Real Madrid signs up Ouro as regional sponsor
Real Madrid has announced a new regional sponsorship deal with financial services and technology firm Ouro
Centrum extends Botafogo sleeve sponsorship
Brazilian football club Botafogo has announced a one-year extension of its sponsorship deal with Centrum
Cadbury commits to long-term Wallaroos backing until 2029 RWC
The dividends are starting to pay off for Rugby Australia's huge hosting programme as Cadbury has agreed a new six-year sponsorship to be the 'Principal Partner' of the women's national team, the Wallaroos.
Walker returns to tennis with ATP role
Former Women's Tennis Association (WTA) executive Andrew Walker has returned to the racquet sport in a new role with the Association of Tennis Professionals (ATP)
Bank of Ireland renews four Irish rugby sponsorships
The Bank of Ireland has announced five-year extensions to all of its sponsorships agreements with Ireland's four professional rugby teams: Ulster, Munster, Leinster and Connacht
Uefa launches match officials kit RFP for new cycle
Uefa is inviting sportswear brands to register their interest in supplying match official kits for the next commercial cycle from 2025 until 2029
Adidas ‘eyeing up’ battle with Puma for Jamaica athletics kit supply deal
Puma's longstanding relationship with the Jamaica Athletics Administrative Association (JAAA) could be tested amid reports of a new kit supplier deal tabled by rival Adidas.
EFL agrees multi-year extension with EA Sports
The English Football League (EFL) has announced a five-year extension of its sponsorship and licensing deal with EA Sports
ATP continues sponsorship drive with new Yokohama Tire deal
The Association of Tennis Professionals (ATP) has announced a new multi-year sponsorship agreement with Yokohama Tire.
Ecuadorian clubs pile pressure on GolTV over late payments
GolTV's troubles in Ecuador continue to mount as five LigaPro clubs revealed they have not been paid by the pay-television broadcaster for the last six months.