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Latest Features

World Snooker Tour rebrand aims to mark distinction as commercial arm of WPBSA New identity comes as tour seeks to expand further into international markets

At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.

When Velon announced that it had filed an anti-trust case with the European Commission against the UCI, in September, it exposed a fault line that had long been threatening to send shockwaves through cycling. Adam Nelson speaks with the organisation's chief executive, Graham Bartlett, about the implications of the case for the sport.

Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.

British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.

UK Athletics has appointed Nic Coward as its temporary chief executive as the search continues for a permanent successor to Niels de Vos

Street League Skateboarding (SLS), the sport’s leading professional series, has announced its schedule for the 2020 season ahead of skateboarding’s Olympic debut in Tokyo this summer.

Premier League Chelsea’s shirt sponsor, Yokohama Tyres, will step down from the lead sponsorship role next season – with the telecommunications brand Three announced as the new shirt partner.

RideLondon has launched a search for a new headline sponsor after UK life insurance and financial services company Prudential, which has backed the mass participation cycling event since its formation…

Features

Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.

Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.

克罗地亚队在赢得2018年戴维斯杯冠军后庆祝。

F1迈凯伦车队与巴西石油经协商后同意解除技术合作及赞助关系。

从2020年9月开始,英国体育品牌茵宝将为英格兰橄榄球联合会提供装备,尽管在日本橄榄球世界杯的最后一周里,现任装备供应商Canterbury的销量十分强劲。

苏珊娜·迪内奇将卸去美国媒体动物星球频道全球总裁一职。去年,这位探索传播高管曾接近取代理查德-斯丘达莫尔,成为英超CEO。

English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.

English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.

English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.

When Andrea Radrizzani bought Leeds United in 2017, the club was in dire straits. It’s now pushing for promotion to the Premier League, but the cost of competition means the clock is ticking. Radrizzani doesn’t want to own a Championship club much longer.

Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.

Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.

British volleyball is scheduled to break new ground next week (October 22) when the London-based IBB Polonia London club faces HAOK Mladost Zagreb away in the CEV Champions League

Jon Tibbs, chairman and founder of JTA considers the impact of The Athletic’s first move outside its US homeland.

With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.

Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.

We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.

Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.

Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.