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Latest Features

South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service

Ahead of his appearance at the Sports Decision Makers Summit in Miami on May 7, 23 Capital Co-founder Stephen Duval discusses the way a creative approach to finance has opened the door to funding in the sector.

After hosting the Tour de France's Grand Départ in 2014, Yorkshire is looking to host even more elite cycling events in addition to its very own Tour de Yorkshire, which was created as a legacy event in 2015. Ryan Herman talks to Welcome to Yorkshire's commercial director Peter Dodd about how the organisation plans to develop cycling events in the region.

Organisers of the International Swimming League have confirmed that the inaugural edition of the competition will begin in Indianapolis in October and conclude in Las Vegas in December

The Rugby Football League (RFL) have approved the application of Ottawa to become the second North American city to place a team in the English-based league

In a star-studded ceremony, the All England Lawn Tennis Club unveiled the fully retractable roof on top of Wimbledon's No. 1 Court on Sunday

UK racecourse owner and operator Arena Racing Company (ARC) has purchased a 45-per-cent stake in i-neda Limited, a provider of technology to the global para-mutuel betting industry, as it steps up its…

Features

Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.

Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.

Segmented marketing efforts to target different ethnic communities One in three spectators at the tournament will be new to cricket

Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.

In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.

APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent. Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.

• Gfinity will host and film the inaugural ePremier League in its Fulham esports arena • Cook says European Super League in football would be “a natural evolution” • Time

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

Produced in association with People Make Glasgow In the sports event-hosting world, few would dispute that Glasgow has punched above its weight in recent years

Deal with Manchester United helped Gulf Oil gain recognition and trust in Chinese marketplace. Plans to open 1,000 service stations in three years “impossible” without the partnership.

The Jaguars have played an annual fixture in London since 2013, with the city now accounting for 11 per cent of their “local” revenues.