Golf

Latest Features

Reflecting on the impact of Covid-19, M. James Ward speaks to five golf facility operators to find out first-hand how the pandemic is affecting the golf industry.

The LPGA once worried about the dominance of South Korean players in the women’s game. Now it embraces them as a means of driving the sport’s regional and global popularity. John Duerden finds out more.

New branding campaign follows extensive outreach effort Flagship tournament funds nearly 75 per cent of all USGA operations Association looking to revive national championship after years of mishaps

Veteran golf writer M. James Ward says the arrival of the Premier Golf League brings far more questions than answers to golf and the sports industry at large

With golf participation rates falling, M. James Ward looks at how the merchandise and equipment business is working to attract new audiences.

Golf’s Open Championship has been cancelled for the first time since World War II due to the ongoing global spread of the Covid-19 pandemic, while the US Open has been postponed to September amidst a c…

Golf superstars Tiger Woods and Phil Mickelson are reportedly in talks about a rematch of their 2018 head-to-head showdown for a high-profile event that will aid Covid-19 efforts

The PGA Tour has set up a number of programs to help golfers and caddies who are financially struggling as a result of the suspension of play due to the ongoing Covid-19 pandemic

The US Open men's golf major championship has been placed in fresh doubt after Winged Foot Golf Club was closed indefinitely

Features

M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.

European Tour chief executive Keith Pelley talks about his plans to diversify the organisation ahead of the season-ending DP World Tour Championship in Dubai. Ben Cronin reports

Ireland’s Adare Manor will stage the 2026 Ryder Cup following a complete overhaul of the golf course and renovation of the five-star resort. Colm Hannon, the venue’s chief executive, speaks to Martin Ross about the changes undertaken and challenges to be met before one of sport’s iconic events rolls into town.

Following the decline of a number of US sporting goods chains, Bob Williams talks to Dick Sullivan, president and chief executive of the PGA Tour Superstore, which has expanded from 10 stores in 2010 to 41 locations in 16 states, about what is behind the success of the chain.

Kyle Nelson from MVPindex discusses how golfer Ricky Fowler successfully uses social media to promote his brand.

The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.

Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.

Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise Wireless network allows organisers to harvest crowd behaviour data

In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.

In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market Woods-Mickelson showdown set for Thanksgiving weekend Mo

In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas

In this week's China sports industry round-up: Sinobo wins Beijing 2022 Olympic village contract; Chinese-owned Aston Villa in trouble after playoff defeat; and reforms make Hainan province golfing destination

In this week's China sports industry round-up: New revelations raise concerns over Chinese ownership of AC Milan; Trump comments extend UCLA 3 saga; and German tour disrupted by Tibet protest

In this week's China sports industry round-up: Chinese golfer hits top spot; Alisports supports university sport; and Pac-12 China Game hits headlines for wrong reasons.

In this week's China sports industry round-up: CCTV signs Fifa rights renewal; New investment guidelines have $300m benchmark; and League of Legends showpiece leaves ticket-less fans disappointed.