United Kingdom

Sports media rights executive Stew Walker has been recruited by Commercial Sports Media (CSM) as a consultant to work in the UK market

Diageo-owned beer brand Guinness is set to take over the Premier League’s beer category rights from the departing incumbent - AB InBev’s Budweiser – after this season.

Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.

Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal. 

Middlesex amongst the notable absentees amid an effort to evolve the women’s professional game

New sponsorship deals have been the main driver of revenue growth for the Mercedes Formula 1 team after it announced record turnover of £546.5m (€640m/$681m) for 2023.

A new, five-year deal between IMG and the English Football League will facilitate a sizeable jump in broadcast production specification for matches that currently go out on the iFollow streaming service

Chelsea FC has sold a hotel and land worth more than £76m on its Stamford Bridge stadium site to parent company BlueCo in an apparent attempt to reduce its losses in order to comply with the Premier League's Profitability and Sustainability Rules.

Sports Direct, the retail chain controlled by former Newcastle United owner Mike Ashley, has failed in its attempt to convince a UK competition tribunal that the club should be obliged to distribute next…

The proposal of a curtailed budget of between £130m and £150m for a 2026 Commonwealth Games in Glasgow, with £100m offset by the CGF, could serve as a blueprint to help attract hosts for future editions.

The attempted takeover of Everton by 777 Partners is approaching a critical stage with growing doubts over the US investment fund’s ability to the finance the deal, and concerns for the very existence of the Premier League club.

Scottish authorities are engaged in talks over Glasgow staging the 2026 Commonwealth Games, 12 years on from playing host, as the Commonwealth Games Federation (CGF) bids to finally nail down a city or region to rescue the event.

Alex Kay-Jelski, a UK football journalist and editor, has today (Thursday) been named director of sport at the BBC, an appointment likely to be viewed as a surprise choice given his lack of sports media rights buying experience.

Leading talent representation and marketing company Wasserman is attempting to broaden its influence in women's football away from its United States heartland by acquiring the UK's Volante Sports agency.

UK pay-television broadcaster Sky and public broadcaster the BBC have finalised their short-term domestic rights extension for the Women's Super League, covering the 2024-25 season only

In November, Premier said that it had “agreed to take back control of the business” in a deal subject to competition approval after completing its July 2022 takeover.

TNT Sports has acquired rights to the Autumn Nations Series, replacing Amazon as the rights-holder in the UK in a strengthening of the pay-television broadcaster's rugby union portfolio.

City Football Group (CFG), the parent company of Premier League club Manchester City, has announced record revenue of £877m (€1.022bn/$1.106bn) for the 2022-23 financial year but recorded a further pre-tax loss of £126m.