Ice Hockey

The NHL’s Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team's new helmet entitlement partner.

The National Hockey League's Toronto Maple Leafs have secured a one-year partnership with social media platform TikTok, which will become the team's helmet sponsor for the 2021-22 season

Prominent United States-based gaming company DraftKings has expanded its relationship with the National Hockey League to become the organization's official sports betting, daily fantasy sports, and iGaming…

The National Hockey League's New Jersey Devils and arena naming rights partner Prudential Financial have put a unique twist on their helmet sponsorship renewal, with Prudential donating its brand placement…

Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.

ESPN has unveiled a series of initiatives to bolster its National Hockey League coverage, including on-ice camera operators, players microphoned during their warm-ups, locker room cameras, and puck and…

National Hockey League expansion team Seattle Kraken has secured a wide-ranging agreement with PepsiCo Beverages North America (PBNA) ahead of the franchise's inaugural campaign

The National Hockey League has expanded and rebranded its "European Game of the Week" initiative to feed growing interest in the popular measure which showcases the league's biggest international star…

The National Hockey League's Florida Panthers have brought in Coral Gables-based community bank Amerant Bank as the team's primary home helmet sponsor for the 2021-22 season.

Canadian food delivery service SkipTheDishes has announced extended multiyear partnerships with six National Hockey League teams in the company's home country

The National Hockey League has announced a multiyear renewal of its partnership with American chemical company Chemours, which remains designated the organization's official refrigerant solution.

US sports streaming service FloSports has acquired HockeyTech, the live and on-demand ice hockey streaming platform and sports data provider

ESPN's streaming service ESPN+ is expanding its ice hockey coverage by securing a deal to broadcast more than 130 Kontinental Hockey League games this season, including all playoff and Gagarin Cup championship…

US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.

German pay-television broadcaster Sky Deutschland has agreed a four-season rights deal to become the new home in Germany and other European countries for North American ice hockey league the NHL

Newly-elected International Ice Hockey Federation president, Luc Tardif, has admitted that China’s men’s national team faces possible exclusion from its home winter Olympic Games next year due to its “in…

Automated sports video and analytics company Pixellot has agreed a broadcast production deal with the Hungarian Ice Hockey Federation (MJSZ)