Sponsorship & Marketing

Telecommunications giant a founding partner for trio of forthcoming venues

Major League Soccer team New York City FC has donated its sleeve sponsorship to Sol Cacao, a small Bronx craft chocolate company, as part of a competition designed to help a local business impacted by…

English Premier League football club Wolverhampton Wanderers has signed up foreign exchange (FX) provider Global Reach as its latest official partner

Serbian tennis star Novak Djokovic has extended a footwear sponsorship with Asics, the Japan-based sportswear manufacturer

The International Esports Federation (IESF) has signed vitamin drink Immun Active as a sponsor. The brand becomes the official beverage partner of the IESF across a long-term agreement

Sportswear manufacturer Adidas has upgraded it full-year outlook after a strong first quarter in 2021

The National Basketball Association's Brooklyn Nets are reportedly seeking to upgrade their primary sponsorship assets to capitalize on the team's new-found relevance on and off the court

Fashion brand makes notable expansion into team-based pro sports

Cycling’s world governing body, the Union Cycliste Internationale, has signed up bicycle tyre manufacturer Vittoria to its sponsorship portfolio.

The American owners of Premier League club Manchester United have signalled their intention to give fans a greater say in the club’s future in the wake of the aborted European Super League project.

Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4

Formula E team Rokit Venturi Racing has signed sustainable clothing and accessories manufacturer Ecoalf to its sponsorship portfolio

Brazilian Série A football club Fluminense has reached a kit branding agreement with the Gazin Group – one of the largest business groups in the country.

The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…

Cycling’s Giro d’Italia has renewed its sponsorship deal with bike manufacturer Bianchi ahead of the 2021 event.

The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.

England's Football Association has signed up trophy maker Thomas Lyte to its sponsorship portfolio