Asia

NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years

The rugby union-focused streaming platform Premier Sports has secured exclusive broadcast rights across various Asian territories to the 2021 British & Irish Lions Tour

Korean e-commerce group Coupang has acquired streaming rights for the Tokyo 2020 Olympics in a sublicensing deal with the ‘Korea Pool’ of terrestrial broadcasters.

Two of Asia’s top football leagues, the Chinese Super League and the Singapore Premier League, have both seen their restarts delayed as Covid-19 continues to disrupt the Asian football calendar, according t…

Esports tournament organiser Blast Premier has extended its exclusive media rights deal with Chinese streaming service Douyu for an additional year

Up to 10,000 spectators will be permitted at Tokyo 2020 Olympic Games venues, with a 50-per-cent limit on venue capacity also applying

Thai pay-television broadcaster True has agreed a media rights deal for Asian Football Confederation club competitions covering the remainder of this year

Public polls in Japan on whether the Tokyo Olympics should go ahead are showing declining numbers wanting the event cancelled, although many remain wary of the Covid-19 risks

Sports streaming service DAZN has agreed an exclusive media rights deal for the AFC Champions League in Japan for the next eight years

The Korea Volleyball Federation (KOVO) has renewed its domestic media-rights agreement with broadcaster KBS in a deal reported to be worth KRW30bn ($26m/€22m) over six seasons, 2021-22 to 2026-27.

The Maldives' state broadcaster Public Service Media has picked up the rights to the Asian Football Confederation's club and national competitions for the 2021-24 cycle

Japanese football’s J.League has finalised an exclusive broadcast deal with pay-television broadcaster Sony Pictures Networks India to show the remainder of the 2021 season in the Indian subcontinent. J.L

Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.

The Japanese government will allow crowds of up to 10,000 at major events once it starts lifting Covid-19-related 'states of emergency' currently in place in the country

The Asian Football Confederation, through its appointed agency Football Marketing Asia, has issued an invitation to tender for sponsorship rights in the electronics category to its flagship national team…

Bangladeshi sports broadcasters T Sports and Gazi TV (GTV) have struck a deal with the Bangladesh Cricket Board (BCB) to jointly show the next round of the ongoing Bangabandhu Dhaka Premier Division (BDPL)

Alibaba-owned online shopping platform Daraz is using the acquisition of Bangladesh Cricket Board rights to drive audiences to its site. Kevin McCullagh asks if the experiment could provide a new