Skiing
Features
FIS goes digital-first in fan engagement push ahead of Beijing Winter Olympics
The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.
Let It Snow | FIS partners with snowmaking specialist
The International Ski Federation has engaged in a new partnership with a snowmaking technology specialist in a sign of its increasing worries about the impact of climate change on its events. Rob Ridley reports.
Nothing comes for free
Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.
German Ski Federation adds FaberExposize to support events
The German Ski Association (DSV) has signed up advertising, printing, and trade fair event specialists FaberExposize to its sponsorship portfolio
Pietza makes Infront Germany switch amid winter sports push
Infront Germany has added Matthias Pietza, the experienced winter sports commercial rights executive, to its executive board as he takes up a role with the German arm of the Wanda Sports-owned international…
World Ski Championships to take place in Cortina after all, as ‘FIS family’ rallies to support region
The FIS Alpine World Ski Championships will take place as originally scheduled in Cortina, Italy, from February 9-21, 2021 after the sport of skiing rallied around the Covid-19-afflicted region to help…
NRK acquires domestic Norwegian skiing rights, agrees TV2 sharing deal
Norwegian public-service broadcaster NRK has renewed its domestic rights for Norwegian Ski Federation events for a further five seasons, while also striking an sublicensing agreement with commercial and…