American Football

Latest Features

With the revamped XFL football league kicking off in February, Bob Williams takes a look at the measures Vince McMahon's latest project is taking in order to prosper.

College football's showpiece event is often a loss-making venture for its hosts but the generosity of the Sugar Bowl has brought this year's game to the Mercedes-Benz Superdome.

SportBusiness' US Editor Eric Fisher speaks to the son of the late Pittsburgh Steelers owner Dan Rooney about his legacy and the current state of the Rooney Rule and the NFL at large.

Bob Williams looks at how the San Francisco 49ers looking to create a better game-day experience for their fans, starting with the concessions stand.

Expansive size and density of some of US' largest sports facilities provide a fertile environment to experiment with next-generation mobile technology. Story by Rick Snider.

The 2020 NFL Draft in Las Vegas is scheduled to include a stage on the water in front of the Bellagio Hotel and Casino fountains, with players being brought to the dais by boat for an official red carpet e…

Indian online sports platform FanCode has acquired streaming rights for the NFL in a multi-season deal with the American football league

Pent-up demand from both Kansas City, San Francisco helping fuel interest

Collective audience is smallest since 2009, bucking season-long audience improvement for league

Features

Music at heart of experience as tourism chiefs try to set stage for bigger events Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece

The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.

After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.

The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.

Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn

Core group organising three major events in as many years at Mercedes-Benz Stadium Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue

Team using moment in spotlight to help fund construction of transformative new venue Key stakeholders will be invited to Atlanta; meetings with potential partners also arranged

Wearable devices will enable biometric data to be used in-game  and  in real time for  wagering   App  has been created  that will allow gamblers to simultaneously watch a game and bet on it   Bonus structu

Mark Waller, executive vice-president, international and events at the NFL, hopes for a London-based franchise by 2022

The Jaguars have played an annual fixture in London since 2013, with the city now accounting for 11 per cent of their “local” revenues.

NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…

Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

In this week's US sports industry round-up: FIFA World Cup ratings recovering from rough start | Rhode Island legalizes sports gaming | NASCAR looking at changing sponsorship model