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Latest Features

The ATP Finals’ 12-year run in London helped to boost the profile of the event and showcase London's O2 Arena as sports venue. Adam Nelson examines the tournament's stay in the city and looks at how the commercial model will change now that it is moving to Turin.

The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open Asset

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.

Premier League chief executive Richard Masters is being assailed on multiple fronts as the UK government threatens a systematic review of football governance and clubs plot European competition reform.

Portuguese pay-television broadcaster Sport TV is poised to land rights to the Uefa Europa League and new Europa Conference League, according to reports in the country

The Mediapro agency and production group is to handle the broadcast production of the third season of the eLiga Portugal, the esports league set up by the organising body of Portugal's Primeira Liga and…

Scottish Premiership side Rangers has forged closer ties with the Indian market in a deal to stream free UK coverage of Indian Super League matches on its club Facebook page

Volker Spätgens, head of sponsorship at German Bundesliga club FC Schalke 04, is stepping down from his role after more than nine years.

Features

Brentford FC’s plans to open a brand new 17,250-capacity stadium this autumn have been thwarted by the Covid pandemic. Chief executive Jon Varney describes how the club is coping with the lockdown and its plans to compete on a more even commercial footing in the English Championship.

Omar Chaudhuri and Ben Marlow from consultancy firm 21st Club examine the trends driving football’s underlying financial crisis and suggest a new approach and competition format designed to reduce costs and promote sustainability.

Ingrid Silver, partner in the global entertainment and media industry group of international legal firm Reed Smith, predicts the sports that could command a commercial premium following the Covid-19 pandemic.

Legal practice Charles Russell Speechlys has outlined a plan to help English Football League clubs survive, restructure and rebuild in the face of the Covid-19 pandemic. Kevin Roberts reports.

Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.

In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.

Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.

Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.

The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.

Head of Commercial, Partnership Development Formula 1, Global Head of Central Content Creation Red Bull, Chair Rugby League World Cup 2021, Senior Campaign Manager (Europe) DAZN, Global People Director Sail GP, Founder/Chair and Managing Director Kinsey Sears

Welsh Rugby Union's recently signed kit supply deal with Macron is more lucrative than the previous agreement with Under Armour and provides a timely boost to the country's community clubs

The £14.95 price point of pay-per-view Premier League matches led to dismay from fans and sports industry executives alike, as the Premier League, Sky and BT scrambled to protect the value of pay-television. Callum McCarthy reports.

Media tender on for Uefa’s women’s club and national team competitions closes October 14 Uefa seeking broadcast partners which can take ‘edgy’ approach using different platforms TRM a

Despite the cancellation of the NFL International Series this year, the league has managed to boost its presence in the UK with the renewal of its deals with Sky Sports and the BBC and new partnerships with Channel 5 and MTV. Adam Nelson speaks to NFL UK managing director Alistair Kirkwood.

Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.

The company behind a pilot study that tested 315 Bayern Munich fans for Covid-19 ahead of last month's Uefa Super Cup match believes it is possible to create rapid and safe testing programmes that will allow more spectators to attend live sports events. Ben Cronin reports.

Take Us Home: Leeds United has spent two years documenting the club's attempts to return to the Premier League. Chief executive Angus Kinnear tells Adam Nelson how the series has helped to attract sponsors and investors as well as engage new fans.

Umbro’s return to rugby – in the form of its four-year kit supply deal with the Rugby Football Union – came into effect earlier this month, but it very nearly didn't happen. Matthew Williams examines what the union and the sportwear manufacturer hope to get out of the agreement.

Adam Nelson talks to stakeholders from across women's sport about the impact of the pandemic and how the sector is well-placed to rebound thanks to a healthy revenue mix