Europe

Latest Features

With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.

Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.

We’re still some way off financial sustainability but it is clear that this has been the year in which women’s football finally secured its rightful place in the spotlight.

The first incarnation of the revamped Davis Cup finals is just two months away and Gerard Piqué, the president and founder of sports and media investment group Kosmos Holding, remains bullish that his plans to revive the historic men's team tennis tournament will prove a huge success. Story by Bob Williams.

With a former Infront executive under investigation for defrauding sponsors of the German Football Association, Frank Dunne explains how the scandal has affected both the agency and the already-embattled DFB, and how brands can ensure they're getting what they pay for from their partnerships.

German telco Deutsche Telekom has agreed a four-year deal with broadcasting and media services provider Media Broadcast to aid its delivery of games from top-tier club competition the Basketball Bundesliga…

Spanish media-rights agency Mediapro has spoken out against FC Barcelona after the Spanish club defied a court order by broadcasting its match against Atlético de Madrid in the Primera Iberdrola, Spanish …

Spanish LaLiga football club Barcelona has said it will become the first partner for social media platform Facebook’s new Fan Subscription service.

The World Anti-Doping Agency (Wada) has today (Monday) given the Russian Anti-Doping Agency (Rusada) and the Russian Ministry of Sport three weeks to address “inconsistencies” in historical data supplied by …

Features

Barclays global head of sponsorships and media, Tom Corbett, tells Adam Nelson why the bank has stepped up its association with football by signing a record-breaking title partnership with the Women's Super League.

Ireland’s Adare Manor will stage the 2026 Ryder Cup following a complete overhaul of the golf course and renovation of the five-star resort. Colm Hannon, the venue’s chief executive, speaks to Martin Ross about the changes undertaken and challenges to be met before one of sport’s iconic events rolls into town.

Surrey County Cricket Club has seen a surge in ticket sales thanks to England’s victory in the ICC Cricket World Cup and a new family zone at the Kia Oval. Chief executive Richard Gould talks to Ben Cronin about the club's commercial successes and offers his take on the ECB Hundred.

Callum McCarthy looks at the various ways in which lesser-known European host cities are benefiting from staging a variety of international esports competitions.

Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records

The Premier League has long been the top international football league in Asia. As the 2019-20 season begins, SportBusiness Asia spoke to the Asian offices of Spain’s LaLiga and Germany’s Bundesliga about their work to challenge the English league’s position.

The search to replace Premier League chief executive Richard Scudamore, who announced his resignation over a year ago, has proved arduous. Frank Dunne looks at the issues surrounding media-rights growth and the challenges Scudamore's succesor should expect.

After launching in Miami this spring, the Sports Decision Makers Summit – from SportBusiness and Sportel – came to London's Rosewood hotel on July 9-10. This is what we learned from our expert speakers.

Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

Highlights of Charlie Marshall, managing director of the European Club Association, in conversation at the Sports Decision Makers Summit in London.

Capital investors’ interest in football clubs is growing; their increasing profitability has attracted more new types of investor. But what does this mean for clubs and how can they best approach the opportunities and challenges? Jonathan Dyson investigates.

The All England Club has expanded its hospitality offering and introduced a more flexible approach to attract smaller bookings and target high-net-worth individuals. Ben Cronin speaks to James Ralley, AELTC head of marketing and commercial, about the changes.

Budapest has turned the setback of its unsuccessful 2024 Olympics bid into an opportunity that is driving growth and change across the city.

A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.

Baseball starts push into the continent with its biggest and most historic rivalry: the New York Yankees and Boston Red Sox. Story by Eric Fisher.

The Fifa Master at the Switzerland-based International Centre for Sport Studies (CIES) placed third in the 2019 rankings, the first non-US course to finish in the top three since winning the rankings itself…

While the SportBusiness Postgraduate Course Rankings tend to be dominated by schools from North America and continental Europe, those in the UK are growing in both number and quality

Spanish football giants Real Madrid and Valencia have both dedicated significant resources in recent years toward partnerships with local educational institutions, helping to educate the next generation…