Ice Hockey
Minnesota Wild changes helmet sponsor with Toyota deal
The NHL’s Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team's new helmet entitlement partner.
Maple Leafs strike TikTok helmet sponsorship deal
The National Hockey League's Toronto Maple Leafs have secured a one-year partnership with social media platform TikTok, which will become the team's helmet sponsor for the 2021-22 season
DraftKings secures wide-ranging NHL, Turner Sports partnerships
Prominent United States-based gaming company DraftKings has expanded its relationship with the National Hockey League to become the organization's official sports betting, daily fantasy sports, and iGaming…
Prudential to donate Devils helmet placement to local Black-owned business in deal renewal
The National Hockey League's New Jersey Devils and arena naming rights partner Prudential Financial have put a unique twist on their helmet sponsorship renewal, with Prudential donating its brand placement…
“Why wait when you have the right partner?” | How Capitals sealed first NHL jersey patch deal
Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.
ESPN adds aerial, on-ice cameras to NHL broadcasts
ESPN has unveiled a series of initiatives to bolster its National Hockey League coverage, including on-ice camera operators, players microphoned during their warm-ups, locker room cameras, and puck and…
Seattle Kraken strikes wide-ranging PepsiCo partnership
National Hockey League expansion team Seattle Kraken has secured a wide-ranging agreement with PepsiCo Beverages North America (PBNA) ahead of the franchise's inaugural campaign
NHL European primetime games expanded, rebranded to feed international interest
The National Hockey League has expanded and rebranded its "European Game of the Week" initiative to feed growing interest in the popular measure which showcases the league's biggest international star…
Panthers bring in Amerant Bank as home helmet sponsor
The National Hockey League's Florida Panthers have brought in Coral Gables-based community bank Amerant Bank as the team's primary home helmet sponsor for the 2021-22 season.
SkipTheDishes extends partnerships with six Canadian NHL teams
Canadian food delivery service SkipTheDishes has announced extended multiyear partnerships with six National Hockey League teams in the company's home country
NHL, Chemours strike multiyear partnership extension
The National Hockey League has announced a multiyear renewal of its partnership with American chemical company Chemours, which remains designated the organization's official refrigerant solution.
FloSports bolsters ice hockey offering with HockeyTech acquisition
US sports streaming service FloSports has acquired HockeyTech, the live and on-demand ice hockey streaming platform and sports data provider
ESPN+ expands ice hockey coverage with KHL rights deal
ESPN's streaming service ESPN+ is expanding its ice hockey coverage by securing a deal to broadcast more than 130 Kontinental Hockey League games this season, including all playoff and Gagarin Cup championship…
Filson signs with the NHL’s Kraken as ZippyPaws sponsors LA Kings
US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.
Sky lands exclusive NHL rights in Germany
German pay-television broadcaster Sky Deutschland has agreed a four-season rights deal to become the new home in Germany and other European countries for North American ice hockey league the NHL
New IIHF president: China men’s ice hockey team faces exclusion from Olympics
Newly-elected International Ice Hockey Federation president, Luc Tardif, has admitted that China’s men’s national team faces possible exclusion from its home winter Olympic Games next year due to its “in…
Pixellot ‘democratises’ Hungarian sport with ice hockey production deal
Automated sports video and analytics company Pixellot has agreed a broadcast production deal with the Hungarian Ice Hockey Federation (MJSZ)