Sponsorship & Marketing
Oak View Group partners with Verizon for three arenas
Telecommunications giant a founding partner for trio of forthcoming venues
New York City FC donates sleeve sponsorship to small Bronx business
Major League Soccer team New York City FC has donated its sleeve sponsorship to Sol Cacao, a small Bronx craft chocolate company, as part of a competition designed to help a local business impacted by…
Wolves sign Global Reach as FX sponsor
English Premier League football club Wolverhampton Wanderers has signed up foreign exchange (FX) provider Global Reach as its latest official partner
Djokovic, Asics unveil footwear endorsement deal
Serbian tennis star Novak Djokovic has extended a footwear sponsorship with Asics, the Japan-based sportswear manufacturer
IESF secures Immun Active as sponsor, Etihad Airways enters esports
The International Esports Federation (IESF) has signed vitamin drink Immun Active as a sponsor.
The brand becomes the official beverage partner of the IESF across a long-term agreement
Adidas upgrades outlook as DTC business takes off, major events to boost sales
Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021
Nets ‘seeking’ major sponsorship upgrade with newfound relevance
The National Basketball Association's Brooklyn Nets are reportedly seeking to upgrade their primary sponsorship assets to capitalize on the team's new-found relevance on and off the court
MLB, Ralph Lauren develop new merchandise collection
Fashion brand makes notable expansion into team-based pro sports
UCI strengthens sponsorship portfolio with Vittoria addition
Cycling’s world governing body, the Union Cycliste Internationale, has signed up bicycle tyre manufacturer Vittoria to its sponsorship portfolio.
Manchester United owners offer to share ‘key decisions’ with fans, as major sponsorship deal collapses
The American owners of Premier League club Manchester United have signalled their intention to give fans a greater say in the club’s future in the wake of the aborted European Super League project.
Signs of F1 recovery as Q1 revenues hit $180m, operating loss cut
Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4
Venturi Racing puts sustainability at the focus of Ecoalf sponsorship
Formula E team Rokit Venturi Racing has signed sustainable clothing and accessories manufacturer Ecoalf to its sponsorship portfolio
Gazin Group adds Fluminense to Brazilian football club portfolio
Brazilian Série A football club Fluminense has reached a kit branding agreement with the Gazin Group – one of the largest business groups in the country.
GSRM’s Donnari: 1190 Sports merger a sponsorship, advertising play
The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…
Bianchi Specialissima continues as official bike of the Giro d’Italia
Cycling’s Giro d’Italia has renewed its sponsorship deal with bike manufacturer Bianchi ahead of the 2021 event.
Big3 ramps up return with Toyota partnership
The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.
FA signs up Thomas Lyte as official trophy and silverware supplier
England's Football Association has signed up trophy maker Thomas Lyte to its sponsorship portfolio