Rugby Union

Features

Former Synergy chief executive Tim Crow says the Six Nations rugby union tournament's stop-gap title sponsorship with NatWest is symptomatic of a soft UK sports sponsorship market. In the first of a series of columns for SportBusiness International, he gives four reasons why sport is struggling to find buyers.

In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.

With just two years to go until the 2019 Rugby World Cup in Japan, the competition's chief operating officer, Alan Gilpin, tells Ben Cronin about the benefits of its proximity to the 2020 Olympic Games in Tokyo and how it could influence the future of sports hospitality in the region.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the South African bid.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the Irish bid.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the three contenders' bids.

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the French bid.

Strap yourself in and prepare for the ride – the Samsung Slider, used at Twickenham for this year’s HSBC London Sevens, offers fans an unusual experience. Will Mann reports.

Andy Fry investigates the commercial appeal of the British & Irish Lions rugby union team, which will tour New Zealand this year.

Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.

Brexit and the election of Donald Trump suggest a world that is rejecting globalisation but sport can provide a counterbalance to an an increasingly inward looking planet, says Kevin Roberts. 

Heath Harvey’s career journey has taken him through a series of unique opportunities and challenges. Kevin Roberts finds out how he is bringing his experience to bear at Saracens Rugby club.

World Rugby chairman Bernard Lapasset writes exclusively for SportBusiness International about the future of rugby union as he prepares to step down from the helm of the governing body.

International insurance company AIG's sponsorship of the New Zealand All Blacks, rugby union's most successful national team, provided a global platform to build the brand values that the company stood for, launch a new visual brand identity and use ticket and hospitality assets to engage employees, customers and drive new business.

Kevin Roberts looks at whether London Irish’s regular-season game in New York next year will lead to a permanent border-crossing mentality

SportBusiness International looks at the major sports events on the horizon for France, as well as its battlefield television broadcast industry.

Later this month the destiny of rugby’s world cup will be decided at Twickenham, the home of the Rugby Football Union in West London.

Elisha Chauhan asks industry experts to assess the Tokyo 2020 national stadium saga, and whether it will be ready on time and on budget, having dropped Zaha Hadid Architects’ controversial design.

Some sports properties will travel miles away from home in order to benefit from non-sports revenues, as recently seen with Wasps, the Aviva Premiership Rugby Union club, which last year made the move to the Ricoh Arena in Coventry, England, 90 miles from its previous base.