Golf
EXCLUSIVE: PGA Tour ‘underpin’ covers European Tour’s 2023 loss
The European Tour broke even in 2023 thanks to £19.6m (€23.3m/$25.7m) in funding from the PGA Tour designed to cover any deficit under the terms of the “strategic alliance” between the two tours, SportBusiness can reveal.
Bank of America signs as Masters ‘Champion Partner’
The Bank of America has made golf’s Augusta Masters its second statement sponsorship of the year, following on from its global deal with Fifa for the 2026 World Cup last month.
PGA Tour tees up world, country-specific feeds
The PGA Tour is looking to lay the foundation for improved international rights revenues by introducing a dedicated world feed
Businessolver named second TGL founding partner
Businessolver has been unveiled as the second founding partner of golf's TGL in the US-based HR technology firm's second sponsorship in elite sport.
Truist replaces Wells Fargo in PGA Tour title role
Truist Financial Corporation has signed a seven-year agreement with the PGA Tour to become title sponsor of the tour’s ‘signature event’ in Charlotte, North Carolina.
PGA Tour eyes slice of YouTube creator audience
The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators
R&A pilots PPV streaming for Open in dark markets
The R&A continues to experiment with its direct-to-consumer approach by streaming the Open Championship behind a paywall in 20 countries where there is little demand for the rights, SportBusiness understands.
Foxtel strengthens golf grip with Masters renewal
Foxtel has retained its US Masters rights in Australia in a multi-year deal that solidifies its monopoly over leading golf properties.
Presidents Cup secures third global sponsor in 1Password
Ahead of the next Presidents Cup in Canada, the PGA Tour has announced domestic cybersecurity brand 1Password as a new global sponsor.
Fox-backed Twitch challenger Caffeine closes down
Backed by the likes of 21st Century Fox and Disney, Caffeine has ceased operations stating it has reached the point “where we are still not quite profitable”.
TGL leans on PGA Tour sponsor Genesis as founding partner
TGL, the tech-driven team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought in existing PGA Tour and DP World Tour tournament sponsor Genesis as its founding partner.
Aon’s Weitz takes on ‘CMO-plus’ role at PGA Tour
Leading sports marketer Andy Weitz has been named chief marketing and communications officer and executive vice-president, investor relations, for the PGA Tour’s global operations.
Investment round values TMRW Sports at $500m
TMRW Sports’ Series A investment round unveiled today (Monday) values the sports technology company behind the TGL golf league at around $500m (€456m).
Avis extends PGA Tour deal through 2028
Car rental company Avis has today (Monday) extended its sponsorship deal with the PGA Tour through 2028, and added reigning PGA Championship winner Xander Schauffele as a brand ambassador
Isco’s Kentucky Championship deal completes PGA Tour title sponsor picture
All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky
DP World Tour tees up OMP category with Buffalo Trace
The DP World Tour has agreed it first ‘Official Marketing Partner’ (OMP) sponsorship deal with whiskey brand Buffalo Trace, mirroring the long-held OMP category on the PGA Tour.
Fanatics to take over physical and online retail for R&A
Fanatics has agreed a multi-year deal with the R&A to take over the golf organisation’s physical and online retail operations.
R&A adds NetJets to Open sponsorship portfolio
The addition of NetJets to the Open Championship’s roster of sponsorship suppliers has been motivated by the US-based private aviation company’s intention to better penetrate the European market.