Atalanta lands security of three-season shirt deal
Atalanta has profited from its rising commercial appeal on the back of winning the Uefa Europa League by landing a three-season shirt sponsorship with sparkling water brand Acqua Lete
BeIN’s Ligue 1 rights proposal includes sponsorship element
DAZN’s agreement for eight Ligue 1 fixtures per week has moved closer to completion but a sponsorship sales component of beIN Sports’ proposed deal for the remaining match continues to be worked through.
Endeavor Streaming adds Newcastle United to client roster
Endeavor Streaming has added to its portfolio of football clients in a deal to deliver Newcastle United’s new OTT service.
IMG secures Saudi football production remit to 2029
IMG has widened its remit with the Saudi Pro League (SPL) in a five-season production agreement that adds to its existing role in selling the competition’s international broadcast rights.
Package of 2. Basketball Bundesliga betting rights on the market
Germany’s 2. Basketball Bundesliga has amassed a betting rights package of at least 720 matches per season in a request for proposal (RFP) process that also includes the global broadcast rights, SportBusiness understands.
World Lacrosse nets Nike, launches OTT platform
World Lacrosse's long-term sponsorship with Nike continues a rush of commercial activity that has also included the launch of an OTT platform with Sportall.
VRT affords security to Flanders Classics and its sponsors
Cycling’s Flanders Classics will continue to receive crucial domestic free-to-air broadcast coverage in Belgium in an agreement that will be welcomed by race sponsors.
Serie A, TNT Sports reach agreement on new deal
Serie A will remain part of TNT Sports’ offering in the UK and Ireland after an agreement was reached with the league, which has also now hammered out details of a betting rights renewal with Stats Perform, SportBusiness understands.
Tennis Channel hires Bergeaud to Europe role
French sports broadcast executive Julien Bergeaud has been named vice-president of Europe at the Sinclair-owned Tennis Channel
R&A pilots PPV streaming for Open in dark markets
The R&A continues to experiment with its direct-to-consumer approach by streaming the Open Championship behind a paywall in 20 countries where there is little demand for the rights, SportBusiness understands.