In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas
In this week's China sports industry round-up: Sinobo wins Beijing 2022 Olympic village contract; Chinese-owned Aston Villa in trouble after playoff defeat; and reforms make Hainan province golfing destination
In this week's China sports industry round-up: New revelations raise concerns over Chinese ownership of AC Milan; Trump comments extend UCLA 3 saga; and German tour disrupted by Tibet protest
In this week's China sports industry round-up: Chinese golfer hits top spot; Alisports supports university sport; and Pac-12 China Game hits headlines for wrong reasons.
In this week's China sports industry round-up: CCTV signs Fifa rights renewal; New investment guidelines have $300m benchmark; and League of Legends showpiece leaves ticket-less fans disappointed.
China Digest | CBA unveils national team plans; Milan sale finalised; Lander scraps Southampton deal
Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.
CHINA DIGEST | Nike rapped; officials eye football investments; Asian Tour-CGA golf deal; sportswear financials
With the signing of a strategic alliance, the European and Asian Tours hope they can create new opportunities for sponsors and widen media exposure. However, both are downplaying the chances of a joint brand.