Sweden ends opposition to FIS rights centralisation
The International Ski and Snowboard Federation (FIS) has won over one of its strongest critics in its battle to centralise media rights, striking an agreement with Svenska Skidförbundet (SFF), the Swedish …
Fulham nets Premier League’s first tequila sponsor
Tequila Enemigo has announced itself as the first tequila partner of an English Premier League team, through a sponsorship deal with Fulham FC
Price hikes, account sharing clampdown boost Viaplay
Cost-cutting measures and price increases are paying dividends at Viaplay, after the Nordic media group recorded a small operating profit for the third quarter of 2024
EXCLUSIVE: India test case for Bundesliga Pass on OneFootball
India is the first market in which the German Football League (DFL) has gone direct to consumer with its Bundesliga Pass live on the OneFootball app in the country, SportBusiness has learned.
NHL extends betting deals in Nordics
The National Hockey League has renewed betting partnerships with Veikkaus in Finland and Unibet in Sweden in multi-year deals
EXCLUSIVE: Eredivisie retains IMG but awards Infront betting rights
IMG has retained the Eredivisie international broadcast rights, one of its longest-held football properties, but will be replaced by rival Infront as distributor of streaming rights to the global betting market, SportBusiness understands.
Sport 24 renews NBA in-flight, in-ship rights
Sport 24, the in-flight and in-ship service owned by the IMG agency, has renewed NBA rights ahead of tomorrow's (Tuesday's) new season tip-off.
Macron replaces Castore as USA Rugby kit supplier
A deal with USA Rugby marks the latest contract win for Macron, after the Italian sportswear firm struck a multi-year agreement with the national governing body.
Snooker chiefs show ruthless side as UK loses World Grand Prix
Pressure has increased on The Crucible Theatre in Sheffield, home to snooker's showpiece World Championship, after the sport's powerbrokers moved a top event to Asia, citing bigger audiences and higher…
Bundesliga rights auction to restart in five weeks
The German Football League's stalled domestic rights sales process will resume on November 25, as it races to get all contracts in place before year-end in the wake of the legal challenge by DAZN.