Asia

Latest Features

Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.

Tom King talks to Razlan Razali, team principal of Petronas Yamaha SRT MotoGP team, about the growth potential for motorcycle racing in Southeast Asia.

Shen Jiang, senior associate at Jingtian & Gongcheng, and Luca Ferrari, partner and global head of sports at Withers, consider the legal issues around the player wage reductions now agreed by all Chinese Super league clubs

Virtual backdrops and ‘watch together’ social media services are in focus as sport returns behind closed doors.

Bank’s investment office is recommending investments in esports and gaming. Says Covid-19 will accelerate sector growth in Asia-Pac. Sees game developers as the biggest beneficiaries of growth.

Sri Lankan terrestrial broadcaster Carlton Sports Network Television (CSN) is set to resume operations, five years after having its license blocked by the government

Sports streaming service DAZN has acquired rights in Japan for Nippon Professional Baseball pre-season practice matches ahead of the 2020 season start on June 19

The J-League, Japanese football's league body, has signed a "special sponsorship" with existing title sponsor Meiji Yasuda Life Insurance Company in response to the Covid-19 pandemic

Cricket Australia has asked the International Cricket Council to examine the prospects of the country hosting the T20 World Cup next year, instead of this year, according to a Times of India report

Features

Korea’s football and baseball leagues have published detailed guidelines governing their resumptions this week.

Only a handful of the biggest sports events globally were insured for the Covid-19 interruption. Tommy Elliot of specialist events insurer Circles Group tells SportBusiness about the implications for sports properties, and for his own industry.

Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness earlier this month…

Benoit Pasquier has been the Asian Football Confederation’s general counsel and director of legal affairs since 2013.

Chris Tran, head of esports in Southeast Asia for League of Legends publisher Riot Games, and Mark Chew, managing director of marketing agency Reddentes Sports, spoke to SportBusiness about the pandemic's impact, how more broadcasters are considering esports content, and said esports remains undervalued in the region.

Andrew Collins, chief executive at Mailman, and Shoto Zhu, founder and president of Oceans Marketing, talk to SportBusiness Asia senior analyst, Kevin McCullagh, about how the Chinese sports industry is…

When the Indian Premier League enacted cost-cutting measures in March 2020, franchises were shocked given the relative profitability in recent years. John Duerden takes a closer look at how the coronavirus outbreak led to the decision.

The LPGA once worried about the dominance of South Korean players in the women’s game. Now it embraces them as a means of driving the sport’s regional and global popularity. John Duerden finds out more.

The Malaysian Football League had a tough 2019, which saw clubs suffering revenue shortfalls after two big commercial partners backed out of their deals. In the wake of making some significant commercial deals starting in 2020, Kevin McCullagh talks to MFL's chief commercial officer, Winnie Chan, about how the league is trying to recover.

When the Court of Arbitration for Sports handed an eight-year ban to the six-time Olympic medallist Sun Yang, the Chinese sport hierarchy lost its most valuable individual star. Zhang Dan reports.

With its biggest market at the epicentre of the coronavirus epidemic, table tennis is one of the sports most affected

Digital advertising technology could allow Formula 1 to have up to seven different regional betting sponsors, according to the sport’s global data and betting rights partner Interregional Sports Group.

The Chinese Football Association’s tough line on football club finances has cooled spending at the top level and is pushing lower-tier teams toward oblivion. Chen Yaolin reports.

The English Premier League’s plans for an OTT service are focused on the Asian market, but the sheer variation in market conditions means existing OTT broadcasters are still figuring their way in the region.

Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.

Malaysia’s UCI-certified Tour de Langkawi has long struggled with raising enough revenue to cover costs, but a path to break even may lie through China. SportBusiness’ Asia editor Kelvin Tan reports.

Rugby has a surprisingly large cachet in Malaysia, but the sport’s commercial potential has always been limited by the lack of a home. John Duerden investigates how that could change with the construction of the country’s first rugby-specific stadium.

Media rights are the fastest-growing revenue stream in esports – particularly in Asia – but, according to Riot Games’ head of strategic partnerships Jamie Lewin, they’re still a secondary target for game publishers. Kelvin Tan reports.