Basketball
Phoenix Suns owner Sarver refutes relocation threat
Phoenix Suns owner Robert Sarver has committed publicly to staying in the city following a report that he has threatened to take the NBA team to Seattle or Las Vegas in a row over stadium renovation
Phoenix Suns owner ‘threatens to move team to Seattle or Las Vegas’
The owner of the Phoenix Suns is threatening to move the NBA team to Seattle or Las Vegas amid an ongoing disagreement with Phoenix City Council over renovations to Talking Stick Resort Arena.
Is the NBA’s centralised approach holding its teams back in China?
All sponsorship deals in country are run through NBA China
Teams can only activate and sign individual partnership within 150-mile radius of their arenas
A loosening of restrictions could hurt competitive...
NBA partners with another sportsbook
The NBA has added the Stars Group as its second gaming partner.
The group, which operates the New Jersey-authorised online betting platform BetStars, joins MGM Resorts International in the NBA portfolio
Phoenix Suns’ $230m arena renovation plans await city council vote
A proposed $230m (€202m) renovation deal that would keep the Phoenix Suns at Talking Stick Resort Arena will go to a vote from the city council next Wednesday.
Bertomeu seeks US investment for London Euroleague franchise
Jordi Bertomeu, the chief executive of the Euroleague, Europe’s top-tier basketball competition, is seeking US investors to help establish a London franchise, according to Spanish sports industry outlet P...
NBA signs betting data partnerships with Sportradar and Genius Sports
The NBA has signed betting data partnerships with Sportradar and Genius Sports, as rights-holders in the US continue to adjust to the new gambling landscape in the country
NBA opens training centre in Senegal
The National Basketball Association has opened a new training centre in Senegal
Fast fashion comes to Asia | Q&A Masanori Kawana, managing director, Fanatics Japan
• Japanese NBA player Yuta Watanabe outsells LeBron James in NBA Japan stores
• Acquisition of Majestic has helped develop relationships with Japanese baseball teams
• 10-year deal with SoftBank Hawks...
Euroleague Basketball Q&A: Jordi Bertomeu & Ioris Francini
Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.
NBA chief sees potential in AR, VR
NBA commissioner Adam Silver has suggested that the use of augmented and virtual reality will be the next method for the North American basketball league to enhance fan engagement, both in the arena and...
Forward Momentum | Euroleague Basketball report
Two years into its historic partnership with global sports and entertainment giant IMG, Euroleague Basketball (EB) is growing and developing faster than envisaged.
How teams commercialise players from specific regions
When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country
Golden State Warriors to offer $100 monthly passes – with no view of court
The Golden State Warriors are looking to capitalize on their huge popularity by offering $100 monthly passes that enable supporters just to get into the Oracle Arena on game day
Pioneering steering
Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.
Boston Celtics’ TD Garden to be given $100m revamp
TD Garden, the home of the NBA Boston Celtics and NHL Boston Bruins, will be given a $100m (€88m) revamp by owner-operator Delaware North, it was announced on Friday.
The art of a title sponsorship
Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.
NBA players agree for All-Star Game draft to be televised
The NBA and its Players Association have reached an agreement to televise the 2019 All-Star Game draft, the New York Times has reported
NBA turns South Korean fashionistas into basketball fans with MK Trend partnership
NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans
NBA All-Star heads to Cleveland in 2022
The NBA basketball league has announced that Cleveland’s Quicken Loans Arena will host its All-Star Game in 2022.