Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.
With the signing of a strategic alliance, the European and Asian Tours hope they can create new opportunities for sponsors and widen media exposure. However, both are downplaying the chances of a joint brand.
The Masters has established itself at the top table of golf majors thanks to a long-term strategy of careful quality control over its brand. Richard Gillis reports.
Rob Ridley looks at how a brand new event for ladies golf, The Queens, could attract a whole new demographic of fans from its key Asian market
SportBusiness International looks at the major sports events on the horizon for France, as well as its battlefield television broadcast industry.
Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Matthew Hochberg reports.
Mike Whan, the former P&G executive who recently renewed his contract to lead the LPGA (Ladies Professional Golf Association) as Commissioner for another six years, reveals his career path and why he was initially reluctant to join the organisation.
Ivan Khodabakhsh, chief executive of the LET (Ladies European Tour), on pushing the business case for women’s sport.
With three major sports events in consecutive years on its wish-list, Elisha Chauhan looks at whether Italy is on the cusp of a new hosting era.
Sports agency IMG has one of the largest athlete management portfolios in the industry. In golf in particular, after signing Arnold Palmer as its first client in 1960, IMG’s portfolio quickly grew and it now manages almost 100 professional golfers alongside owning, managing or operating over 30 events. The agency’s golf clientele include Victor Dubuisson, Ernie Els and Michele Wie.
How do you transform a beautiful-but-remote Scottish golf course into a world-class venue that caters for 200,000 fans and looks great on TV? As Kevin Roberts found out, a lot of high-spec temporary structures.
Hired for his regional expertise in the sports broadcast space, Asian Tour CEO Mike Kerr has brought a fresh perspective to an organisation he believes is perfectly placed to benefit from golf’s shift of influence eastwards. He spoke to Matt Cutler.
Golf in the Middle East will become more than a pursuit for wealthy tourists and ex-patriates if the homegrown MENA (Middle East and North Africa) Tour gets an official seal of approval. Matt Cutler explains why.
Sponsors get maximum results working with agencies that operate globally and specialise in one sport, according to the founder of new business 1920 Golf. Matt Cutler explains why.
A focus on how NBC’s Golf Channel is going to cash in on the sport’s return to the Olympics at Rio 2016.