Events

Latest Features

As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.

New league will feature champion cricket clubs from across Europe European refugee crisis has created micro-communities of underserved cricket fans

Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events

Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn

Football’s English Premier League has announced it will take its Asia Trophy tournament back to China for the first time in a decade, with reigning champion Manchester City and Chinese-owned Wolverhampton W…

Singapore, Johor Bahru in Malaysia and the Chinese city of Haikou have been named as the three host cities for the 2019 T2 Diamond Table Tennis League

Fiba Europe, the governing body of basketball on the continent, has announced that its 2021 EuroBasket tournament will again be staged across multiple nations after revealing seven bids for the event

Senior executives from Fenway Sports Management, BSE Global and Citizens Bank will take a deep dive into the sometimes-opaque world of sponsorship deals during a session set to be to be among the highlights…

Features

Core group organising three major events in as many years at Mercedes-Benz Stadium Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue

CR7 wins best player at Globe Soccer Awards in Dubai Special career award for Brazil legend Ronaldo

Open golf championship looks to follow Uefa in trialling blockchain ticketing Experiments are adding weight to the case for more digital ticketing

Investment company looks to transform historic event after 25-year partnership with ITF Rakuten owner will provide financial backing and help create new app to engage fans

The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.

Dubai will become the centre of world football on January 2 and 3 as some of the leading players, coaches, agents and business brains in the sport come to town for the 10th Globe Soccer Awards and its…

Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016

Public interest in sailing tends to peak around America’s Cup where, traditionally, super-rich team-owners invest heavily to build hi-tech boats and to attract crews assembled from around the world.

World Class Sports Hosts is Sport Business’ essential guide to the major players and burning issues in sports event hosting. Available in print and as an evolving  digital service via www.sportbusiness.co

Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.

When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country

Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.

The world’s population is ageing, with profound consequences for society and the economy. And yet serving older fans, participants and customers is barely mentioned in conversations within the sports industry. Kevin McCullagh spoke to sports marketers and ageing industry experts to find out why, and what opportunities may be being missed.

Lima 2019 president Carlos Neuhaus looks forward to hosting the Pan American and Parapan American Games next year, and the impact they can have on Peru and its people.

In 2022 the IOC will stage an event in Africa for the first time, in the Sengalese capital Dakar. Will the Youth Olympic Games represent a milestone for sports events on the continent? SportBusiness investigates.