Sports Betting

Latest Features

Digital advertising technology could allow Formula 1 to have up to seven different regional betting sponsors, according to the sport’s global data and betting rights partner Interregional Sports Group.

US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.

Chris Russo, founder of Fifth Generation Sports, takes a look at what media companies need to think about before making deals with sports betting organizations.

Nic Couchman, Head of Sport at law firm Charles Russell Speechlys, examines the increasingly important role of data in the global sports economy and asks who owns it?

Sportradar contends that Genius Sport's exclusive supplier deal with Football DataCo, the data rights-holder for the English Premier League, EFL and Scottish Football League is anti-competitive. Ben Cronin examines the dispute and asks what it means for the way rights-holders tender their data contracts.

London-based virtual sports video developer Highlight Games has signed a deal with the Infront agency for the use of archive footage from the IIHF World Championship

The Ukrainian FA and data and betting services company Genius Sports have issued statements warning that a series of “friendlies” featuring four lower-league Ukrainian clubs were subject to match-fixing.

Sports data and content company Sportradar has launched a new AI-driven product that will seek to simulate professional sports matches for the betting market amid the global competition lockdown due to…

IMG Arena, the sports betting arm of the IMG agency, and ATP Media, the ATP Tour’s international media-rights sales and broadcast production arm, have developed a virtual ATP Masters 1000 tennis product f…

Features

Is sports data 'ownable' and can it be treated to same protections from piracy as sports media rights? Ben Cronin thinks the dispute between Sportradar and Genius Sports will influence the way the US major leagues take their data rights to market

Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former Commissioner of Australia’s National Basketball League asks whether gambling’s relationship with sport could switch a fan’s affinity for a sport, team or player to one of 50-50 outcomes

With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.

Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.

Olympic gold medalist and co–founder of sports–tech intelligence company Sports Innovation Lab, Angela Ruggiero discusses some of the challenges facing the US sports industry as it opens up to legalized spo…

Harris Blitzer Sports & Entertainment's Chief Revenue Officer, Adam Davis discusses the introduction of sports betting in the US.

The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.

The National Hockey League has been swift to capitalise on the repeal of PASPA and the subsequent legalisation of gambling in some US states. Starting next season, the organisation will introduce puck and player tracking to create more in-play betting markets around its content. SportBusiness speaks to the league’s chief revenue officer and executive vice-president, global partnerships, Keith Wachtel.

Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.

'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers Broadcasts are also pilots for 'totally synchronised' sports betting programming

MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium Mixed-use development with sportsbook planned to capitalise on sports betting legislation E

Drop in advertising against football unlikely to impact media-rights income Value of shirt and LED inventory could increase Exemption likely to drive horse racing media-rights revenue

Wearable devices will enable biometric data to be used in-game  and  in real time for  wagering   App  has been created  that will allow gamblers to simultaneously watch a game and bet on it   Bonus structu

Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center

What impact has the sports betting repeal had on you? It's had a major impact in the sense that it's really spearheaded a lot of our efforts with regard to our entire interactive platform