Licensing and Merchandising

Latest Features

Legal battle revives tension that previously existed between the MLB club and the design firm that helped create iconic character.

IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.

Browning has marred thousands of once-valuable autographed baseballs, with the precise cause of the damage still unknown. Dennis Tuttle examines the impact on the baseball collectibles market

Dead since 1995, the revered Hall of Famer still commands a lofty position among baseball memorabilia collectors

Following the decline of a number of US sporting goods chains, Bob Williams talks to Dick Sullivan, president and chief executive of the PGA Tour Superstore, which has expanded from 10 stores in 2010 to 41 locations in 16 states, about what is behind the success of the chain.

Major League Rugby side Glendale Raptors has rebranded itself as the Colorado Raptors. The refresh includes a change of logo as well as team name.

MLB club revives its iconic "ball-in-glove" logo

Players unions of NFL, MLB make unprecedented commercial union with private equity firm

The Rugby League World Cup 2021 (RLWC2021) organising committee has appointed Simon Gresswell, formerly vice-president for EMEA and international at IMG Worldwide Licensing, to support the impending launch…

Features

Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker Share of shirt sales increases from 10% to between 25 and 30%

The US Polo Association's disproportionate success in the category licensing looks to be attributable to a farsighted and disciplined strategy, mixed with a degree of good timing. Ben Cronin examines how it has built a $1.6bn annual business.

Masanori Kawana, managing director, Fanatics Japan, came to prominence in October when he signed the company’s first vertical merchandising deal in Asia with the Fukuoka SoftBank Hawks. Here he speaks to Ben Cronin about the prospects for the company's fast fashion model in Asia.

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans

• Ambition to create licensing programme set out in Agenda 2020 • Organisation creates three categories to trade on heritage, iconography and values of the Olympics • L

Players will wear Jumpman logo in Champions League games after three-year deal with Nike subsidiary Co-branded apparel and footwear collection extends club's entry into world of fashion

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

Steve Davis tells Ben Cronin how Fanatics is developing additional international merchandising opportunities for its existing roster of clients and forging new relationships with European and Asian rights-holders. 

In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.

Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.

With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.

Mark Dreyer returns with his weekly round-up of sports business stories from China

The first edition of a new weekly round-up of sports business news from China.

SportBusiness International looks at the impact of e-commerce and globalisation on sports licensing, as well as the evolving challenges of IP theft and quality control.