American Football

Upstart US-based flag football league seeks to bolster its development

The Canadian Football League will stage a reduced 14-game regular season in 2021, which will kick off on August 5 and culminate with the Grey Cup in Hamilton, Ontario on December 12, following a unanimous…

Spring football league plans comeback after famous demise in 1980s

The Edmonton-based Canadian Football League team has officially announced that the Elks will be its new nickname

StreamAMG, the sports streaming and technology company, has been appointed by the European League of Football to provide a live and on-demand global streaming service for the new American football competition has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.

The Canadian Football League has pushed back the start of its 2021 season by almost two months to August 5 and reduced the regular-season schedule by 18 games to 14

SportBusiness' US Editor looks at the National Football League's recent domestic rights renewals, and how despite a sharply enlarged focus on streaming platforms, the agreements show the league and its linear broadcast partners still need one another

Set of five landmark pacts nearly double league's annual US media rights

The Canadian Football League and XFL have entered into formal talks to "work together to identify opportunities for the leagues to collaborate, innovate, and grow the game of football

League official app briefly tops sports category in Apple App Store

Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.

German commercial broadcaster ProSieben has acquired exclusive rights to the new European League of Football gridiron football competition

Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic

New indoor football league makes 3.5 per cent of each team available to fans

James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.