Mixed Martial Arts

Latest Features

Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.

Endeavor's financial difficulties are pushing the UFC to stage events, which could risk severe damage to the promotion's hard-won reputation.

Three Burmese businessmen and a former One Championship employee are trying to bring MMA's best-kept secret to the world, with a modernised twist. SportBusiness' Callum McCarthy finds out more.

Garry Cook, Manchester City's former chief executive, now works for esports event organiser and content producer Gfinity. Ben Cronin speaks to him ahead of the inaugural ePremier League which will be hosted at Gfinity's esports arena

If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.

Mixed martial arts promotion, the Professional Fighters League, has announced broadcast rights renewals for the 2021 season in Spain, Latin America, New Zealand and the Czech Republic

Mixed martial arts promotion One Championship has agreed a partnership with Facebook to distribute video, gaming and virtual reality content on the social media platform

The Professional Fighters League has announced a tie-up with CAA Sports Licensing to capitalise on rising interest in the mixed martial arts promotion's brand and consumer products

The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts

Features

Victor Cui’s ONE Championship is the biggest sports property in Asia and one of the fastest-growing in the world. In advance of his appearance at the Sportel Summit at Miami Beach in May he talks about his plans for 52 events a year and expansion in China and the rest of the world.

With continental championships in Africa, Europe and Asia scheduled in the build up to the year-ending World Championships in Bahrain, 2018 is proving to be a big year for mixed martial arts, which is now firmly established as one of the world’s fastest growing sports.

Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.

IMMAF, under CEO Densign White, wants MMA, a true sport of the 21st century, to be part of the Olympic community.

Greg Pitcher looks at the implications of a deal that will make the T-Mobile Arena in Las Vegas the official home of UFC.

Can MMA retain its edgy appeal and fulfil its ultimate ambition to become an Olympic sport, or is there more work to do to bring the sport into the ‘mainstream’? SportBusiness International investigates.

Mixed Martial Arts has shown such a phenomenal growth since its contemporary inception in the 90's that it is easy to forget its professional rules are no older than iTunes. Produced in association with IMMAF.

A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.

Watch our Q&A with Keith Ramsdale, EA’s northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal. 

Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."

Rob Ridley looks at the growth prospects of MMA (mixed martial arts) properties beyond the UFC (Ultimate Fighting Championship). Do recent deals with two heavyweights in the agency business suggest there is space in the market for several major properties in the burgeoning sport?