Sports Betting

Sports data and technology company Genius Sports has expanded its deal with the Argentinian Football Association (AFA) to incorporate betting streaming rights

The Professional Squash Association has increased its equity stake in technology company Sports Data Labs, striking a deal through its new commercial arm, Squash Media & Marketing

Online betting operator BK8 has said that it remains committed to establishing a presence in the football sponsorship sector despite the recent termination of its shirt sponsor deal with English Premier…

Sports data and media company Sportradar has announced the appointment of Lynn S. McCreary as its new chief legal officer

Major League Baseball's Cincinnati Reds have secured a corporate partnership with Wynn Resorts’ online sports betting product, WynnBET.

Upstart US-based flag football league seeks to bolster its development

Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy

Sports data and media company Sportradar has renewed its integrity services agreement with the International Table Tennis Federation, in an extension running until the end of 2023

First-of-its-kind product provides range of resources and tools

Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking

English Premier League football club Norwich City has moved to terminate its principal sponsorship deal with Asian online betting agency BK8 just days after it was signed, admitting it had “got it wrong” fol…

The Professional Fighters League has struck a sports betting partnership with BetMGM, which has been designated as a US authorized gaming operator of the mixed martial arts organization

Secondary offering arrives less than two months after company became public

The Canadian Premier League has unveiled a multiyear agreement with ComeOn Group's online gaming brand ComeOn! as the CPL's official sports betting and casino partner ahead of the 2021 season.

Norwich City has signed Asian online betting agency BK8 as its new principal sponsor ahead of its return to football’s English Premier League next season.

Sports data and technology company Stats Perform has extended its agreement with the Super League and Rugby Football League to collect and manage data from matches

The National Hockey League has announced a partnership with Olympic Entertainment Group, which has named the Estonia-based gaming operator's flagship betting brand OlyBet the league's official sports betting…