Australian Rules Football

Latest Features

Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors

Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.

The Australian Football League's push into China has had symbiotic benefits for all parties that goes beyond sports. SportBusiness takes a closer look at the deals that have ensued so far, and how they've worked out.

In this week's China sports industry round-up: Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano; Sabatini installed at Jiangsu Suning; Door opens for ITTF.

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

Google Australia made its third deal with the Australian Football League (AFL) in three years when it signed as an Official Partner of the AFL, including new rights to the AFLW women’s league, last month.

Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…

Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.

Australian National Rugby League (NRL) club Cronulla Sharks has been dealt a financial blow after major sponsor, rainwater products manufacturer Ace Gutters indicated it will halt payments on its deal

Features

In addition to constructing a premium sports venue, the Perth Stadium, Rob Ridley finds out how the Western Australian government is creating a sports precinct to enhance the Aussie rules gameday experience.