Technology

Latest Features

SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.

SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.

In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.

While much of the sports media world understandably obsesses over whether rights fees have peaked or are set for another growth spurt, Content Arena chief executive Erik Lorenz remains sanguine. Kevin Roberts reports.

Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher

Companies developing technologies to enhance broadcast, fan engagement, esports and event planning were among the winners of the 2020 STA Startups Awards

New York-based ticketing company expands team client base

The critical role of governing bodies in driving technology in the sports sector is highlighted in the 2020 Power List published by STA Group and the English Institute of Sport

Chinese tech giant Tencent has agreed a three-year partnership with Israeli AI technology provider WSC Sports around video production features and enhancements

Features

In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.

How on-screen graphics are becoming the gateway to a new level of fan engagement through personalised access to data, merchandising and even second-screen experiences.

Michael Spirito, managing director of high-profile venture capital fund Sapphire Sport, discusses the current sports technology landscape with SportBusiness US Editor Eric Fisher.

Daniel Shichman, co-founder and chief executive at WSC Sports: “It’s not about getting likes or shares but achieving business goals.”

I am not a technophile. Seems a crazy thing to say considering what I have been doing for the past decade

When Matt Roberts joined Formula 1 back in 2017 it was, he says, like joining ‘a 70-year-old start-up’.

Closed-door sport has prompted an upsurge in virtual advertising but a new report cautions against using the technology indiscriminately.

Highlights from the sports tech stream at the All That Matters Online 2020 conference, including the wearable that saved the PGA Tour and the trend for 'phygital' events. Reporting from Kevin McCullagh and Tom King.

Gregg Oldfield, chief executive of Engage Media Partners, explains why changes in content production and delivery accelerated under Covid-19 are here to stay and how the scope for creativity has increased.

The NBA has taken fan engagement in the wake of Covid-19 to a new level by allowing at-home viewers to be seen and heard by their favorite players in Orlando. Bob Williams reports

Alan Pace, managing partner at sports investment firm ALK Capital and former chief executive of Real Salt Lake, explains why disruptive technology is making the current transfer window the most digitally-connected ever.

David Rose, futurist at global innovation design firm EPAM Continuum, and a prominent lecturer, author, and expert on digital product innovation, explores the important role that artificial intelligence will play in the future of coaching in sports.

With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement

Faced with the loss of nearly two-thirds of the regular season due to the Covid-19 pandemic, MLB and its clubs are significantly expanding the frequency and locations for virtual advertising this season.

A network of Bluetooth sensors installed at the venues for the three-match cricket series between England and the West Indies is allowing the ECB to detect the exact location of everyone involved in the matches and to track and trace any suspected outbreaks of Covid-19. Ben Cronin reports.

Garth Shephard, a partner at recently-launched sports tech investor and adviser Sightline Ventures, discusses how technology is driving sport in response to generational shifts and how swifter adoption of new technologies will keep significant new revenue within sport and not in the pockets of third parties

SportBusiness examines the pros and cons of some of the equipment available to reassure fans and reduce the risk of contagion when they are allowed back into sport stadiums.

LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The second of a two-part series.

LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The first of a two-part series.