Baseball

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• Japanese NBA player Yuta Watanabe outsells LeBron James in NBA Japan stores • Acquisition of Majestic has helped develop relationships with Japanese baseball teams • 1

When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country

For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold    A

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

The proposed Oakland A's waterfront ballpark is facing opposition from the region's maritime industry

Major League Baseball has confirmed that the 2026 All-Star Game will be held in Philadelphia to mark the 250th anniversary of the Declaration of Independence.

Digital sports media company Perform has agreed a deal with North America’s Major League Baseball to become an authorised data distributor to US sports betting operators.

Philadelphia's Citizens Bank Park, home of the Philadelphia Phillies, is expected to be awarded the 2026 Major League Baseball All-Star Game to mark the 250th anniversary of the Declaration of Independence

Features

Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

Welcome to SportBusiness Group’s US Digest, rounding up the news and developments coming out of the world’s biggest sports market Telemundo takes lead against Fox for World Cup viewers As

In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.

In this week's US sports industry round-up: Delaware ushers in new sports betting era; United 2026 bid outscores 'high risk' Morocco; and the New York Yankees win scheduling battle with ESPN.

Looking at historical data of the publicly-traded commercial partners of the US major leagues shows that investing in Official Corporate Partners is a sound long-term investment strategy. 

In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.

In this week's US sports industry round-up: MLB aims to establish long-term relationship with London; United 2026 offers financial and diplomatic assurances; and Manning considers joining Panthers ownership group 

Major League Baseball’s relatively small global footprint provides the league’s great challenge in international rights sales. But in its favour are a handful of markets where baseball is extremely popular and some of the most storied imagery in world sport.

Blair Hughes visits the Kyocera Dome in Osaka to experience a professional baseball game Japanese style

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the second of a three-part series, Ben Cronin takes a look at the Chicago Cubs North American Major League Baseball franchise.

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the second of a three-part series, Ben Cronin takes a look at the Chicago Cubs North American Major League Baseball franchise.

Simon Bibby, head of research, and Michael Litman, CEO of Burst Insights use video analytics to gauge the success of Juventus FC's recent rebrand on social media

Andy Fry looks at the new brands and new categories bringing fresh strategies to sponsoring the US major leagues.

Kevin Roberts asks a series of sports industry experts about the global outlooks of the 'big four' established major leagues in the US.

The global sponsorship deal between watchmaker Hublot and WBSC Premier 12 focused on the association between the brand and the sport of baseball in key markets of Japan, Taiwan and Korea.