Our reports provide actionable insight and analysis, powered by the industry’s most trusted global media rights and sponsorship deals data
Multi-Club Ownership: the unproven concept transforming football
This report looks at the reasons for growth of multi-club ownership, evaluates the regulatory issues it throws up, and examines the key groups involved.
Global Media Report 2023
Comprehensive analysis of the global value of sports media rights in 2023, with detailed breakdowns of the top sports, properties, and markets, plus a look ahead to 2024.
Selling the Future? Private Equity's Role in Sport
The report evaluates potential success of private equity investments in sports organizations by analyzing their commercial performance and growth potential in media and sponsorship, based on growth levers identified by PE firms.
Unlocking The LatAm Football Market
A media rights landscape in transition. This report analyses football media rights deals and trends across Latin America, with comprehensive domestic and international deal insights.
Premier League Club Sponsorship Report 2023/24
Sponsorship insights on every club in football’s most valuable league, with sponsorship deal values, rankings, and new deals for the 2023/24 season.
Global Media Report 2022
Analysis of the global value of sports media rights in 2022, with detailed breakdowns of the top sports, properties, and markets.
Women's Sport in Numbers
An analysis of the commercial landscape in women’s sport, with a detailed breakdown of sponsorship valuations across the major properties.
IPL Insights Report
This SportBusiness Insights report showcases the best of our media rights and sponsorship insights on the Indian Premier League and the new Women’s Premier League.
MLB Insights Report
This SportBusiness Insights report presents our analyses of the media rights and sponsorship dynamics of Major League Baseball and its ongoing strategic alliances which are driving a post-pandemic recovery.
Betting Data & Streaming Rights Report
Analysis of developments and major deals in the global betting data and streaming rights market, including a detailed analysis of the key players and an overview of the most prominent sports.
Uefa Club Competitions Media Rights Report
UEFA National Teams Media Rights Report
A breakdown and analysis of historic, current, and future deals for Uefa national teams’ competitions. The analysis will cover major deals across 50 global territories by Uefa and its selling agent CAA Eleven.
Balkans Media Rights Report
Analysis of major media rights deals and developments in the Balkans, including a detailed examination of international properties.
Spanish LaLiga Media Rights Report
Analysis of every domestic rights cycle from 2012-15 to 2022-27, including a detailed breakdown of 20 major international markets.
Premier League Media Rights Report 2001-22
Examining every Premier League rights cycle from 2001 onwards. Analysing the deals, market drivers and competitive landscape. The report also includes a detailed breakdown of the last three domestic and international cycles.
Bundesliga Media Rights Report 2006-25
Analysis of every domestic rights cycle from 2006 to 2025, including a detailed breakdown of 15 major international markets.
Football Sponsorship Report 2021
Examining all 78 clubs in the Premier League, LaLiga, Serie A and the Bundesliga including a ranking of each clubs overall sponsorship income; overviews of key industry sectors, brands, and sponsorship activation case studies.
Stadium Naming Rights Report
Analysis of the major sponsorship stadium naming rights in North America and Europe, including a breakdown of the top 50 active deals.
Serie A Media Rights Report 2010-21
Includes a detailed breakdown of the 2020-21 rights cycle by both domestic and 16 international territories, alongside an overview of every rights cycle from 2010 onwards.
Winter Sports Media & Sponsorship Report 2020
Includes an in-depth profile of the dominant agency Infront; profiles of leading skiing and ice hockey markets; analysis of how Skiing media rights are sold and winter Olympic media rights and sponsorship revenue.
Understanding the Sports Data Challenge Report
Examines in detail the challenges facing rights holders, sponsors and other stakeholders in the use of data analytics in sports marketing and its impact on the sports economy.
Middle East and North Africa Media Rights Report
Examining major developments and media rights deals in the Middle East and North Africa. The report analyses broadcasters in the region, key domestic media rights properties and the most valuable international media rights properties.
Southeast Asia, Hong Kong & Taiwan Media Rights Report
Analysis of developments and major media rights deals in Southeast Asia, Hong Kong and Taiwan, including a focus on Fox Sports Asia and a detailed breakdown of the main markets in the region.
Sponsorship in Europe’s Big Four Leagues Report 2019-20
Examines all 78 clubs in the Premier League, LaLiga, Serie A and the Bundesliga including a ranking of each clubs overall sponsorship income; overviews of key industry sectors and sponsorship activation case studies.
Major Global Sports Rights Agreements Report
Provides a comprehensive understanding of major global rights agreements, how much they are worth and when they are going to expire from buyers like beIN Sports and leading OTT services like DAZN.
Sponsorship Works: 2023 Football Activations Casebook
This casebook contains 15 case studies: our pick of Europe’s most interesting or impactful football sponsorship activations from the last 12 months.
Sponsorship Works: 2023 Purpose-Led Activations Casebook
Case studies on the most innovative purpose-led sports sponsorship activations from brands and rights holders globally.
North America Sponsorship Activation Casebook 2022
Case studies on the 15 most important sports sponsorship activations from the world’s most innovative brands with North American rights holders.
Global Activation Casebook 2021
Case studies on the 20 most important sports sponsorship activations from the world’s most innovative brands.
Europe 2021 Activation Casebook
Case studies on the 15 most important sports sponsorship activations from the world’s most innovative brands with European rights holders.
North America Sponsorship Activation Casebook 2021
Case studies on 15 innovative and impactful sports sponsorship activations from the world’s biggest brands with North American rights holders.
Global Sponsorship Activation Casebook 2020
Case studies on the 25 most important sports sponsorship activations from the world’s most innovative brands.
Europe Sponsorship Activation Casebook 2020
15 in-depth profiles of cutting edge European sport sponsorship activations, from regional and global brands.
North America Sponsorship Activation Casebook 2020
18 in-depth profiles of cutting edge North America sport sponsorship activations, from regional and global brands.
Asia-Pacific Sponsorship Activation Casebook 2020
10 in-depth profiles of cutting edge Asian-Pacific sport sponsorship activations, from regional and global brands.
MORE REPORTS FROM SPORTBUSINESS
Global Media Report 2021
Analysis of the global value of sports media rights in 2021, a breakdown of the top 10 sports, properties, and markets, and what to look out for in 2022.
Global Media Report 2020
Analysis of the global value of sports media rights in 2020, a breakdown of the top 10 sports, properties and markets and what to look out for in 2021.
Uefa Club Competition Media Rights Report 18/19 - 20/21
Using detailed data and analysis we examines how TEAM Marketing (Uefa’s exclusive sales agent) sold rights in the 18/19 to 20/21 rights cycle, creating the fifth most valuable media rights property in the world.
Global Media Report 2019
The most comprehensive examination of the sports media rights landscape, based on our market-leading media rights data, covering the world’s 10 biggest sports, 20 largest properties and top 10 markets.
Global Fan Insights Report 2020
Insight into what sports fans around the world think and how they engage with and value different sports propositions. More than 10,000 fans were surveyed across 10 global markets and the report offers a comprehensive analysis of the survey’s findings.