R&A keeps faith in sponsors and strategy in turbulent year
The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open
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Matthew Glendinning | Kamala Harris, Nike and iconic moments
Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.
Michelob Ultra focuses on ‘health and wellness’ for PGA Championship extension
Matthew Glendinning looks at the details of the AB InBev-owned beer brand's extension with the golf major.
Data Snapshot: Tennis 2020
The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020, SportBusiness Sponsorship has found.
Uefa sets new course in women’s football with media and sponsorship tenders
Media tender on for Uefa’s women’s club and national team competitions closes October 14
Uefa seeking broadcast partners which can take ‘edgy’ approach using different platforms
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Matthew Glendinning | Making commercial sense of a Messi move
Matthew Glendinning, editor of SportBusiness Sponsorship, asks whether the hundreds of millions of euros required to lure wantaway superstar Lionel Messi from Barcelona can be justified from a commercial or brand equity point of view for the buying club.
US Open retains sponsor portfolio with fee discounts and transparent communications
Lew Sherr, chief revenue officer, US Tennis Association, tells SportBusiness how the US Open managed to retain a full roster of sponsors for the closed-door tournament by offering discounts of up to 50 per cent in some cases.
NBA 2K engagement and e-commerce support NBA licensing amid brick-and-mortar lockdown
Matthew Glendinning explores how NBA licensing revenues have fared during the Covid-19 pandemic, with the basketball league taking many positives from e-commerce and esports
Matthew Glendinning | Reports of FFP’s demise after City ruling are exaggerated
Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.
Bundesliga ‘ghost games’ provide backdrop for sponsorship re-set
When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…
Ex-Heineken exec Pincus takes F1 commercial reins with clear remit to add new global partners
Formula 1 has spent the past few years in existential self-examination
Brands respond well to shutdown, but recession will cause ‘changing of the guard’, warns Clarke
Matthew Glendinning talks to Robin Clarke, vice-president, international at brand consultancy 160over90, about the ways sponsors in sport have responded during the Covid-19 pandemic, and what to expect once things return to normal.