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Football
Governance

Football Association of Thailand president Somyot Poompunmuang believes that more clarity needs to be given about an Association of Southeast Asian Nations (Asean) 2034 World Cup bid, especially on which…
Multi-Sport
Business

IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.
Football
Business

Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.

SportBusiness, the leading provider of data, analysis, news and insight to businesses working in the $600bn sports industry, today announces the next stage in its rapid global expansion with the opening…
Judo
Events

In association with the International Judo Federation.

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Esports
Esports

Shares in esports streaming platform DouYu, which is backed by social media and gaming giant Tencent Holdings,  started trading on the Nasdaq market today as part of the biggest IPO by a Chinese company …
Multi-Sport
Events

The International Olympic Committee (IOC) and local organising committee of the Beijing 2022 winter Olympic Games have appointed Chinese e-commerce company Alibaba as the event’s ticketing systems and s…
Skiing
Governance

The International Ski Federation (FIS) has announced a strategic cooperation with leading Chinese digital sports media platform Sina Sports as it continues its growth push in the Asian country
Esports
Esports

Multiplatform media company IDN Media has acquired Indonesian esports website GGWP.ID, aiming to make it the "ESPN of e-sports"

Features

Basketball
Business

All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas
Media

Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
Football
Sponsorship

APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent. Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.
Motorsport
Events

Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016
Baseball
Licensing and Merchandising

• Japanese NBA player Yuta Watanabe outsells LeBron James in NBA Japan stores • Acquisition of Majestic has helped develop relationships with Japanese baseball teams • 1
Basketball
Licensing and Merchandising

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
Football
Sponsorship

Deal with Manchester United helped Gulf Oil gain recognition and trust in Chinese marketplace. Plans to open 1,000 service stations in three years “impossible” without the partnership.
Basketball
Fan Engagement

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
Basketball
Fan Engagement

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme
Cycling
Business

In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights

Basketball
Business

In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership

Football
Events

In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas

Football
Media

In this week's China sports industry round-up: China still a player in 2018 World Cup | A third of  World Cup counterfeit tickets sold to Chinese fans | Neymar joins forces with Chinese brand Oppo

Football
Business

In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures

Football
Business

In this week's China sports industry round-up: Youku obtains World Cup streaming rights; OTT broadcast rights approved for Hisense; More Chinese businesses to become World Cup sponsors