Motorsport

Nascar has taken a major step to embrace the cannabidiol (CBD) industry by allowing Pocono Organics to become the entitlement sponsor of the Cup Series race scheduled for June 26 at Pocono Raceway, Pennsylvania

Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics

Canal Plus, the French pay-television broadcaster, netted an audience of 1.02 million subscribers for live coverage of Formula 1’s French Grand Prix yesterday (Sunday) afternoon.

New Orleans Saints running back Alvin Kamara has been appointed Nascar's inaugural growth and engagement advisor, with the aim of helping the United States-based stock car series grow the sport and its…

Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider

Amaury Sport Organisation has agreed a deal with the International Automobile Federation (FIA) to serve as the exclusive promoter of its new cross-country rallying discipline, which has been granted World…

Media group Discovery has signed off on a five-year deal for rights to the 24 Hours of Le Mans and the FIA World Endurance Championship

Leading US motorsports venue Texas Motor Speedway has unveiled plans to downsize from around 100,000 seats to a 75,000-capacity facility due to declining fan interest in its events and changing consumer…

Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria

American telecommunications giant Verizon has secured a multiyear partnership with Indianapolis Motor Speedway to become the title sponsor of the Nascar Cup Series race on the IMS road course, starting …

ServusTV, the commercial free-to-air broadcaster in German-speaking countries, has acquired rights in Germany and Austria to the DTM touring cars series

W Series, the all-female motorsport competition, has announced broadcast deals in over 175 markets ahead of its 2021 season

Spring Media, the Stockholm-based agency, has extended its agreement to commercialise the broadcast rights and improve broadcast exposure for Sweden’s top speedway league.

Electric off-road motorsport series Extreme E is seeking new destinations for the final two races of its inaugural season after postponing events in Brazil and Argentina due to the ongoing Covid-19 situation…

CBS Sports will not make a bid for Nascar or IndyCar rights in the coming years despite its recent move into motorsports with the newly-formed Superstar Racing Experience, network chairman Sean McManus…

Nascar's Kevin James-fronted Netflix comedy series The Crew has not been renewed for a second season, SportBusiness understands

Digital media company Motorsport Network has agreed terms on a deal to acquire European Sport Communication, a leading hospitality solutions provider for rally events