Motorsport

MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.  

Formula 1 has been presented with a new option for a grand prix in the Southeast Asian market after Thai Prime Minister Strettha Thavisin pitched a proposal for a street race in Bangkok.

Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.

Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'

Viaplay is closing in on the renewal of its key Formula 1 rights in the Netherlands in a deal that would help to alleviate doubts over its future in the Dutch market following a wider international retreat.

New sponsorship deals have been the main driver of revenue growth for the Mercedes Formula 1 team after it announced record turnover of £546.5m (€640m/$681m) for 2023.

The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025

MotoGP will continue to be run as a separate business to Formula 1 and there is unlikely to be any bundling of the media or sponsorship rights to the two properties following Liberty Media’s acquisition of the motorcycling series.

McLaren Racing has extended its sponsorship agreement with British American Tobacco (BAT) despite having previously faced criticisms for the association.

Liberty Media has targeted the Americas as the main growth region for MotoGP after striking a deal for Dorna Sports that values the series promoter and rights-holder at €4.2bn ($4.5bn).

Nissan has become the first of Formula E’s current manufacturers to recommit for its Gen4 era, while fellow Japanese company Yamaha has broadened its motorsport involvement by teaming up with relaunched British firm, Lola Cars, for a campaign in the electric car-racing series.

Dorna Sports’ expected sale to Liberty Media for over €4bn ($4.3bn) offers the potential to generate a host of commercial efficiencies across both Formula 1 and MotoGP in a watershed moment for motorcycling.

Topps, the physical and digital trading card brand owned by global merchandising company Fanatics, has retained its contract with Formula 1 motor racing in a multi-year renewal.

The Formula 1 Las Vegas Grand Prix has tapped Quint as its official hospitality sales partner, working through its F1 Experiences programme to provide luxury hospitality and club tickets for the second…

German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026

MotoGP has a new broadcast home in the United States, after series promoter Dorna Sports signed a rights deal with Warner Bros. Discovery's TNT Sports.