Nickelodeon's broadcast of the NFL wild card game between the New Orleans Saints and Chicago Bears represents the latest – and most technically-advanced – attempt yet by the NFL and its media partners to attract younger fans.
Lega Serie A has today (Friday) published its invitation to tender for broadcast rights in the Middle East and North Africa from 2021-22 to 2023-24, offering a region-wide package and individual packages…
Nicolas de Tavernost, chairman of M6, has written to France’s Professional Football League (LFP) proposing the French free-to-air commercial broadcaster as a short-term solution to the top-tier Ligue 1…
Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year's lockdown
At extremely short notice, MLS moved its Western Conference Semifinal game between Sporting Kansas City and Minnesota United back a day to gain coverage on the main Fox network. League executive Seth Bacon tells Bob Williams how the switch happened.
SportBusiness speaks to Alex Rice, chief rights officer at Stats Perform, about the sports data and analytics company's recent deal with the Women's Tennis Association, and what the agreement aims to accomplish.
There is evidence that the sun is setting on a Western-dominated era for the sports industry in Asia, and that the coming years will be much more locally-driven, SportBusiness Asia senior analyst Kevin McCullagh says.
Saul 'Canelo' Álvarez has departed his deal with Golden Boy Promotions, tearing up his 10-fight deal with DAZN in the process after only two events. Callum McCarthy explores how the boxer made himself a free agent.
Ingrid Silver, partner in the global entertainment and media industry group of international legal firm Reed Smith, predicts the sports that could command a commercial premium following the Covid-19 pandemic.
Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher
Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.
The International Swimming League is still targeting profitability “within three or four years” despite being heavily impacted by the pandemic, its managing director and head of commercial operations, Hubert Montcoudiol, tells SportBusiness.
The £14.95 price point of pay-per-view Premier League matches led to dismay from fans and sports industry executives alike, as the Premier League, Sky and BT scrambled to protect the value of pay-television. Callum McCarthy reports.
Despite the cancellation of the NFL International Series this year, the league has managed to boost its presence in the UK with the renewal of its deals with Sky Sports and the BBC and new partnerships with Channel 5 and MTV. Adam Nelson speaks to NFL UK managing director Alistair Kirkwood.
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