Australian Rules Football
Tasmania lands AFL expansion franchise
The Australian Football League (AFL) will expand to Tasmania after the organisation awarded its 19th licence to a club that will play at a new A$715m (€431.7m/$477.2m) stadium in Hobart.
Kayo found to be in breach of regulator’s gambling ad rules
The Australian Communications and Media Authority (ACMA) has found that Kayo Sports, the streaming service operated by pay-television broadcaster Foxtel, breached gambling advertising rules during its…
TCL adds AFL to portfolio in 2023 sponsorship spree
The Australian Football League (AFL) has named Chinese electronics company TCL Electronics as the league’s official 'TV & Whitegoods' partner, as well as a sponsor of a hospitality area within the AFL-owned M…
Fanatics enters Australian market with 10-year AFL deal
The Australian Football League (AFL) has entered into a 10-year agreement with global sports merchandising company Fanatics as part of plans to revolutionise the fan experience across its competitions
Heritage Bank lands naming rights to Gold Coast Suns stadium
Financial services company Heritage Bank has acquired naming rights to the home stadium of Australian Football League (AFL) team the Gold Coast Suns
AFL aiming to appoint new CEO early in 2023 as McLachlan exit date set
The Australian Football League is aiming to appoint a new chief executive early next year
Coca-Cola exits AFL after 30 year-plus relationship
The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property
AFL CEO McLachlan ‘to delay departure’, Grand Final viewership at record low
Australian Football League (AFL) chief executive Gillon McLachlan is expected to delay his impending departure from the organisation in order address a number of unresolved issues, according to reports
Foxtel, Seven, Telstra renew AFL rights in record A$4.5bn, seven-year deal
Pay-television broadcaster Foxtel, commercial broadcaster Seven and telco Telstra have renewed their domestic media rights for the Australian Football League in a seven-year deal covering 2025 to 2031
AFL closes in on new domestic rights deals, Foxtel and Seven ‘in box seat’
Australian media reports say that Foxtel and Seven are close to renewing their domestic media rights for the Australian Football League, although one report says a final round of talks will take place…
Sydney Swans strike five-year extension to QBE tie-up
Australian Football League (AFL) club Sydney Swans has extended its long-running sponsorship agreement with QBE Insurance for a further five years as part of a new deal with the New South Wales-based firm
Former Stan, OSN executive Forward to head up AFL Digital
The Australian Football League has appointed Nick Forward, the former chief content officer at streaming service Stan, as the general manager of AFL Digital
Australian government makes free-to-air call for AFL rights
Australia’s Communications Minister, Michelle Rowland, has called on the Australian Football League to ensure there is “no diminution” in the availability of its matches on free-to-air television, as ta…
Seven reluctant to be drawn into AFL bidding war despite decade-best financials
Australian free-to-air broadcaster Seven is prioritising “economics over ego” during the ongoing bidding process for the domestic media rights to the Australian Football League, its chief executive has…
Foxtel, Paramount, Seven, Nine ‘all bid’ for AFL
Pay-television broadcaster Foxtel and media groups Paramount Global, Seven West Media and Nine Entertainment have bid for media rights to the Australian Football League, according to reports in the country
Omo takes on new AFL ‘Official Changeroom Partner’ designation
The Australian Football League (AFL) has named laundry detergent brand Omo Australia as its first ‘Official Changeroom Partner’.
AFL ‘meets with broadcasters’ ahead of domestic rights auction
A string of broadcasters have made pitches to Australian Football League (AFL) executives in recent weeks as the league continues to meet with prospective bidders for the next media rights cycle, it has…