Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports
Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service
Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.
Contract extension between defending NBA champions, ticketing company calls for deployment of new ticketing technology at forthcoming arena.
Portuguese Primeira Liga club Benfica has claimed a first for European football teams by agreeing a partnership with international payment gateway UTRUST to accept online payments with cryptocurrency
The Mediapro agency has said it will contest a decision by the Spanish Football Federation (RFEF) to choose Hawk-Eye as the supplier of video assistant referees (VAR) technology in the top two tiers of…
The European Handball Federation (EHF) will introduce player and ball tracking at its showcase club event, the Velux EHF Final4, taking place on 1-2 June in Cologne
Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
In association with DataPOWA
Artificial Intelligence (AI) has become a hot topic over the last few years, with the media and film makers using provocative narratives and graphic imagery to capture consumers imaginations, and probe…
The idea behind Virtual Reality (VR) is to convince the user they are somewhere else – like diving on a coral reef, sitting aboard a 12-metre racing yacht or standing beside the 18th hole at the US Open...
Augmented Reality (AR) is where text, pictures and animations are digitally inserted intosomeone’s field of view to enhance their experience of the real world.
The term OTT, or ‘Over The Top’ refers to situations where companies – often new entrants – use the public internet1 to perform functions that have traditionally required the use of dedicated network infrast…
When the Barclays Center in Brooklyn, New York opened in September 2012 it offered spectators a high-tech experience unparalleled at a sports venue