Australian Rules Football
Port Adelaide seeks to open up Australian business to China with B2C platform
AFL Aussie rules football club Port Adelaide has made further inroads into the Chinese market by forming a business to consumer platform that will look to drive opportunities for Australian businesses in China.
AFL enters esports space
The AFL Aussie rules football league has partnered with video game developer Riot Games to launch a new esports tournament in the city of Melbourne later this year.
AFL set for global first with Telstra Tracker initiative
The AFL Aussie rules football league has teamed up with telco Telstra, sports statistics provider Champion Data and marketing agency MKTG to integrate Telstra Tracker data alongside stadium LED signage during matches.
Melbourne’s Etihad Stadium set for revamp as MCG retains AFL Grand Final
The Victorian government has detailed plans to upgrade AFL venues in the Australian state, with Melbourne’s Etihad Stadium to receive a major revamp and the Melbourne Cricket Ground (MCG) to retain hosting rights to the Aussie rules football league’s Grand Final on a long-term basis.
Melbourne FC cut ties with gaming industry
AFL Aussie rules football team Melbourne FC has opted to exit the gaming industry following its sale of the Leighoak venue to the Moonee Valley Racing Club.
AFL turnover rockets as new media-rights cycle kicks in
The Australian Football League, which operates the top tier of Australian rules football in the country, has registered a huge jump in its turnover for 2017 thanks to the start of lucrative new media-rights deals.
AFL targets international market with new AFLX venture
The AFL Aussie rules football league has launched its new short-form competition, AFLX, which is designed to introduce the sport to an international audience.
AFL to make return visit to Shanghai
Australian Football League (AFL) clubs Port Adelaide and Gold Coast Suns will return to Shanghai in 2018 in the wake of their landmark game in the Chinese city earlier this year.
Perth Stadium secures AFL deal
The AFL Aussie rules football league has reached an agreement with the West Australian government for the West Coast Eagles and Fremantle Dockers to begin playing at the new Perth Stadium from 2018.
North Melbourne, Geelong gain priority in AFLW expansion
North Melbourne and Geelong will enter the fledgling women’s competition of the AFL Aussie rules football league in 2019, with Gold Coast, West Coast, Richmond and St Kilda set to follow in 2020.
AFL set to introduce new short-form series
AFL players gain pay rise, new rights through new CBA
Eight bidders to contest AFLW expansion process
AFL outlines expansion plan for women’s league
China Digest | Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano
CHINA DIGEST | NHL makes its play; Bayern opens Shenzhen facility; first live broadcast for WrestleMania
AFL posts loss for 2016
Australia to stage return of International Rules Series
AFL clubs left in limbo as BLK is placed into receivership
BLK, a sportswear company that has partnerships with numerous professional sports franchises and organisations, including several clubs in the Australian Football League (AFL) Aussie rules competition, has been placed into receivership.
Port Adelaide claims landmark for AFL by taking Premiership game to Shanghai
Port Adelaide has claimed a piece of history for the Australian Football League (AFL) with the announcement that it will stage a Premiership game against the Gold Coast Suns in Shanghai, China next year.
Trailblazers | The sports executives setting the industry’s direction of travel
SportBusiness Consulting Global Media Report 2018
