Sponsorship

William Hill US today announced a multi-year deal with the New Jersey Devils and the Prudential Center stadium

The home of the Miami Heat may have a new name after more than two decades. Miami-Dade County, which owns the American Airlines Arena, receives little revenue from the $2.

SPORTEL and SportBusiness today announce a major new multi-year partnership, joining forces to deliver a new series of global sports industry conferences – the Sports Decision Makers Summits.

The Baltimore Ravens have announced a multi-year marketing deal with Horseshoe Casino, which will allow the gaming company to use the team's logo in promotions and increase its presence at M&T Bank Stadium

Major League Soccer is poised to follow in the footsteps of the English Premier League by introducing shirt-sleeve sponsors next season, according to a report in The Athletic

Welcome to Sponsorship Works 2018, the 13th edition of the publication. This year’s Sponsorship Works brings you 17 case studies of best practice sports sponsorships from around the world. It

Hewlett Packard Enterprises uses supplier partnership to reposition itself as a data analytics and IoT enterprise Wireless network allows organisers to harvest crowd behaviour data Data can be used...

Players will wear Jumpman logo in Champions League games after three-year deal with Nike subsidiary Co-branded apparel and footwear collection extends club's entry into world of fashion PSG hopes t...

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country Many partner activations...

New Zealand Rugby chief executive Steve Tew has overseen a turnaround from NZ$15m losses to NZ$33m profit in ten years

Spanish LaLiga football club Valencia has been charged by European governing body Uefa with a breach of its kit regulations following its Champions League game at Manchester United

Coca-Cola GB’s three-and-a-half-year deal with the Premier League is the largest sponsorship deal the UK branch of the company has ever signed and the first it will activate across its entire portfolio. Ben Cronin examines why the brand is partnering with the league and what it means for the Premier League’s multi-sponsor approach.

ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport, entertainment and festivals and how the inclusion of 100 residential properties will see the team transition to being a real estate company. 

Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market Woods-Mickelson showdown set for Thanksgiving weekend More details emerged this we...

SportBusiness explores how a new ban on gambling advertising in Italy will affect sports rights owners and sponsors.

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