Sports Betting

Latest Features

Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.

'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers Broadcasts are also pilots for 'totally synchronised' sports betting programming

MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium Mixed-use development with sportsbook planned to capitalise on sports betting legislation E

Drop in advertising against football unlikely to impact media-rights income Value of shirt and LED inventory could increase Exemption likely to drive horse racing media-rights revenue

Wearable devices will enable biometric data to be used in-game  and  in real time for  wagering   App  has been created  that will allow gamblers to simultaneously watch a game and bet on it   Bonus structu

Betting operators say the introduction of Video Assistant Refereeing (VAR) in football is hindering their ability to offer in-play betting markets on competitions like the Fifa World Cup, FA Cup and the…

One in five Americans will place a bet on the NCAA Men’s Basketball tournament according to new analysis by the American Gaming Association (AGA).

Lawmakers in Rhode Island have expanded the state's legal gambling framework to include mobile betting on Tuesday. The bill now moves to the desk of governor Gina Raimondo for final approval.

Sports and betting-related services company Sportradar has today (Wednesday) signed a multi-year partnership with North America’s Major League Baseball.

Features

Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center

What impact has the sports betting repeal had on you? It's had a major impact in the sense that it's really spearheaded a lot of our efforts with regard to our entire interactive platform

Jamie Shea is head of digital sportsbook for DraftKings, the first company to operate a mobile sportsbook in the state of New Jersey after it legalised betting. She spoks at the recent SportBusiness Summit about the company’s experiences in the state.

Sportradar is well-positioned to take advantage of the legalisation of sports betting in the USA and has advised gaming operators, regulators and leagues about the repeal of PASPA. Ben Cronin talks to Matteo Monteverdi, president at Sportradar USA, about the opportunities for rights-holders.

Angela Ruggiero, chief executive and founder of the Sports Innovation Lab, and former Olympic gold medallist spoke at the recent SportBusiness Summit in Miami about the impact of sports betting on athletes and the technology sector.

Data-sharing deal is first between a major US sports league and  sports betting operator   Partnership – worth $25m over three years – serves as model for other stakeholders to follow   NBA ensur

In this week's US sports industry round-up: Tepper wins race to take over Carolina Panthers; Supreme Court rules in favour of sports betting; and NBA play-off ratings continue to soar.

With technology that can now identify suspicious activity, and the potential for increased viewing figures and greater fan engagement, supporters of sports betting in the US believe they may soon be able to overturn prohibitive legislation that dates back 25 years. SportBusiness International finds out more.

Gamification may no longer be the next big thing, but it still offers rights-holders the chance to build their brand, increase engagement and even improve standards. Andy Fry speaks to organisations that are getting it right.