Basketball
Features
NBA-MGM partnership sets precedent for new US sports betting landscape
Data-sharing deal is first between a major US sports league and sports betting operator
Partnership – worth $25m over three years – serves as model for other stakeholders to follow
NBA ensur
Fiba World Basketball Summit: harmonious event secures Baumann’s legacy
The late Fiba secretary general Patrick Baumann laid down a challenge to make basketball the most popular sport in the world at the Fiba World Basketball Summit in Xi’an, China. The way brands, media companies and major stakeholders responded to his call at the conference was a tribute to his collaborative approach. SportBusiness Professional reports from the event
How NBA China’s 17 sponsors activated around the China Games
NBA China currently maintains relationships with 17 sponsors
Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
Mark Tatum: “The Chinese fan is a very sophisticated, knowledgeable fan”
League says most die-hard NBA fans play basketball before the age of 12
NBA working with the Ministry of Education in China on a grassroots junior NBA programme
Euroleague Basketball | Ringing the changes
Euroleague Basketball is undergoing a remarkable, high-speed transformation. EB entered into a 10-year partnership with IMG beginning in the 2016-17 season to develop EB competitions and participating clubs in order to achieve their full potential.
World Basketball Summit 2018 | Building China’s basketball legacy
This article was produced in association with Fiba
Q&A | Bucks president Peter Feigin on the team’s 25-year stadium naming deal with Fiserv
Fintech firm based in Wisconsin, but the ‘backbone’ of financial transactions around world
Fiserv will streamline payment provision in arena and use it as a ‘test lab’ for new ways to transact
Rumou
US Digest | Tiger effect lifts PGA Championship TV ratings
Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
‘Footfall is our friend’ | Fiserv Forum allows Bucks to transition to ‘real estate and content company’
The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport, entertainment and festivals and how the inclusion of 100 residential properties will see the team transition to being a real estate company.
US sports tweak rules and presentation to keep audiences hooked
US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
US Digest | NBA strikes deal with MGM to provide data to gamblers
Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
Fiba | Delivering a global perspective on basketball
Ahead of his keynote address at the inaugural World Basketball Summit in Xi’an, China, on October 3 and 4, NBA Deputy Commissioner and Chief Operating Officer Mark Tatum discusses the global impact of t…
US Digest | Lakers reap immediate rewards of the LeBron effect
Welcome to the first edition of SportBusiness Group’s US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
China Digest | China invests in its basketball legacy
In this week's China sports industry round-up: China invests in its basketball legacy | Klay Thompson launches charity project in Guiyang | World Cup sponsors Hisense could face fine in wake of new partnership
How the NBA’s Nets leaned into Brooklyn
Brooklyn’s gentrification was well under way in 2012, when Russian billionaire Mikhail Prokhorov brought the nets back to New York for the first time since 1977.