Europe

Features

Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.

Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.

In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.

I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.

APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent. Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.

• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S

• Gfinity will host and film the inaugural ePremier League in its Fulham esports arena • Cook says European Super League in football would be “a natural evolution” • Time

Fifty games moved to afternoons so they can be broadcast in primetime on continent Approximately 30 per cent of NHL players come from overseas

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