Skiing

Latest Features

The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.

The International Ski Federation has engaged in a new partnership with a snowmaking technology specialist in a sign of its increasing worries about the impact of climate change on its events. Rob Ridley reports.

Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.

The German Ski Association (DSV) has signed up advertising, printing, and trade fair event specialists FaberExposize to its sponsorship portfolio

Infront Germany has added Matthias Pietza, the experienced winter sports commercial rights executive, to its executive board as he takes up a role with the German arm of the Wanda Sports-owned international…

The FIS Alpine World Ski Championships will take place as originally scheduled in Cortina, Italy, from February 9-21, 2021 after the sport of skiing rallied around the Covid-19-afflicted region to help…

Norwegian public-service broadcaster NRK has renewed its domestic rights for Norwegian Ski Federation events for a further five seasons, while also striking an sublicensing agreement with commercial and…