Football

Latest Features

Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.

Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.

Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.

Brazilian state building society spending was as much as 20 per cent of the 2018 shirt sponsorship market in Brazil

Football’s English Premier League has announced it will take its Asia Trophy tournament back to China for the first time in a decade, with reigning champion Manchester City and Chinese-owned Wolverhampton W…

The European Commission (EC) has today (Monday) fined Nike more than €12.5m ($14.1

The Italian Football Federation (FIGC) has signed a wide-ranging memorandum with the Chinese government to promote the game between the two countries

Betting operators say the introduction of Video Assistant Refereeing (VAR) in football is hindering their ability to offer in-play betting markets on competitions like the Fifa World Cup, FA Cup and the…

Features

MLS team averaged over 53,000 fans per game last year in just the club's second season Gate revenue on a par with teams in world's top-five leagues, says club president Eales

Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

LaLiga’s strategy in Asia has been generating some startling results in digital media, grassroots development, events and communication, with the assistance of the Spanish football body’s expanding Global Network.

The Bundesliga’s ‘Football As It’s Meant To Be’ mantra is evidenced across all areas of their strategy. And with recent figures published showing an increase of cumulative revenues for the Bundesliga and Bundesliga 2 for the 14th year in a row, with a record total revenue of €4.42bn ($5.01bn) for the 2017-18 season, it appears that it’s delivering results.

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.

MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium Mixed-use development with sportsbook planned to capitalise on sports betting legislation E

In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.

Sean Jefferson was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Darren Eales was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Alfredo Bermejo was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D

Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker Share of shirt sales increases from 10% to between 25 and 30%

Drop in advertising against football unlikely to impact media-rights income Value of shirt and LED inventory could increase Exemption likely to drive horse racing media-rights revenue

LaLiga  club  wants NWSL franchise to activate sponsors and ‘be different’ from rivals   North American  commercial partners brought in $99m of club’s $1bn revenue in 2017-18    Cancelled Miami ga