United Kingdom

Video streaming platform TikTok will provide live coverage of a sports event in the UK for the first time after agreeing a deal with the Lawn Tennis Association to cover this weekend’s Billie Jean King C…

English Premier League club Everton has announced a multifaceted strategy to grow its brand, commercial potential, and fanbase in North America

The All England Lawn Tennis and Croquet Club (AELTC) has spelled out its ‘Tennis in an English Garden’ vision, outlining that a new 8,000-capacity show court will be part of its expansion plan.

Premier League football club Tottenham Hotspur has signed up UK-based paint brand Dulux to its sponsorship portfolio. The UK-based company becomes the club’s first ever official paint supplier.

Crown Prince Mohammed bin Salman called on UK Prime Minister Boris Johnson to intervene in the proposed takeover of Newcastle United by Saudi Arabia’s Public Investment Fund by telling the Premier League t…

English Premier League football club West Ham United has selected the US-based KORE Software to help manage its sponsorship programme

The India A cricket team's tour of England set to take place this summer has been postponed due to the current Covid-19 restrictions

The Women’s Super League, the top tier of women’s club football in England, still needs to go through a number of media-rights cycles before it is able to become self-sustainable, according to director of …

Tinopolis Group, the international TV production and distribution group, has undertaken a major financial restructure after what it describes as “significant” damage caused by the Covid-19 pandemic.

The British Olympic Association (BOA) has signed up frozen food manufacturer Birds Eye to the sponsorship portfolio of Team GB as an Official Supporter

The Fuse marketing agency has announced the launch of a new consultancy service targeted at rights-holder clients in sport, esports, lifestyle and entertainment

Mayor of London Sadiq Khan has said that talks have been opened with the Board of Control for Cricket in India and the Indian Premier League cricket tournament and its clubs over the prospect of hosting…

A group of the UK’s leading sports rights-holders have written an open letter to the country’s politicians in support of Covid-19 certification as a ‘credible option’ to enable full capacity stadiums from Ju…

League gains warrants for 22.5 million shares in addition to rights fees

The Professional Darts Corporation (PDC) has signed up business travel company Clarity Travel’s consumer travel provider Sportsbreaks.c

The organisers of the inaugural UCI Cycling World Championships in 2023 in Glasgow and across Scotland have appointed Cameron Fraser as senior commercial manager

The England and Wales Cricket Board will stream live coverage of this year's entire LV= Insurance County Championship for the first time