Technology

Streaming platform and media company OneFootball has appointed technology entrepreneur and gender equality activist Victoire Cogevina as vice-president of women’s football.

LaLiga has reached an agreement with technology services company Globant that will lead to the formation of a joint venture to drive the development of LaLiga Tech

Membership program, lower League Pass pricing among new features

Global technology company HCLTech announced that it has been named an official cornerstone partner of New Jersey’s MetLife Stadium and digital transformation partner of the National Football League’s New…

TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has concluded a trio of acquisitions in the virtual, digital and LED advertising marketplace by agreeing a deal…

Players at the 2022 Fifa World Cup in Qatar will be able to get key insights into their on-field performance through the newly created Fifa Player App, it has been announced

Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.A

TGI Sport, the Bruin Capital-backed media and marketing agency, has announced its second acquisition in the space of a week, agreeing a deal to buy US-based virtual advertising and virtual product placement…

Manchester City has renewed its global agreement with Chinese LED display company Unilumin Sports

TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has agreed a deal to acquire specialist virtual advertising solutions agency the Interregional Sports…

LaLiga, organising body of the top two divisions of Spanish club football, has made further efforts to connect with the metaverse by signing a strategic licensing agreement with StadioPlus and Vegas City…

5G technology provider Qualcomm Technologies has announced a partnership with Brazil's domestic football cup competition through its Snapdragon brand

Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…

NFT trading platform strikes third deal with a major North American league

The National Football League's Seattle Seahawks have announced plans to open a new checkout-free store at Lumen Field which is powered by Amazon's Just Walk Out technology and enables entry and payment…

Golf superstars Tiger Woods and Rory McIlroy have teamed up to create TMRW Sports, which will focus on building "technology-focused ventures that feature progressive approaches to sports, media, and entertainment

Rematch described as ‘sporting time machine’ Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’ Fundi
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