After a nine-year stint at London's O2 Arena, the NBA is taking its annual European regular-season game to the French capital, in a match-up between the Hornets and Bucks. Going forward, the event will be taken around the continent, moving from city to city on a regular basis. Bob Williams reports.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Oceania's National Basketball League is enjoying unprecedented growth this year following the creation of the Next Stars program and subsequent arrival of National Basketball Association Draft Lottery prospects LaMelo Ball and RJ Hampton. Bob Williams looks at the impact on the league and its future.
After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
The New York Knicks has appointed marketing agency Translation to create a new brand image for the team and help it reconnect with its fanbase after coming bottom of the table for the 2018-19 season and…
Digital media company theScore has been appointed an authorized sports betting operator of the National Basketball Association in a multi-year partnership.
The National Basketball Association's annual regular-season fixture in Europe will return to Paris in 2021, NBA commissioner Adam Silver has revealed
Brooklyn Nets owner Joseph Tsai has expressed his desire for Chinese state broadcaster CCTV to resume its coverage of the NBA basketball league amid the continued fallout caused by a tweet sent last year…
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.
Barry M. Bloom looks at Chase Center, the newly-developed home of NBA team the Golden State Warriors, and how it reflects a quickly redeveloping San Francisco.
The Philippines, Indonesia and Japan have taken over from China hosting duties for the 2023 Fiba World Cup
Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality
In an interview with SportBusiness' US Editor Eric Fisher, the NBA commissioner weighs in on the numerous issues of the day.
Struggling NBA team looks well outside basketball for new ideas and approaches in its senior leadership
The Milwaukee Bucks are looking to host a range of events in the coming year, including multiple concerts and the 2020 Democratic National Convention. Eric Fisher talks to the Bucks president Peter Feigin about how the NBA team plans to leverage the Fiserv Forum as a venue for more than just basketball.
Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.
Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.
Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII Two large events at US Bank Stadium secured on back of $5.2
Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.
'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers Broadcasts are also pilots for 'totally synchronised' sports betting programming
Adam Silver was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When
All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas
Masanori Kawana, managing director, Fanatics Japan, came to prominence in October when he signed the company’s first vertical merchandising deal in Asia with the Fukuoka SoftBank Hawks. Here he speaks to Ben Cronin about the prospects for the company's fast fashion model in Asia.
In association with Euroleague Basketball