Rugby League

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Rugby League World Cup 2021 chief executive officer Jon Dutton details how the Rugby League World cup are looking to transcend the traditional audience of rugby league when the tournament is held in England…

With the Rugby League World Cup 2021 (RLWC2021) just over a year away, the team behind the event are working to achieve central objectives of transcending the traditional audience for the sport. Matthew Williams talks to RLWC2021 chief executive Jon Dutton about how he plans to make the most of the opportunity.

Toronto chief executive Bob Hunter tells SportBusiness the club is expecting to face serious "consequences" of withdrawing from 2020 campaign at late notice due to coronavirus-enforced financial problems

Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors

The Covid-19 pandemic has hit Australia’s major sports with varying degrees of severity.

Australian National Rugby League (NRL) club Melbourne Storm has extended its long-standing association with Japanese automotive brand Suzuki for another two years

Japanese sportswear company Asics has announced a new agreement with National Rugby League team Brisbane Broncos as the club’s official apparel partner for 2021 and beyond.

The organisers of the Rugby League World Cup 2021 (RLWC2021) have added Cazoo as the tournament's principal sponsor

There were contrasting fortunes in the last 24 hours for the reopening of two major Asia-Pacific sports markets, with Australia reported to be expecting the world's biggest crowd since the pandemic began…

Features

With the world's first transatlantic sports team, the Toronto Wolfpack, set to play in the English Super League from the start of the new season, Bob Williams looks into how the unique arrangement is benefiting both the club and the sport of rugby league.

Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.

John Duerden looks at how 2017 Rugby League World Cup host cities are using the tournament to market their destinations.

The Rugby Football League (RFL), the governing body of the sport in England, has been developing a data-driven approach to its commercial and marketing activities over the past five years and focuses much of its CRM attention on building a single view of its customers from a wide range of touchpoints. These include ticket buying, volunteering, local club play and coaching.

Following the conclusion of last month’s Auckland Nines, event organiser and 2011 Rugby World Cup chief Martin Snedden spoke to Elisha Chauhan about how the annual rugby league tournament improved on 2014, and how it can go to the next level.