Australian Rules Football
AFL signs new long-term deal with McDonald’s
The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.
AFL Grand Final switched from MCG to 60,000-capacity Optus Stadium
The Australian Football League has announced that its 2021 Grand Final has been moved from the Melbourne Cricket Ground to the Optus Stadium in Perth due to the ongoing Covid-19 lockdown in Victoria
Australian lockdowns move Wallabies test, AFL teams
Regional Covid-19 lockdowns in Australia are forcing relocations of sports events and teams
AFL and NRL deals highlight Therabody’s ‘significant investment’ in Australia
Wellness tech company Therabody signed two Australian sports league sponsorships this April, having entered the local market under its former Theragun corporate name in late 2019
CoinJar cryptocurrency exchange sponsors AFL’s Melbourne Football Club
Australian cryptocurrency exchange CoinJar has signed as a sponsor of the AFL’s Melbourne Football Club for both its men’s and women’s teams.
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Therabody doubles up in Australia as AFL follows NRL sponsorship
Tech wellness company Therabody, best-known for its Theragun massage therapy device, has signed as the Australian Football League’s official recovery partner.
AFL signs up Continental and Virgin Australia ahead of new season
The AFL has signed up German tyre brand Continental as a new sponsor for the 2021 AFL Premiership season and extended its key airline carrier deal with Virgin Australia
AFL aiming for 100,000 fans at Grand Final game
The Australian Football League has announced that its 2021 Grand Final will return to the conventional afternoon kick-off at the Melbourne Cricket Ground, with the League aiming for 100,000 fans at the…
AFL posts A$23m loss during 2020
The Australian Football League recorded an operating loss of A$22.8m ($17.6m/€14.6m) for 2020, in what it called “a year of sacrifices”.
The AFL’s year-on-year revenue fell by A$119.1m to A$674.8m. Of tha
Telstra passes sports streaming baton to Kayo with AFL, NRL deal
Australia's sports streaming landscape has shifted with a new long-term deal between telco Telstra, pay-television broadcaster Foxtel, and the country's two biggest football codes, AFL and NRL
Geelong Cats and Ford extension to reach world record-breaking 100-year mark
The Geelong Cats Australian Football League team has extended its sponsorship agreement with Ford Australia in a deal that will take the association between the two organisations to a record-breaking 100…
AFL retains rights value in extensions with Foxtel and Telstra
The Australian Football League has announced new agreements with domestic broadcasters Foxtel and Telstra which will extend their rights by two years across the 2023 and 2024 seasons
Nike replaces ISC at AFL’s Sydney Swans to complete kit rebrand
Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
Foxtel ‘opens talks’ over AFL rights extension
Pay-television operator Foxtel has initiated early talks to extend its rights deal with Australian rules football league the AFL, it has been reported
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
AFL and NRL finals to draw a combined 70,000 fans
Australia's upcoming Australian Rules and rugby league season finals will be significant milestones for the return of sport in the country after the pandemic, with large crowds set to attend both
Jim Beam renews AFL spirits sponsorship for two more seasons
The world’s top-selling bourbon brand Jim Beam has renewed as the ‘Official Dark Spirits Partner’ of the Australian Football League (AFL) for two more seasons, from 2020-21 to 2021-22.
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