Ice Hockey
NHL creates two versions of 2021-22 schedule
Lack of an agreement for 2022 Beijing Olympics participation presents uncertainty
Oak View Group seals multi-venue Ticketmaster partnership
Global sports and entertainment venue development company Oak View Group has secured a long-term multi-venue partnership with online ticketing and marketing giant Ticketmaster
Second-tier Swiss League hands commercial role to agency
Swiss League SA, the new limited company that represents the rights to Swiss ice hockey’s revamped second tier, is to work with Tit-Pit, the Swiss sports events and sponsorship agency, on the commercialisation o…
Five candidates vie to succeed Fasel as IIHF president
A total of five candidates are in the running to succeed René Fasel as the president of the International Ice Hockey Federation.
Dundon takes full ownership of Carolina Hurricanes
Tom Dundon, who has been majority owner of the Carolina Hurricanes since January 2018, has taken full ownership of the National Hockey League team
Starbucks, Kraken secure wide-ranging agreement
Seattle, Washington-based global coffee chain Starbucks has secured a multiyear partnership with National Hockey League expansion team Seattle Kraken, which is focused on the franchise's Kraken Community…
NHL partners with content creator Richards to help grow youth audience
The National Hockey League has brought in popular social media content creator Josh Richards as a special adviser to the league as a "voice of the fans," with the goal of growing its youth audience.
Bettman: NHL boosted by positive reaction to helmet ads
Commissioner says lack of fan pushback fuels decision to maintain inventory
NHL, Sportradar strike 10-year extension for global data rights
New contract term carries sharply heightened focus on legal sports wagering
NWHL teams all independently owned following Beauts, Whitecaps sale
All six National Women’s Hockey League teams are now independently owned following the sale of the Buffalo Beauts and Minnesota Whitecaps by W Hockey Partners, the entity that owns the league-run teams, to NL…
NBCUniversal to stream opening two games of 2021 Stanley Cup Final on Peacock Premium
NBCUniversal has announced it will stream the opening two games of the 2021 Stanley Cup Final, which are being televised on cable channel NBCSN, on subscription streaming service Peacock Premium
NHL, Clubhouse strike content partnership ahead of 2021 Stanley Cup Final
The National Hockey League and interactive audio chat app Clubhouse have struck a content partnership ahead of the 2021 Stanley Cup Final, which kick off on June 28.
Sportway takes first international expansion step with Czech ice hockey deal
Sportway, the automated production and live streaming firm, has added the Czech Ice Hockey Association as its latest client in the first step of its international expansion outside of the Nordic markets
NHL looks to engage fans during Stanley Cup Playoffs with Beatclub music partnership
The National Hockey League has announced a partnership with online music marketplace Beatclub to feature its vast catalogue of exclusive music, beats, and songs throughout the duration of the 2020-21 se…
Islanders sell out season tickets for inaugural campaign at UBS Arena
The National Hockey League's New York Islanders have already sold out their 15,000 season-ticket allotment for their inaugural campaign at UBS Arena, a move which symbolizes the team's resurgence both…
NHL helmet sponsorships now permanent after one-year trial
The National Hockey League has made helmet sponsorships a permanent commercial fixture after introducing the move as a trial during the 2020-21 season to help teams recoup lost revenues during the Covid-19…
ProSiebenSat.1’s Puls 24 retains domestic free-to-air rights to Austrian ice hockey
Commercial broadcasting group ProSiebenSat.1 has retained domestic free-to-air rights to Austria’s top-tier ICE Hockey League.