Football

Latest Features

Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.

As Bayern Munich have all but elected a new club president, Bob Williams takes a look at how the club's executive board is set to change in the coming seasons.

The Bundesliga’s head of APAC Kevin Sim is deep in talks with potential media-rights partners for the cycle from 2020-21. Kevin McCullagh talks to him about his expectations for the market.

SportBusiness Soccer has gone live with leading clubs from Europe’s major leagues already signed-up as clients.

AS Roma has confirmed it is in preliminary talks with potential investors over a possible sale of the Italian Serie A club. Club shares rose 16

Major League Soccer team Chicago Fire has unveiled a comprehensive brand refresh, which includes a new logo and a tweak of its name, ahead of a move to Soldier Field in 2020

Sports brand Puma’s strategy of tying up major European football clubs to kit supplier agreements has generated a substantial new deal with Bundesliga club Borussia Dortmund.

Philadelphia Union minority owner Richie Graham has formed an investment firm focused on the growth and long-term development of soccer in the United States

Features

Football has embraced social media in a huge way, but will its focus on digital technology undermine grassroots participation? Frank Dunne asks if the game is in danger of eating itself and looks at what Uefa is doing to prevent this.

Seven-team competition is first professional soccer league in Canada since 1992 Clubs have averaged 4,300 fans a game but OneSoccer digital ratings not made public

Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.

Market research conducted in 2014 showed that success on the field was not translating into awareness off it for La Liga side Sevilla FC. Frank Dunne looks at how the club has subsequently addressed this, doubling commercial revenues to €18m.

Liverpool FC’s legal dispute with New Balance has provided unprecedented insights into the minutiae of a modern Premier League kit supplier agreement. Ben Cronin looks at some of the details from the case and examines what they say about the club and the brands involved.

Chinese policy towards state ownership of sports leagues has performed a massive U-turn, with oversight of the Chinese Super League being passed to a private entity. SportBusiness looks at why, and what will happen next.

English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.

English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.

English Football League club owners face a near-impossible dilemma. Pushing for the Premier League can risk a club’s entire future, but focusing on sustainability can see a club swallowed up by the pack. SportBusiness Professional spoke to three English club owners, each with distinct ambitions, about why they took the plunge and how they intend to succeed.

When Andrea Radrizzani bought Leeds United in 2017, the club was in dire straits. It’s now pushing for promotion to the Premier League, but the cost of competition means the clock is ticking. Radrizzani doesn’t want to own a Championship club much longer.

Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia Former police chief is pushing the organisation toward greater commercial sophistication

The allure of promotion and Premier League success has led many an English football team into financial ruin, but liquidations remain rare. With so many rescued from oblivion over the past decade, Callum McCarthy examines why so many see opportunity in struggling football clubs.

The financial numbers of an Asean World Cup bid in 2034 look positive, especially with a Chinese boost, but will Fifa’s member associations be convinced?

Sportradar contends that Genius Sport's exclusive supplier deal with Football DataCo, the data rights-holder for the English Premier League, EFL and Scottish Football League is anti-competitive. Ben Cronin examines the dispute and asks what it means for the way rights-holders tender their data contracts.

Is sports data 'ownable' and can it be treated to same protections from piracy as sports media rights? Ben Cronin thinks the dispute between Sportradar and Genius Sports will influence the way the US major leagues take their data rights to market

In an exclusive interview, Charlie Stillitano, executive chairman of Relevent Sports speaks to Callum McCarthy about the ICC, his attempts to bring LaLiga matches to the US and his deep-rooted passion for the sport.

Major League Soccer franchise Chicago Fire has recently been taken over by businessman Joe Mansueto. Bob Williams talks to him about his plans for the future of the club.

Vodafone and the Bundesliga launched a world-first use of a 5G mobile network in Wolfsburg’s Volkswagen Arena on Monday night. Adam Nelson reports on how the technology can bring second-screen engagement to the match day experience.