American Football
AFFL signs $6m data rights deal with LSports
Upstart US-based flag football league seeks to bolster its development
CFL to stage reduced 14-game 2021 season
The Canadian Football League will stage a reduced 14-game regular season in 2021, which will kick off on August 5 and culminate with the Grey Cup in Hamilton, Ontario on December 12, following a unanimous…
USFL plans 2022 revival with aid of Fox Sports
Spring football league plans comeback after famous demise in 1980s
Edmonton CFL team rebranded as Elks
The Edmonton-based Canadian Football League team has officially announced that the Elks will be its new nickname
European League of Football turns to StreamAMG for global streaming
StreamAMG, the sports streaming and technology company, has been appointed by the European League of Football to provide a live and on-demand global streaming service for the new American football competition
New Jersey Devils deal starts US charm offensive for Socios.com
Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.
CFL pushes back season start, reduces schedule
The Canadian Football League has pushed back the start of its 2021 season by almost two months to August 5 and reduced the regular-season schedule by 18 games to 14
Eric Fisher | NFL media deals show growing interdependence of league, broadcast networks
SportBusiness' US Editor looks at the National Football League's recent domestic rights renewals, and how despite a sharply enlarged focus on streaming platforms, the agreements show the league and its linear broadcast partners still need one another
NFL signs more than $110bn worth of domestic media rights deals
Set of five landmark pacts nearly double league's annual US media rights
XFL puts 2022 relaunch on hold to discuss potential CFL partnership
The Canadian Football League and XFL have entered into formal talks to "work together to identify opportunities for the leagues to collaborate, innovate, and grow the game of football
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights
FCF posts strong metrics in opening weekend
League official app briefly tops sports category in Apple App Store
Sampson Yimer | US sports fans at tension point on return to live events
Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.
ProSieben to broadcast European League of Football, nets strong Super Bowl audience
German commercial broadcaster ProSieben has acquired exclusive rights to the new European League of Football gridiron football competition
Hannah Robertson | How sport can give back to our frontline workers
Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic
Startup FCF allows public equity investment in its teams
New indoor football league makes 3.5 per cent of each team available to fans
James Fenn | NFL and Fifa show creative bravery in times of crisis
James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.