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Latest Features

Garth Shephard, a partner at recently-launched sports tech investor and adviser Sightline Ventures, discusses how technology is driving sport in response to generational shifts and how swifter adoption of new technologies will keep significant new revenue within sport and not in the pockets of third parties

Jon Tibbs, founder and chairman of sports communications agency, Jon Tibbs Associates, thinks some of the good habits and innovative thinking Olympic federations have adopted during the Covid-19 lockdown could endure long after the crisis.

Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.

As the end of May approaches and the Premier League continues to work on ‘Project Restart’, Adam Nelson examines the legal issues facing English football’s operating bodies as they push for football’s return.

Adam Nelson takes a look at how the community initiatives at Liverpool FC and Everton FC are providing fans with much-needed support during the Covid-19 lockdown.

The redevelopment of Birmingham’s Alexander Stadium ahead of the 2022 Commonweath Games has been delayed until April of that year, organisers have announced, leaving just three months between the scheduled c…

The organising committee of the 2021 Rugby League World Cup has announced Ledbury-based retail and licensing company Cube Partnership as its official merchandise supplier

Oakwell Sports Advisory group, the London-based specialist corporate advisory service for the sports and media technology sector, has announced the appointment of Andrew Croker as the chairman of its advisory…

The organisers of the Rugby League World Cup 2021, hosted by England, are looking for a sponsorship lead to manage and activate official sponsors and partners at next year’s tournament.

Features

Mark Waller, managing director, sales and marketing, McLaren F1, talks about the difficult decision to furlough some staff members during the Covid-19 pandemic and argues the case for an even lower team cost cap in Formula 1.

Fausto Zanetton, chief executive of Tifosy Capital & Advisory, discusses why player salaries have become such a burning issue for clubs, the knock-on affects of France’s media rights cycle, and the potential long-term impacts of the shutdown.

Former professional footballer has been appointed as sporting director for Aston Villa Women

English lower league club Exeter City's personal commitment to commercial partners has put the club on solid ground during the Covid-19 crisis. Callum McCarthy speak to club chairman Julian Tagg about the club's journey thus far and the hard road ahead.

Paul Garbett, associate director at CSM Sport & Entertainment, gives his view on the impact and opportunities of a dramatically changed post-coronavirus sporting calendar.

UK law firms acting for clients in the sports industry say they are dealing with an unprecedented demand for advice after the Covid-19 outbreak caused the widespread cancellation of sporting events.

The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.

Why Premier League side Wolves has engaged Ipsos Retail Performance's footfall-counting technology in its club megastore. 

Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.

The World Snooker Tour revealed a new corporate identity and name at the start of this year as it marked ten years of ownership by Barry Hearn's Matchroom Sport. The rebrand is intended to see it towards another decade of international growth, with China, India and the Middle East on snooker's radar.

At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.

When Velon announced that it had filed an anti-trust case with the European Commission against the UCI, in September, it exposed a fault line that had long been threatening to send shockwaves through cycling. Adam Nelson speaks with the organisation's chief executive, Graham Bartlett, about the implications of the case for the sport.

Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.

British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.

Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.

Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.

克罗地亚队在赢得2018年戴维斯杯冠军后庆祝。

F1迈凯伦车队与巴西石油经协商后同意解除技术合作及赞助关系。

从2020年9月开始,英国体育品牌茵宝将为英格兰橄榄球联合会提供装备,尽管在日本橄榄球世界杯的最后一周里,现任装备供应商Canterbury的销量十分强劲。