Nike deal takes NBA income to new heights
Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…
Dolan strengthens Abu Dhabi alliance with Knicks deal
Abu Dhabi has stolen a march on the state’s Gulf neighbours Saudi Arabia by taking on the NBA’s New York Knicks' jersey patch rights for its tourism body.
Lenovo claims seventh Fifa Partner position
Chinese technology company Lenovo has signed as a top-tier sponsor for the coming World Cup cycle, taking over the seventh Fifa Partner berth with world football’s governing body.
Esportes da Sorte wins back sponsor licence
Brazilian betting operator Esportes da Sorte has been cleared to continue as a major sponsor of club football in the country – just beating the national deadline for the issuance of betting operator l…
Memorial-Hermann upgrades to Rockets jersey patch
The NBA’s Houston Rockets has struck the league’s first jersey patch deal with a hospital provider – a health sub-sector that has become a major sponsorship player among major US sports leagues.
T
Man City, Premier League fight out media war
The multi-pronged legal battle between the Premier League and Manchester City boiled over into a damaging media briefing war this week, as both sides attempt to shape the narrative around the outcome of City’s challenge to the league’s Associated Party Transaction rules.
F1 subject of fake Asian betting sponsor claim
Formula One has been the subject of false claims by an Asian online casino over a regional sponsorship deal, SportBusiness understands.
Head of sales Ross leaves DFB
German Football Association (DFB) marketing and sponsorship sales executive Justin Ross has left the federation after almost 17 years with German football’s governing body.
Celtic’s Filby joins Aston Villa as CCO
Adrian Filby, the long-standing commercial director at Scottish Premiership club Celtic, has joined English Premier League outfit Aston Villa as chief commercial officer.
Linglong Tire adds Real Madrid to club portfolio
Chinese tyre company Linglong Tire has signed as a global sponsor of Real Madrid, adding to existing deals with top-tier clubs in England and Germany