Matthew Williams

Major League Baseball’s (MLB) Pittsburgh Pirates has signed up convenience store chain Sheetz as its first-ever jersey patch sponsor.

The organisers of Major League Cricket (MLC) are in the market for a naming-rights sponsor for the Grand Prairie stadium in Texas, SportBusiness can reveal

Sportswear brand Castore has entered the Belgian football market for the first time via a kit supplier agreement with Club Brugge

Florida tourism authority Experience Kissimmee has signed its biggest-ever deal in the UK football market by acquiring the sleeve sponsorship rights at Brighton & Hove Albion

In its first sponsorship announcement since completing its historic 2023-24 season, Bayer Leverkusen has upgraded its deal with cable management systems manufacturer Niedax Group.

Mumbai Indians-owned MI New York has signed Accenture as its front-of-shirt sponsor in the latest signal of the upward trajectory of Major League Cricket (MLC).

DP World has upgraded its ICC sponsorship to top-tier status as it prepares to play a major role in the logistics requirements for the upcoming T20 World Cup and extends a deal it describes as much more than a “badging exercise“.

A deal unveiled between British Cycling and Lloyds Bank represents the largest new sponsorship brought on board by any UK sports governing body in the last 18 months, the cycling body claims.

The Board of Control for Cricket in India (BCCI) has four central sponsorship positions left to sell for the Indian Premier League (IPL) after the signing of Wonder Cement

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.