Basketball
Clock ticking for WBD after NBA board OKs mammoth deals
The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.
One-season renewal for EuroLeague and DAZN, Sky Italia
Euroleague Basketball has renewed its Italian rights deals with subscription broadcasters DAZN and Sky Italia but only for the 2024-25 season, having previously signed long-term deals in the country.
Boston Celtics makes ‘local’ patch deal with Amica Mutual Insurance
NBA Champion Boston Celtics has a new jersey patch partner in New England-headquartered Amica Mutual Insurance, the longest-standing mutual car insurer in the US
Baden Sports moves into Europe with Basketball Bundesliga
US-based sporting goods manufacturer Baden Sports has made a move into the European market in a four-year official ball supply deal with Germany’s Basketball Bundesliga (BBL).
NBA gives 2K League dramatic facelift, makes job cuts
The NBA has undertaken a major revamp to its esports competition, the 2K League, turning it into an influencer- and celebrity-led digital entertainment business in a bid to halt dwindling audiences.
Five-year DAZN deal ends doubts over LNB coverage
French basketball’s top-tier LNB Élite has ended months of uncertainty amid the financial troubles of streaming platform Skweek by signing a long-term domestic broadcast rights deal with DAZN.
Record figure expected as owners put Celtics up for sale after NBA title
Boston Basketball Partners, ownership group of the Boston Celtics National Basketball Association franchise, has announced plans to sell all of its controlling shares in the team, just weeks after winning…
French TV rights on market at opportune time for NBA
A landmark draft looks set to pay financial dividends for the NBA as it closes in on a new media rights deal in France, which is fast becoming one of its most important international markets.
Ex-WTA president Lawler named commissioner of 3×3’s Unrivaled
Micky Lawler, who helped spearhead the growth of women's tennis over the past decade, has turned her attentions to basketball, becoming commissioner of the new 3x3 women's league, Unrivaled.
Kestelman looks to bring NBL commercial spark to women’s game in takeover
Larry Kestelman, the man responsible for reinvigorating Australian men's National Basketball League over the last decade, is looking to replicate that success in the women's game after taking a significant…
International fanbase driving NBA’s social media success
Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global…
Miami is second destination for Big3’s new city-based model
The new-look Big3 basketball competition is heading to Miami, with the purchase of a $10m (€9.3m) franchise led by local media and sports executive Heath Freeman.
Further woe for 777 Partners as British Basketball League licence terminated
The sports portfolio of US investment fund 777 Partners has suffered another hit after Basketball League Ltd (BLL), which operates the top-tier British Basketball League, had its licence terminated by the sport’s national governing body.
New women’s 3×3 league looking for fast commercial start on back of WNBA boom
Unrivaled, a 30-player 3x3 short-format basketball league for professional players, is looking to reshape the offseason for athletes, offering six-figure salaries to keep the stars of the WNBA at home.
FanDuel ‘set to replace’ Bally’s as Diamond partner
A deal will also reportedly involve FanDuel-related programming for Diamond channels, the resale of Diamond’s streaming service to fans and an equity stake in the company.
Clark follows in Jordan footsteps with Wilson sponsorship
The Indiana Fever player has agreed a multi-year sponsorship and her stardom can be measured by Clark being the first athlete to sign an endorsement deal with Wilson since NBA legend Michael Jordan.
Winners Alliance adds Euroleague players’ collective commercial rights to portfolio
Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Spalding renews Euroleague ball supplier deal amid Wilson incursion
Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.