Skiing
Features
FIS goes digital-first in fan engagement push ahead of Beijing Winter Olympics
The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.
Let It Snow | FIS partners with snowmaking specialist
The International Ski Federation has engaged in a new partnership with a snowmaking technology specialist in a sign of its increasing worries about the impact of climate change on its events. Rob Ridley reports.
Nothing comes for free
Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.
EXCLUSIVE: Infront in exclusive negotiations over Swiss-Ski international rights
Swiss-Ski, the sport’s national governing body in Switzerland, has entered into exclusive negotiations for its domestic and international rights, from 2022-23, with public-service broadcaster SRG SSR a…
Telenot extends FIS World Cup backing in Infront-brokered deal
Electronic security company Telenot has signed as an official sponsor for selected FIS Alpine Skiing and FIS Ski Jumping World Cup events for another season
E.Infra signs FIS Nordic World Ski Championships data sponsorship
German technology company E.Infra has signed as the ‘Data Partner’ for the FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany.
FIS removes Lewis as secretary general following confidence vote
The International Ski Federation (FIS) has announced in an abrupt statement that it has removed Sarah Lewis as secretary general following a confidence vote