Dell extends with McLaren F1, Medallia and EasyPost make sponsorship debuts
Technology company Dell Technologies has signed a multi-year extension to its sponsorship deal with McLaren Racing, an association which began in 2018
Kia extends and expands NBA sponsorship, TAB inks Australia-only deal
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
Bids across eight categories invited for Uefa national team and ‘Euro-only’ packages
European football’s governing body Uefa has invited interested parties to bid for its national team and “Euro only” sponsorship packages across eight categories spanning the 2022 to 2028 cycle.
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Premier League clubs vote to prevent owner-funded sponsorships at Newcastle
English Premier League clubs have taken pre-emptive action against Newcastle United to stop the club from sourcing lucrative sponsorship deals linked to the new Saudi ownership
Sportfive adds to basketball representation business with NBA Germany deal
The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.
Socios-Lakers and Betway-Mavericks deals add to respective NBA portfolios
The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.
CaixaBank extends with Osasuna for four more years
Spanish bank CaixaBank has renewed as an official sponsor of Spanish LaLiga club Atlético Osasuna for the next four seasons.
Minnesota Wild changes helmet sponsor with Toyota deal
The NHL’s Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team's new helmet entitlement partner.
Manchester City signs up experience management software company Qualtrics
English Premier League club Manchester City has signed up Qualtrics as the club’s ‘Official Experience Management Software Partner’.
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Finetwork fills main shirt position at Real Sociedad
Spanish LaLiga club Real Sociedad has concluded its search for new main shirt sponsor, having reached an agreement with mobile operator Finetwork for the remainder of the 2021-22 season.
Binance enters fan token market with €30m Lazio main shirt deal
Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token
Sportfive brokers Lakers-DWS international deal, Hawks added to Socios portfolio
The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner.
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