Betano becomes first Uefa Euros betting sponsor following Fifa deal
Sports betting firm Betano has announced a new global sponsorship deal with Uefa for the upcoming 2024 men's European Championships in Germany.
BCCI takes Byju’s to court over unpaid sponsorship fees
The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.
Novartis to end long-running Basel shirt sponsorship
FC Basel has announced that pharmaceutical brand Novartis will end its front-of-shirt sponsorship of the Swiss football club when its current deal expires at the end of the 2024-25 season
Martin and Wynne-Morgan resign from M&C Saatchi, sparking agency restructure
M&C Saatchi Sport and Entertainment (S&E) top executives Steve Martin and Jamie Wynne-Morgan have left the agency after nearly two decades following a major restructure of its UK operations.
Fiba signs logistics deal with Kuehne+Nagel
The International Basketball Federation (Fiba) has announced a new two-year global sponsorship deal with shipping and logistics firm Kuehne+Nagel
TFF lands new deal with Istanbul Airport
The Turkish Football Federation (TFF) has announced a new sponsorship with Istanbul Airport's premium passenger programme iGA Pass
Castore shrinks cricket portfolio further as CWI signs with Macron
Cricket West Indies (CWI) has announced a new multi-year sponsorship with kit manufacturer Macron, bringing an early end to the governing body's existing agreement with Castore
US golfer Cantlay seeks new hat sponsor after Goldman Sachs exit
US golfer Patrick Cantlay has been left looking for a new hat sponsor after bank Goldman Sachs ended its agreement with the infamous Ryder Cup personality
Fifa finally unveils Qatar Airways top-tier sponsorship renewal
Fifa has officially announced that Qatar Airways has renewed as a top-tier 'Fifa Partner' until 2030
Getafe agrees multi-year renewal with main sponsor Tecnocasa
Spanish LaLiga club Getafe has announced a two-year extension of its main sponsorship agreement with Tecnocasa