Matthew Williams

The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has signed up luggage brand Floyd as a sponsor

The FIA World Rally Championship has signed a renewal with Belgian lubricant manufacturer Wolf Lubricants

Last month’s deal with BMW has grown AC Milan’s Premium Partner tier to four brands – a doubling since the end of last season, with EA Sports having signed in August ahead of the start of the 2020-21 seaso…

The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor

Premier League football club Tottenham Hotspur has signed up UK-based paint brand Dulux to its sponsorship portfolio. The UK-based company becomes the club’s first ever official paint supplier.

Peroni 0.0%’s entry into the Formula One market with Aston Martin will support parent company Asahi Group’s vision of increasing the prominence of non-alcoholic brands in its portfolio.

Infront Moto Racing, the company that manages the exclusive television, marketing, and promotional worldwide rights of the FIM Motocross World Championship, has signed up MYLAPS Sports Timing as a technical…

IMG Academy, the IMG agency’s sports and educational performance unit, has signed a sponsorship contract with football equipment manufacturer Select.

European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament

Brazilian Série A football club São Paulo has signed a renewal of its sponsorship contract with online gambling platform Betsul.

The British Olympic Association (BOA) has signed up frozen food manufacturer Birds Eye to the sponsorship portfolio of Team GB as an Official Supporter

Premier League football club Manchester City has secured a regional sponsorship contract with digital marketplace noon.com