Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China

Customers crowd under a photo of freestyle skiing gold medallist Eileen Gu at the official Beijing 2022 Winter Olympics souvenir store in Beijing. (Photo by Kevin Frayer/Getty Images)
Customers crowd under a photo of freestyle skiing gold medallist Eileen Gu at the official Beijing 2022 Winter Olympics souvenir store in Beijing. (Photo by Kevin Frayer/Getty Images)

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China.

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