Matthew Glendinning | Reports of FFP’s demise after City ruling are exaggerated
Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.
Bundesliga ‘ghost games’ provide backdrop for sponsorship re-set
When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…
Ex-Heineken exec Pincus takes F1 commercial reins with clear remit to add new global partners
Formula 1 has spent the past few years in existential self-examination
Brands respond well to shutdown, but recession will cause ‘changing of the guard’, warns Clarke
Matthew Glendinning talks to Robin Clarke, vice-president, international at brand consultancy 160over90, about the ways sponsors in sport have responded during the Covid-19 pandemic, and what to expect once things return to normal.
Rugby Australia suffers in comparison to ascendant AFL brand
Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.
Formula E closing the gap on Formula 1 as a sponsorship proposition
Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.
汇丰银行与七人橄榄球赛：专访汇丰集团总经理兼市场总监琳恩·卡茨
香港国际七人榄球赛将于本周末进入尾声，Sports Sponsorship Insider就此次比赛、汇丰银行世界七人制橄榄球系列赛以及该银行更广泛的赞助组合采访了汇丰集团市场总监。
新浪黄金联赛签下东风启辰，赛事达到全新高度
据SportBusiness Sponsorship了解，今年新浪从3X3篮球黄金联赛的顶级赞助商当中赚得约500万美元（合440万欧元）。
中国联通在竞标中击败国内竞争对手，拿下2022年北京冬奥会版权
中国电信运营商中国联通以一张金额高达数千万美元的协议，成为2022年北京冬奥会和残奥会官方电信服务合作伙伴。
飞劲轮胎加大力度投资俱乐部合作关系和媒体版权
自2015-16赛季以来，日本品牌飞劲轮胎已增加两倍资金，用于投资欧洲足球俱乐部。目前，该公司正在开展品牌知名度宣传活动，占其欧洲市场营销预算的20%至30%。
Dorna获得马来西亚国家石油公司赞助，MotoE赛事财源滚滚来
马来西亚国家石油公司正以每年60万欧元（合69.2万美元）至90万欧元的价格，购得MotoGP系列赛事在泰国和马来西亚站的一系列品牌宣传和赛场贵宾招待服务。