Garth Shephard, a partner at recently-launched sports tech investor and adviser Sightline Ventures, discusses how technology is driving sport in response to generational shifts and how swifter adoption of new technologies will keep significant new revenue within sport and not in the pockets of third parties
In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.
SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.
Jon Tibbs, founder and chairman of sports communications agency, Jon Tibbs Associates, thinks some of the good habits and innovative thinking Olympic federations have adopted during the Covid-19 lockdown could endure long after the crisis.
Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.
IT firm Atos has extended its Worldwide Olympic Partnership deal with the International Olympic Committee for four years, until the end of 2024. Atos's previous deal was to expire after Tokyo 2020
The redevelopment of Birmingham’s Alexander Stadium ahead of the 2022 Commonweath Games has been delayed until April of that year, organisers have announced, leaving just three months between the scheduled c…
The Watch & Bet service of sports data and AI technology company Stats Perform has been chosen by the Norwegian state lottery’s sportsbook, Norsk Tipping, as its sole live streaming video supplier.
Betting company branding on the shirts of Spanish football clubs could be banned under proposals currently before the European Union
There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.
‘Eight to nine clubs in the Championship are available for sale’ | Adam Sommerfeld, Certus Capital Partners
Covid-19 pandemic means ‘up to 50 per cent’ of EFL clubs available for sale as distressed assets Premier League clubs thinking of selling minority shareholdings C
As the end of May approaches and the Premier League continues to work on ‘Project Restart’, Adam Nelson examines the legal issues facing English football’s operating bodies as they push for football’s return.
In the third and final part of our interview, Fiorentina general director Joe Barone says that while a salary cap might work in US sport it would create competitive imbalance in European football unless …
In part two of a three-part interview, Fiorentina general director Joe Barone explains why lack of modern infrastructure limits gameday revenue and impacts competition, and outlines his club's infrastructure…
In part one of a three-part interview, Joe Barone, director general of Italian Serie A club Fiorentina, discusses the challenges of running a club in lockdown, the accelerated focus on going digital, the…
Part two of our video interview with Umberto Gandini, senior Italian sports business and administration figure and president of Lega Basket
Virtual cuppas and food bank donations: How football clubs are supporting communities during lockdown
Adam Nelson takes a look at how the community initiatives at Liverpool FC and Everton FC are providing fans with much-needed support during the Covid-19 lockdown.
Mark Waller, managing director, sales and marketing, McLaren F1, talks about the difficult decision to furlough some staff members during the Covid-19 pandemic and argues the case for an even lower team cost cap in Formula 1.
Fausto Zanetton, chief executive of Tifosy Capital & Advisory, discusses why player salaries have become such a burning issue for clubs, the knock-on affects of France’s media rights cycle, and the potential long-term impacts of the shutdown.
Former professional footballer has been appointed as sporting director for Aston Villa Women
English lower league club Exeter City's personal commitment to commercial partners has put the club on solid ground during the Covid-19 crisis. Callum McCarthy speak to club chairman Julian Tagg about the club's journey thus far and the hard road ahead.
Paul Garbett | French Open the first ‘land grab’ as the sporting calendar is ripped up by coronavirus
Paul Garbett, associate director at CSM Sport & Entertainment, gives his view on the impact and opportunities of a dramatically changed post-coronavirus sporting calendar.
Barcelona’s blueprint for Olympic legacy is widely respected. But how is the city’s approach evolving nearly three decades after the transformational Games? Bradley Rial reports.
Health and duty of care considerations override rights commitments as sports seek Covid-19 legal advice
UK law firms acting for clients in the sports industry say they are dealing with an unprecedented demand for advice after the Covid-19 outbreak caused the widespread cancellation of sporting events.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
Why Premier League side Wolves has engaged Ipsos Retail Performance's footfall-counting technology in its club megastore.
Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.