French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team
Sports marketing executive Ben Slack has joined World Rugby as the general manager of commercial after almost 10 years with Tennis Australia
The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights for this year's Women’s T20 Challenge to Indian fantasy sports platform My11Circle.
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…
Brazilian betting operator Galera.bet has signed a three-year deal as a master sponsor of the Campeonato Brasileiro, Brazil’s top-tier football league.
Entertainment platform TikTok has been named as an official partner of the Women’s Euro 2022, joining 12 other sponsors with global rights to the tournament.
Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions
Atlético Madrid’s club record main shirt sponsorship agreement with the cryptocurrency investment app WhaleFin was signed more than two months ago after progressing rapidly from first talks.
Scottish Premiership club Rangers has named e-commerce and fulfilment platform Boxt as its new official sleeve sponsor from next season in a multi-year agreement
Food distribution group Casino Brands has signed as an Official Partner of the French Rugby Federation (FFR) in a three-year sponsorship until 2024.
Targobank has extended its sponsorship of the German Football Association (DFB) for another four years, from 2022-23 to 2025-26
The owners of Major League Soccer club LAFC have chosen Excel Sports Management's Properties division as an exclusive partner in the search for a new stadium naming rights sponsor