Rugby League

Latest Features

Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors

The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.

With the world's first transatlantic sports team, the Toronto Wolfpack, set to play in the English Super League from the start of the new season, Bob Williams looks into how the unique arrangement is benefiting both the club and the sport of rugby league.

Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.

John Duerden looks at how 2017 Rugby League World Cup host cities are using the tournament to market their destinations.

The organising committee of the 2021 Rugby League World Cup has announced Ledbury-based retail and licensing company Cube Partnership as its official merchandise supplier

The organisers of the Rugby League World Cup 2021, hosted by England, are looking for a sponsorship lead to manage and activate official sponsors and partners at next year’s tournament.

A host broadcast services invitation to tender has been launched for the 2021 Rugby League World Cup in England, with interested companies handed a bid deadline of August 13

The French National Rugby League (LNR) has signed up household appliance brand Schneider as a sponsor of its premier competition, the Top 14

Features

The Rugby Football League (RFL), the governing body of the sport in England, has been developing a data-driven approach to its commercial and marketing activities over the past five years and focuses much of its CRM attention on building a single view of its customers from a wide range of touchpoints. These include ticket buying, volunteering, local club play and coaching.

Following the conclusion of last month’s Auckland Nines, event organiser and 2011 Rugby World Cup chief Martin Snedden spoke to Elisha Chauhan about how the annual rugby league tournament improved on 2014, and how it can go to the next level.