Licensing & Merchandising

European investment group Investindustrial has made a €200m ($239.7

The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames

Boston College has struck a 10-year footwear and apparel partnership with New Balance worth a reported $45m

Trading card company grows presence in blockchain-based collectibles

Football Australia has signed a three-year sponsorship deal with sports retailer Rebel, supporting the growth of women’s and grassroots football in Australia.

Visual communications platform Getty Images has signed a long-term deal with the English Football Association as the governing body’s 'Official Photography Partner'.

Automobile Club de l'Ouest (ACO), the organiser of the 24 Hours of Le Mans, has renewed its global licensing representation deal with IMG for the iconic endurance race until 2024

Merger values venerable trading card company at $1.3bn

Global sports merchandising giant further expands its collegiate business

Uefa and its appointed Team Marketing agency have invited proposals for the creation of Uefa club competition branded licensed products in the category of ‘precious metal coins’.

Team's first World Series title in 32 years drives fan spending

The ATP Tour has agreed a four-year deal with online retailer Tennis-Point, which sees the brand become the official racket sports products retailer of the tour until 2025

The British & Irish Lions have announced a product licensing partnership with mouthguard manufacturer Opro. The deal, which was brokered by The Point

$20m offer, if accepted, would nearly quadruple current industry mark

The Premier Lacrosse League has named Champion Athleticwear as its official sideline apparel partner for the 2021 season.

The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.

Fifa has maintained that it expects to reach its revised total revenue target of $6.44bn (€5.4