Rugby League

Latest Features

With the world's first transatlantic sports team, the Toronto Wolfpack, set to play in the English Super League from the start of the new season, Bob Williams looks into how the unique arrangement is benefiting both the club and the sport of rugby league.

Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.

John Duerden looks at how 2017 Rugby League World Cup host cities are using the tournament to market their destinations.

The Rugby Football League (RFL), the governing body of the sport in England, has been developing a data-driven approach to its commercial and marketing activities over the past five years and focuses much of its CRM attention on building a single view of its customers from a wide range of touchpoints. These include ticket buying, volunteering, local club play and coaching.

Following the conclusion of last month’s Auckland Nines, event organiser and 2011 Rugby World Cup chief Martin Snedden spoke to Elisha Chauhan about how the annual rugby league tournament improved on 2014, and how it can go to the next level.

Pay-television broadcaster Sky New Zealand has furthered its strategy of investing in the sponsorship of domestic sport by agreeing a long-term deal with New Zealand Rugby League focusing on the women’s g…

The Australian Rugby League Commission, the sport’s national governing body, is considering splitting matches into four quarters rather than two halves to boost future media-rights income.

Australian NRL rugby league team the Penrith Panthers has signed up Turner Freeman Lawyers as a kit sponsor for the 2020 and 2021 seasons

Canadian transatlantic rugby league team Toronto Wolfpack has gained another commercial boost ahead of its inaugural season in Super League by extending its partnership with Maple Leaf Diamonds