Matthew Williams

Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)

Puma has consolidated its presence in Formula 1 via the renewal and upgrade of its long-term deal with Scuderia Ferrari

Premier League side Liverpool has added its third new sponsor in recent months with the signing of global delivery service UPS

Alpine, the Renault-owned Formula 1 team, has signed up Microsoft’s Xbox to its sponsorship portfolio. 

Uefa has completed its national sponsor tier for the men’s Euro 2024 tournament with the announcement of a deal with German poultry producer Wiesenhof.

Premier League club Wolverhampton Wanderers has signed up online gambling platform LeoVegas as its new training kit sponsor

Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.

Premier League club Manchester United is in talks to expand its association with technology company Qualcomm to include front-of-shirt sponsorship rights

Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, has secured two kit sponsorship agreements for the upcoming 2023 Cricket World Cup, SportBusiness can exclusively reveal

South Korea-based global lifestyle company CJ Group has been signed as title sponsor of the PGA Tour’s Byron Nelson event.