United Kingdom
LTA claims UK first with TikTok streaming for Billie Jean King Cup
Video streaming platform TikTok will provide live coverage of a sports event in the UK for the first time after agreeing a deal with the Lawn Tennis Association to cover this weekend’s Billie Jean King C…
Everton partners with Pulse Sport and Entertainment to grow club in North America
English Premier League club Everton has announced a multifaceted strategy to grow its brand, commercial potential, and fanbase in North America
AELTC planning 8,000-capacity ‘Parkland Court’
The All England Lawn Tennis and Croquet Club (AELTC) has spelled out its ‘Tennis in an English Garden’ vision, outlining that a new 8,000-capacity show court will be part of its expansion plan.
Spurs signs up Dulux as club’s first official paint supplier
Premier League football club Tottenham Hotspur has signed up UK-based paint brand Dulux to its sponsorship portfolio.
The UK-based company becomes the club’s first ever official paint supplier.
Saudi Crown Prince ‘called on’ UK PM to intervene in PIF’s Newcastle takeover bid
Crown Prince Mohammed bin Salman called on UK Prime Minister Boris Johnson to intervene in the proposed takeover of Newcastle United by Saudi Arabia’s Public Investment Fund by telling the Premier League t…
KORE Software selected by West Ham as sponsorship management tool
English Premier League football club West Ham United has selected the US-based KORE Software to help manage its sponsorship programme
India A’s tour of England delayed due to Covid-19 curbs
The India A cricket team's tour of England set to take place this summer has been postponed due to the current Covid-19 restrictions
FA’s Simmons: WSL can be self-sustainable after ‘couple of media-rights cycles’
The Women’s Super League, the top tier of women’s club football in England, still needs to go through a number of media-rights cycles before it is able to become self-sustainable, according to director of …
Production group Tinopolis undergoes financial restructure
Tinopolis Group, the international TV production and distribution group, has undertaken a major financial restructure after what it describes as “significant” damage caused by the Covid-19 pandemic.
Plant-based Birds Eye brand latest to join Team GB supplier tier
The British Olympic Association (BOA) has signed up frozen food manufacturer Birds Eye to the sponsorship portfolio of Team GB as an Official Supporter
Fuse to target sports rights-holders with new consultancy service
The Fuse marketing agency has announced the launch of a new consultancy service targeted at rights-holder clients in sport, esports, lifestyle and entertainment
Mayor of London claims talks initiated with BCCI over hosting IPL matches
Mayor of London Sadiq Khan has said that talks have been opened with the Board of Control for Cricket in India and the Indian Premier League cricket tournament and its clubs over the prospect of hosting…
UK sports bodies back Covid certification as ‘credible option’ for full stadia
A group of the UK’s leading sports rights-holders have written an open letter to the country’s politicians in support of Covid-19 certification as a ‘credible option’ to enable full capacity stadiums from Ju…
NFL receives Genius Sports stock worth nearly $450m
League gains warrants for 22.5 million shares in addition to rights fees
Sportsbreaks.com adds PDC to portfolio with football deals to come
The Professional Darts Corporation (PDC) has signed up business travel company Clarity Travel’s consumer travel provider Sportsbreaks.c
Fraser named senior commercial manager for 2023 Cycling World Championships
The organisers of the inaugural UCI Cycling World Championships in 2023 in Glasgow and across Scotland have appointed Cameron Fraser as senior commercial manager
Enhanced County Championship production as matches streamed on ECB app
The England and Wales Cricket Board will stream live coverage of this year's entire LV= Insurance County Championship for the first time