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Features

As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…

Spectators could soon be allowed back into UK sports stadiums if a series of pilot events pass by successfully. But Ben Cronin says social distancing requirements could be easier to maintain in some sports venues than others.

Ben Marlow, managing director of 21st Club in Asia Pacific, looks at the rise and fall of Italian Serie A, and considers the ways in which the league can rise once again

Phil Carling, head of football at the Octagon agency, explains why the brand positioning of Premier League winners Liverpool as a club where ‘This Means More’ is key to unlocking its commercial potential

SportBusiness speaks to Jamie Hindhaugh, chief operating officer of BT Sport, who says that in the light of Covid-19, remote production points the way towards the broadcaster’s future

A network of Bluetooth sensors installed at the venues for the three-match cricket series between England and the West Indies is allowing the ECB to detect the exact location of everyone involved in the matches and to track and trace any suspected outbreaks of Covid-19. Ben Cronin reports.

After signing young Brazilian footballer Vinícius Jr. on a long-term management deal, Mediacom’s Misha Sher explains how the company wants to build him into a strong, culturally relevant and global brand that becomes an enterprise in its own right Kevin Roberts reports.

Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.

Garth Shephard, a partner at recently-launched sports tech investor and adviser Sightline Ventures, discusses how technology is driving sport in response to generational shifts and how swifter adoption of new technologies will keep significant new revenue within sport and not in the pockets of third parties

In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.

SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.

Jon Tibbs, founder and chairman of sports communications agency, Jon Tibbs Associates, thinks some of the good habits and innovative thinking Olympic federations have adopted during the Covid-19 lockdown could endure long after the crisis.

Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.

There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.

Covid-19 pandemic means ‘up to 50 per cent’ of EFL clubs available for sale as distressed assets Premier League clubs thinking of selling minority shareholdings C

As the end of May approaches and the Premier League continues to work on ‘Project Restart’, Adam Nelson examines the legal issues facing English football’s operating bodies as they push for football’s return.

In the third and final part of our interview, Fiorentina general director Joe Barone says that while a salary cap might work in US sport it  would create competitive imbalance in European football unless …

In part two of a three-part interview, Fiorentina general director Joe Barone explains why lack of modern infrastructure limits gameday revenue and impacts competition, and outlines his club's infrastructure…

In part one of a three-part interview, Joe Barone, director general of Italian Serie A club Fiorentina, discusses the challenges of running a club in lockdown, the accelerated focus on going digital, the…