Matthew Glendinning

The Argentinian Football Association (AFA) has signed up Asian sports betting operator OKVIP Alliance as a regional sponsor for the Asian continent in a two-year deal

The Irish division of supermarket chain Aldi has renewed as the ‘Official Fresh Food Partner’ of the Irish Rugby Football Union (IRFU) for four more years.

Sports marketing veteran Jeff Ehrenkranz has joined Hirschfeld Marketing Solutions as president of the Huntersville, North Carolina-based agency

Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship

The United Football League (UFL) has named Under Armour as its ‘Official Uniform Partner’ for the eight-team league, which kicks off at the end of this month.

German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026

FanDuel has become an ‘Official Sports Betting Partner’ of the NFL’s Carolina Panthers as the state of North Carolina gears up for the launch of a sports betting market worth hundreds of millions of dollars per year.

Saudi sustainable development project Neom has signed as a ‘Principal Partner’ of the Rajasthan Royals Indian Premier League cricket franchise.

World Athletics has named the nutritional supplements and snacks company Morinaga as the sixth Japanese sponsor of the World Athletics Championships to be held in Tokyo in 2025.

Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women.