Basketball
Features
Adam Davis from Harris Blitzer Sports & Entertainment speaking at SDMS Miami
Harris Blitzer Sports & Entertainment's Chief Revenue Officer, Adam Davis discusses the introduction of sports betting in the US.
Andreas Zagklis Secretary General of FIBA interview at SDMS London
Highlights of Fiba Secretary General Andreas Zagklis' keynote conversation at Sports Decision Makers Summit in London.
NBA uses Summer League to retain year-round relevance and extend its global footprint
Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
UMBC looks to ensure its March Madness Cinderella story has lasting impact
Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.
US Bank Stadium to make a loss hosting Final Four, but publicity will help secure more events
Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII
Two large events at US Bank Stadium secured on back of $5.2
LeBron goes west, NBA domestic TV audiences go south in 2018-19
Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.
Monumental gets gambling head start with Wizards betting broadcasts
'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers
Broadcasts are also pilots for 'totally synchronised' sports betting programming
Adam Silver | Commissioner, NBA
Adam Silver was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
Wizards plan West Ham crossover and female basketball clinics for NBA London game visit
• Wizards District Gaming planning match against West Ham esports team
• Activations scheduled with global partner Alibaba
• Back home, NBC telecast prepares US audiences for in-play betting
When
Is the NBA’s centralised approach holding its teams back in China?
All sponsorship deals in country are run through NBA China
Teams can only activate and sign individual partnership within 150-mile radius of their arenas
Fast fashion comes to Asia | Q&A Masanori Kawana, managing director, Fanatics Japan
Masanori Kawana, managing director, Fanatics Japan, came to prominence in October when he signed the company’s first vertical merchandising deal in Asia with the Fukuoka SoftBank Hawks. Here he speaks to Ben Cronin about the prospects for the company's fast fashion model in Asia.
Euroleague Basketball Q&A: Jordi Bertomeu & Ioris Francini
In association with Euroleague Basketball
Forward Momentum | Euroleague Basketball report
In association with Euroleague Basketball
How teams commercialise players from specific regions
When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country
Pioneering steering
Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.
The art of a title sponsorship
Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.
NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
Caesars Entertainment signs with Philadelphia 76ers and New Jersey Devils
Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center