Golf

Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship

LIV Golf has moved to try and ease the problem of accessibility for its Friday action by adding the alternative viewing option of coverage on the streaming platform Caffeine

Tiger Woods and his clothing and shoe line partner TaylorMade have revealed the new name and logo combination for their nascent "active premium lifestyle" brand

Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…

Ally Financial has announced a new sponsorship of the United States Golf Association in a multi-year deal that will increase prize money at the US Women's Open to a new record

The PGA Tour has reached agreement to secure a $3bn (€2.75bn) investment in a new commercial entity from a US consortium led by Liverpool FC owner Fenway Sports Group (FSG), but has left the door open to 'co-investment' from Saudi Arabia's Public Investment Fund (PIF).

Jon Rahm’s controversial move to LIV Golf has helped the breakaway tour secure a two-year broadcast deal in Spain with Movistar Plus+, the OTT service of the Telefónica-owned pay-television broadcaster.

Sky Sports has reaffirmed its unchallenged golf dominance in the UK market after retaining rights to the Open Championship for another four years

The conclusion of the 27-year-old relationship between Tiger Woods and Nike has raised questions for both parties in terms of their future role in the golf shoe and apparel business

The PGA Tour and Saudi Arabia's Public Investment Fund (PIF) are to continue talks over a potential merger after a December 31, 2023 deadline passed without an agreement in place

Professional services company Cognizant has become title sponsor of the PGA Tour golf tournament formerly known as the Honda Classic

Pay-television broadcaster Canal Plus has retained its PGA Tour rights until 2030 with a record three Frenchmen set to take part next year but amid ongoing doubts over the long-term future of the property

The PGA Tour has begun the search for a senior media rights executive with experience across the Asia-Pacific region, following a decision taken at the start of the year to manage the sale of its international media rights in-house.

The PGA Tour has entered into advanced talks with Strategic Sports Group (SSG), a consortium of US-based sports team investors that includes Fenway Sports Group (FSG), as an agreement with Saudi Arabia's…

Tech-infused golf league TGL has been forced to push back its inaugural season to "early 2025" after the roof of the league's planned Florida venue suffered extensive damage from a power failure

The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.

Live coverage of golf’s US PGA Championship will continue to be shown by Sky in the UK and Ireland after the pay-television broadcaster landed a new three-year agreement.

Commercial property insurer FM Global has made its first foray into major sports sponsorship as title sponsor of a new LPGA tournament to be hosted at the TPC Boston course