Betway extends EPL sponsorship footprint
Betway has furthered its Premier League presence via a global betting partner deal with Manchester City to add to similar agreements with Arsenal and Brighton, plus its West Ham shirt sponsorship.
McLaren wins out in F1 battle for Mastercard
Mastercard’s lengthy consideration of the F1 market has seen it enter into an agreement with McLaren Racing to become a ‘major sponsor’, following a process that saw several F1 teams jostle for Mastercard’s signatu…
Strauss hints at more deals after Premier League entry with Liverpool
Germany-based workwear brand Strauss could expand its sponsorship portfolio after entering the Premier League football market via a deal with Liverpool
UP Warriorz taps Baseline Ventures for commercial growth
Women’s Premier League (WPL) cricket franchise UP Warriorz has signed a new agreement with sports marketing firm Baseline Ventures.
Ultimate Table Tennis renews IndianOil title sponsorship
IndianOil has renewed its title sponsorship of the India-based Ultimate Table Tennis (UTT) for the upcoming 2024 season, in a deal first reported by SportBusiness.
Right Formula secures Airwallex as latest tech client in motorsport
Sports marketing and public relations agency Right Formula has won McLaren Racing sponsor Airwallex as a new client
BCCI closer to Byju’s remuneration after court order
The Board of Control for Cricket in India (BCCI) has received a boost in its legal action against former lead sponsor, education technology platform Byju’s after the Bengaluru bench of the National Company L…
Infront nets Matthäi extension for Werder Bremen until 2029
Bundesliga club Werder Bremen has signed an early extension with its front-of-shirt sponsor, construction services provider Matthäi.
Uber splits strategy in new deals with LaLiga, Como
Uber has split its approach to its latest European football sponsorship deals, turning to its Uber Eats food delivery brand to sponsor Spain’s LaLiga but marketing its main ride-hailing app business in a shirt deal with Serie A side Como 1907.
EXCLUSIVE: Rothesay ECB deal includes County Championship title rights
Pensions insurance specialist Rothesay will take over cricket’s County Championship title sponsorship rights from 2025, SportBusiness can reveal.