American Football
Features
SoFi Stadium looks to break new ground with massive videoboard
With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement
Pro Football Hall of Fame looks to overcome $5m hit with “Super Bowl-like” event in 2021
Pro Football Hall of Fame president David Baker tells SportBusiness how the iconic facility in Canton, Ohio, is looking to overcome calling off Hall of Fame Game and postponing its centennial enshrinement ceremony this year due to the Covid-19 pandemic
Robert Weisbein, Gregory Marino, and Emily Ostreich | Has a trademark Hog muddied the Washington Football Team’s name change plans?
A trio from Foley & Lardner LLP look at the complex trademark issues surrounding the pending name change for the Washington Football Team.
Jarren Ginsburg | Rams jerseys point toward future NFL uniform ads
Jarren Ginsburg, associate and litigation lawyer with Foley & Lardner LLP's sports and entertainment group, explores how the Los Angeles Rams' new uniforms are poised to help open an important new area of sports sponsorship
LA Chargers leverage huge reach with “Bolt Up Your Small Business” initiative
The National Football League's Los Angeles Chargers, by offering a free team sponsorship through a new sweepstakes, are looking to reach out in a very different way to a local business community battered by the Covid-19 pandemic
Samsung strikes partnership with SoFi Stadium, Hollywood Park
Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
Washington Football Team initiates new advertising campaign
Embattled NFL franchise continues ongoing rebranding effort
NFL’s 2020 opener begins with moment of unity
The National Football League on September 10 began its 2020 season on schedule, kicking off the campaign with a prominent moment of unity among players of the Kansas City Chiefs and Houston Texans
EA Sports adds Kaepernick to Madden NFL 21 video game
Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game
“Change is hard” – Los Angeles Rams refresh brand identity to mixed reception from fans
To coincide with their move to a new stadium, the LA Rams have unveiled a dramatic new look. Bob Williams speaks to Rams CMO Ronalee Zarate-Bayani about the process behind the redesign
Hail to the new stadium? Redskins long search for new facility taking many detours
Civic stronghold NFL team enjoyed for decades now overtaken by fandom for the crosstown Nationals and Capitals
Super Bowl LIV sees historic ticket demand, fueled in part by On Location Experiences
Eric Fisher takes a look at the ticketing market ahead of this Sunday's Super Bowl in Miami.
Ahead of Super Bowl LIV, Miami sets sights on hosting NFL showpiece again by 2030
Miami will stage the Super Bowl this week for the first time in 10 years. Bob Williams looks at the measures officials are taking to ensure the city doesn't wait so long to host the prestigious event again.
XFL confident its second act will prove a success and avoid same fate as AAF
With the revamped XFL football league kicking off in February, Bob Williams takes a look at the measures Vince McMahon's latest project is taking in order to prosper.
New Orleans uses Sugar Bowl to bring College Football Playoff title game to city
College football's showpiece event is often a loss-making venture for its hosts but the generosity of the Sugar Bowl has brought this year's game to the Mercedes-Benz Superdome.
Jim Rooney remembers his father’s outsized NFL legacy in new book
SportBusiness' US Editor Eric Fisher speaks to the son of the late Pittsburgh Steelers owner Dan Rooney about his legacy and the current state of the Rooney Rule and the NFL at large.
San Francisco 49ers continue concessions revolution with unlimited food and drink menu
Bob Williams looks at how the San Francisco 49ers looking to create a better game-day experience for their fans, starting with the concessions stand.
NFL stadiums are key testing ground for 5G mobile rollout in US
Expansive size and density of some of US' largest sports facilities provide a fertile environment to experiment with next-generation mobile technology. Story by Rick Snider.
Al Guido “we are struggling with the same thing” speaking at SDMS Miami
San Francisco 49ers Al Guido speaking at the Sports Decision Makers Summit in Miami on the game day experience panel
Nashville looking to utilise NFL Draft to become 2026 World Cup host venue
Music at heart of experience as tourism chiefs try to set stage for bigger events
Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
Pittsburgh Steelers steal a march on rivals in international social media battle
The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.
Comeback or a temporary correction? NFL domestic TV audiences recover in 2018-19
After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.
49ers draw on SAP partnership to improve fan experience in real time
The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.
AMB Group utilising Super Bowl LIII to join rotation of NFL’s showpiece game
Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership
Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn
Atlanta’s unified Host Committee model offers template for other US host cities
Core group organising three major events in as many years at Mercedes-Benz Stadium
Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue
LA Rams use Super Bowl run to showcase $5bn stadium complex
Team using moment in spotlight to help fund construction of transformative new venue
Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged
Alliance of American Football bets on player data to fill NFL off-season void
Wearable devices will enable biometric data to be used in-game and in real time for wagering
App has been created that will allow gamblers to simultaneously watch a game and bet on it
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