Matthew Glendinning

The NBA signed up more sponsors than it lost after the shutdown in March 2020 Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation Chi

Matthew Glendinning looks at the ambitions the International Volleyball Federation (FIVB) has for the future of the sport, which recently benefited from a significant investment from venture capital firm CVC Capital Partners.

The Covid-19-enforced interregnum in the 2019-20 NBA season created an opportunity assuredly exploited by the league’s commercial team.

Matthew Glendinning talks to Hyperice chief executive Jim Huether about the ambitions of the recovery tech company, and how it is looking to raise 50 per cent of its revenue from international markets in the next three years.

Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.

Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020. T

The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open Asset

Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.

Matthew Glendinning looks at the details of the AB InBev-owned beer brand's extension with the golf major.

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020, SportBusiness Sponsorship has found.

Media tender on for Uefa’s women’s club and national team competitions closes October 14 Uefa seeking broadcast partners which can take ‘edgy’ approach using different platforms TRM a