Sports Betting

Latest Features

An upstart daily fantasy company with an unusual name and unconventional approach has quickly risen to prominence by challenging established market leaders DraftKings and FanDuel and striking a large series of team sponsorships.

Chris Russo, chief executive of boutique consulting firm CRX Sports & Gaming, looks ahead to deal trends set to emerge in 2020's fourth quarter

In July 2020, Jim Kahler stepped down as executive director of the AECOM Center for Sports Administration at Ohio University, after 15 years in the role. Starting in the 2020-21 academic year, Jim will become the school’s first director of sports gambling education, and writes here about the importance of strong education and partnerships as the betting sector continues to open up in the United States.  

Benoit Pasquier has been the Asian Football Confederation’s general counsel and director of legal affairs since 2013.

Digital advertising technology could allow Formula 1 to have up to seven different regional betting sponsors, according to the sport’s global data and betting rights partner Interregional Sports Group.

GVC Holdings, the sports betting group that houses bookmakers including Bwin, Coral, Ladbrokes, and Sportingbet, has become the first client to be announced as taking the expanded Women’s Tennis Association d…

Sports data and technology company Stats Perform has retained one of its key cricket clients in a new agreement with the sport’s governing body in New Zealand.

Sports data and content supplier Sportradar has agreed a ‘multi-year’ renewal to its integrity services agreement with the Indian Super League.

Sports data and technology company Genius Sports Group has entered into a new 10-year agreement with the Polish Basketball League (PLK) and Polish Basketball Association (PZK) to serve as their exclusive…

Features

US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.

Chris Russo, founder of Fifth Generation Sports, takes a look at what media companies need to think about before making deals with sports betting organizations.

Nic Couchman, Head of Sport at law firm Charles Russell Speechlys, examines the increasingly important role of data in the global sports economy and asks who owns it?

Sportradar contends that Genius Sport's exclusive supplier deal with Football DataCo, the data rights-holder for the English Premier League, EFL and Scottish Football League is anti-competitive. Ben Cronin examines the dispute and asks what it means for the way rights-holders tender their data contracts.

Is sports data 'ownable' and can it be treated to same protections from piracy as sports media rights? Ben Cronin thinks the dispute between Sportradar and Genius Sports will influence the way the US major leagues take their data rights to market

Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former Commissioner of Australia’s National Basketball League asks whether gambling’s relationship with sport could switch a fan’s affinity for a sport, team or player to one of 50-50 outcomes

With a decline in media and betting revenues associated with the closure of multiple retail bookmakers on the cards, Ben Cronin looks at how senior stakeholders in British horse racing will react to this threat.

Never knowingly understated, Irish bookmaker Paddy Power's latest marketing activation ended up garnering a £50,000 fine for one of its partner clubs. Adam Nelson takes a look at the story behind the betting company's 'unsponsorship' of five UK football teams, and whether the campaign can maintain relevance and visibility throughout the season.

Olympic gold medalist and co–founder of sports–tech intelligence company Sports Innovation Lab, Angela Ruggiero discusses some of the challenges facing the US sports industry as it opens up to legalized spo…

Harris Blitzer Sports & Entertainment's Chief Revenue Officer, Adam Davis discusses the introduction of sports betting in the US.

The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.

The National Hockey League has been swift to capitalise on the repeal of PASPA and the subsequent legalisation of gambling in some US states. Starting next season, the organisation will introduce puck and player tracking to create more in-play betting markets around its content. SportBusiness speaks to the league’s chief revenue officer and executive vice-president, global partnerships, Keith Wachtel.

Betting sponsorships have proliferated in English football, but how are clubs activating these partnerships and building fruitful relationships in an evolving sector? We talk with two speakers from Sports Betting Community’s Betting on Football 2019 conference to find out.

'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers Broadcasts are also pilots for 'totally synchronised' sports betting programming

MLS team's commercial prospects given ‘dramatic overhaul’ by move to $400m stadium Mixed-use development with sportsbook planned to capitalise on sports betting legislation E