Skiing
Features
FIS goes digital-first in fan engagement push ahead of Beijing Winter Olympics
The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.
Let It Snow | FIS partners with snowmaking specialist
The International Ski Federation has engaged in a new partnership with a snowmaking technology specialist in a sign of its increasing worries about the impact of climate change on its events. Rob Ridley reports.
Nothing comes for free
Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.
Ski Classics continues rights drive with Sky Italia deal
Pay-television broadcaster Sky Italia has agreed a rights deal with the Ski Classics series of long-distance skiing events.
The agreement begins with this weekend’s Marcialonga event in Italy.
Sestriere launches bid to host 2029 Alpine World Ski Championships
The Italian ski resort of Sestriere has announced that it will bid to host the 2029 FIS Alpine World Ski Championships
LaLiga engages with skiers through Grupo Aramón tie-up
LaLiga, the organising body of the top two divisions of Spanish club football, has sought to embrace the winter sports market by agreeing a partnership with ski resort organisation, Grupo Aramón.
Ski Tour deal enhances Svenska Spel’s cross-country commitment
Swedish state-owned gambling company Svenska Spel has stepped up its backing of cross-country skiing by agreeing to become an official partner of new venture, Ski Tour 2020