Events

Latest Features

Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.

Dubai’s reputation as an ever-changing metropolis that refuses to stand still contrasts with a carefully-crafted sports events strategy that has demonstrated remarkable consistency stretching back years.

Music at heart of experience as tourism chiefs try to set stage for bigger events Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece

Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

Endurance sports events organisation the Ironman Group has bolstered its portfolio by acquiring four mass participation events from Australian media company Nine, along with establishing a new permanent…

World Sailing is set to implement an overhaul of the staging of its major events, including taking its annual World Cup Final at the location of sailing events for the Olympic Games and changes to the…

The Ultimate Fighting Championship (UFC) has announced that Shenzhen will host its third event in China on August 31

Uefa has unveiled a ticketing strategy for next year’s pan-continental European Championship that will see 82 per cent of available seats offered to the general public.

Features

After hosting the Tour de France's Grand Départ in 2014, Yorkshire is looking to host even more elite cycling events in addition to its very own Tour de Yorkshire, which was created as a legacy event in 2015. Ryan Herman talks to Welcome to Yorkshire's commercial director Peter Dodd about how the organisation plans to develop cycling events in the region.

In association with the International Judo Federation.

Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII Two large events at US Bank Stadium secured on back of $5.2

The Danish capital has developed its venues to attract big-ticket events and hosted international competitions with a variety of different sports

As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.

New league will feature champion cricket clubs from across Europe Mass migration has created micro-communities of underserved cricket fans

Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events

Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

Securing ‘big global events’ is a primary aim of Mercedes-Benz Stadium ownership Hosting a semi-final of 2026 Fifa World Cup also in sights of $1.5bn

Core group organising three major events in as many years at Mercedes-Benz Stadium Super Bowl LIII staff have taken key learnings from 2018 college football title game at venue

CR7 wins best player at Globe Soccer Awards in Dubai Special career award for Brazil legend Ronaldo

Open golf championship looks to follow Uefa in trialling blockchain ticketing Experiments are adding weight to the case for more digital ticketing

Investment company looks to transform historic event after 25-year partnership with ITF Rakuten owner will provide financial backing and help create new app to engage fans

The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.

In association with the Globe Soccer Awards