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Covid-19 may have proved too much for 23 Capital, but business is booming for other lenders in the football finance sector.

Barney Francis, the former managing director of the UK division of Sky Sports, has suggested the Covid-19 crisis has exposed the business models of some of the OTT streaming services operating in the sports sector but says there are plenty of reasons to be optimistic about the industry. Ben Cronin reports.

Self-confessed 'Olympophile' Lee Gibbons, managing director of the Sport Unlimited agency, explains why the values and strategies attached to Olympic sponsorships translate so well to today's market in response to the Covid-19 pandemic.

Rugby League World Cup 2021 chief executive officer Jon Dutton details how the Rugby League World cup are looking to transcend the traditional audience of rugby league when the tournament is held in England…

Louise Mansfield, professor of sport, health and social sciences in the Institute for Environment, Health and Societies at Brunel University in London, discusses her Research Impact Award-nominated work.

English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.

UK commercial broadcaster ITV has extended its long-running coverage of the British Touring Car Championship for a further five years to 2026. The renewal with rights-holder Toca starts in 2022

A new partnership with the Football Finance Academy will help educate players & staff for future success beyond the pitch

Global investment platform eToro has launched 12 new sponsorships across the UK and Germany, as the brand expands its investment in football clubs across Europe

Features

The Fifa Master is Europe's best postgraduate sport management degree.

Pierre Ducrey was part of the third intake of students on the CIES Fifa Master, which he graduated with distinction in 2003. He was appointed as Olympic Games operations director in March 2020, having joined the International Olympic Committee as an intern shortly after finishing his Masters degree.

As part of this year’s Postgraduate Rankings, SportBusiness is highlighting some of the most important and impactful research to have been produced and published by the institutions we survey. The CIES Fifa Master takes place across three European universities – Neuchâtel in Switzerland, Milan’s SDA Bocconi, and De Monfort in Leicester, England. Professor Martin Polley, director of the International Centre for Sports History and Culture at De Montfort, discusses how Fifa Master students at the school have taken a lead on anti-racist research in sport.

Dr Razan Baker graduated from Brunel University London with a PhD in sports sciences in 2014 and was appointed director of international communication at the Saudi Arabian Olympic Committee in 2020.

As the ties between universities and sports organisations grow closer and educational institutes continue to look for new ways to strengthen their connections to industry, SportBusiness takes a look at…

While the Covid-19 pandemic has inevitably touched almost every aspect of modern life, the two sectors with which this publication is concerned were arguably among the hardest hit

Former Jockey Club chairman Simon Bazalgette describes how the Covid-19 pandemic has forced him to adapt plans for a new consultancy business and how there will be an even greater need for right-holders to control operational costs when sport resumes. Ben Cronin reports.

With the Rugby League World Cup 2021 (RLWC2021) just over a year away, the team behind the event are working to achieve central objectives of transcending the traditional audience for the sport. Matthew Williams talks to RLWC2021 chief executive Jon Dutton about how he plans to make the most of the opportunity.

James Davies-Yandle, founder and chief executive of Y11, which recently acquired Welsh Rugby Union club Ospreys, speaks to SportBusiness about the ambitions for the club and the opportunities he sees on the horizon.

Omar Khan, managing director EMEA, Leverage Marketing Advisors, calls for fewer reviews and more action in addressing BAME representation on the boards of UK sports bodies.

Simon Green, head of broadcaster BT Sport, talks about the impact of the Covid-19 pandemic on media rights values and consumer habits and says closed-door sport is not the product the broadcaster paid for. Adam Nelson reports.

NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.

Publicis Sport & Entertainment’s Anthony Goddard, head of media research, and Gareth Smith, media research manager, explain why the post-lockdown period has seen unprecedented and consistently high audiences for Sky Sports in the UK

In the wake of the West Indies’ recent tour of England, Cricket West Indies chief executive officer Johnny Grave speaks about CWI’s opposition to the ICC's current revenue sharing model for international cricket tours.

James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.

Spectators could soon be allowed back into UK sports stadiums if a series of pilot events pass by successfully. But Ben Cronin says social distancing requirements could be easier to maintain in some sports venues than others.

Phil Carling, head of football at the Octagon agency, explains why the brand positioning of Premier League winners Liverpool as a club where ‘This Means More’ is key to unlocking its commercial potential

SportBusiness speaks to Jamie Hindhaugh, chief operating officer of BT Sport, who says that in the light of Covid-19, remote production points the way towards the broadcaster’s future

A network of Bluetooth sensors installed at the venues for the three-match cricket series between England and the West Indies is allowing the ECB to detect the exact location of everyone involved in the matches and to track and trace any suspected outbreaks of Covid-19. Ben Cronin reports.