Football

Ligue 1 club Olympique Lyonnais (OL) has defied the wider financial gloom in French football by announcing record revenues for the 2023-24 period after selling its OL Feminin women’s team and enjoying a large income spike from events at its Groupama Stadium.

Atalanta has profited from its rising commercial appeal on the back of winning the Uefa Europa League by landing a three-season shirt sponsorship with sparkling water brand Acqua Lete

VaideBet terminating its record shirt sponsorship of Corinthians has not dissuaded the Brazilian club from doing business with betting operators, with rival Esportes da Sorte stepping into the breach.

DAZN’s agreement for eight Ligue 1 fixtures per week has moved closer to completion but a sponsorship sales component of beIN Sports’ proposed deal for the remaining match continues to be worked through.

Endeavor Streaming has added to its portfolio of football clients in a deal to deliver Newcastle United’s new OTT service.

IMG has widened its remit with the Saudi Pro League (SPL) in a five-season production agreement that adds to its existing role in selling the competition’s international broadcast rights.

Italian football giant AC Milan has struck a deal with US sports data and analytics firm Kraft Analytics Group (KAGR) as it bids to better understand consumer behaviour and grow its fan base, with a particular…

Gambling firm Betway has today been announced as the new title sponsor of South Africa’s Premier Soccer League in a three-year deal worth around R900m (€45m/$49m).

LaLiga and Champions League winners Real Madrid has become the world’s first football club to break the €1bn ($1.08bn) barrier for annual turnover.

FedEx has extended as a global sponsor of the Champions League for a further three years, taking its association with Uefa past a decade, SportBusiness can exclusively reveal.

Two seasons before the English Premier League bans betting firms from front-of-shirt sponsorships, more than half of teams have secured a betting shirt sponsor ahead of the 2024-25 campaign.

Japanese streaming service U-Next has brought forward its Premier League rights deal by one season, after outgoing broadcaster SpoTV ended its contract a year early

The battle for control of football’s international match calendar has intensified after European Leagues and Fifpro Europe announced legal action against Fifa, accusing the world body of repeatedly favouring its own competitions and commercial interests.

CFG, owner of Manchester City, has signalled its intention to “remain at the forefront” of football-led content production through the strategic collaboration with Sony Pictures Television.

Sporting goods giant Nike has ceded its ball supplier role with Australia’s financially troubled professional men’s and women’s football leagues to the English sports brand Mitre. T

Serie A will remain part of TNT Sports’ offering in the UK and Ireland after an agreement was reached with the league, which has also now hammered out details of a betting rights renewal with Stats Perform, SportBusiness understands.