A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.
Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.
In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.
With just two years to go until the 2019 Rugby World Cup in Japan, the competition's chief operating officer, Alan Gilpin, tells Ben Cronin about the benefits of its proximity to the 2020 Olympic Games in Tokyo and how it could influence the future of sports hospitality in the region.