Media
‘Mobile-first’ Asian consumers driving Twitter’s sport partnerships strategy
Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
Inauthenticity of ‘The Match’ shows why marketers should leave the Ryder Cup alone
In contrast to Tim Crow, columnist Richard Gillis argues the “sheer obviousness” of Woods v Mickelson in Vegas shows shows the folly of tinkering with golf.
