All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry...
Amazon Web Services gets global seat at Formula One table
Amazon Web Services, the cloud computing subsidiary of Amazon
EXCLUSIVE | Le Floc’h: Fifa takes stock after race against time to sign partners
Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso...
Vorsprung durch football
Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.
Following La Liga?
AT THE WEEKEND, Spanish champions FC Barcelona had less possession than their opponents for the first time in over five years
Sky Bet: Interview with Richard Flint, managing director for Sky Bet
BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18
Making sense of big spending
If every company in the world spent 20 per cent of their marketing budget on sponsorship the sports sector would be a far, far richer place than it is now
Trailblazers | The sports executives setting the industry’s direction of travel
SportBusiness Review highlights 10 executives whose work indicates the direction of the sports business in 2019 and beyond
SportBusiness Consulting Global Media Report 2018
The 2018 edition of the...
Blockchain ticketing experiments show value of digital, but simpler solutions may be available
Open golf championship...
FC Barcelona makes women’s football the core of its US commercial drive
LaLiga club wants NWSL...