Mixed Martial Arts

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• Gfinity will host and film the inaugural ePremier League in its Fulham esports arena • Cook says European Super League in football would be “a natural evolution” • Time

If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.

Victor Cui’s ONE Championship is the biggest sports property in Asia and one of the fastest-growing in the world. In advance of his appearance at the Sportel Summit at Miami Beach in May he talks about his plans for 52 events a year and expansion in China and the rest of the world.

With continental championships in Africa, Europe and Asia scheduled in the build up to the year-ending World Championships in Bahrain, 2018 is proving to be a big year for mixed martial arts, which is now firmly established as one of the world’s fastest growing sports.

In this week's China sports industry round-up: Alibaba Cloud replaces Alibaba E-Auto as title of UAE-based event; Youth team leaves Germany following Tibet protest; and home fighters shine during UFC's Chinese debut

Asian mixed martial arts promotion One Championship has announced a multi-year partnership with the Global Association of Mixed Martial Arts (GAMMA) through which it will support the latter’s drive to m…

Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…

UFC president Dana White has announced that he has signed a new seven-year deal to continue as head of the mixed martial arts promotion

Asian mixed martial arts promotion the One Championship has entered into an exclusive partnership with Japan-based martial arts organisation Pancrase

Features

Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.

IMMAF, under CEO Densign White, wants MMA, a true sport of the 21st century, to be part of the Olympic community.

Greg Pitcher looks at the implications of a deal that will make the T-Mobile Arena in Las Vegas the official home of UFC.

Can MMA retain its edgy appeal and fulfil its ultimate ambition to become an Olympic sport, or is there more work to do to bring the sport into the ‘mainstream’? SportBusiness International investigates.

Mixed Martial Arts has shown such a phenomenal growth since its contemporary inception in the 90's that it is easy to forget its professional rules are no older than iTunes. Produced in association with IMMAF.

A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.

Watch our Q&A with Keith Ramsdale, EA’s northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal. 

Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."

Rob Ridley looks at the growth prospects of MMA (mixed martial arts) properties beyond the UFC (Ultimate Fighting Championship). Do recent deals with two heavyweights in the agency business suggest there is space in the market for several major properties in the burgeoning sport?