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Features
Garth Shephard: ‘The sports tech market feels like it’s going through an early adopter phase’
Garth Shephard, a partner at recently-launched sports tech investor and adviser Sightline Ventures, discusses how technology is driving sport in response to generational shifts and how swifter adoption of new technologies will keep significant new revenue within sport and not in the pockets of third parties
Jon Tibbs: Olympic federations proving adept at imagining the new normal
Jon Tibbs, founder and chairman of sports communications agency, Jon Tibbs Associates, thinks some of the good habits and innovative thinking Olympic federations have adopted during the Covid-19 lockdown could endure long after the crisis.
Anthony Goddard | Premier League returns with record audiences
Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.
Legal challenges ‘inevitable’ after pandemic leaves mark on football calendar
As the end of May approaches and the Premier League continues to work on ‘Project Restart’, Adam Nelson examines the legal issues facing English football’s operating bodies as they push for football’s return.
Virtual cuppas and food bank donations: How football clubs are supporting communities during lockdown
Adam Nelson takes a look at how the community initiatives at Liverpool FC and Everton FC are providing fans with much-needed support during the Covid-19 lockdown.
Birmingham Commonwealth Games stadium redevelopment delayed to April 2022
The redevelopment of Birmingham’s Alexander Stadium ahead of the 2022 Commonweath Games has been delayed until April of that year, organisers have announced, leaving just three months between the scheduled c…
RLWC2021 announces Cube Partnership as official retail and merchandise supplier
The organising committee of the 2021 Rugby League World Cup has announced Ledbury-based retail and licensing company Cube Partnership as its official merchandise supplier
Oakwell appoints Perform co-founder Croker as advisory board chairman
Oakwell Sports Advisory group, the London-based specialist corporate advisory service for the sports and media technology sector, has announced the appointment of Andrew Croker as the chairman of its advisory…
Sponsorship lead sought by Rugby League World Cup 2021 organisers
The organisers of the Rugby League World Cup 2021, hosted by England, are looking for a sponsorship lead to manage and activate official sponsors and partners at next year’s tournament.
‘We’re very focused on bringing the cost cap down’ | Mark Waller, McLaren F1
Mark Waller, managing director, sales and marketing, McLaren F1, talks about the difficult decision to furlough some staff members during the Covid-19 pandemic and argues the case for an even lower team cost cap in Formula 1.
‘Some clubs will really struggle’ | Tifosy CEO Fausto Zanetton on surviving the shutdown
Fausto Zanetton, chief executive of Tifosy Capital & Advisory, discusses why player salaries have become such a burning issue for clubs, the knock-on affects of France’s media rights cycle, and the potential long-term impacts of the shutdown.
Eni Aluko | Women’s sport is a great vehicle to tackle social issues
Former professional footballer has been appointed as sporting director for Aston Villa Women
Lower league football | Exeter City’s turbulent past equips it to cope with Covid-19 crisis
English lower league club Exeter City's personal commitment to commercial partners has put the club on solid ground during the Covid-19 crisis. Callum McCarthy speak to club chairman Julian Tagg about the club's journey thus far and the hard road ahead.
Paul Garbett | French Open the first ‘land grab’ as the sporting calendar is ripped up by coronavirus
Paul Garbett, associate director at CSM Sport & Entertainment, gives his view on the impact and opportunities of a dramatically changed post-coronavirus sporting calendar.
Health and duty of care considerations override rights commitments as sports seek Covid-19 legal advice
UK law firms acting for clients in the sports industry say they are dealing with an unprecedented demand for advice after the Covid-19 outbreak caused the widespread cancellation of sporting events.
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
Wolves turns to Ipsos’ retail monitoring to understand the customer journey
Why Premier League side Wolves has engaged Ipsos Retail Performance's footfall-counting technology in its club megastore.
Minamino signing helps Liverpool on long road to catch United in Asia
Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
World Snooker Tour looks to global future with rebrand
The World Snooker Tour revealed a new corporate identity and name at the start of this year as it marked ten years of ownership by Barry Hearn's Matchroom Sport. The rebrand is intended to see it towards another decade of international growth, with China, India and the Middle East on snooker's radar.
Mud, sweat and tears | Where did it go wrong for Tough Mudder?
At its zenith, Tough Mudder posted a $10m profit, but the company now finds itself subject to bankruptcy proceedings in the US. Ben Cronin asks how it got to this point and whether a likely sale to rival Spartan can save it.
Velon’s anti-trust case against UCI highlights shifting sands of rights-holder and governing body relations
When Velon announced that it had filed an anti-trust case with the European Commission against the UCI, in September, it exposed a fault line that had long been threatening to send shockwaves through cycling. Adam Nelson speaks with the organisation's chief executive, Graham Bartlett, about the implications of the case for the sport.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
DAZN’s ‘logical’ interest in UK launch is hard to square with commercial realities
Rumours are swirling around DAZN's potential interest in a UK launch, but market conditions must be perfect for profitability to be a realistic goal. Callum McCarthy reports on the possibility of the streaming service getting off the ground in the country where it is based.
Aston Villa looking to turn fan engagement into commercial revenue with new loyalty card scheme
Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.
欧洲体育拿下英国及北欧地区的戴维斯杯决赛转播权
克罗地亚队在赢得2018年戴维斯杯冠军后庆祝。
巴西总统强势干预，巴西石油与迈凯伦解约
F1迈凯伦车队与巴西石油经协商后同意解除技术合作及赞助关系。
坎特伯雷的英格兰橄榄球装备销量激增，2020年茵宝接手
从2020年9月开始，英国体育品牌茵宝将为英格兰橄榄球联合会提供装备，尽管在日本橄榄球世界杯的最后一周里，现任装备供应商Canterbury的销量十分强劲。