Rugby Union

Latest Features

Bob Williams looks at the development of Major League Rugby in the US, and how the league is looking to avoid the mistakes made by previous organisations' attempts to successfully break the sport in the US market.

Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.

Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.

I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.

Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.

Scottish Rugby has posted a record turnover for the second consecutive year, with the body now in its best net cash position for over 25 years. Turnover rose to £61.1m (€65.9m/$73.8m

The British and Irish Lions rugby union team has today (Friday) announced that Charlie McEwen has stepped down from his role as chief operating officer

Experiential services agency Legends has been appointed as the official retail partner and operator for this year’s Rugby World Cup in Japan.

The operators of the British and Irish Lions international rugby union team are in talks over the creation of a women’s side.

Features

New Zealand Rugby chief executive Steve Tew has overseen a turnaround from NZ$15m losses to NZ$33m profit in ten years

In this issue we cover the following: WINTER OLYMPICS – a commercial preview of Pyeongchang 2018 RULE 40 – how the IOC's control over athlete sponsorships is weakening GIANN

A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.

Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.

In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.

With just two years to go until the 2019 Rugby World Cup in Japan, the competition's chief operating officer, Alan Gilpin, tells Ben Cronin about the benefits of its proximity to the 2020 Olympic Games in Tokyo and how it could influence the future of sports hospitality in the region.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the South African bid.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the Irish bid.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the three contenders' bids.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the French bid.

Strap yourself in and prepare for the ride – the Samsung Slider, used at Twickenham for this year’s HSBC London Sevens, offers fans an unusual experience. Will Mann reports.

Andy Fry investigates the commercial appeal of the British & Irish Lions rugby union team, which will tour New Zealand this year.

Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.

Brexit and the election of Donald Trump suggest a world that is rejecting globalisation but sport can provide a counterbalance to an an increasingly inward looking planet, says Kevin Roberts.

Heath Harvey’s career journey has taken him through a series of unique opportunities and challenges. Kevin Roberts finds out how he is bringing his experience to bear at Saracens Rugby club.