Australian Rules Football

AFL Aussie rules football club Port Adelaide has made further inroads into the Chinese market by forming a business to consumer platform that will look to drive opportunities for Australian businesses in China.

The AFL Aussie rules football league has partnered with video game developer Riot Games to launch a new esports tournament in the city of Melbourne later this year.

The AFL Aussie rules football league has teamed up with telco Telstra, sports statistics provider Champion Data and marketing agency MKTG to integrate Telstra Tracker data alongside stadium LED signage during matches.

The Victorian government has detailed plans to upgrade AFL venues in the Australian state, with Melbourne’s Etihad Stadium to receive a major revamp and the Melbourne Cricket Ground (MCG) to retain hosting rights to the Aussie rules football league’s Grand Final on a long-term basis.

AFL Aussie rules football team Melbourne FC has opted to exit the gaming industry following its sale of the Leighoak venue to the Moonee Valley Racing Club.

The Australian Football League, which operates the top tier of Australian rules football in the country, has registered a huge jump in its turnover for 2017 thanks to the start of lucrative new media-rights deals.

The AFL Aussie rules football league has launched its new short-form competition, AFLX, which is designed to introduce the sport to an international audience.

Australian Football League (AFL) clubs Port Adelaide and Gold Coast Suns will return to Shanghai in 2018 in the wake of their landmark game in the Chinese city earlier this year.

The AFL Aussie rules football league has reached an agreement with the West Australian government for the West Coast Eagles and Fremantle Dockers to begin playing at the new Perth Stadium from 2018.

North Melbourne and Geelong will enter the fledgling women’s competition of the AFL Aussie rules football league in 2019, with Gold Coast, West Coast, Richmond and St Kilda set to follow in 2020.

The AFL Aussie rules football league has announced details of a new short-form competition, which is scheduled to launch in September.

The AFL Aussie rules football league has sealed a new six-year collective bargaining agreement (CBA) with its players which will grant its stars an initial 20 per cent pay rise with wages tied to competition revenue for the first time.

The AFL Aussie rules football league has received eight bids for expansion clubs in its women’s competition, with between two and four expected to join for its 2019 season.

The AFL Aussie rules football league has announced that its women’s league will remain an eight-team competition for the 2018 season before expanding in 2019.

In this week's China sports industry round-up: Bargain Liverpool shirts on offer; Shanghai welcomes Aussie rules; LG kits out Wanda Metropolitano; Sabatini installed at Jiangsu Suning; Door opens for ITTF.

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

The Australian Football League (AFL) has revealed that it suffered a net loss of Aus$17.8m (€12.9m/$13.7m) in 2016, a figure the Aussie rules football competition says was in line with the year’s budget.

The Australian Football League (AFL) Aussie rules competition and Gaelic Athletic Association (GAA) have announced that their International Rules Series will return next year, with Australia to host Ireland in a two-Test series.

BLK, a sportswear company that has partnerships with numerous professional sports franchises and organisations, including several clubs in the Australian Football League (AFL) Aussie rules competition, has been placed into receivership.

Port Adelaide has claimed a piece of history for the Australian Football League (AFL) with the announcement that it will stage a Premiership game against the Gold Coast Suns in Shanghai, China next year.