Sponsorship & Marketing

Italian Serie A football club Inter Milan has signed up luxury fashion brand Moncler as a sponsor.  The Italian company becomes the club’s 'Official Formalwear Partner' across a three-year contract. 

The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.

The PGA of America has unveiled a strategic partnership with premium experiences company Legends, which will operate on-site, online, licensing and corporate merchandising for the PGA’s top-end events: th…

German Bundesliga outfit Bayer Leverkusen has become the latest football club to sign meme cryptocurrency Floki as a sponsor

SPOTV, the new pan-regional, Asia-Pacific sports broadcaster, has appointed Outlast Sports & Entertainment, the Singapore-based sports marketing agency, to sell regional and local advertising, along with…

German insurance group Ergo has extended and upgraded its sponsorship of the German Football Association (DFB) under a new five-year deal, starting in January next year

Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…

Netball Australia has signed up global sportswear and apparel brand New Balance as a sponsor

French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’. The t

US-based insurance firm Gallagher has extended its title sponsorship agreement with Premiership Rugby in a ‘multi-year’ renewal announced this morning.

Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.

German Bundesliga football club Borussia Dortmund has extended its regional sponsorship contract with online forex trading company InstaForex

Dubai, U.A.E. and Miami, U.S.A. - 29 November 2021 One of the world’s first cryptocurrency sponsorship deals between an alt coin and a major international sporting brand has been unveiled.

The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years

The Sportfive agency is to sell sponsorship packages on behalf of Stars+Stripes, sailing’s reigning World Match Racing Champions.

Belgian cycling team Alpecin-Fenix has signed up window manufacturer Deceuninck as a co-sponsor

RugbyPass, the global digital rugby union platform owned by pay-television broadcaster Sky New Zealand, has agreed an exclusive long-term deal with virtual sports exchange ASX Sports that will bring NFT-enabled…