Mixed Martial Arts
EXCLUSIVE: Markowski exits DAZN, IMG’s Ridout to head up combat sports
Joe Markowski is leaving his role as chief executive of DAZN in North America with IMG’s Michael Ridout to take on certain duties heading up the broadcaster’s combat sports activities, SportBusiness can reveal.
PFL lands SuperSport ahead of Africa division launch
Professional Fighters League (PFL) events are to be broadcast across sub-Saharan Africa on SuperSport after the pay-television broadcaster signed off on a rights deal
Venum pins down UFC extension until 2029
The Ultimate Fighting Championship (UFC) has agreed to further extend its sponsorship deal with French sportswear brand Venum.
Globo pins down PFL rights in multi-year renewal
Globo, the Brazilian media giant, is to remain as the exclusive broadcast partner in the country of the Professional Fighters League (PFL), after signing a new multi-year rights deal.
UFC adds Polsat to string of recent rights renewals
Polish commercial and pay-television broadcaster Polsat has extended its exclusive rights to the Ultimate Fighting Championship in a multi-year deal announced today (Monday)
Joint UFC-WWE revenues hit $1.7bn, net income falls 54 per cent
TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…
Nova lands PFL rights in Czech Republic, Slovakia
US-based mixed martial arts promotion the Professional Fighters League (PFL) has agreed a new rights deal in the Czech Republic and Slovakia with pay-television broadcaster TV Nova
U-Next adds PFL to MMA line-up
Japanese streaming company U-Next has further bolstered its mixed martial arts portfolio by agreeing a multi-year rights deal with US promotion the Professional Fighters League (PFL).
UFC, WWE agree events deal with Anaheim’s OCVIBE
TKO Group, parent company of UFC and WWE, has agreed what is claimed to be a first-of-its-kind, five-year live events deal with OCVIBE, the $4bn (€3.71bn) sports and entertainment district being developed in Anaheim.
Entain to promote Ladbrokes brand in Australia through regional UFC deal
Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.
PFL lands expanded Latin American deal with Torneos, DirecTV
The Professional Fighters League (PFL) has announced a multi-year expanded deal with Torneos for live and on-demand PFL and Bellator Champions Series events in Latin America
Topps replaces Panini to regain UFC trading-card licence
The Ultimate Fighting Championship (UFC) has announced a multi-year deal with Topps for its trading-card licence, with the Fanatics-owned brand reacquiring the licence from Panini in the latest development…
Viaplay commits to UFC in Nordic markets
Viaplay has renewed its Ultimate Fighting Championship rights in its home Nordic markets in a ‘multi-year’ agreement that will bring over 40 live events to the broadcaster each year.
Sony extends UFC rights in Indian subcontinent
The Ultimate Fighting Championship (UFC) has agreed a five-year contract extension with its rights-holder in India and the Indian subcontinent, media group Sony Pictures Networks India.
TKO unveils plans to merge UFC, WWE sponsorship rights teams
TKO Group, the Endeavor-owned public company created by last year’s merger of the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has announced plans to combine the globa…
ONE Championship CCO Vijayarajan heads for exit
Hari Vijayarajan, chief commercial officer at ONE Championship, has left his role to become a regional chief executive at Reebelo, the Singapore-based consumer electronics resale platform
Poland’s KSW secures Megogo coverage in Ukraine, Central Asia
Megogo has picked up rights to Polish mixed martial arts promotion KSW in the streaming platform’s main market of Ukraine plus nine other countries spanning Central Asia and Eastern Europe.
ONE strikes breakthrough deal with Sky in UK
Combat sports promotion ONE Championship has taken another step towards greater exposure in Europe after striking a deal with UK pay-television broadcaster Sky