Asia
Thailand pitches street race to bolster F1’s Southeast Asian presence
Formula 1 has been presented with a new option for a grand prix in the Southeast Asian market after Thai Prime Minister Strettha Thavisin pitched a proposal for a street race in Bangkok.
Premier League and FA Cup rights tendered together in Japan, Korea
Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…
Fifa takes World Cup rights to market in Indonesia
Fifa has launched a tender process in Indonesia for media rights to the next two men’s and women’s World Cups, with the country optimistic about its qualification for the 2026 edition after defeating Vie…
EXCLUSIVE: Eclat maintains hold on Uefa club competitions in Korea
Eclat Media Group will enter its fifth consecutive Uefa club competitions rights cycle after renewing its exclusive broadcast rights in South Korea following a recently issued tender process
ICC continues rights drive with MTV deal in Sri Lanka
MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.
Ohtani effect continues to bear sponsorship fruit for LA Dodgers
The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
Hong Kong government repeats ‘one-off’ Olympics rights acquisition
Hong Kong’s government has gone back on a promise to steer clear of the country's media rights market, stepping in to acquire exclusive rights to the 2024 Olympic Games in Paris.
Thai regulator removes World Cup from listed events
Thailand has never qualified for the men’s World Cup and the NBTC reportedly now sees the tournament as being fair game for pay-television broadcasters.
MLB season set to open in Japan for first time in six years
Sadayuki Sakakibara, commissioner of Japan’s Nippon Professional Baseball, has revealed that the opening games of next year’s Major League Baseball season will be held in the country.
France, Asia eyed as next stops for NFL’s expanding international series
The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list.
EXCLUSIVE: First TGL international deals signed in core golf markets
Broadcast deals in Australia, Japan and South Korea have been secured for golf’s TGL as the high-profile indoor league prepares to make its long-awaited debut at the start of 2025.
Abema follows DAZN tie-up with Wowow sports subscription plan
Abema, the Japanese streaming platform, has struck a sports content partnership with Wowow, the pay-television broadcaster in the country.
AliExpress becomes latest Chinese brand to sponsor Euro 2024
Uefa has added another Chinese brand to its sponsorship portfolio after agreeing a deal for online retail marketplace AliExpress to become an official partner of Euro 2024.
Sony to take over NZC rights in India from Amazon
Sony Pictures Networks has secured New Zealand Cricket rights in India from May 2024 to April 2031 in a move which will see Amazon depart from its experiment showing cricket in the country after 2026
PTV, Tower Sports to share Pakistan rights to ICC events
PTV, the state broadcaster in Pakistan, and media group Tower Sports have acquired non-exclusive rights in the country to leading tournaments of the International Cricket Council over the next two years
WTT Series makes first trip to France, Champions event slated for China
Montpellier will become the first French host of a World Table Tennis (WTT) Series event, while a second-tier Champions tournament has also been scheduled for Chongqing, China.
WTA Tour’s China blackout ends with Youku streaming deal
Women's tennis' WTA Tour is back on screens in China for the first time in two years after streaming service Youku acquired the rights in a three-year deal.
IPL 2024: Every new team deal from cricket’s richest league
The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.