Basketball

Latest Features

Li Qing, partner at law firm JunHe LLP, analyses the recent Chinese court ruling on the intellectual property case involving US basketball legend Michael Jordan and Chinese sportswear firm Qiaodan Sports and considers the implications of the ruling for other brand owners looking to develop their businesses in China.

George Aivazoglou, vice president, head of fan engagement and DTC for NBA Europe and Middle East, tells SportBusiness why the league created his role and how it has been affected by the pandemic.

Scott Rochelle, president of the National Basketball Retired Players Association, discusses efforts to restructure the alumni group and embrace a more digitally-oriented future.

Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.

Basketball Champions League CEO Patrick Comninos describes how the fledgling basketball competition has tried to maintain momentum during a troubled year and its plans to resume this year's season with a Final-Eight competition in Athens. Kevin Roberts reports.

The Orlando Magic and AdventHealth have expanded their partnership to include the naming rights to the National Basketball Association team's new $70m state-of-the-art practice facility and medical center

The National Basketball Association’s Detroit Pistons have signed a multi-year sponsorship deal with the US-based online casino and sports betting operator Rush Street Interactive (RSI) and its flagship b…

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association

The National Basketball Association's Boston Celtics have extended their lease at TD Garden by 15 years through the 2035-36 season

Features

Liu Jiadi, partner, and Jeffrey Wilson, counsel, at Chinese law firm JunHe, explain the significance of new player image rights rules in the Chinese Basketball Association League.

Frank Leenders, director general of Fiba Media and Marketing Services, is optimistic about the future of basketball, in spite of the 'invisible enemy' of Covid-19. He speaks to Kevin McCullagh about this and the other challenges the federation has faced in 2020, such as losing much-loved ambassadors of the sport Kobe Bryant, David Stern and Borislav Stankovic.

The NBA has taken fan engagement in the wake of Covid-19 to a new level by allowing at-home viewers to be seen and heard by their favorite players in Orlando. Bob Williams reports

Matthew Glendinning explores how NBA licensing revenues have fared during the Covid-19 pandemic, with the basketball league taking many positives from e-commerce and esports

SportBusiness speaks to Matt Beyer, the chief executive of the East Asia Super League about his plans for the competition and his background working as a translator for Yi Jianlian in the NBA

Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.

Florida city ready to capitalize on its position as the epicenter of professional sports in the US this summer to rejuvenate its tourism industry and secure major sporting events. Bob Williams reports

James Fenn, content and publishing strategist at Hill + Knowlton Strategies, explains how the "The Last Dance" broke all the rules to become a streaming sensation.

When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…

Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.

Individual shooting competition was a bold and innovative attempt to stage a rare non-esports competition to keep fans engaged amid the hiatus but various weather and WiFi issues prove problematic. Bob Williams reports.

The NBA has become the latest major sports organization to turn to esports as a means to help fill the void amid the sports shutdown. Bob Williams reports

Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.

Christian Sylt takes a look inside the NBA Experience, the new immersive basketball venue at Walt Disney World in Florida.

Scott Rosner, Professor of Professional Practice; Academic Director, M.S. in Sports Management Program, School of Professional Studies, Columbia University, remembers the lasting impression the late Kobe Bryant made upon his family that won't show up in any boxscore or sponsor earnings report

Bob Williams takes a look at how the ownership group of the NHL's Washington Capitals, the NBA's Washington Wizards and the Capital One Arena has successfully further monetized its ever-increasing fan database with its new Cloud Fan Insight Platform

After a nine-year stint at London's O2 Arena, the NBA is taking its annual European regular-season game to the French capital, in a match-up between the Hornets and Bucks. Going forward, the event will be taken around the continent, moving from city to city on a regular basis. Bob Williams reports.

In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.

Oceania's National Basketball League is enjoying unprecedented growth this year following the creation of the Next Stars program and subsequent arrival of National Basketball Association Draft Lottery prospects LaMelo Ball and RJ Hampton. Bob Williams looks at the impact on the league and its future.