Formula E closing the gap on Formula 1 as a sponsorship proposition
Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.
汇丰银行与七人橄榄球赛：专访汇丰集团总经理兼市场总监琳恩·卡茨
香港国际七人榄球赛将于本周末进入尾声，Sports Sponsorship Insider就此次比赛、汇丰银行世界七人制橄榄球系列赛以及该银行更广泛的赞助组合采访了汇丰集团市场总监。
新浪黄金联赛签下东风启辰，赛事达到全新高度
据SportBusiness Sponsorship了解，今年新浪从3X3篮球黄金联赛的顶级赞助商当中赚得约500万美元（合440万欧元）。
中国联通在竞标中击败国内竞争对手，拿下2022年北京冬奥会版权
中国电信运营商中国联通以一张金额高达数千万美元的协议，成为2022年北京冬奥会和残奥会官方电信服务合作伙伴。
飞劲轮胎加大力度投资俱乐部合作关系和媒体版权
自2015-16赛季以来，日本品牌飞劲轮胎已增加两倍资金，用于投资欧洲足球俱乐部。目前，该公司正在开展品牌知名度宣传活动，占其欧洲市场营销预算的20%至30%。
Dorna获得马来西亚国家石油公司赞助，MotoE赛事财源滚滚来
马来西亚国家石油公司正以每年60万欧元（合69.2万美元）至90万欧元的价格，购得MotoGP系列赛事在泰国和马来西亚站的一系列品牌宣传和赛场贵宾招待服务。
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…
Amazon Web Services gets global seat at Formula One table
Amazon Web Services, the cloud computing subsidiary of Amazon
EXCLUSIVE | Le Floc’h: Fifa takes stock after race against time to sign partners
Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…
Coca-Cola, guns and money: the genesis of the Fifa Partner programme
The Fifa Partner programme was born via an unlikely collaboration between a twenty-something PR man, his client – the Coca-Cola Company – and the Argentinian military junta. Th
比亚迪与阿森纳签订合作协议，标志二级合作伙伴崛起
中国电动汽车制造商比亚迪汽车已成为英超阿森纳俱乐部的官方汽车和公交车合作伙伴，双方签订为期多年的全球交易，据信每年价值约250万英镑（合340万美元/280万欧元）。该协议位列俱乐部官方合作伙伴协议的高端案例。