The National Football League's Los Angeles Chargers, by offering a free team sponsorship through a new sweepstakes, are looking to reach out in a very different way to a local business community battered by the Covid-19 pandemic
To coincide with their move to a new stadium, the LA Rams have unveiled a dramatic new look. Bob Williams speaks to Rams CMO Ronalee Zarate-Bayani about the process behind the redesign
Civic stronghold NFL team enjoyed for decades now overtaken by fandom for the crosstown Nationals and Capitals
Eric Fisher takes a look at the ticketing market ahead of this Sunday's Super Bowl in Miami.
The NFL’s decision to pitch its marketing to Chinese sports fans in lifestyle terms doesn’t seem to be working yet, according to Chen Yaolin.
League executive says it's proceeding with plans "until the medical community tells us otherwise"
Following the historic success of The Last Dance, ESPN has announced a new nine-part documentary series about legendary New England Patriots quarterback Tom Brady, which will be released in 2021
College governing body lifts moratorium on voluntary player activities
The Canadian Football League is now hoping to stage a "shortened but meaningful season" from September amid the global Covid-19 pandemic, while the traditional Grey Cup Festival format has been changed
Miami will stage the Super Bowl this week for the first time in 10 years. Bob Williams looks at the measures officials are taking to ensure the city doesn't wait so long to host the prestigious event again.
With the revamped XFL football league kicking off in February, Bob Williams takes a look at the measures Vince McMahon's latest project is taking in order to prosper.
College football's showpiece event is often a loss-making venture for its hosts but the generosity of the Sugar Bowl has brought this year's game to the Mercedes-Benz Superdome.
SportBusiness' US Editor Eric Fisher speaks to the son of the late Pittsburgh Steelers owner Dan Rooney about his legacy and the current state of the Rooney Rule and the NFL at large.
Bob Williams looks at how the San Francisco 49ers looking to create a better game-day experience for their fans, starting with the concessions stand.
Expansive size and density of some of US' largest sports facilities provide a fertile environment to experiment with next-generation mobile technology. Story by Rick Snider.
San Francisco 49ers Al Guido speaking at the Sports Decision Makers Summit in Miami on the game day experience panel
Music at heart of experience as tourism chiefs try to set stage for bigger events Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.
After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.
The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.
Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn
Core group organising three major events in as many years at Mercedes-Benz Stadium Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue
Team using moment in spotlight to help fund construction of transformative new venue Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged
Wearable devices will enable biometric data to be used in-game and in real time for wagering App has been created that will allow gamblers to simultaneously watch a game and bet on it Bonus structu
Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022
The Jaguars have played an annual fixture in London since 2013, with the city now accounting for 11 per cent of their “local” revenues.
NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater