Australian Rules Football

Australian Rules Football
Sponsorship & Marketing

Tech wellness company Therabody, best-known for its Theragun massage therapy device, has signed as the Australian Football League’s official recovery partner.
Australian Rules Football
Finance & Money

The Australian Football League recorded an operating loss of A$22.8m ($17.6m/€14.6m) for 2020, in what it called “a year of sacrifices”. The AFL’s year-on-year revenue fell by A$119.1m to A$674.8m. Of tha
Australian Rules Football
Sponsorship & Marketing

The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100…
Australian Rules Football
Events

Australia's upcoming Australian Rules and rugby league season finals will be significant milestones for the return of sport in the country after the pandemic, with large crowds set to attend both
Australian Rules Football
Sponsorship & Marketing

Australian National Rugby League club Cronulla Sharks is reportedly searching for a new major sponsor after rainwater products manufacturer Ace Gutters Durakote Roofing decided not to extend its deal beyond…
Athletics
Esports

The Tokyo Olympic flame went on display at the Japanese Olympic Museum next to the National Stadium, the main venue for next year's Games
Australian Rules Football
Events

The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Australian Rules Football
Sponsorship & Marketing

Google Australia made its third deal with the Australian Football League (AFL) in three years when it signed as an Official Partner of the AFL, including new rights to the AFLW women’s league, last month.
Australian Rules Football
Events

Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…
Australian Rules Football
Sponsorship & Marketing

Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors
Australian Rules Football
Sponsorship & Marketing

Sponsorship deals worth more than A$7m (€4.1m/$4.4m) ) per year are under threat from the collapse of Virgin Australia into voluntary administration, SportBusiness can reveal.
Australian Rules Football
Sponsorship & Marketing

Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.
Australian Rules Football
Sponsorship & Marketing

Australian National Rugby League (NRL) club Cronulla Sharks has been dealt a financial blow after major sponsor, rainwater products manufacturer Ace Gutters indicated it will halt payments on its deal
Australian Rules Football
Other

The Australian Football League has suspended its men's season until May 31. It also scrapped its women's season mid-finals and will not award the championship
Australian Rules Football
Other

Players in Australia's National Rugby League and Australian Football League competitions have been warned they face pay cuts due to suspended play under the coronavirus outbreak
Australian Rules Football
Sponsorship & Marketing

Australian retail group Coles has signed as the Official Supermarket of the Australian Football League (AFL) and Australian Football League Women’s (AFLW) in an exclusive five-year deal.
Australian Rules Football
Sponsorship & Marketing

Australian Football League champion Richmond Football Club has appointed the Turnstile agency to value its sponsorship portfolio