Sponsorship

Features

New Zealand Rugby chief executive Steve Tew has overseen a turnaround from NZ$15m losses to NZ$33m profit in ten years

Coca-Cola GB’s three-and-a-half-year deal with the Premier League is the largest sponsorship deal the UK branch of the company has ever signed and the first it will activate across its entire portfolio. Ben Cronin examines why the brand is partnering with the league and what it means for the Premier League’s multi-sponsor approach.

ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.

The Philadelphia Eagles’ Ari Roitman explains the long-term thinking behind his stability-first commercial strategy, and discusses how the team still managed to take maximum advantage of their unexpected Super Bowl victory.

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.

The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport, entertainment and festivals and how the inclusion of 100 residential properties will see the team transition to being a real estate company. 

Tim Crow reflects on the use of VAR in Russia 2018 and why sponsors will be considering it in future tournaments.

Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market Woods-Mickelson showdown set for Thanksgiving weekend Mo

SportBusiness explores how a new ban on gambling advertising in Italy will affect sports rights owners and sponsors.

Amazon Web Services, the cloud computing subsidiary of Amazon

Ahead of his keynote address at the inaugural World Basketball Summit in Xi’an, China, on October 3 and 4, NBA Deputy Commissioner and Chief Operating Officer Mark Tatum discusses the global impact of t…

Since being founded in 2000 by the IOC and leading academic institutes, the International Academy of Sports Science and Technology (AISTS) has provided the launch pad for many successful careers in sports

Legends International’s Florent Coulon and Samin Macdonald deliver five insights to the ticket and hospitality sales sector.

In this week's China sports industry round-up: Formula E to stage race in Sanya | Alibaba and Tencent invest in City Football Group stakeholders | Tencent extends Tour de France digital rights