American Football
New-look USFL turns to the past for initial team identities
Eight-team plan for 2022 revives franchise cities, names, and logos from 1980s
USFL unveils leadership team ahead of 2022 comeback
The United States Football League has unveiled its senior management team ahead of a planned comeback in spring 2022, with Fox Sports principally involved as a minority equity partner and official broadcast…
XFL appoints multiple new executives, including former Bills CEO Brandon as president
Ahead of its planned comeback in 2023, the XFL has appointed Russ Brandon, former chief executive of the National Football League's Buffalo Bills, as its new president
Fan Controlled Football sets plans to return in 2022
Startup American football league to stage its second season with eight teams
Ex-World Rugby boss Gosper impressed by NFL’s ‘focused commercial culture’
Brett Gosper, the former chief executive of World Rugby, speaks to SportBusiness about his new role as the NFL’s head of Europe and the UK ahead of this weekend’s NFL London Games at the Tottenham Hotspur Stadium.
NBA’s Spurs sign up Socios.com, Moravia Health builds Philadelphia sports presence
The National Basketball Association’s San Antonio Spurs has become the latest sports team to sign up blockchain provider Socios.com to its sponsorship portfolio.
NFL selects quintet of hip hop stars for Super Bowl LVI halftime
League looks to tie further into Los Angeles site for upcoming title game
NFL, NFLPA enter NFT landscape with Dapper Labs partnership
The National Football League and National Football League Players Association have made a major move into the non-fungible token (NFT) ecosystem by securing a partnership with Dapper Labs, the Canadian-based…
NBC Sports amps promotion for Brady-Belichick ‘SNF’ matchup
Network set to draw one of the largest viewing audiences of the 2021 regular season
Bears sign purchase agreement for Arlington International Racecourse property
The National Football League’s Chicago Bears have officially signed a purchase agreement for Arlington International Racecourse property, a move which potentially takes the team a major step closer to l…
NFL adds Monday night game to Super Wild Card Weekend
The National Football League has announced that the opening round of its playoffs will conclude with a Monday night game for the first time during the 2021-22 season
49ers mark 75th anniversary with inclusive menu offering and global supporters’ club
NFL team demonstrates its forward-thinking, internationally-minded outlook with the introduction of its Member Inclusive Menu and establishment of a global supporters club. Bob Williams reports.
Mannings set new ESPN record for alternate game telecast
Strong word-of-mouth for new presentation manifests itself in rising viewership
Manning ‘sounded out’ over joining potential Denver Broncos ownership group
National Football League legend Peyton Manning could make a high-profile return to the Denver Broncos, having reportedly spoken to at least two potential suitors in the team about joining their ownership…
Cowboys strike 10-year merchandising pact with Fanatics
Iconic NFL team veers away from in-house operating model
NFL Films, HBO to develop first in-season edition of ‘Hard Knocks’
Long-running documentary series shifts out of setting in training camps
Colts secure sports betting partnerships with Caesars, WynnBET
The National Football League's Indianapolis Colts and Caesars Entertainment have struck a wide-ranging partnership in which the leading casino operator has been designated as a premier sports betting p…