Technology

Latest Features

Gregg Oldfield, chief executive of Engage Media Partners, explains why changes in content production and delivery accelerated under Covid-19 are here to stay and how the scope for creativity has increased.

The NBA has taken fan engagement in the wake of Covid-19 to a new level by allowing at-home viewers to be seen and heard by their favorite players in Orlando. Bob Williams reports

Alan Pace, managing partner at sports investment firm ALK Capital and former chief executive of Real Salt Lake, explains why disruptive technology is making the current transfer window the most digitally-connected ever.

David Rose, futurist at global innovation design firm EPAM Continuum, and a prominent lecturer, author, and expert on digital product innovation, explores the important role that artificial intelligence will play in the future of coaching in sports.

With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement

Tech partnership will help enable further expansion of digital ticketing

The Eredivisie, the top division of Dutch football, has announced that it has teamed up with two Netherlands-based companies to supplement the data collection and sharing from its matches

New feature designed to aid group watching during Covid-19

Rebuilt film library features more than 3.5m highlight clips

Features

Faced with the loss of nearly two-thirds of the regular season due to the Covid-19 pandemic, MLB and its clubs are significantly expanding the frequency and locations for virtual advertising this season.

A network of Bluetooth sensors installed at the venues for the three-match cricket series between England and the West Indies is allowing the ECB to detect the exact location of everyone involved in the matches and to track and trace any suspected outbreaks of Covid-19. Ben Cronin reports.

Garth Shephard, a partner at recently-launched sports tech investor and adviser Sightline Ventures, discusses how technology is driving sport in response to generational shifts and how swifter adoption of new technologies will keep significant new revenue within sport and not in the pockets of third parties

SportBusiness examines the pros and cons of some of the equipment available to reassure fans and reduce the risk of contagion when they are allowed back into sport stadiums.

LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The second of a two-part series.

LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The first of a two-part series.

Sports streaming technology company Deltatre's co-founder and chief executive officer Giampiero Rinaudo, and Adam Nightingale, senior vice president of commercial in the OTT division, discuss how the company…

The English Premier League’s plans for an OTT service are focused on the Asian market, but the sheer variation in market conditions means existing OTT broadcasters are still figuring their way in the region.

Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

FeedConstruct expands its Live Scouting offering with a new tool for accurate and in-depth basketball data collecting

Adam Nelson takes a closer look at how, through its sponsorship of the Women's Tennis Association, SAP's technology aims to analyse in-match performance.

Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.

Expansive size and density of some of US' largest sports facilities provide a fertile environment to experiment with next-generation mobile technology. Story by Rick Snider.

Vodafone and the Bundesliga launched a world-first use of a 5G mobile network in Wolfsburg’s Volkswagen Arena on Monday night. Adam Nelson reports on how the technology can bring second-screen engagement to the match day experience.

How much more valuable could the sports business become if user data could be better standardised, integrated and aggregated?

Stadium designers are increasingly turning toward psychological and anthropological research to guide the development the next generation of NFL facilities and create comfortable, as well as Instagram-able, venues. Randy Williams reports.

Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties

Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports