Asia

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The Southeast Asian Games has grown to be unrecognisable from its first edition in Bangkok in 1959. Is it still relevant for the region, or has it been supplanted by its bigger brother, the Asian Games?

After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.

In the first of a trio of interviews with the Tokyo Organising Committee of the Olympic and Paralympic Games, Kevin McCullagh speaks to Masa Takaya, spokesperson and communications team leader, about what Tokyo 2020 wants to say to the world and how his team is delivering the message.

在明年东京奥运会的马拉松项目确认将转移到札幌举办之后,东京政府在与国际奥委会的位置争议中正式宣告落败。

星期五全印度足球协会与德国足协签署了一份谅解备忘录,内容包括在印度联合发展足球工作。

Esports showpiece the League of Legends World Championship will return to China next year, with Shanghai Stadium named as host

The Tokyo 2020 Olympics organising committee has announced its second, and last, lottery to sell tickets to Japanese residents, amid reports of high demand.

A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…

South African cricket competition the Mzansi Super League T20 has announced Sony Pictures Networks India as its media-rights partner in the Indian subcontinent

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周六东南亚国家联盟与国际足联签署了一份谅解备忘录,旨在增加这一地区与足球相关的社会责任项目。

Sport climbing’s 22 Asian federations are waiting for the big bucks to roll in after the sport gained Olympic recognition with a spot at the upcoming 2020 Tokyo Olympics. SportBusiness takes a closer look at sport climbing’s sponsorship situation.

Chinese policy towards state ownership of sports leagues has performed a massive U-turn, with oversight of the Chinese Super League being passed to a private entity. SportBusiness looks at why, and what will happen next.

Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia Former police chief is pushing the organisation toward greater commercial sophistication

The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.

Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.

The organisers of the upcoming Vietnam Grand Prix will spend $475m to join the F1 lineup in Southeast Asia, according to research by Formula Money. SportBusiness takes a closer look at the economics.

Three Burmese businessmen and a former One Championship employee are trying to bring MMA's best-kept secret to the world, with a modernised twist. SportBusiness' Callum McCarthy finds out more.

The Philippines, Indonesia and Japan have taken over from China hosting duties for the 2023 Fiba World Cup

Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality

Lee Choong Kay, vice-president of sports business at Astro Malaysia, explains why organisations need to move fast and devote more time to esports.

As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.

The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.

The best rugby players on the planet are heading to Japan for the first Asian Rugby World Cup, but what impact will it have on the fan and player base across the continent – and the game’s commercial prospects? SportBusiness Asia editor Kelvin Tan reports.

The 2019 World Judo Championships in Tokyo will not only be the showcase event of the year in the sport; it will also provide a perfect launchpad for athletes, officials and fans ahead of the 2020 Olympic Games.

IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.

In order to develop their presence in China, the NHL have sent Alexander Ovechkin on a one-man ambassadorial trip to Beijing this week. Bob Williams talks to David Proper, executive vice-president of media and international strategy, about how ice hockey's governing body is leveraging its players' star power.

The Premier League has long been the top international football league in Asia. As the 2019-20 season begins, SportBusiness Asia spoke to the Asian offices of Spain’s LaLiga and Germany’s Bundesliga about their work to challenge the English league’s position.

Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.