Asia

Latest Features

All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas

Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.

APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent. Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.

Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016

• Japanese NBA player Yuta Watanabe outsells LeBron James in NBA Japan stores • Acquisition of Majestic has helped develop relationships with Japanese baseball teams • 1

Football’s English Premier League has announced it will take its Asia Trophy tournament back to China for the first time in a decade, with reigning champion Manchester City and Chinese-owned Wolverhampton W…

Singapore, Johor Bahru in Malaysia and the Chinese city of Haikou have been named as the three host cities for the 2019 T2 Diamond Table Tennis League

The Italian Football Federation (FIGC) has signed a wide-ranging memorandum with the Chinese government to promote the game between the two countries

Sanzaar, the umbrella body for the national unions in Argentina, Australia, New Zealand and South Africa, has today (Friday) said it will remove Japan’s Sunwolves franchise from the Super Rugby club c…

Features

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans

Deal with Manchester United helped Gulf Oil gain recognition and trust in Chinese marketplace. Plans to open 1,000 service stations in three years “impossible” without the partnership.

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme

In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights

In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership

In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas

In this week's China sports industry round-up: China still a player in 2018 World Cup | A third of  World Cup counterfeit tickets sold to Chinese fans | Neymar joins forces with Chinese brand Oppo

In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures

In this week's China sports industry round-up: Youku obtains World Cup streaming rights; OTT broadcast rights approved for Hisense; More Chinese businesses to become World Cup sponsors

In this week's China sports industry round-up: Sinobo wins Beijing 2022 Olympic village contract; Chinese-owned Aston Villa in trouble after playoff defeat; and reforms make Hainan province golfing destination

In this week's China sports industry round-up: LPGA confirms replacement for failed Alisports tournament; SAIC Motor strikes Chinese Super League deal; and Vivo lays out World Cup activations

In this week's China sports industry round-up: Wigan set for Chinese takeover; Chinese-owned Wolves strike Adidas deal; and CSL first to join Twitter

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

BANGKOK, Thailand – SportAccord 2018 would like to thank its Media Partners and Press for the excellent coverage at this year’s World Sport & Business Summit in Bangkok, Thailand, and for their support in …