Football

Latest Features

SportBusiness talks to YouTube’s head of sport EMEA, Tomos Grace about Sky Sports' recent decision to make Premier League match highlights available on YouTube.

Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.

The city of Las Vegas is not immediately recognizable for its reputation as a sports hub. Bob Williams looks at how it is transitioning "from the entertainment capital of the world to the sports and entertainment capital of the world".

The death of former Conmebol president Nicolás Leoz has brought South American football one step closer to closing the book on an era of corruption. As global agencies and investment funds are taking advantage of the power vacuum, Callum McCarthy examines the current landscape and asks if and when that book can be closed for good.

With a former Infront executive under investigation for defrauding sponsors of the German Football Association, Frank Dunne explains how the scandal has affected both the agency and the already-embattled DFB, and how brands can ensure they're getting what they pay for from their partnerships.

Spanish LaLiga football club Barcelona has said it will become the first partner for social media platform Facebook’s new Fan Subscription service.

French pay-TV broadcaster Canal Plus is making ultra high-definition coverage of the entirety of the 2019 Rugby World Cup and two English Premier League matches per week available to its subscribers

Fifa president Gianni Infantino has said he will continue to push for a new Women’s World League national team competition, despite seeing his original proposal blocked from within world football’s gov…

English Premier League football club Tottenham Hotspur has agreed a refinancing package for the £637m (€722m/$792.7m

Features

Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.

The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.

The Premier League has long been the top international football league in Asia. As the 2019-20 season begins, SportBusiness Asia spoke to the Asian offices of Spain’s LaLiga and Germany’s Bundesliga about their work to challenge the English league’s position.

SportBusiness speaks to Fifa's chief women’s football officer, Sarai Bareman, to get her reflections on the 2019 Women's World Cup in France and hear how she is hoping to leverage the momentum gained from that event to further develop women’s football around the world.

The search to replace Premier League chief executive Richard Scudamore, who announced his resignation over a year ago, has proved arduous. Frank Dunne looks at the issues surrounding media-rights growth and the challenges Scudamore's succesor should expect.

Australian football entered a new stage in its development earlier this year with the announcement that the A-League and W-League would be spun off from Football Federation Australia. The FFA's chief commercial and marketing officer Luke Bould talks Adam Nelson through the implications of the move and how the body is set up to weather the change.

Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.

As France's Ligue 1 is staging a four-team tournament in Washington DC this week, Bob Williams looks at how it aims to expand its reach into the US and improve overseas media-rights income.

Highlights of Charlie Marshall, managing director of the European Club Association, in conversation at the Sports Decision Makers Summit in London.

Capital investors’ interest in football clubs is growing; their increasing profitability has attracted more new types of investor. But what does this mean for clubs and how can they best approach the opportunities and challenges? Jonathan Dyson investigates.

Football Association of Thailand president Somyot Poompunmuang believes that more clarity needs to be given about an Association of Southeast Asian Nations (Asean) 2034 World Cup bid, especially on which…

With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.

The Campeonato Brasileiro Série A will be the only major football league in the world without international, local-language distribution in 2019. Callum McCarthy looks at why Brazilian club football lags behind its European counterparts.

Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.

Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.

Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.

Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.