Football
Features
Everton FC | Gathering fan data in the age of GDPR
Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.
How can clubs profit from betting partnerships without suffering reputational damage?
Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
Caixa withdrawal likely to accelerate Brazilian football’s short-term sponsorship trend
Brazilian state building society spending was as much as 20 per cent of the 2018 shirt sponsorship market in Brazil
Atlanta United use fans as ambassadors to enter global elite for attendance
MLS team averaged over 53,000 fans per game last year in just the club's second season
Gate revenue on a par with teams in world's top-five leagues, says club president Eales
Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein
Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
Eastern promise for LaLiga
LaLiga’s strategy in Asia has been generating some startling results in digital media, grassroots development, events and communication, with the assistance of the Spanish football body’s expanding Global Network.
Bundesliga’s Asian Growth Driven by Local Strategy
The Bundesliga’s ‘Football As It’s Meant To Be’ mantra is evidenced across all areas of their strategy. And with recent figures published showing an increase of cumulative revenues for the Bundesliga and Bundesliga 2 for the 14th year in a row, with a record total revenue of €4.42bn ($5.01bn) for the 2017-18 season, it appears that it’s delivering results.
Liverpool diversifies revenue streams to post record profit
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
DC United leverages twin impact of Audi Field and ‘Rooney effect’ into new deals
MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium
Mixed-use development with sportsbook planned to capitalise on sports betting legislation
E
Premier League clubs show the value in community service
In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
Sean Jefferson | Director of partnerships, Man United
Sean Jefferson was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
Darren Eales | President, Atlanta United
Darren Eales was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
Alfredo Bermejo | Digital strategy director, LaLiga
Alfredo Bermejo was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
Unilever is turning fans’ passion into brand engagement with value-adding partnerships
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships
D
After Paysandu shows the way, Brazil’s smaller clubs reap dividends of white-label kit deals
Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker
Share of shirt sales increases from 10% to between 25 and 30%
Racing and football the likely beneficiaries of TV marketing blackout by UK gambling firms
Drop in advertising against football unlikely to impact media-rights income
Value of shirt and LED inventory could increase
Exemption likely to drive horse racing media-rights revenue
FC Barcelona makes women’s football the core of its US commercial drive
LaLiga club wants NWSL franchise to activate sponsors and ‘be different’ from rivals
North American commercial partners brought in $99m of club’s $1bn revenue in 2017-18
Cancelled Miami ga