Skiing
Regulator warns TV2 over advertising protocols
The Norwegian Media Authority, Medietilsynet, has issued a warning to commercial broadcaster TV2 after it breached advertising rules during coverage of a round of the FIS Cross-Country World Cup in December
Swiss-Ski claims first with uniqFEED virtual advertising, extends with Huawei
Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…
Fuel TV renews Freeride World Tour rights
Freeride World Tour, the annual tour of events featuring top freeskiers and snowboard freeriders, has renewed a rights deal with action sports broadcaster Fuel TV
FIS M&M recruits Fifa’s Stoll to digital and innovation role
The International Ski and Snowboard Federation (FIS) has added to its team at its new in-house commercial division with the appointment of Fifa’s Benjamin Stoll as director of digital and innovation.
TV2 faces regulatory probe over FIS World Cup advertising
Norwegian commercial broadcaster TV2 is facing investigation from the Norwegian Media Authority, Medietilsynet, after it appeared to break advertising rules during coverage of a recent round of the FIS…
Sportradar to monitor growing betting interest in skiing and snowboarding
The Sportradar Integrity Services division of sports technology company Sportradar has entered into a multi-year agreement with the International Ski and Snowboard Federation (FIS)
FIS expands winter sports IP with Freeride World Tour acquisition
The International Ski and Snowboard Federation (FIS) has acquired the Freeride World Tour (FWT), the annual tour of events featuring top freeskiers and snowboard freeriders
Warner Bros. Discovery lands four-year Swiss-Ski rights deal with Infront
Warner Bros. Discovery has expanded its skiing coverage in a deal with the Infront agency for rights in 45 European markets to FIS World Cup events held in Switzerland
CAS hearing begins into challenge to Eliasch’s FIS presidency
The Court of Arbitration for Sport (CAS) inquiry into the controversial re-election of Johan Eliasch as president of the International Ski and Snowboard Federation (FIS) is expected to roll into 2023 following…
Česká Televize renews long-held Ski Classics rights
Czech public broadcaster Česká Televize has extended its Ski Classics media rights agreement in a multi-year deal.
Warner Bros. Discovery picks up Ski Classics rights in Finland
Warner Bros. Discovery has acquired broadcast rights in Finland to the Ski Classics Pro Tour.
Warner Bros. Discovery will broadcast every one of the 14 events across 10 weekends
FIS secures long-term sponsorships with Certina and Le Gruyère
The International Ski Federation (FIS) has added watch brand Certina to its sponsorship portfolio and expanded its existing deal with cheese manufacturer Le Gruyère AOP.
Personalshop sponsors ski jumping’s Four Hills Tournament in Infront-brokered deal
Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.
Audi extends sponsorship of FIS Alpine World Cup
German automotive manufacturer Audi has extended its top-tier sponsorship deal with the International Ski and Snowboard Federation (FIS)
Eliasch: FIS media rights centralisation is a question of when, not if
The centralisation of international broadcast rights to the FIS World Cup series is a question of “when, not if”, according to Johan Eliasch, the International Ski Federation (FIS) president, despite the…
IMG strikes NBC deal for Austria’s FIS World Cup races
The IMG agency has negotiated a two-year US media rights agreement for FIS World Cup events held in Austria with NBCUniversal
Viaplay strikes Swedish rights deal for Austria’s FIS World Cup races
Subscription streaming broadcaster Viaplay has acquired exclusive live Swedish broadcast rights to FIS World Cup events held in Austria in a deal with Eurovision Sport, the sports arm of the European Broadcasting…