PSG reveals Messi-inspired 13 per cent hike in sponsorship revenue
French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team
Ben Slack leaves Tennis Australia for commercial role at World Rugby
Sports marketing executive Ben Slack has joined World Rugby as the general manager of commercial after almost 10 years with Tennis Australia
My11Circle acquires title rights to Women’s T20 Challenge
The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights for this year's Women’s T20 Challenge to Indian fantasy sports platform My11Circle.
Deutsche Telekom hitches DFB sponsorship renewal to media deals
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…
Galera.bet and GiroAgro sponsor Campeonato Brasileiro
Brazilian betting operator Galera.bet has signed a three-year deal as a master sponsor of the Campeonato Brasileiro, Brazil’s top-tier football league.
TikTok ups profile in football with addition of Women’s Euro 2022 rights
Entertainment platform TikTok has been named as an official partner of the Women’s Euro 2022, joining 12 other sponsors with global rights to the tournament.
Arsenal strikes Unagi agreement for NFT-related Ultimate Champions game
Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions
‘Unbelievable’ WhaleFin-Atlético Madrid deal signed ‘more than two months ago’
Atlético Madrid’s club record main shirt sponsorship agreement with the cryptocurrency investment app WhaleFin was signed more than two months ago after progressing rapidly from first talks.
Boxt to replace Tomket Tyres on Rangers’ shirt sleeve
Scottish Premiership club Rangers has named e-commerce and fulfilment platform Boxt as its new official sleeve sponsor from next season in a multi-year agreement
Casino Brands signs with FFR, as IHG strikes EPCR deal
Food distribution group Casino Brands has signed as an Official Partner of the French Rugby Federation (FFR) in a three-year sponsorship until 2024.
Targobank extends DFB-Pokal sponsorship
Targobank has extended its sponsorship of the German Football Association (DFB) for another four years, from 2022-23 to 2025-26
Excel Sports appointed to find new LAFC stadium naming rights sponsor
The owners of Major League Soccer club LAFC have chosen Excel Sports Management's Properties division as an exclusive partner in the search for a new stadium naming rights sponsor