Mixed Martial Arts

Latest Features

Three Burmese businessmen and a former One Championship employee are trying to bring MMA's best-kept secret to the world, with a modernised twist. SportBusiness' Callum McCarthy finds out more.

Garry Cook, Manchester City's former chief executive, now works for esports event organiser and content producer Gfinity. Ben Cronin speaks to him ahead of the inaugural ePremier League which will be hosted at Gfinity's esports arena

If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.

Victor Cui’s ONE Championship is the biggest sports property in Asia and one of the fastest-growing in the world. In advance of his appearance at the Sportel Summit at Miami Beach in May he talks about his plans for 52 events a year and expansion in China and the rest of the world.

With continental championships in Africa, Europe and Asia scheduled in the build up to the year-ending World Championships in Bahrain, 2018 is proving to be a big year for mixed martial arts, which is now firmly established as one of the world’s fastest growing sports.

A total of six national federations in France are vying to oversee mixed martial arts as the sport prepares to become officially recognised next year

The mixed martial arts series One Championship, announced its initial H1 2020 event schedule, with chief executive and chairman Chatri Sityodtong revealing plans to hold a minimum of 50 events next year

IMG Arena, the sports betting unit of the IMG agency, has added another high-profile property to the list of sports events to which it distributes live scoring data to by announcing the launch of the UFC…

The Ultimate Fighting Championship (UFC) mixed martial arts organisation has signed a multi-year extension to its pay-per-view distribution agreement with Joe Hand Promotions

Features

In this week's China sports industry round-up: Alibaba Cloud replaces Alibaba E-Auto as title of UAE-based event; Youth team leaves Germany following Tibet protest; and home fighters shine during UFC's Chinese debut

Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.

IMMAF, under CEO Densign White, wants MMA, a true sport of the 21st century, to be part of the Olympic community.

Greg Pitcher looks at the implications of a deal that will make the T-Mobile Arena in Las Vegas the official home of UFC.

Can MMA retain its edgy appeal and fulfil its ultimate ambition to become an Olympic sport, or is there more work to do to bring the sport into the ‘mainstream’? SportBusiness International investigates.

Mixed Martial Arts has shown such a phenomenal growth since its contemporary inception in the 90's that it is easy to forget its professional rules are no older than iTunes. Produced in association with IMMAF.

A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.

Watch our Q&A with Keith Ramsdale, EA’s northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal. 

Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."

Rob Ridley looks at the growth prospects of MMA (mixed martial arts) properties beyond the UFC (Ultimate Fighting Championship). Do recent deals with two heavyweights in the agency business suggest there is space in the market for several major properties in the burgeoning sport?