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Features
Lower league football | Exeter City’s turbulent past equips it to cope with Covid-19 crisis
English lower league club Exeter City's personal commitment to commercial partners has put the club on solid ground during the Covid-19 crisis. Callum McCarthy speak to club chairman Julian Tagg about the club's journey thus far and the hard road ahead.
Paul Garbett | French Open the first ‘land grab’ as the sporting calendar is ripped up by coronavirus
Paul Garbett, associate director at CSM Sport & Entertainment, gives his view on the impact and opportunities of a dramatically changed post-coronavirus sporting calendar.
Health and duty of care considerations override rights commitments as sports seek Covid-19 legal advice
UK law firms acting for clients in the sports industry say they are dealing with an unprecedented demand for advice after the Covid-19 outbreak caused the widespread cancellation of sporting events.
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
Wolves turns to Ipsos’ retail monitoring to understand the customer journey
Why Premier League side Wolves has engaged Ipsos Retail Performance's footfall-counting technology in its club megastore.
West Ham sleeve sponsor Basset & Gold suffers administration
English Premier League club West Ham United's sleeve sponsor, investment firm Basset & Gold, has entered administration
BBC addresses sporting void with archive content plan
UK public-service broadcaster the BBC has today (Thursday) unveiled plans to provide an array of content to compensate for the lack of sporting action it would have televised due to Covid-19
OVG submits plans for City Football Group-backed Manchester arena
US venue development, advisory and investment company Oak View Group (OVG) has submitted plans for a new arena in Manchester, reiterating its conviction that the English city could support two successful…
ECB set to cancel County Championship and ‘considers Sky extension’
The England and Wales Cricket Board is set to cancel the 2020 County Championship season in response to the Covid-19 pandemic
Minamino signing helps Liverpool on long road to catch United in Asia
Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
World Snooker Tour looks to global future with rebrand
The World Snooker Tour revealed a new corporate identity and name at the start of this year as it marked ten years of ownership by Barry Hearn's Matchroom Sport. The rebrand is intended to see it towards another decade of international growth, with China, India and the Middle East on snooker's radar.
Mud, sweat and tears | Where did it go wrong for Tough Mudder?
At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.
Velon’s anti-trust case against UCI highlights shifting sands of rights-holder and governing body relations
When Velon announced that it had filed an anti-trust case with the European Commission against the UCI, in September, it exposed a fault line that had long been threatening to send shockwaves through cycling. Adam Nelson speaks with the organisation's chief executive, Graham Bartlett, about the implications of the case for the sport.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
DAZN’s ‘logical’ interest in UK launch is hard to square with commercial realities
Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.
Aston Villa looking to turn fan engagement into commercial revenue with new loyalty card scheme
Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.
欧洲体育拿下英国及北欧地区的戴维斯杯决赛转播权
克罗地亚队在赢得2018年戴维斯杯冠军后庆祝。
巴西总统强势干预，巴西石油与迈凯伦解约
F1迈凯伦车队与巴西石油经协商后同意解除技术合作及赞助关系。
坎特伯雷的英格兰橄榄球装备销量激增，2020年茵宝接手
从2020年9月开始，英国体育品牌茵宝将为英格兰橄榄球联合会提供装备，尽管在日本橄榄球世界杯的最后一周里，现任装备供应商Canterbury的销量十分强劲。
迪内奇将离开探索传播，曾接近出任英超CEO
苏珊娜·迪内奇将卸去美国媒体动物星球频道全球总裁一职。去年，这位探索传播高管曾接近取代理查德-斯丘达莫尔，成为英超CEO。
Andrea Radrizzani: “I’m good to go up, it would be great. Otherwise, I need to consider other options.”
English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.
Carol Shanahan: “The pros were to help the community, the cons were that we were getting robbed!”
English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.
Dale Vince, Forest Green Rovers: “It was two years before we had all the skeletons out of the closet.”
English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.
Radrizzani ready to ride again, but for how much longer?
When Andrea Radrizzani bought Leeds United in 2017, the club was in dire straits. It’s now pushing for promotion to the Premier League, but the cost of competition means the clock is ticking. Radrizzani doesn’t want to own a Championship club much longer.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Q&A | Chrissy Fice, brand director, Vitality UK
Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
IBB Polonia London blaze a trail for British volleyball
British volleyball is scheduled to break new ground next week (October 22) when the London-based IBB Polonia London club faces HAOK Mladost Zagreb away in the CEV Champions League