Basketball

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Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.

Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII Two large events at US Bank Stadium secured on back of $5.2

Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.

'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers Broadcasts are also pilots for 'totally synchronised' sports betting programming

Adam Silver was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.

Adam Silver is considering adding a mid-season tournament to the NBA schedule as well as shortening games and reducing the number of games played each season.

The NBA says it has broken its record for attendance for the fifth year in succession, with 760 sold-out games during the recently-completed 2018-19 regular season

The WNBA has unveiled a new logo as part of a brand "refresh" for the upcoming season, which aims to help build the next generation of fans

Nearly 275,000 people attended the women's NCAA basketball tournament, which represented the highest attendance in over 15 years

Features

• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When

All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas

• Japanese NBA player Yuta Watanabe outsells LeBron James in NBA Japan stores • Acquisition of Majestic has helped develop relationships with Japanese baseball teams • 1

Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.

Two years into its historic partnership with global sports and entertainment giant IMG, Euroleague Basketball (EB) is growing and developing faster than envisaged.

When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country

Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.

Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans

Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center

Data-sharing deal is first between a major US sports league and  sports betting operator   Partnership – worth $25m over three years – serves as model for other stakeholders to follow   NBA ensur

The late Fiba secretary general Patrick Baumann laid down a challenge to make basketball the most popular sport in the world at the Fiba World Basketball Summit in Xi’an, China. The way brands, media companies and major stakeholders responded to his call at the conference was a tribute to his collaborative approach. SportBusiness Professional reports from the event

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme

Euroleague Basketball is undergoing a remarkable, high-speed transformation. EB entered into a 10-year partnership with IMG beginning in the 2016-17 season to develop EB competitions and participating clubs in order to achieve their full potential.