Baseball
MASN reaches deal with Comcast to air Nationals, Orioles MLB games
The Mid-Atlantic Sports Network (MASN) has reached an agreement with Comcast just weeks before the 2024 Major League Baseball season gets under way to keep the Baltimore Orioles and Washington Nationals on the company's Xfinity cable package.
CJ ENM acquires KBO League digital rights to 2026
Media group CJ ENM has secured exclusive streaming rights to the top-tier league of the Korean Baseball Organisation from 2024 to 2026, marking the first time the property has gone behind a streaming paywall in South Korea.
SPOTV picks up MLB rights in Southeast Asian markets
Sports broadcaster SPOTV has acquired rights to Major League Baseball (MLB) across eight territories in Southeast Asia.
New York Life adds MLB, US Soccer to sponsor portfolio
Insurance company New York Life has bolstered its sports sponsorship portfolio through deals with Major League Baseball and US Soccer.
Netflix to take swing at MLB with two Red Sox docuseries
Netflix is getting into professional baseball for the first time, with the entertainment streaming giant today (Wednesday) revealing plans for two projects with Major League Baseball surrounding the Boston…
Diamond Sports agrees contracts with Guardians, Rangers and Twins
Diamond Sports Group, the regional sports network (RSN) owner and operator of Bally Sports, has motioned for new broadcast agreements with the Cleveland Guardians, Texas Rangers and Minnesota Twins of…
MLB puts in place production plans for Rockies broadcasts
Major League Baseball has started to establish production plans for Colorado Rockies' broadcasts and is likely to air the games on MLB.TV during the 2024 season, SportBusiness understands
St. Louis Cardinals extends Busch Stadium naming rights deal
The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
ESPN adds Seoul, Mexico City series to MLB international slate
ESPN will televise four international Major League Baseball games across three continents in 2024, after striking new deals for the Seoul Series and Mexico City Series
MLB hires Clark to oversee content distribution amid RSN upheaval
Major League Baseball has hired Josh Clark as senior vice-president of content distribution as the league and its broadcast department wades through the ongoing regional sports network (RSN) turmoil
MLB: Diamond Sports Group’s ‘time is up’ to make RSN plan
Major League Baseball (MLB) has demanded Diamond Sports Group (DSG), the bankrupt owner and operator of 19 Bally Sports regional sports networks (RSNs), immediately make clear its future plans
MLB surpasses attendance expectations with 70m fans in 2023
Rule changes at Major League Baseball designed to quicken the pace of play and entice fans back to ballparks has had the desired effect, with 70
WBD shifts another RSN to Houston Astros, Rockets
Two of Houston's top sports franchises, Major League Baseball's Astros and the National Basketball Association's Rockets, have acquired AT&T SportsNet Southwest, one of Warner Bros
MLB sharpens in-play betting focus as fans return to ballparks, bars and sofas
It was less than a year ago that Major League Baseball executives were bemoaning the sight of empty seats as the 2022 regular season closed with the league’s lowest attendance in a quarter of a century.
Diamondbacks become second MLB team to leave Diamond Sports Group RSNs
The Arizona Diamondbacks of Major League Baseball has had its contract with Diamond Sports Group (DSG), the owner and operator of Bally Sports regional sports networks, rejected by a bankruptcy court overseeing…
MLB enjoys attendance boost despite record low ratings for All-Star Game
Major League Baseball suffered record-low viewership of its All-Star Game, with 7.01 million viewers on Fox, but the July 14-16 weekend was the best attended of the season so far.
The 7
TD Bank becomes Blue Jays jersey patch sponsor
Canadian bank TD Bank has agreed a deal with Major League Baseball’s Toronto Blue Jays to become the team’s first official jersey patch sponsor.
MLB to visit four countries in 2024, including first Korea game
Major League Baseball has announced the MLB World Tour will visit four countries in 2024, including a first-ever series in South Korea between the Los Angeles Dodgers and San Diego Padres