Licensing & Merchandising

Hong Kong Rugby Union has announced an agreement with non-fungible tokens (NFT) company NuArca Labs that will see the two launch a digital trading card marketplace ahead of the Hong Kong Sevens tournament

McLaren Racing is to release a series of non-fungible tokens (NFTs) in partnership with open-source blockchain company Tezos to mark the forthcoming Formula 1 grands prix in Singapore and Japan

The UK’s Competition and Markets Authority (CMA) has imposed fines totalling over £2m (€2.24m/$2.16m)

Spain’s LaLiga has reached a licensing agreement with video game Minecraft for the 2022-23 and 2023-24 seasons.

English Premier League club Manchester United has reported a net loss of £115.5m (€132.5m/$131m) for the 2021-22 financial year despite its total revenue rising by 18 per cent to £583.2m.

Liverpool has extended and expanded its association with non-fungible token (NFT) based fantasy sports platform Sorare

KFC France has distanced itself from comments made by one if its leading executives on the dispute between the French Football Federation (FFF) and star player Kylian Mbappé over player image rights.

Global talent management company YMU has announced the integration of UK-based sports marketing, gaming and entertainment agency Digital Sports Mgmt (DSM) into its YMU Sports division

Sticker book and trading card company Panini has made a series of key adjustments with its popular Fifa World Cup sticker book tied to the upcoming tournament. Shawn Medow reports.

Game publisher looks to tap into broader elements of football culture

Global sports merchandising company Fanatics has expanded its association with Uefa by agreeing a long-term e-commerce, event retail and licensing deal with European football’s governing body.

The French Football Federation has acted quickly to avert the escalation of an image rights dispute with its star attacker Kylian Mbappé.

The PGA Tour has teamed up with Autograph, the digital collectibles and non-fungible token (NFT) startup co-founded by star National Football League quarterback Tom Brady, to create an NFT platform which …

Global sports merchandising company Fanatics has signed a wide-ranging deal with the International Cricket Council to manage retail at upcoming events and manufacture officially licensed products

LaLiga, organising body of the top two divisions of Spanish club football, has made further efforts to connect with the metaverse by signing a strategic licensing agreement with StadioPlus and Vegas City…

LAFC forward Gareth Bale has made an immediate impact since joining Major League Soccer in the summer, with the Wales captain having the league's top-selling jersey this season

Uefa has signed a licensing agreement with the makers of Football Manager for its club competitions to feature in the forthcoming edition of the computer game