Balkans Media Rights Report

Analysis of major media rights deals and developments in the Balkans, including a detailed examination of international properties.



The Balkans media rights report is designed to help rights-holders, broadcasters, agencies and financial institutions make informed decisions about the commercialisation and monetisation of media rights in the Balkans region.

The latest process of renewals in the region is analysed in detail in this report, as is the recent business of the region’s two major broadcasters: Telekom Srbija and United Media.

We examine in detail the historic dualism between the two major broadcasters in market, exploring the commercial strategies and competitive landscape that has made the Balkans an active and profitable market for international rights-holders despite the global pandemic.





Global market context

Overview of the global media rights landscape

The Balkans media rights landscape

Analysis of the Balkans region from a macro-economic perspective

Broadcasters overview

Analysis of the Balkans’ broadcasting market, with a focus on United Media, Telekom Srbija, and other major competitors in the region

International properties

Analysis of the most-valuable international media-rights properties in the region

Domestic properties

Analysis of media-rights revenues for domestic properties across the region


  • Learn how most of the top 10 international sports media properties secured significant increases in new media rights deals over the last three years in the region.
  • See which sports dominate the regional media rights market, and how their media rights value has changed.
  • Understand what ramifications the rivalry between the two main broadcasters in the region have had on the sports broadcasting landscape.
  • Find out about the bidding processes and historic value reached to secured key sports properties.


Understand the value of media rights in the Balkans, and the factors that influence this

Benchmark values among major properties in the region

Understand tactics for the commercialisation and monetisation of rights to feed into your strategy

Make confident decisions on your sales or acquisition strategy

Spot opportunities to enter a competitive rights market and mitigate risks for your business


  • Broadcasters – needing an accurate understanding of values for sports content in the region.
  • Rights-holders – looking for data on how to price property rights.
  • Sports marketing agencies – that need comprehensive market analysis to get the best value for their clients.
  • Investors and finance – wanting an overview of investment viability in sports media rights.

Data from SportBusiness Media

The most accurate data on global media rights deals, plus peerless insight and analysis, on one easy to use digital platform.

  • With well over 24,000 media rights deals going back over 20 years
  • The most accurate and independent values and durations for major media rights deals
  • Analysis and insight around the deals from a team of global analysts
  • Every month we provide a detailed data-led snapshot of a particular, sport, geography or industry
  • Subscribers also get access to the annual Global Media Rights Report