The Sportfive agency has brokered six sponsorship deals in the German Bundesliga on behalf of foreign exchange and CFD (contracts for difference) broker IC Markets
The Welsh Rugby Union has signed a renewal to its sponsorship contract with Admiral which expands the association to include title sponsorship of Wales’ national rugby union leagues.
Italian football club Inter Milan has signed up wine brand Santa Margherita to its sponsorship portfolio, building on a previous association between the two organisations
Cricket West Indies has signed up global financial services provider Apex Global as a sponsor as holiday operator Sandals ends its association
Spanish LaLiga club Real Betis has signed up energy drink brand Vrauu to its sponsorship portfolio
The International Cricket Council (ICC) has signed up cleaning products manufacturer Dettol as a sponsor of the 2021 men’s Twenty20 World Cup.
Raffaella Valentino, the former head of sponsorship sales at the Team Marketing agency, and Marcel Wiegmann, former senior partnership development manager at Liverpool FC, have teamed up to co-found BallGame…
US Open tennis champion Emma Raducanu has joined luxury fashion house Dior as an ambassador
Arsenal has become the latest high-profile football club to sign a sponsorship agreement with Expo 2020 Dubai
Spanish football club Real Madrid has signed a global sponsorship agreement with American healthcare giant Abbott
The organising committee for the Paris 2024 Olympic and Paralympic Games has agreed a sponsorship deal with catering company Sodexo, building on a pre-existing catering contract with the company
The organisers of the Birmingham 2022 Commonwealth Games have agreed a sponsorship deal with Hewlett Packard Enterprise (HPE)