Golf

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Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise Wireless network allows organisers to harvest crowd behaviour data

In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.

In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.

The Centurion Club in England has been awarded hosting rights to the 2020 edition of the International Crown, a national team tournament for women’s golf, with the IMG agency selected to deliver the e…

The PGA of America has acquired Nextgengolf in an effort to ramp up player development initiatives

Discovery Media has served further notice of its ambitions in golf by recruiting Jamie Kennedy to be director of social media and digital content for its GolfTV streaming service

The PGA Tour’s annual stop in  the state of West Virginia has been moved to September beginning this year, it was announced Monday. P

Features

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market Woods-Mickelson showdown set for Thanksgiving weekend Mo

In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas

In this week's China sports industry round-up: Sinobo wins Beijing 2022 Olympic village contract; Chinese-owned Aston Villa in trouble after playoff defeat; and reforms make Hainan province golfing destination

In this week's China sports industry round-up: New revelations raise concerns over Chinese ownership of AC Milan; Trump comments extend UCLA 3 saga; and German tour disrupted by Tibet protest

In this week's China sports industry round-up: Chinese golfer hits top spot; Alisports supports university sport; and Pac-12 China Game hits headlines for wrong reasons.

In this week's China sports industry round-up: CCTV signs Fifa rights renewal; New investment guidelines have $300m benchmark; and League of Legends showpiece leaves ticket-less fans disappointed.

In this week's China sports industry round-up: Chinese Basketball Association details plans for two senior national teams; AC Milan's takeover saga reaches conclusion; Lander Sports pulls out of Southampton deal; Reading could be denied Premier League entry; and more.

Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.

In this week's China sports industry round-up: political dispute with Korea gives World Cup win extra edge; Bundesliga clubs set up offices in China; NBA announces tour dates; Tour de France live events.

Ben Cronin explores how rule changes and format experimentation implemented by golf’s administrators are aiming to make the sport more accessible to the public.

In this week's China sports industry round-up: Nike gets ticked off for inaccurate marketing; government officials call out overseas football investments; Asian Tour excited about CGA partnership; and more.

A golf-putting event operator is setting up a home in a temporary venue in Las Vegas. Greg Pitcher asks if the Major Series of Putting will do for golf what Twenty20 did for cricket.

The growth of golf in Dubai has mirrored that of the emirate itself. Continued investment to create world-class courses and facilities has made Dubai a focal point for the professional game and for golf tourists, created a significant domestic industry and a strong marketing platform for Dubai itself and many local and international companies. Kevin Roberts reports.

With the signing of a strategic alliance, the European and Asian Tours hope they can create new opportunities for sponsors and widen media exposure. However, both are downplaying the chances of a joint brand.