Rugby League

Latest Features

Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.

John Duerden looks at how 2017 Rugby League World Cup host cities are using the tournament to market their destinations.

The Rugby Football League (RFL), the governing body of the sport in England, has been developing a data-driven approach to its commercial and marketing activities over the past five years and focuses much of its CRM attention on building a single view of its customers from a wide range of touchpoints. These include ticket buying, volunteering, local club play and coaching.

Following the conclusion of last month’s Auckland Nines, event organiser and 2011 Rugby World Cup chief Martin Snedden spoke to Elisha Chauhan about how the annual rugby league tournament improved on 2014, and how it can go to the next level.

The Rugby League International Federation (RLIF) has announced it has rebranded as International Rugby League (IRL), effective from today (Tuesday)

Organisers of the 2021 Rugby League World Cup have appointed MatchPoint as the hospitality provider for England’s staging of the national team tournament.

Toronto Wolfpack gained promotion to the Betfred Super League over the weekend to give the English-based rugby league top-flight competition a North American presence in 2020

Flavoured milk brand Oak has extended its backing of Australian NRL rugby league club the Penrith Panthers