Skiing
Features
FIS goes digital-first in fan engagement push ahead of Beijing Winter Olympics
The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.
Let It Snow | FIS partners with snowmaking specialist
The International Ski Federation has engaged in a new partnership with a snowmaking technology specialist in a sign of its increasing worries about the impact of climate change on its events. Rob Ridley reports.
Nothing comes for free
Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.
Armani’s EA7 sports brand sponsors Cortina 2021 in deal brokered by Infront
The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.
Calgary targets rescheduled FIS World Championships
The Canadian city of Calgary is interested in hosting the International Ski Federation’s (FIS) Freestyle Ski and Snowboarding World Championships, which had initially been due to take place in Beijing n…
Swiss-Ski retains Huya streaming exposure in China
Chinese streaming platform Huya will continue to broadcast coverage from top Swiss skiing events on the FIS World Cup schedule in a new agreement
Ski Classics lands Russian exposure in Match TV deal
The Gazprom-owned broadcaster Match TV has acquired exclusive rights in Russia to broadcast the Visma Ski Classics series