United Kingdom
Features
Crystal Palace aims to become sponsors’ “club of choice in London”
South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.
Spurs and Somerset lead the way on growing retail through social, but clubs still leaving money on the table
Research from marketing agency Red Hot Penny suggests clubs across the UK need major rethink of how they convert social engagement into retail sales
9 revenue-generating features at the new Tottenham Hotspur Stadium
Wi-Fi network and Bluetooth beacons capture crowd movements
Catering JV to offer more food and beverage options and speedier service
Stephen Duval, 23 Capital | “We signed off a $125m deal in just four weeks”
Ahead of his appearance at the Sports Decision Makers Summit in Miami on May 7, 23 Capital Co-founder Stephen Duval discusses the way a creative approach to finance has opened the door to funding in the sector.
‘Team Yorkshire’ builds £100m-impact event on Tour de France legacy
After hosting the Tour de France's Grand Départ in 2014, Yorkshire is looking to host even more elite cycling events in addition to its very own Tour de Yorkshire, which was created as a legacy event in 2015. Ryan Herman talks to Welcome to Yorkshire's commercial director Peter Dodd about how the organisation plans to develop cycling events in the region.
Brands backing women’s sport is wonderful – but they are followers, not leaders
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
Everton FC | Gathering fan data in the age of GDPR
Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.
ICC uses hybrid ticketing model to boost attendances at 2019 Cricket World Cup
Segmented marketing efforts to target different ethnic communities
One in three spectators at the tournament will be new to cricket
How can clubs profit from betting partnerships without suffering reputational damage?
Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.
M-is: Using Technology to engage all at Grassroots
In association with M-is
Liverpool diversifies revenue streams to post record profit
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
Premier League clubs show the value in community service
In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
The European Sponsorship Association’s diploma is helping to educate and unite the industry
In association with the European Sponsorship Association
Arsenal’s Singapore office contributes to 50-per-cent growth of commercial revenues
APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent.
Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.
From Man City to Gfinity | Former football chief Garry Cook positions himself as esports emissary
• Gfinity will host and film the inaugural ePremier League in its Fulham esports arena
• Cook says European Super League in football would be “a natural evolution”
• Time
Formula One enlists biometric testing to better understand its TV audience
Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.
Glasgow – a new legacy
Produced in association with People Make Glasgow
In the sports event-hosting world, few would dispute that Glasgow has punched above its weight in recent years
Manchester United sponsorship helps Gulf Oil build Chinese empire
Deal with Manchester United helped Gulf Oil gain recognition and trust in Chinese marketplace.
Plans to open 1,000 service stations in three years “impossible” without the partnership.
Jaguars’ leap into London boosts ‘local’ revenues and offers long-term growth platform
The Jaguars have played an annual fixture in London since 2013, with the city now accounting for 11 per cent of their “local” revenues.