Major League Baseball's developing esports strategy, much more inclusive and based on a game title much simpler to play, veers heavily from other major US sports properties
Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports
Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service
The Dallas Mavericks have become the second team in the NBA basketball league to accept Bitcoin, a form of cryptocurrency, as a method of payment for game tickets and merchandise
Trial of mobile-based, grab-and-go concessions to be held in upper deck of MLB's third-oldest stadium in advance of stadium-wide rollout in 2020
Deal with the Big 10 Conference school furthers collegiate interests for Live Nation-owned company
Harvesting and monetising athlete biometrics looks to be the ultimate ambition of sport’s obsession with data. Early movers in this space discuss the opportunities and risks ahead.
Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
In association with DataPOWA
Artificial Intelligence (AI) has become a hot topic over the last few years, with the media and film makers using provocative narratives and graphic imagery to capture consumers imaginations, and probe…
The idea behind Virtual Reality (VR) is to convince the user they are somewhere else – like diving on a coral reef, sitting aboard a 12-metre racing yacht or standing beside the 18th hole at the US Open...
Augmented Reality (AR) is where text, pictures and animations are digitally inserted intosomeone’s field of view to enhance their experience of the real world.
The term OTT, or ‘Over The Top’ refers to situations where companies – often new entrants – use the public internet1 to perform functions that have traditionally required the use of dedicated network infrast…
When the Barclays Center in Brooklyn, New York opened in September 2012 it offered spectators a high-tech experience unparalleled at a sports venue