World Snooker Tour rebrand aims to mark distinction as commercial arm of WPBSA New identity comes as tour seeks to expand further into international markets
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.
China’s winter sport industry is booming ahead of the Beijing 2022 Winter Olympics. But the pace of development has created challenges for the Chinese state, from environmental and real estate policy to a lack of technical nous.
Pooling media rights to Korea’s K-League with national-team matches was supposed to create a property more valuable than the sum of its parts. John Duerden investigates why it isn’t working yet.
Street League Skateboarding (SLS), the sport’s leading professional series, has announced its schedule for the 2020 season ahead of skateboarding’s Olympic debut in Tokyo this summer.
Sports data and media company Sportradar has renewed its integrity services partnership with the Asian Football Confederation, in an extension running from 2020 to the end of 2023
World Archery has lifted a suspension on the Archery Association of India that would have stopped Indian archers competing under their flag at the Tokyo 2020 Olympics
Japanese clothing retailer Aoki Inc and sportswear company Asics yesterday unveiled the official uniforms of the Japanese national team and the technical officials working at the Games
Why Fifa has chosen to host the 2021 Club World Cup in China, and how the competition is a step forward towards China's football ambitions. Zhang Dan reports.
In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
China’s General Administration of Sport has announced a new collective brand for all of China’s Olympic and Paralympic sports teams: "Team China". Zhang Dan investigates the new marketing initiative.
The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.
The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible.
The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.
Kelvin Tan, SportBusiness' Asia editor, on why the SEA Games remain as relevant as ever.
The latest wave of mobile connectivity set to sweep Asia-Pacific could revolutionise the experience that arena owners can offer their customers. Greg Pitcher reports.
After years of wrangling, a new roadmap has established the new Indian Super League as the top tier of Indian football ahead of the older I-League. But while the relatively glamorous competition has already improved Indian football off the pitch, there are major challenges ahead as clubs who participate continue to suffer financial losses and big clubs on the outside are yet to commit. John Duerden reports.
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
The Philippines' sports industry is looking at this year's SEA Games as a springboard to host the 2030 Asian Games, one of the biggest multi-sports events in the world. John Duerden looks at whether they can make the leap.
The Bundesliga’s head of APAC Kevin Sim is deep in talks with potential media-rights partners for the cycle from 2020-21. Kevin McCullagh talks to him about his expectations for the market.
In the first of a trio of interviews with the Tokyo Organising Committee of the Olympic and Paralympic Games, Kevin McCullagh speaks to Masa Takaya, spokesperson and communications team leader, about what Tokyo 2020 wants to say to the world and how his team is delivering the message.
The Southeast Asian Games has grown to be unrecognisable from its first edition in Bangkok in 1959. Is it still relevant for the region, or has it been supplanted by its bigger brother, the Asian Games?
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.