Coca-Cola agrees multi-brand sponsorship with Ajax
Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.
Correos signs as La Vuelta logistics operator for second year
Spanish logistics company Correos has renewed it official logistics operator sponsorship of Spain’s preeminent cycling race La Vuelta a España for 2021.
Renewable Energy Group added as Manchester United global sponsor
English Premier League club Manchester United has signed a global sponsorship deal with the US-based producer of renewable fuels Renewable Energy Group
Chiliz ‘$Inter Fan Token’ replaces longstanding Pirelli on Inter Milan shirtfront
Fan token platform Socios.com has been confirmed as the new ‘Global Main Jersey Partner’ of Italian Serie A club Inter Milan for the 2021-22 season.
Spanish soft drinks brand KAS renews La Vuelta sponsorship
Spanish Grand Tour cycling race La Vuelta a España has signed up soft drinks brand KAS as its official soft drink and supplier for the second consecutive year.
Clivet sponsors AC Milan, supplies air conditioning for training centre
Heating and air conditioning technology company Clivet has become the ‘Air Conditioning and Air Quality Partner’ of Italian Serie A football club AC Milan.
Old Tom Gin signs for 2023 Ryder Cup, to feature at ‘iconic sports events’
New luxury gin brand Old Tom Gin 1821 has been named as an official supplier and licensee of the 2023 Ryder Cup, scheduled to be hosted in Italy
Spreadex replaces LoveBet on Burnley shirtfront
UK-based betting company Spreadex has signed as the main shirt sponsor of English Premier League club Burnley for the 2021-22 season.
Arsenal becomes latest club to join Chiliz fan token universe
English Premier League club Arsenal has become the latest sports organisation to sign up with blockchain providers Chiliz to launch a club fan token on the Socios.com app
Toyota ditches Games-related ads in Japan as public support wanes
Olympic Worldwide Partner Toyota will not air commercials in Japan related to the Tokyo 2020 Olympic Games, the company has said
Saltire Energy to reach Scots in oil industry as part of Scottish Rugby deal
Scottish Rugby has signed a new sponsorship agreement with oilfield support company Saltire Energy in three-year deal from July 2021
Scope Markets extends shirt sleeve deal with Europe-bound West Ham
English Premier League club West Ham United has signed a multi-year extension to the club’s shirt sleeve sponsorship with financial trading brand Scope Markets.