Europe

Olympic TOP sponsor Atos has signed with the Paris 2024 Organising Committee for the Olympic and Paralympic Games as the exclusive Official Cybersecurity Services and Operations Supporter for the event

Luis Rubiales, the president of the Spanish Football Federation (RFEF), has underlined the importance of Spain remaining a Uefa Euro 2020 host country and proposed Seville as a potential replacement for…

Video streaming platform TikTok will provide live coverage of a sports event in the UK for the first time after agreeing a deal with the Lawn Tennis Association to cover this weekend’s Billie Jean King C…

European investment group Investindustrial has made a €200m ($239.7

Belgian top-tier football club Standard Liège has reportedly become the first in the country to agree a deal that gives it an upfront payment in exchange for future television rights income.

Italian men’s underwear brand Intimissimi Uomo has upgraded its association with the Giro d’Italia cycling classic to take on the white jersey sponsorship.

Lega Serie A president Paolo Dal Pino has seen his position come into question after a group of seven clubs from the top division of Italian football have called on him to resign

English Premier League club Everton has announced a multifaceted strategy to grow its brand, commercial potential, and fanbase in North America

Lega Serie B has informed broadcasters in Italy of the prices assigned to the non-exclusive rights packages available in its newly-launched domestic rights tender that spans the 2021-24 period

Česká Televize, the public-service broadcaster in the Czech Republic, has retained rights to European club football’s second-tier Uefa Europa League from 2021-22 to 2023-24.

Ukrainian football club Shakhtar Donetsk will broadcast its match with Dynamo Kyiv this weekend to an international audience on its own pay-per-view service

Organisers of cycling’s Vuelta a España have announced it will be the first of the sport’s ‘grand tours’ to have an official account on Twitch, the Amazon-owned online streaming platform. La V

German Bundesliga club VfL Wolfsburg has become the official kit sponsor of United States lower-league soccer team Chattanooga FC as part of an expanded partnership

The All England Lawn Tennis and Croquet Club (AELTC) has spelled out its ‘Tennis in an English Garden’ vision, outlining that a new 8,000-capacity show court will be part of its expansion plan.

French Ligue 1 football club AS Saint-Étienne is seeking a new owner, with a “reputable” investment bank having been engaged to secure fresh investment.

Premier League football club Tottenham Hotspur has signed up UK-based paint brand Dulux to its sponsorship portfolio. The UK-based company becomes the club’s first ever official paint supplier.

French commercial broadcaster TF1 is reportedly in talks with RMC Sport to sublicense the latter’s rights to the Paris Saint-Germain versus Manchester City Uefa Champions League semi-final.