About Us

SportBusiness works with sports organizations around the world to provide them with the intelligence they need to unlock value and grow their businesses.  

Over the last 25 years, we have earned the trust of a wide range of stakeholders in the sports industry.  Teams, franchises, leagues and tournaments, sponsors, broadcast companies, agencies, venues, financial institutions, and universities have come to rely on the depth, accuracy and credibility of our information, data and analysis.  

Our key products are SportBusiness Media, the most trusted independent source of media rights values and deals globally, SportBusiness Sponsorship, a leading source of global sponsorship deal data and activation, and SportBusiness, our daily news, insights, and analysis service for globally-minded professionals in the industry.  

In addition to our subscription services, we published stand-alone Reports on trends in the industry as well as customised insights for individual clients. 

Alongside our products and reporting, SportBusiness Insights provides commercial due diligence, advice, and solutions to help our clients develop their businesses.

Based in London, with offices in Miami, Dubai and Singapore, SportBusiness is part of the Silva International Investments portfolio in sports, media and entertainment.   

  • 1996

    SportBusiness founded; Launch of SportBusiness International magazine (now SportBusiness Review)

  • 1997

    TV Sports Market founded (now SportBusiness Media)

  • 2003

    Acquisition of 50% of TV Sports Markets by Electric Word Plc

  • 2006

    Acquisition of SportBusiness and TV Sports Markets by Electric Word Plc

  • 2008

    Launch of SportBusiness Intelligence (now SportBusiness Insights)

  • 2014

    Launch of Rights Tracker

  • 2015

    Launch of Deals Tracker as part of Sports Sponsorship Insider (now SportBusiness Sponsorship)

  • 2017

    Acquisition of SportBusiness by Riccardo Silva and Marco Auletta

  • 2018

    Launch of SportBusiness America LLC as a subsidiary company to serve the Americas

    Launch of events division; inaugural SportBusiness Summit in Miami

    Launch of new brand and new product range

  • 2019

    Launch of SportBusiness Group Asia Pte Ltd as a subsidiary company to serve the Asian market