Licensing & Merchandising

Scottish Premiership side Rangers has signed up a new lower back-of-shirt sponsor in a two-year agreement with Sportemon Go (SGO), the non-fungible token (NFT) augmented reality sports trading platform

Professional Bull Riders has become the latest sports property to delve into the non-fungible tokens space by announcing a deal with SmartMedia Technologies that the two parties say will revolutionise…

Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster

Popular posters from 1980s and 1990s to become digital collectibles

Uefa and its appointed agency Team Marketing are inviting bids for licensing rights to the Uefa Champions League in the cryptocurrency, non-fungible tokens (NFTs) and fan token space, including the opportunity…

Fifa has warned that it will “adopt a new commercial positioning in gaming and esports” in the wake of thus far unsuccessful renewal negotiations with incumbent licensing partner EA Sports.

Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…

The International Tennis Federation and its commercial backer Kosmos Tennis have agreed with a deal with blockchain provider Chiliz to launch an official Davis Cup fan token on the platform

The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner

Video game developer EA Sports has said it is considering ending its licensing deal with Fifa and renaming its global football titles

English Premier League club Everton will this week open its first retail store in Northern Ireland through its partnership with global sports retailer Fanatics

Star outfielder is one of four Dodgers players to rank in the top eight

Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes

The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category

Professional Bull Riders has entered into a licensing agreement with Cubles, maker of 3D paperboard collectible characters

The National Football League and National Football League Players Association have made a major move into the non-fungible token (NFT) ecosystem by securing a partnership with Dapper Labs, the Canadian-based…, the provider of blockchain-driven fan tokens, has appointed Infront’s Daniel Maglietta as head of football partner acquisition.