Rugby League

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Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.

John Duerden looks at how 2017 Rugby League World Cup host cities are using the tournament to market their destinations.

The Rugby Football League (RFL), the governing body of the sport in England, has been developing a data-driven approach to its commercial and marketing activities over the past five years and focuses much of its CRM attention on building a single view of its customers from a wide range of touchpoints. These include ticket buying, volunteering, local club play and coaching.

Following the conclusion of last month’s Auckland Nines, event organiser and 2011 Rugby World Cup chief Martin Snedden spoke to Elisha Chauhan about how the annual rugby league tournament improved on 2014, and how it can go to the next level.

Chris Brindley MBE has been named chair of the board for the 2021 Rugby League World Cup, which will be held in England

The Rugby Football League (RFL) have approved the application of Ottawa to become the second North American city to place a team in the English-based league

A record 31,555 fans attended Catalans Dragons' Super League match against the Wigan Warriors at the Nou Camp on Saturday

Professional and financial services company Deloitte has partnered with the organising committee of the 2021 Rugby League World Cup to deliver the national team tournament’s strategic goal of being the y…