Mixed Martial Arts

Asian mixed martial arts promotion One Championship has appointed to its board of directors David Levy, an experienced American sports and media executive, as part of a push into the US

Tequila brand Jose Cuervo has signed a three-year sponsorship with mixed martial arts organisation UFC

Cryptocurrency platform Crypto.com has made its latest major move in the sports sponsorship market after signing a long-term deal with the Ultimate Fighting Championship mixed martial arts promotion. Crypto

The Ultimate Fighting Championship has signed a multifaceted partnership with electric vehicle technology company Battle Motors, which has been designated the organization's official light duty truck as…

CBS Sports has secured the English-language rights in the United States to mixed martial arts promotion Combate Global as part of a multiyear agreement

Electronics brand Hisense has become a sponsor of the UFC mixed martial arts organisation in a deal that launches the UFC's streaming service on the brand's smart TVs

The Professional Fighters League mixed martial arts organisation and the G2 Esports organisation have become the latest sports properties to delve into the world of non-fungible tokens (NFTs) through agreements…

MMA promotion becomes latest to venture into quickly growing space

American mixed martial arts promotion Bellator has hired Elevate Sports Ventures to support its sponsorship, premium, and ticket sales strategies ahead of the return of fans to live events at Bellator…

On-demand and live streaming service LIVENow has acquired rights in multiple territories to Russia’s Gorilla MMA Series.

Blockchain provider Chiliz has signed up the Ultimate Fighting Championship mixed martial arts organisation to launch UFC fan tokens on the mobile app Socios.com

Singapore-based mixed martial arts promotion One Championship has agreed a licensing deal with headwear brand Tokyo Time, providing it with limited edition hats and beanies

The Ultimate Fighting Championship (UFC) mixed martial arts series has expanded its presence in New Zealand through a new rights deal with telco Spark

National Football League superstar Marshawn Lynch has become the latest high-profile investor of mixed martial arts organization, the Professional Fighters League

Wiz Khalifa, the popular US rapper, singer, and songwriter, has become an investor in mixed martial arts organization the Professional Fighters League

Mixed martial arts promotion the Professional Fighters League has agreed media-rights deals for the 2021 season with pay-television broadcaster RMC Sport in France and media company Bild in Germany

The Ultimate Fighting Championship has opened up a new sponsorship category after agreeing a multi-year deal with Howler Head Whiskey