Sponsorship & Marketing

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has agreed a deal with Corpay for the business payments company to become its official global…

The French Tennis Federation (FFT) has announced a three-year sponsorship with design and marketing company Vista

The Brazilian Football Confederation (CBF) has confirmed that is has ended its sponsorship with Turkish blockchain company Bitci

The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region

Blockchain technology company Algorand has announced it will no longer activate its sponsorship rights as a Regional Supporter of the current Fifa World Cup, revealing in a social media post that it plans…

The International Ski Federation (FIS) has added watch brand Certina to its sponsorship portfolio and expanded its existing deal with cheese manufacturer Le Gruyère AOP.

Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration

FC Augsburg has extended its relationship with the Sportfive agency by two years through to June 30, 2026, with the German Bundesliga club using the extension to reorganise its commercial department

Italian sportswear manufacturer Kappa has rekindled an association with Kaizer Chiefs by signing on as the South African Premier Soccer League club’s official technical sponsor and licensing partner, a…

Italian sportswear brand Kappa has extended its sponsorship deal with European Professional Club Rugby (EPCR), organising body of the Champions Cup and Challenge Cup club competitions

Red Bull Racing has signed a branded licensing agreement with global headwear company New Era

An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.

Turkish blockchain company Bitci has responded to claims that its sponsorship contract with the Brazil Football Confederation (CBF) has been terminated

Indian tech giant Tata Consultancy Services has extended its sponsorship of the Standard Chartered Singapore Marathon to cover the period from 2023 to 2026

The National Football League and global financial technology company Intuit have expanded their partnership in a four-year contract renewal that runs through 2026

UK betting operator Betfred has signed as the main sponsor of the upcoming World Heavyweight Championship fight between British boxers Tyson Fury and Derek Chisora

The Brazilian Football Confederation (CBF) has terminated its sponsorship deal with Turkish blockchain company Bitci