Basketball
Fung Group men’s care products strikes NBA China licensing deal
NBA China has reached a multi-year brand licensing agreement for men's care products with the Chinese sports and health business section of the Fung Group conglomerate
EuroLeague deal landed in France as L’Équipe secures rights
EuroLeague Basketball has struck a late agreement with L’Équipe Group, which will broadcast selected matches in France, a major market where Europe’s top-tier club competition had not managed to secur…
NBA to open first Chinese ‘experience centre’ next year
The NBA is opening the first of six 'DreamCourts Preview Centres' in China in May next year, in Suzhou.
The centres will feature restaurants, shops and interactive games
China Mobile extends technology partnership with NBA
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
Utah Jazz, Zions Bank secure expanded multiyear partnership
The National Basketball Association's Utah Jazz and Zions Bank have unveiled an expanded multiyear partnership, in which the Salt Lake City-based financial institution will be designated the team's official b…
Sports Entertainment Network NZ acquires Otago Nuggets
Radio network Sports Entertainment Network New Zealand has acquired the Otago Nuggets, a team in the New Zealand National Basketball League
Trail Blazers become latest team with workplace conduct probe
Investigation to focus on president of basketball operations Olshey
NBA to investigate alleged misconduct by Suns owner Sarver
League to conduct probe after bombshell ESPN report details an alleged pattern of racism and misogyny by team owner
NBA expands its betting pacts with DraftKings, FanDuel
Pair of US-based gaming companies takes on additional status, elevated designations with the league
Stats Perform to deliver AI-powered data to Basketball Champions League
The Basketball Champions League, the International Basketball Federation (Fiba)-organised European basketball competition, has announced that it has signed a new agreement with sports data and technology…
Nelonen lands Fiba national team rights in Finland
Finnish commercial broadcaster Nelonen Media has announced a four-year rights deal with the International Basketball Federation (Fiba) to broadcast the country’s national team games and major tournaments.
Bertomeu ‘to step down’ as Euroleague CEO after six clubs vote to dismiss him
Euroleague Basketball chief executive Jordi Bertomeu will leave his position at the end of the season after six of the basketball club competition’s 11 shareholder teams voted to dismiss him.
BeIN renews NBA rights in Mena region
BeIN Media Group has extended its rights to NBA games in the Middle East and North Africa, under a multi-year agreement announced today (Wednesday)
NBA, Twitter lean into Twitter Spaces in content partnership extension
The National Basketball Association and social media platform Twitter have unveiled a multiyear partnership extension that will bring additional content to live audio feature Twitter Spaces
76ers, Crypto.com create first Legacy NFT Collection
The National Basketball Association's Philadelphia 76ers have unveiled the team's inaugural Legacy NFT (non-fungible token) Collection in partnership with official jersey patch partner Crypto.com.
Facebook offers US fans paid access to EuroLeague matches
Euroleague Basketball has agreed a deal with social media platform Facebook to offer fans in the US live coverage of its top-tier club competition
Alba Berlin adds Uber Eats to portfolio in Infront-brokered deal
Food delivery service Uber Eats has become an official partner and delivery partner of German Basketball Bundesliga club Alba Berlin for the 2021-22 season