Basketball

Features
News

Features

Basketball
Fan Engagement

• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When
Basketball
Business

All sponsorship deals in country are run through NBA China Teams can only activate and sign individual partnership within 150-mile radius of their arenas
Baseball
Licensing and Merchandising

Masanori Kawana, managing director, Fanatics Japan, came to prominence in October when he signed the company’s first vertical merchandising deal in Asia with the Fukuoka SoftBank Hawks. Here he speaks to Ben Cronin about the prospects for the company's fast fashion model in Asia.
Basketball
Business

In association with Euroleague Basketball
Basketball
Business

In association with Euroleague Basketball
Baseball
Fan Engagement

When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country
Basketball
Events

Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.
Basketball
Sponsorship & Marketing

Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.
Basketball
Licensing and Merchandising

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
Basketball
Sports Betting

Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center
Basketball
Sports Betting

Data-sharing deal is first between a major US sports league and  sports betting operator   Partnership – worth $25m over three years – serves as model for other stakeholders to follow   NBA ensur
Basketball
Fan Engagement

The late Fiba secretary general Patrick Baumann laid down a challenge to make basketball the most popular sport in the world at the Fiba World Basketball Summit in Xi’an, China. The way brands, media companies and major stakeholders responded to his call at the conference was a tribute to his collaborative approach. SportBusiness Professional reports from the event
Basketball
Fan Engagement

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
Basketball
Fan Engagement

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme
Basketball
Business

Euroleague Basketball is undergoing a remarkable, high-speed transformation. EB entered into a 10-year partnership with IMG beginning in the 2016-17 season to develop EB competitions and participating clubs in order to achieve their full potential.
Basketball

This article was produced in association with Fiba
Basketball
Stadia

Fintech firm based in Wisconsin, but the ‘backbone’ of financial transactions around world Fiserv will streamline payment provision in arena and use it as a ‘test lab’ for new ways to transact Rumou
American Football

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
Basketball
Stadia

The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport, entertainment and festivals and how the inclusion of 100 residential properties will see the team transition to being a real estate company.