Licensing and Merchandising

Latest Features

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker Share of shirt sales increases from 10% to between 25 and 30%

• Japanese NBA player Yuta Watanabe outsells LeBron James in NBA Japan stores • Acquisition of Majestic has helped develop relationships with Japanese baseball teams • 1

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans

Harris Blitzer Sports & Entertainment, the parent company of the Philadelphia 76ers and New Jersey Devils, has entered into the $28bn (€25bn) global sports drink industry.

The WNBA has unveiled a new logo as part of a brand "refresh" for the upcoming season, which aims to help build the next generation of fans

German sports equipment firm Puma has boosted its presence in Formula One by agreeing a multi-year deal with the motor-racing championship

Sandal manufacturer ISlide has entered into a three-year licensing agreement with Major League Baseball

Features

• Ambition to create licensing programme set out in Agenda 2020 • Organisation creates three categories to trade on heritage, iconography and values of the Olympics • L

Players will wear Jumpman logo in Champions League games after three-year deal with Nike subsidiary Co-branded apparel and footwear collection extends club's entry into world of fashion

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

Steve Davis tells Ben Cronin how Fanatics is developing additional international merchandising opportunities for its existing roster of clients and forging new relationships with European and Asian rights-holders. 

In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.

Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.

With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.

Mark Dreyer returns with his weekly round-up of sports business stories from China

The first edition of a new weekly round-up of sports business news from China.

SportBusiness International looks at the impact of e-commerce and globalisation on sports licensing, as well as the evolving challenges of IP theft and quality control.