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World Snooker Tour looks to global future with rebrand
World Snooker Tour rebrand aims to mark distinction as commercial arm of WPBSA
New identity comes as tour seeks to expand further into international markets
Mud, sweat and tears | Where did it go wrong for Tough Mudder?
At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.
Velon’s anti-trust case against UCI highlights shifting sands of rights-holder and governing body relations
When Velon announced that it had filed an anti-trust case with the European Commission against the UCI, in September, it exposed a fault line that had long been threatening to send shockwaves through cycling. Adam Nelson speaks with the organisation's chief executive, Graham Bartlett, about the implications of the case for the sport.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
UK Athletics names Coward as interim CEO
UK Athletics has appointed Nic Coward as its temporary chief executive as the search continues for a permanent successor to Niels de Vos
Street League Skateboarding details 2020 schedule ahead of Olympics
Street League Skateboarding (SLS), the sport’s leading professional series, has announced its schedule for the 2020 season ahead of skateboarding’s Olympic debut in Tokyo this summer.
Yokohama quits lead role at Chelsea, replaced by telco Three
Premier League Chelsea’s shirt sponsor, Yokohama Tyres, will step down from the lead sponsorship role next season – with the telecommunications brand Three announced as the new shirt partner.
RideLondon seeks out new main sponsor
RideLondon has launched a search for a new headline sponsor after UK life insurance and financial services company Prudential, which has backed the mass participation cycling event since its formation…
DAZN’s ‘logical’ interest in UK launch is hard to square with commercial realities
Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.
Aston Villa looking to turn fan engagement into commercial revenue with new loyalty card scheme
Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.
欧洲体育拿下英国及北欧地区的戴维斯杯决赛转播权
克罗地亚队在赢得2018年戴维斯杯冠军后庆祝。
巴西总统强势干预，巴西石油与迈凯伦解约
F1迈凯伦车队与巴西石油经协商后同意解除技术合作及赞助关系。
坎特伯雷的英格兰橄榄球装备销量激增，2020年茵宝接手
从2020年9月开始，英国体育品牌茵宝将为英格兰橄榄球联合会提供装备，尽管在日本橄榄球世界杯的最后一周里，现任装备供应商Canterbury的销量十分强劲。
迪内奇将离开探索传播，曾接近出任英超CEO
苏珊娜·迪内奇将卸去美国媒体动物星球频道全球总裁一职。去年，这位探索传播高管曾接近取代理查德-斯丘达莫尔，成为英超CEO。
Andrea Radrizzani: “I’m good to go up, it would be great. Otherwise, I need to consider other options.”
English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.
Carol Shanahan: “The pros were to help the community, the cons were that we were getting robbed!”
English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.
Dale Vince, Forest Green Rovers: “It was two years before we had all the skeletons out of the closet.”
English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.
Radrizzani ready to ride again, but for how much longer?
When Andrea Radrizzani bought Leeds United in 2017, the club was in dire straits. It’s now pushing for promotion to the Premier League, but the cost of competition means the clock is ticking. Radrizzani doesn’t want to own a Championship club much longer.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
IBB Polonia London blaze a trail for British volleyball
British volleyball is scheduled to break new ground next week (October 22) when the London-based IBB Polonia London club faces HAOK Mladost Zagreb away in the CEV Champions League
The Athletic: Friend or Foe?
Jon Tibbs, chairman and founder of JTA considers the impact of The Athletic’s first move outside its US homeland.
British horse racing needs ‘collaborative approach’ to overcome decline in media and betting revenues
With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.
Paddy Power’s Save Our Shirt campaign offers positive message but struggles to balance risk and reward
Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.
Women’s Football: Attributing Value Matters – Sally Horrox, Y Sport
We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.
Women’s Super League title sponsorship reinforces Barclays’ status as ‘financial partner of football’
Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.
Surrey’s post-World Cup T20 sales fuel continuing ambivalence for The Hundred
Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.