Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…

Tech services firm to have heightened focus on relationships, culture

The National Lacrosse League has secured a multiyear extension with cloud video production platform Grabyo ahead of the 2021-22 season

English Premier League club Manchester City has added to its sponsorship portfolio by signing up multinational technology company Sony

Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges

Premiership Rugby, the organising body of the top division of English club rugby union, has agreed a deal with Ticketmaster Sport to become the competition’s 'Official Ticketing Partner' for the next f…

Digital inventory management company Horizm has added two senior hires to its commercial team, appointing Steve Loader from Nielsen Sports to head up its digital brand partnerships division and former…

In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.

Indian fantasy sports operator Dream Sports has raised $840m (€742.2m) in a new funding round that has valued the company at $8bn.

Virtual advertising solutions provider Supponor has extended its exclusive deal with German football champions Bayern Munich, in a move which will see the company supply its next-generation Supponor AIR…

League deepens its tie with US software giant

Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.

Sport Singapore is leaning on two pillars, major event hosting and digital technology, to support the Asian city state's re-emergence as a regional sporting hub after the Covid-19 pandemic

An immersive, virtual space could provide a game-changing experience full of opportunities for fans and rights-holders alike.

Virtual commemorative tickets to be provided for select games this season

Technology company Relay has announced a three-year partnership with Legends Hospitality to support concessions operations at AT&T Stadium in Dallas, Texas, with the introduction of over 400 next-generation,…

The Indian Super League, the top tier of club football in India, has launched its exclusive series of digital collectibles as part of its deal with Terra Virtua Limited