more.

Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.

SpeedMachine, the new Silverstone rallycross motorsport festival from WME | IMG, mixes the best of cars, music and food. Ben Cronin asks if there is an appetite for this kind of event.

In this week's China sports industry round-up: Chinese Basketball Association details plans for two senior national teams; AC Milan's takeover saga reaches conclusion; Lander Sports pulls out of Southampton deal; Reading could be denied Premier League entry; and more.