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Latest Features

The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.

Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe

Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.

Mick Desmond, outgoing commercial and media director for the All England Lawn Tennis Club, talks to SportBusiness about his plans to retire at the end of the 2021 championships and his hopes that his successor will respect his commercial legacy.

Simon Cummins, partner and head of the global sports, gaming and media practice at executive search and talent consulting firm Odgers Berndtson, discusses some of the tensions involved in working with private equity investors

Organisers of the 2023 UCI Cycling World Championships, which will be held in Glasgow and across Scotland, have appointed Inside Edge, the UK-based sponsorship agency and consultancy, to sell sponsorship…

The Pakistan Cricket Board has announced a series of international media-rights deals covering cricket played in the country during the 2021 to 2023 period

English rugby league club St Helens has become the latest sports team to sign with fan engagement platform Iqoniq

Online retail giant Amazon secured almost half of all new UK subscriptions to streaming services in the final quarter of last year, according to new data. The UK witnessed almost 1

Features

Matt Vandrau, group chief executive, CSM Sport & Entertainment, says one of the biggest changes brought about by this year’s pandemic was the reappraisal of rights values by clients

Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a sports marketer

Tony Simpson, partner and head of sport at board advisory firm Savannah, looks back on a year in which sports bodies had to take a long, hard look at their diversity & inclusion policies and working from home became the new norm

Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year's lockdown

Rebecca Hopkins, CEO of The STA Group and partner in Sightline Ventures, reflects on the way sport has relied on technology during the Covid-19 pandemic and asks which adaptations are here to stay.

Bobbie Ttooulis, executive director of shipping and e-commerce delivery company, Global Freight Solutions, says sports merchandising needs careful management at peak sales periods, like kit launches and Christmas.

The ATP Finals’ 12-year run in London helped to boost the profile of the event and showcase London's O2 Arena as sports venue. Adam Nelson examines the tournament's stay in the city and looks at how the commercial model will change now that it is moving to Turin.

The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open Asset

Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.

Premier League chief executive Richard Masters is being assailed on multiple fronts as the UK government threatens a systematic review of football governance and clubs plot European competition reform.

Brentford FC’s plans to open a brand new 17,250-capacity stadium this autumn have been thwarted by the Covid pandemic. Chief executive Jon Varney describes how the club is coping with the lockdown and its plans to compete on a more even commercial footing in the English Championship.

Ambassador Real Madrid, President of Global Institute of Sport Governor UCFB, Partner and Head of Sport and Media Practice ​​​​Savannah Group, Associate Dean New York University, Preston Robert Tisch Institute Global Sport

Omar Chaudhuri and Ben Marlow from consultancy firm 21st Club examine the trends driving football’s underlying financial crisis and suggest a new approach and competition format designed to reduce costs and promote sustainability.

Ingrid Silver, partner in the global entertainment and media industry group of international legal firm Reed Smith, predicts the sports that could command a commercial premium following the Covid-19 pandemic.

Legal practice Charles Russell Speechlys has outlined a plan to help English Football League clubs survive, restructure and rebuild in the face of the Covid-19 pandemic. Kevin Roberts reports.

Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.

Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.

Head of Commercial, Partnership Development Formula 1, Global Head of Central Content Creation Red Bull, Chair Rugby League World Cup 2021, Senior Campaign Manager (Europe) DAZN, Global People Director Sail GP, Founder/Chair and Managing Director Kinsey Sears

Co-Founder and Chief Executive Two Circles, Global Head of Sponsorship & Events Standard Chartered Bank, SVP & MD Octagon, Chief Executive & Co-Founder Satisfi Labs