Events
Features
Ligue 1 stages US games to attract new investors and bridge gap to Serie A and the Bundesliga
As France's Ligue 1 is staging a four-team tournament in Washington DC this week, Bob Williams looks at how it aims to expand its reach into the US and improve overseas media-rights income.
Queensland looks to the future
Queensland is reflecting on hosting the “best SportAccord ever” as it puts plans in place for a bright sports event-hosting future.
Gameday Experience panel highlights – SDMS London
Topics cover the planning behind the new Tottenham Hotspur Stadium, how the payments landscape is evolving at venues and what new technology can add to the experience of attending live events.
NBA uses Summer League to retain year-round relevance and extend its global footprint
Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.
Brexit and Bribery Act cause Wimbledon to revamp its hospitality
The All England Club has expanded its hospitality offering and introduced a more flexible approach to attract smaller bookings and target high-net-worth individuals. Ben Cronin speaks to James Ralley, AELTC head of marketing and commercial, about the changes.
Budapest builds on the lessons from failed Olympic bid
Budapest has turned the setback of its unsuccessful 2024 Olympics bid into an opportunity that is driving growth and change across the city.
Le Tremplin accelerator program to incubate FXBALL
Le Tremplin the accelerator program that brings together key corporates and institutional players to develop the sports sector, has announced that it will incubate FXBALL in its latest selection of sports…
Kermode defends his ATP achievements following council coup
The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.
Australian Open grows attendances and revenues by 50 per cent after embracing “choice and entertainment” mantra
Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
New York Yankees celebrate a decade of community impact with influential HOPE Week
MLB club's annual initiative forges a new model for community outreach within the sports industry. Eric Fisher examines the impact both in and out of the organization.
USTA hosts Fortnite World Cup finals to introduce new audiences to refurbished US Open venue
The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.
Horse racing’s Triple Crown facing unsettled future
One of the most tradition-bound of US sports is facing unprecedented change in the wake of outdated facilities, emerging technology, and the accelerated need to find new and younger fans.
US team enters Women’s World Cup with heavy expectations, wage fight
Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.
Mexico City’s illustrious history of major events gives way to uncertainty
Mexico City’s established sports strategy is in a period of transition following political upheaval. Bradley Rial investigates.
MLB begins “long-term journey” in Europe with London games
Baseball starts push into the continent with its biggest and most historic rivalry: the New York Yankees and Boston Red Sox. Story by Eric Fisher.
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.
PGA Championship revels in new relevance and commercial uplift following move to May
Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.
Annual fixtures and eclectic one-offs help Dubai diversify from oil to tourism
Dubai’s reputation as an ever-changing metropolis that refuses to stand still contrasts with a carefully-crafted sports events strategy that has demonstrated remarkable consistency stretching back years.
Nashville looking to utilise NFL Draft to become 2026 World Cup host venue
Music at heart of experience as tourism chiefs try to set stage for bigger events
Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
New venue selection model delivers £4.5m of revenue growth for Rugby League World Cup
Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.