Skiing
Features
FIS goes digital-first in fan engagement push ahead of Beijing Winter Olympics
The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.
Let It Snow | FIS partners with snowmaking specialist
The International Ski Federation has engaged in a new partnership with a snowmaking technology specialist in a sign of its increasing worries about the impact of climate change on its events. Rob Ridley reports.
Nothing comes for free
Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.
Sport1 acquires winter sports digital highlights from SportA
German sports broadcaster Sport1 will show highlights of a series of winter sports competitions on its digital platforms after reaching a new sublicensing agreement
Ziener joins Coop Norge as FIS Nordic World Championships sponsor
German sportswear manufacturer Ziener has been unveiled as the official clothing partner of the International Ski Federation’s (FIS) Nordic World Ski Championships in 2021.
Ski Classics extends Finnish rights deal with YLE
Finnish public-service broadcaster YLE has renewed a rights agreement for the Ski Classics series of long-distance skiing events
Eurovision Sport delivers Austrian skiing fantasy game, FIS game to launch
Eurovision Sport, the sports arm of the European Broadcasting Union, and Scout Gaming, the fantasy sports technology company, have designed a fantasy game on behalf of the Austrian Ski Federation (ÖSV).