United Kingdom

Landon Donovan, the legendary United States men's national team player, has become a strategic advisor at Lincoln City as part of new American investment in the English League One club

Wasps' rugby union and netball clubs have signed an extension to the teams' sponsorship contract with Dell Technologies

The Matchroom Sport agency has expanded its sponsorship association with online car retailer Cazoo, adding six additional event sponsorships in snooker and darts

McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos

Global healthcare company Abbott has extended its London Marathon sponsorship for another three years, from 2022 until 2024

UK telco BT has acquired live rights to the English Football Association’s National Futsal Series’ Summer Showdown Grand Final.

Peter Angell, the former director of production for Infront-owned Host Broadcast Services (HBS) and Murray Barnett, the former director of sponsorship and commercial partnerships at Formula 1, have formed…

Sports sponsorship industry consultant Giles Morgan has been appointed head of sponsorship and partnerships at investment and asset management company Standard Life Aberdeen

Digital inventory management company Horizm has agreed a deal with Everton to support the Premier League football club’s digital performance.

Ticket holders to the 2021 Wimbledon Championships will be required to display proof of having received a Covid-19 vaccination or a negative lateral flow test to enter this year’s tournament as it prepares t…

English Premier League football club Leeds United has signed a sponsorship deal with vehicle solutions company AMT

The organisers of the Birmingham 2022 Commonwealth Games have today announced the full sporting schedule for the multi-sport event, as well as revealing ticket information

Luxury car brand Jaguar has renewed its sponsorship of the All England Lawn Tennis and Croquet Club (AELTC) as the official car of tennis' Wimbledon Championships

Spring Media, the Stockholm-based agency, has extended its agreement to commercialise the broadcast rights and improve broadcast exposure for Sweden’s top speedway league.

Cross-border rugby union competition the Pro14 has today (Tuesday) announced it has forged an agreement with four South African clubs to launch as the United Rugby Championship, with talks being held over…

The British & Irish Lions and South Africa Rugby have appointed Whisper Cymru, part of live sports production company Whisper, to serve as the production partner for the upcoming series between the two s…

Pay-television broadcaster Sky has moved to bolster its boxing coverage in the UK and Ireland through agreements with promoters Top Rank and Boxxer. Both deals will run for four years