IT services company Visma has decided to end its long-running title sponsorship of the Ski Classics series of long-distance skiing events

Chinese ecommerce brand has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team

The German arm of the Sportfive agency has recruited Christian Ulmer from the Triceps sports marketing agency as its new senior director of winter sports

Finnish sportswear brand Icepeak is to sponsor China’s skiing teams at next year’s Winter Olympic Games after being named an official apparel partner of the Chinese national teams.

The Austrian Ski Federation (ÖSV) has extended its marketing rights agreement with the Infront agency for the International Biathlon Union (IBU) World Cup event in Hochfilzen, Austria, until the end of …

L’Équipe, the French publishing group and broadcaster, has acquired rights to a number of alpine skiing events organised by the International Ski Federation (FIS).

Streaming technology provider Endeavor Streaming has made its first direct move into the winter sports market by working with the Austrian Ski Association (ÖSV) on its new digital streaming platform. SkiWorldCup.