Licensing and Merchandising

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

Roger Federer has commenced his title defence at the Wimbledon tennis championships by securing a lucrative new apparel deal with Japanese retailer Uniqlo.

The Formula One motor-racing championship is facing up to the prospect of having to pay compensation to 3M after it emerged that the US conglomerate has filed opposition to F1’s trademark application for its new logo.

US swimming superstar Katie Ledecky has signed a record endorsement deal with Californian sportswear company TYR as she focuses efforts on a professional career.

The NFL American football league has entered into a partnership with online sports apparel and merchandise retailer Fanatics.

Russian marketing agency SportConcept has agreed a deal to become the new official merchandise partner of the Ice Hockey World Championship.

The Formula One motor-racing championship has agreed a deal for online sports apparel and merchandise retailer Fanatics to become its exclusive merchandise retail partner at grand prix weekends and online.