About Us

SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

Launched in 1996, the company is at the heart of the sports industry, close to the decision-makers who are driving the sector. Headquartered from London, we also have operations in the Americas and Asia, including offices in Miami and Singapore, giving us proximity to many of the leading companies in sport. This enables our respected editorial team to glean insight into commercial strategies, as well as business-critical data, which our clients can action and use in their business. The depth, accuracy and credibility of our analysis and data is what gives us our reputation for market-leading services in the sports business sector.

A wide range of stakeholders in the sports sector rely on information delivered by SportBusiness including rights holders (teams, franchises, leagues and tournaments), sponsors, broadcast companies, agencies, venues, financial institutions and universities.

SportBusiness is owned by SportBusiness Acquisitions Limited, set up by Italian entrepreneurs Riccardo Silva and Marco Auletta, and is part of a wider portfolio of sports, media and entertainment investments, managed by Silva International Investments.

Our Products

Our products are delivered through our digital platform and online data tools. In addition, our daily news emails keep executives up-to-date on the key developments happening in the business of sport.

And we work in person too – by delivering insight at conferences and through our consulting practice working directly with clients on key strategic projects. Plus, just as we did from our very first day, we produce a premium magazine – SportBusiness Review – rounding up all the best information produced by the company each month.


  • 1996

    SportBusiness founded; Launch of SportBusiness International magazine (now SportBusiness Review)

  • 1997

    TV Sports Market founded (now SportBusiness Media)

  • 2003

    Acquisition of 50% of TV Sports Markets by Electric Word Plc

  • 2006

    Acquisition of SportBusiness and TV Sports Markets by Electric Word Plc

  • 2008

    Launch of SportBusiness Intelligence (now SportBusiness Consulting)

  • 2014

    Launch of Rights Tracker

  • 2015

    Launch of Deals Tracker as part of Sports Sponsorship Insider (now SportBusiness Sponsorship)

  • 2017

    Acquisition of SportBusiness by Riccardo Silva and Marco Auletta

  • 2018

    Launch of SportBusiness America LLC as a subsidiary company to serve the Americas

    Launch of events division; inaugural SportBusiness Summit in Miami

    Launch of new brand and new product range

  • 2019

    Launch of SportBusiness Group Asia Pte Ltd as a subsidiary company to serve the Asian market