Events
Features
ESPN’s X Games using licensee model in second push at global growth
As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.
Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe
New league will feature champion cricket clubs from across Europe
European refugee crisis has created micro-communities of underserved cricket fans
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events
Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein
Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
AMB Group utilising Super Bowl LIII to join rotation of NFL’s showpiece game
Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership
Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn
Atlanta’s unified Host Committee model offers template for other US host cities
Core group organising three major events in as many years at Mercedes-Benz Stadium
Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue
High five for Cristiano Ronaldo in Dubai!
CR7 wins best player at Globe Soccer Awards in Dubai
Special career award for Brazil legend Ronaldo
Blockchain ticketing experiments show value of digital, but simpler solutions may be available
Open golf championship looks to follow Uefa in trialling blockchain ticketing
Experiments are adding weight to the case for more digital ticketing
Kosmos’ Davis Cup shake-up aimed at reviving ‘commercially undervalued’ competition
Investment company looks to transform historic event after 25-year partnership with ITF
Rakuten owner will provide financial backing and help create new app to engage fans
Dropouts from 2026 Winter Olympics bidding race show impact of IOC reforms is yet to reach the public
The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.
Globe Soccer draws football’s elite to Dubai
Dubai will become the centre of world football on January 2 and 3 as some of the leading players, coaches, agents and business brains in the sport come to town for the 10th Globe Soccer Awards and its…
Liberty demonstrates its Asian ambitions with Hanoi Grand Prix announcement
Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016
SailGP offers a new competition that will change the face of sailing
Public interest in sailing tends to peak around America’s Cup where, traditionally, super-rich team-owners invest heavily to build hi-tech boats and to attract crews assembled from around the world.
World Class Sports Hosts 2018
World Class Sports Hosts is Sport Business’ essential guide to the major players and burning issues in sports event hosting.
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Euroleague Basketball Q&A: Jordi Bertomeu & Ioris Francini
Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.
How teams commercialise players from specific regions
When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country
Pioneering steering
Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.
Why focussing on older fans and participants can be beneficial for sports events
The world’s population is ageing, with profound consequences for society and the economy. And yet serving older fans, participants and customers is barely mentioned in conversations within the sports industry. Kevin McCullagh spoke to sports marketers and ageing industry experts to find out why, and what opportunities may be being missed.
Putting sport at the heart of Peruvian life
Lima 2019 president Carlos Neuhaus looks forward to hosting the Pan American and Parapan American Games next year, and the impact they can have on Peru and its people.
It’s time for Africa
In 2022 the IOC will stage an event in Africa for the first time, in the Sengalese capital Dakar. Will the Youth Olympic Games represent a milestone for sports events on the continent? SportBusiness investigates.