Lancashire Cricket to build up women’s team in new Hilton deal
Hilton, the US hospitality company, has extended its sponsorship of Lancashire Cricket, the English cricket county
Skyscanner to make sports sponsorship debut at Solheim Cup
Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.
USL clubs to get AI chat assistance in ON tie-up
ON, an AI chat platform, today (Tuesday) announced a league-wide partnership with USA's United Soccer League
EXCLUSIVE: Liverpool to swap Nike for Adidas in new kit supply deal
Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal.Â
LiveMode takes on investment from LFU project partners General Atlantic, XP
LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.
Brown swaps ECB for Blast as commercial director
Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director
MLB makes big sustainability pitch with ‘first of its kind’ WM deal
Major League Baseball has continued to push its green credentials, announcing WM, a leading environmental services provider, as its first league-wide sustainability sponsor
Toulouse lands Nike kit deal from 2024-25
Toulouse FC, the French Ligue 1 club, has today (Monday) announced a new kit supply deal with Nike.
The multi-year agreement will formally commence on July 1
Broad TV coverage assured for Serie B, Band deal unresolved
The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.
DAZN to provide global platform for UTMB World Series
Trail-running circuit the UTMB World Series has today (Friday) announced a global rights deal with OTT subscription broadcaster DAZN for the 2024 and 2025 seasons