Europe

Latest Features

Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.

Segmented marketing efforts to target different ethnic communities One in three spectators at the tournament will be new to cricket

Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.

Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

The European Broadcasting Union has opened a new chapter in its relationship with sport with the launch of Eurovision Sport and Eurovision Services to deliver the full range of rights management, production,…

Football’s English Premier League has announced it will take its Asia Trophy tournament back to China for the first time in a decade, with reigning champion Manchester City and Chinese-owned Wolverhampton W…

Fiba Europe, the governing body of basketball on the continent, has announced that its 2021 EuroBasket tournament will again be staged across multiple nations after revealing seven bids for the event

The European Commission (EC) has today (Monday) fined Nike more than €12.5m ($14.1

Juventus Women drew 39,027 fans for their game against Fiorentina at the Allianz Stadium on Sunday, smashing the attendance record for a women’s club game in Italy.

Features

London-based international agency M-is has been developing state-of-the-art fan experiences and engagement initiatives in sport for 30 years. With such rapid developments in technology, M-is believe brands and federations can use this opportunity to inspire and empower all at ‘grassroots’.

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.

Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.

In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.

Peter Raymond and Andy Westlake, of the European Sponsorship Association, explain how the body’s diploma – now in its eighth year – fills a gap in the market and is helping to grow the industry

I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.

APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent. Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.

• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S

• Gfinity will host and film the inaugural ePremier League in its Fulham esports arena • Cook says European Super League in football would be “a natural evolution” • Time

Fifty games moved to afternoons so they can be broadcast in primetime on continent Approximately 30 per cent of NHL players come from overseas

Euroleague Basketball president and chief executive Jordi Bertomeu and WME-IMG co-president Ioris Francini comment on the powerful progress to date of Euroleague ventures and talk about what is to come in the next phase of the project.

Two years into its historic partnership with global sports and entertainment giant IMG, Euroleague Basketball (EB) is growing and developing faster than envisaged.

• Event promises to provide a platform for female drivers to succeed in F1 • Series will underwrite costs of all the drivers • S

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.