The Canadian partnership will see Kal Tire gains exclusive marketing rights and designations and will receive brand exposure through the league's Digitally Enhanced Dasherboards programme
Los Angeles Galaxy has landed a new multi-year sponsorship from Fiji's national airline, Fiji Airways
Rule changes at Major League Baseball designed to quicken the pace of play and entice fans back to ballparks has had the desired effect, with 70
The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts
The National Basketball Association and AB InBev have announced Michelob Ultra as the presenting partner for the NBA Mexico City Game 2023
Getty Images has announced a renewed partnership with Major League Baseball to continue as the official photographic partner of MLB
Lionel Messi has topped Major League Soccer's jersey sales on MLSstore.com for 2023. The Inter Miami star's kit is followed by João Klauss of expansion side St.
US Soccer and Ticketmaster have announced an agreement that makes the ticketing company the official ticketing partner of the governing body for "the next several years"
The United States Football League (USFL) and the XFL have announced their intention to merge, subject to regulatory approvals
League One Volleyball (LOVB) has secured $35m (€33m) in Series B funding ahead of the launch of its professional women’s volleyball league in 2024.