Matthew Williams

Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.

Welsh Rugby Union's recently signed kit supply deal with Macron is more lucrative than the previous agreement with Under Armour and provides a timely boost to the country's community clubs

Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.

Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.

Umbro’s return to rugby – in the form of its four-year kit supply deal with the Rugby Football Union – came into effect earlier this month, but it very nearly didn't happen. Matthew Williams examines what the union and the sportwear manufacturer hope to get out of the agreement.

Rugby League World Cup 2021 chief executive officer Jon Dutton details how the Rugby League World cup are looking to transcend the traditional audience of rugby league when the tournament is held in England…

With the Rugby League World Cup 2021 (RLWC2021) just over a year away, the team behind the event are working to achieve central objectives of transcending the traditional audience for the sport. Matthew Williams talks to RLWC2021 chief executive Jon Dutton about how he plans to make the most of the opportunity.

In the wake of the West Indies’ recent tour of England, Cricket West Indies chief executive officer Johnny Grave speaks about CWI’s opposition to the ICC's current revenue sharing model for international cricket tours.

The president of the Football Kenya Federation (FKF), Nick Mwendwa has suggested gambling firm BetKing’s new title sponsorship deal for the Kenyan Premier League (KPL) can help the competition move past p…

In the final part of our Cricket beyond Covid virtual roundtable, Clare Connor, managing director of women's cricket at the England and Wales Cricket Board (ECB), Jake Lush McCrum, chief operating officer…

SportBusiness Sponsorship reporter Matthew Williams argues that the development of a women's IPL should be made prioritised in order to take women's cricket to the next level.

In part 2 of our cricket roundtable interview with Clare Connor, managing director of Women's cricket at the ECB, Jake Lush McCrum, chief operations officer for the Rajasthan Royals and Richard Gould,…