Technology

Latest Features

Garth Shephard, a partner at recently-launched sports tech investor and adviser Sightline Ventures, discusses how technology is driving sport in response to generational shifts and how swifter adoption of new technologies will keep significant new revenue within sport and not in the pockets of third parties

SportBusiness examines the pros and cons of some of the equipment available to reassure fans and reduce the risk of contagion when they are allowed back into sport stadiums.

LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The second of a two-part series.

LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The first of a two-part series.

Sports streaming technology company Deltatre's co-founder and chief executive officer Giampiero Rinaudo, and Adam Nightingale, senior vice president of commercial in the OTT division, discuss how the company…

Spain-based broadcast production and rights agency Mediapro has announced the launch of a new artificial intelligence video platform, AIProclips, developed in collaboration with computing giant IBM

Juventus has unveiled a new “digital ecosystem”, including a new official website and mobile app, launched together with Turin-based technology company Deltatre. 

Mixer, the esports live streaming platform owned by technology giant Microsoft, is to be closed from July 22, following a deal struck between its owner and Facebook

Sports data and content company Sportradar has announced the signing of a partnership with the Tipsarevic Tennis Academy for the duration of the Eastern European Championship 2020, which is taking place…

Features

The English Premier League’s plans for an OTT service are focused on the Asian market, but the sheer variation in market conditions means existing OTT broadcasters are still figuring their way in the region.

Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

FeedConstruct expands its Live Scouting offering with a new tool for accurate and in-depth basketball data collecting

Adam Nelson takes a closer look at how, through its sponsorship of the Women's Tennis Association, SAP's technology aims to analyse in-match performance.

Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.

Expansive size and density of some of US' largest sports facilities provide a fertile environment to experiment with next-generation mobile technology. Story by Rick Snider.

Vodafone and the Bundesliga launched a world-first use of a 5G mobile network in Wolfsburg’s Volkswagen Arena on Monday night. Adam Nelson reports on how the technology can bring second-screen engagement to the match day experience.

How much more valuable could the sports business become if user data could be better standardised, integrated and aggregated?

Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.

Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties

Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

In association with the Fédération Équestre Internationale

Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service

Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.

Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.

Artificial Intelligence (AI) has become a hot topic over the last few years, with the media and film makers using provocative narratives and graphic imagery to capture consumers imaginations, and probe…