EXCLUSIVE: McLaren leads pack of F1 teams hunting major Mastercard deal
MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.
EXCLUSIVE: Ferrari poised to announce Hewlett-Packard as title sponsor
Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.
New sponsors drive Mercedes F1 revenue growth
New sponsorship deals have been the main driver of revenue growth for the Mercedes Formula 1 team after it announced record turnover of £546.5m (€640m/$681m) for 2023.
Ohtani effect continues to bear sponsorship fruit for LA Dodgers
The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
Sicoob is latest sponsorship addition for Campeonato Brasileiro
Brazilian cooperative bank Sicoob has been signed up as a sponsor of the country’s flagship domestic football competition, the Campeonato Brasileiro.
LTA focuses on sustainability with Brita sponsorship
The Lawn Tennis Association (LTA) has signed up Brita as its new official water partner
Brazil betting boom continues as Betano picks up Série A title rights
With restrictions on gambling in Brazil loosening, the Campeonato Brasileiro Série A has its first title sponsor from the betting category in the form of Greece-based Betano.
Formula E agrees deal with energy supplier Aggreko
Formula E has secured a new sustainability agreement with energy solutions provider Aggreko
Nike’s long run as FC Zurich kit supplier ends as Castore arrives
Castore has expanded its presence in the football market via a kit supplier agreement with Switzerland’s FC Zurich.
Rise Worldwide brokers five IPL front-of-shirt deals
Reliance-owned sports marketing agency Rise Worldwide brokered over 50 deals ahead of the 2024 Indian Premier League season, including INR 300 crore worth of kit branding agreements, SportBusiness understands.