Golf

Professional golf in Asia-Pacific continues to be badly disrupted by the pandemic, with this week seeing the Australian Open cancelled and the Hong Kong Open postponed

Golf’s European Tour has announced it will visit Ras Al Khaimah in the United Arab Emirates for the first time in 2022, with another tournament in the region set to be unveiled “in due course”. T

Singaporean telco Singtel has officially announced its carriage deal with SPOTV, the new pan-regional sports pay-television broadcaster in Asia-Pacific

US craft vodka brand Tito’s Handmade Vodka has made golf the focus of its year-round marketing activity by taking the official vodka role with the PGA Tour.

North American healthcare system Shriners Children's has extended its title sponsorship of the PGA Tour’s Las Vegas tournament through 2026.

Longtime rivals DeChambeau, Koepka set to compete in made-for-TV event

The European Tour has announced the addition of the Dubai Championship to its 2021 schedule for the second consecutive year. The event, which carries a $1.5m (€1.3

The Ladies Professional Golf Association has struck a wide-ranging agreement with energy company Chevron, which will result in the ANA Inspiration major tournament being given a new name, location, and…

Golf’s Asian Tour has today (Tuesday) detailed plans to restart its 2020-21 schedule following an 18-month hiatus due to the Covid-19 pandemic with two tournaments in Thailand.

PointsBet live betting odds will be featured on PGA Tour linear broadcasts on NBCUniversal's Golf Channel and streaming service Peacock as part of a three-year partnership extension

The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.

The Rocket Mortgage Classic at Detroit Golf Club will continue through 2027 after Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, and the PGA Tour reached a multiyear agreement…

Australian pay-television broadcaster Foxtel has renewed its rights for the US Masters golf tournament in a multi-year deal beginning with the 2022 event

Global technology consulting firm Capgemini has become a major Ryder Cup sponsor in a six-year deal, starting this year as a worldwide supplier, and upgrading to a worldwide partner from the 2023 event…

Ryder Cup added to European Tour and PGA Tour rights Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product

UK screening and testing company Cignpost Diagnostics will provide Covid -19 travel testing for the 2020 Ryder Cup Europe travelling party from the UK under a new supplier deal

Golf’s European Tour has agreed deals with Legends to manage its omnichannel retail programme and Kore Software to optimise its approach to sponsorship and activation management.