Rugby Union

Latest Features

James Davies-Yandle, founder and chief executive of Y11, which recently acquired Welsh Rugby Union club Ospreys, speaks to SportBusiness about the ambitions for the club and the opportunities he sees on the horizon.

Simon Green, head of broadcaster BT Sport, talks about the impact of the Covid-19 pandemic on media rights values and consumer habits and says closed-door sport is not the product the broadcaster paid for. Adam Nelson reports.

James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.

USA Rugby sent shockwaves throughout the US sports industry, as well as the global rugby community, when it filed for bankruptcy in March. Bob Williams examines how the organization is looking to escape from its latest financial crisis.

Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors

European Professional Club Rugby (EPCR), the organising body of rugby union’s Heineken Champions Cup and European Rugby Challenge Cup, has created an over-the-top streaming platform to service fans in c…

Australian Super Rugby club, the Plus500 Brumbies, has extended its naming deal with online trading platform Plus500 for the 2021 season

Rugby union digital media platform RugbyPass has launched a new subscription service, The XV, offering premium journalism, including interviews and long-read features, with podcasts and video content to…

Italian sportswear brand Macron has become the new kit supplier of the Welsh Rugby Union in a seven-year agreement

Features

Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.

The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.

MLR enters its third season this weekend after an offseason of change designed to strengthen the position of the start-up rugby union competition within the US sporting landscape. Bob Williams reports

Amazon Web Services (AWS) has developed a new suite of fan statistics to activate its sponsorship rights for this year’s Six Nations rugby championship.

World Rugby chief executive Brett Gosper tell Kevin Roberts about his hopes for the impact and legacy of the showpiece 2019 Rugby World Cup in Japan at the tail end of a year when plans for a global Nations Championship foundered on the rocks of resistance from the sport’s established nations.

After almost going bankrupt in 2018 following the collapse of for-profit subsidiary Rugby International Marketing (RIM), USA Rugby is pinning its hopes on being awarded the 2027 or 2031 Rugby World Cup. Bob Williams examines how the sport is growing in the States.

IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.

Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan

Bob Williams looks at the development of Major League Rugby in the US, and how the league is looking to avoid the mistakes made by previous organisations' attempts to successfully break the sport in the US market.

Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.

Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.

I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.

Title sponsorship is first and foremost a way of making consumers aware of a brand name, putting the brand into the mouths of fans as they talk about a team, competition or other property.

New Zealand Rugby chief executive Steve Tew has overseen a turnaround from NZ$15m losses to NZ$33m profit in ten years

In this issue we cover the following: WINTER OLYMPICS – a commercial preview of Pyeongchang 2018 RULE 40 – how the IOC's control over athlete sponsorships is weakening GIANN

A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.

Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.

In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.

With just two years to go until the 2019 Rugby World Cup in Japan, the competition's chief operating officer, Alan Gilpin, tells Ben Cronin about the benefits of its proximity to the 2020 Olympic Games in Tokyo and how it could influence the future of sports hospitality in the region.