Matthew Williams

Cricket
Sponsorship & Marketing

Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
Motorsport
Sponsorship & Marketing

Puma has consolidated its presence in Formula 1 via the renewal and upgrade of its long-term deal with Scuderia Ferrari
Football
Sponsorship & Marketing

Premier League side Liverpool has added its third new sponsor in recent months with the signing of global delivery service UPS
Motorsport
Sponsorship & Marketing

Alpine, the Renault-owned Formula 1 team, has signed up Microsoft’s Xbox to its sponsorship portfolio. 
Football
Sponsorship & Marketing

Uefa has completed its national sponsor tier for the men’s Euro 2024 tournament with the announcement of a deal with German poultry producer Wiesenhof.
Football
Sponsorship & Marketing

Premier League club Wolverhampton Wanderers has signed up online gambling platform LeoVegas as its new training kit sponsor
Basketball
Sponsorship & Marketing

Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.
Football
Sponsorship & Marketing

Premier League club Manchester United is in talks to expand its association with technology company Qualcomm to include front-of-shirt sponsorship rights
Cricket
Sponsorship & Marketing

Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, has secured two kit sponsorship agreements for the upcoming 2023 Cricket World Cup, SportBusiness can exclusively reveal
Golf
Sponsorship & Marketing

South Korea-based global lifestyle company CJ Group has been signed as title sponsor of the PGA Tour’s Byron Nelson event.