The new EU Copyright Directive is one of the most controversial pieces of European legislation ever passed, pitting content creators like record companies, film studios and sports rights-holders against social media platforms and free-speech campaigners. Its final wording appears to have left both sides unhappy. And many experts say it will change very little for sport and direct no new revenues towards the industry.
Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service
Ahead of his appearance at the Sports Decision Makers Summit in Miami on May 7, 23 Capital Co-founder Stephen Duval discusses the way a creative approach to finance has opened the door to funding in the sector.
After hosting the Tour de France's Grand Départ in 2014, Yorkshire is looking to host even more elite cycling events in addition to its very own Tour de Yorkshire, which was created as a legacy event in 2015. Ryan Herman talks to Welcome to Yorkshire's commercial director Peter Dodd about how the organisation plans to develop cycling events in the region.
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.
The Danish capital has developed its venues to attract big-ticket events and hosted international competitions with a variety of different sports
Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.
One in three spectators at this year's ICC Cricket World Cup will be new to cricket. SportBusiness examines how the global governing body has marketed tickets for its showpiece event.
Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.
Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein
Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
In association with Eurovision Sport
In association with M-is
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.