Licensing and Merchandising

Latest Features

Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker Share of shirt sales increases from 10% to between 25 and 30%

• Japanese NBA player Yuta Watanabe outsells LeBron James in NBA Japan stores • Acquisition of Majestic has helped develop relationships with Japanese baseball teams • 1

Experiential services agency Legends has taken a significant step to expand its business operations by taking over Indianapolis-based event retail and merchandise company MainGate LLC.

LeBron James's plans to give his No. 23 jersey to new Los Angeles Lakers teammate Anthony Davis has been postponed due to potential production and financial issues with manufacturer Nike.

European football’s governing body Uefa has today (Thursday) signed a long-term partnership with licensed sports merchandise company Fanatics, which has said it is preparing to meet the challenge of d…

The Brooklyn Nets are already cashing in on the recent free-agency signings of NBA superstars Kevin Durant and Kyrie Irving, with significant increases in ticket sales, merchandise sales, internet traffic,…

Features

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans

• Ambition to create licensing programme set out in Agenda 2020 • Organisation creates three categories to trade on heritage, iconography and values of the Olympics • L

Players will wear Jumpman logo in Champions League games after three-year deal with Nike subsidiary Co-branded apparel and footwear collection extends club's entry into world of fashion

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…

In this week's China sports industry round-up: Second Formula E team becomes Chinese-owned; US-China trade war threatens sportswear production; Chinese World Cup attendance will be strong, if overstated

Steve Davis tells Ben Cronin how Fanatics is developing additional international merchandising opportunities for its existing roster of clients and forging new relationships with European and Asian rights-holders. 

In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.

Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.

With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.

Mark Dreyer returns with his weekly round-up of sports business stories from China

The first edition of a new weekly round-up of sports business news from China.

SportBusiness International looks at the impact of e-commerce and globalisation on sports licensing, as well as the evolving challenges of IP theft and quality control.