Mixed Martial Arts
Mariachi, masks and mixed martial arts | How a little local flavour can bring big success in combat sports
Victor Cui’s ONE Championship is the biggest sports property in Asia and one of the fastest-growing in the world. In advance of his appearance at the Sportel Summit at Miami Beach in May he talks about his plans for 52 events a year and expansion in China and the rest of the world.
With continental championships in Africa, Europe and Asia scheduled in the build up to the year-ending World Championships in Bahrain, 2018 is proving to be a big year for mixed martial arts, which is now firmly established as one of the world’s fastest growing sports.
Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.
Mixed Martial Arts has shown such a phenomenal growth since its contemporary inception in the 90's that it is easy to forget its professional rules are no older than iTunes. Produced in association with IMMAF.
A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.
Watch our Q&A with Keith Ramsdale, EA’s northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal.
Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."
Rob Ridley looks at the growth prospects of MMA (mixed martial arts) properties beyond the UFC (Ultimate Fighting Championship). Do recent deals with two heavyweights in the agency business suggest there is space in the market for several major properties in the burgeoning sport?