Media
Features
US boxing deals promised a revolution, but it’s business-as-usual for the sweet science
Last year, broadcasters and promoters announced a series of big-money deals that promised much and have so far delivered very little. Callum McCarthy examines why boxing’s stakeholders aren’t yet on the same page.
The new EU Copyright Directive leaves sports rights-holders dissatisfied
The new EU Copyright Directive is one of the most controversial pieces of European legislation ever passed, pitting content creators like record companies, film studios and sports rights-holders against social media platforms and free-speech campaigners. Its final wording appears to have left both sides unhappy. And many experts say it will change very little for sport and direct no new revenues towards the industry.
Comeback or a temporary correction? NFL domestic TV audiences recover in 2018-19
After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.
LeBron goes west, NBA domestic TV audiences go south in 2018-19
Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.
Heavyweight backers say mass migration has created opportunity for “Champions League” of cricket in Europe
New league will feature champion cricket clubs from across Europe
Mass migration has created micro-communities of underserved cricket fans
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events
Creative treatment | Digital executives choose their best-performing videos
As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses
Eurovision Sport & Eurovision Services partner to provide 360° media solutions
In association with Eurovision Sport
Simon Denyer | Chief executive, DAZN Group
Simon Denyer was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
Laura Froelich | Senior director, head of US content partnerships, Twitter
Laura Froelich was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
Barney Francis | Managing director, Sky Sports
Barney Francis was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
Sport was once famously the battering ram for Sky.
Alfredo Bermejo | Digital strategy director, LaLiga
Alfredo Bermejo was among the 10 executives whose work in 2018 we believe indicates the direction of the sports business in 2019 and beyond.
‘Mobile-first’ Asian consumers driving Twitter’s sport partnerships strategy
Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
NHL shakes up weekend schedule to increase European fanbase and revenue
Fifty games moved to afternoons so they can be broadcast in primetime on continent
Approximately 30 per cent of NHL players come from overseas
SportBusiness Consulting Global Media Report 2018
The 2018 edition of the SportBusiness Consulting Global Media Report is now available to download.
Premier League | Plans under way for OTT platform for next rights cycle
• League has brought in consultants Alvarez & Marsal to advise on OTT platform
• New distribution strategy will be in place for the next rights cycle, from 2022-23 season
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Uefa Nations League | Early matches win over (most of) the doubters
Few human endeavours, in any field, have required as much explanation as the Uefa Nations League
IMG hedges its bets with OTT safety net
IMG launches own direct-to-consumer distribution platforms for Italian and Spanish football rights
Inauthenticity of ‘The Match’ shows why marketers should leave the Ryder Cup alone
In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.
US Digest | Woods-Mickelson showdown set for Thanksgiving weekend
Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
Woods-Mickelson showdown set for Thanksgiving weekend
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