Europe

Features

Baseball starts push into the continent with its biggest and most historic rivalry: the New York Yankees and Boston Red Sox. Story by Eric Fisher.

The Fifa Master at the Switzerland-based International Centre for Sport Studies (CIES) placed third in the 2019 rankings, the first non-US course to finish in the top three since winning the rankings itself…

While the SportBusiness Postgraduate Course Rankings tend to be dominated by schools from North America and continental Europe, those in the UK are growing in both number and quality

Spanish football giants Real Madrid and Valencia have both dedicated significant resources in recent years toward partnerships with local educational institutions, helping to educate the next generation…

James Skinner and Aaron Smith, of the Loughborough University Institute for Sport Business, run the rule over some of the current trends that are driving change and creating new opportunities across the sport business education sector.

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales

The new EU Copyright Directive is one of the most controversial pieces of European legislation ever passed, pitting content creators like record companies, film studios and sports rights-holders against social media platforms and free-speech campaigners. Its final wording appears to have left both sides unhappy. And many experts say it will change very little for sport and direct no new revenues towards the industry.

Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service

Ahead of his appearance at the Sports Decision Makers Summit in Miami on May 7, 23 Capital Co-founder Stephen Duval discusses the way a creative approach to finance has opened the door to funding in the sector.

After hosting the Tour de France's Grand Départ in 2014, Yorkshire is looking to host even more elite cycling events in addition to its very own Tour de Yorkshire, which was created as a legacy event in 2015. Ryan Herman talks to Welcome to Yorkshire's commercial director Peter Dodd about how the organisation plans to develop cycling events in the region.

In association with the International Judo Federation.

Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.

As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.

The Danish capital has developed its venues to attract big-ticket events and hosted international competitions with a variety of different sports

Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.

One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.

Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.