Skiing

Skiing
Media

Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…
Skiing
Governance

Johan Eliasch is set to be re-elected as president of the International Ski Federation (FIS) after he was confirmed as the only official to submit his candidacy
Olympic Games
Events

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years
Multi-sport
Sponsorship & Marketing

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Skiing
Sponsorship & Marketing

IT services company Visma has decided to end its long-running title sponsorship of the Ski Classics series of long-distance skiing events
Olympic Games
Sponsorship & Marketing

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team
Skiing
Industry Moves

The German arm of the Sportfive agency has recruited Christian Ulmer from the Triceps sports marketing agency as its new senior director of winter sports
Skiing
Sponsorship & Marketing

Finnish sportswear brand Icepeak is to sponsor China’s skiing teams at next year’s Winter Olympic Games after being named an official apparel partner of the Chinese national teams.
Biathlon
Sponsorship & Marketing

The Austrian Ski Federation (ÖSV) has extended its marketing rights agreement with the Infront agency for the International Biathlon Union (IBU) World Cup event in Hochfilzen, Austria, until the end of …
Skiing
Media

L’Équipe, the French publishing group and broadcaster, has acquired rights to a number of alpine skiing events organised by the International Ski Federation (FIS).
Skiing
Media

Streaming technology provider Endeavor Streaming has made its first direct move into the winter sports market by working with the Austrian Ski Association (ÖSV) on its new digital streaming platform. SkiWorldCup.