Europe

Feyenoord is to have a new shirt sponsor from the 2024-25 season, with a lucrative agreement with German electronics retailer Mediamarkt thought to be in place.

Eric Saintrond is to step down as secretary general of the International University Sports Federation (FISU) at the end of this year after close to 40 years at the organisation, the Belgian executive announced…

Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.

Altice France has today (Friday) announced plans to sell Altice Media, parent of subscription broadcaster RMC Sport, to logistics company CMA CGM Group in a move that seemingly marks the final step in the telco’s move away from premium sports output in the country.

Champions Hockey League chief executive Martin Baumann is to leave his position after a decade heading up the European ice hockey clubs competition

France’s Professional Football League (LFP) has claimed a global football first by developing and operating its own non-fungible token (NFT) fantasy game.

Matchroom Sport delivered a profit of £33.8m during the 2022-23 financial reporting period on the back of strong performances from its darts and boxing verticals, SportBusiness has learned.

Uefa has launched a process inviting bids from prospective sponsors in the crypto exchange category to fill its Champions League sponsorship portfolio and has already received one offer from the sector.

No other football league or competition in Europe will be able to use the name, The Super League, after the European Union Trade Mark Office sided with Denmark's Superligaen A/S.

After entering the Spanish sponsorship market in 2023 with a trio of deals, air conditioning brand Kosner has extended its front-of-shirt deal with LaLiga club Osasuna

Fifa has issued tenders in six Central and Eastern European countries for media rights to the 2026 and 2030 men's World Cups as it seeks to maximise the commercial impact of improved qualification prospects for Europe's mid-tier nations.

Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.

Premier League club Manchester United has today (Tuesday) announced record second-quarter revenues of £225.8m (€264.2m/$288.4m), with profits of £20.4m up from £6.3m over the same period a year previously.

Premier League clubs have risked a fallout with the UK Government after failing to agree a funding deal with the English Football League (EFL) over the distribution of future broadcasting revenues.

Genius Sports, the sports data and betting services company, looks set to retain its lucrative betting data deal with Football DataCo (FDC), the data rights-holder for the top football leagues in England and Scotland.

Play Sports, the sports broadcaster operated by Belgian telco Telenet, has retained rights to men's tennis ATP tour and the women's WTA Tour for three more seasons.

DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.

German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026