Ice Hockey
Telia extends Liiga deal to 2027
Telco Telia has extended its agreement for rights to Finland’s SM-Liiga, the top ice hockey league in the country, from 2024-25 to 2026-27.
Deutsche Telekom seals early extension to DEL rights deal
The Deutsche Eishockey Liga (DEL) has extended its rights agreement with telecoms operator Deutsche Telekom, which will continue to show all games from Germany’s premier ice hockey competition on its M…
SeatGeek expands into NHL primary ticketing with Panthers
Deal extends team's broad renaissance both on and off the ice
NHL unveils sponsorship activations for Stanley Cup Playoffs
The National Hockey League has unveiled an expansive list of sponsorship activations within the United States and Canada during the 2022 Stanley Cup Playoffs
Coyotes, Oak View Group complete sales partnership
Relationship focused on sponsorships while team plays at ASU arena
Fanseat adds World Championship to ice hockey coverage in France
Pay-per-view and subscription-based sports streaming service Fanseat has further bolstered its ice hockey coverage in France by acquiring rights to the forthcoming 2022 World Championship
NHLPA starts search to find Fehr’s successor
Union begins a formal process to identify its new leader
TikTok’s NHL sponsorship marks latest move in sports fan acquisition push
TikTok’s February deal with the NHL revealed the platform’s willingness to invest more than the norm to increase its audience and drive engagement through sport.
St. Louis Blues name Stifel as jersey sponsor in five-year deal
Team is the league's fifth to announce a patch partner
Penguins chief executive Morehouse resigns
Longtime club leader oversaw extensive run of success on and off the ice
IIHF removes 2023 World Championship from Russia
The International Ice Hockey Federation (IIHF) has stripped Russia of the hosting rights to next year’s Ice Hockey World Championship following the country’s invasion of Ukraine.
NHL Panthers extend Bally Sports Florida rights deal
Team sharply elevates what was one of the smallest local deals in US pro sports
USA Hockey exec Carey appointed new PHF commissioner
The Premier Hockey Federation (PHF) has appointed former longstanding USA Hockey executive Reagan Carey as its new commissioner
BioSteel joins IIHF Worlds roster in Infront-brokered deal
North American sports drink brand BioSteel has signed a three-year sponsorship of the IIHF World Championship in an agreement running until 2024
NHL Panthers, ProWire look to enhance in-game fan experience
Team looks to integrate additional at-home elements into attending in person
NHL and KSW added to Viaplay’s UK portfolio
Viaplay, the subscription streaming service operated by Nordic Entertainment (Nent) Group, has added the National Hockey League and Poland-based MMA promotion KSW to its offering in the UK
Golden Knights secure Circa Las Vegas jersey patch deal
NHL team strikes agreement with casino company for its home games