The Philippines, Indonesia and Japan have taken over from China hosting duties for the 2023 Fiba World Cup
Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality
In an interview with SportBusiness' US Editor Eric Fisher, the NBA commissioner weighs in on the numerous issues of the day.
Struggling NBA team looks well outside basketball for new ideas and approaches in its senior leadership
The Milwaukee Bucks are looking to host a range of events in the coming year, including multiple concerts and the 2020 Democratic National Convention. Eric Fisher talks to the Bucks president Peter Feigin about how the NBA team plans to leverage the Fiserv Forum as a venue for more than just basketball.
Houston Rockets General Manager Daryl Morey's controversial Twitter post supporting Hong Kong’s pro-democracy protesters could cost the National Basketball Association team around $25m in sponsorship lo…
Sports streaming service DAZN has followed up its Spanish rights deal for the Basketball Champions League with an extended agreement for coverage of the European club competition in Germany, Austria and…
Australia’s National Basketball League (NBL) has claimed a first for the country with a global streaming agreement with social video platform Twitch.
The opening game of the 2019 Australian National Basketball League season had 1 million viewers on a Facebook live stream in the US, tuning in to see 17-year-old player LaMelo Ball – the younger brother o…
Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.
Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.
Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII Two large events at US Bank Stadium secured on back of $5.2
Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.
'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers Broadcasts are also pilots for 'totally synchronised' sports betting programming
Adam Silver was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When
All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas
Masanori Kawana, managing director, Fanatics Japan, came to prominence in October when he signed the company’s first vertical merchandising deal in Asia with the Fukuoka SoftBank Hawks. Here he speaks to Ben Cronin about the prospects for the company's fast fashion model in Asia.
In association with Euroleague Basketball
In association with Euroleague Basketball
When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country
Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.
Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
Data-sharing deal is first between a major US sports league and sports betting operator Partnership – worth $25m over three years – serves as model for other stakeholders to follow NBA ensur