Australian Rules Football
Features
Adam Hodge | Rights-holders and sponsors must talk to mitigate peak pandemic pain
Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors
Rugby Australia suffers in comparison to ascendant AFL brand
Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.
Port Adelaide and AFL helping to drive closer cultural and economic ties between Australia and China
The Australian Football League's push into China has had symbiotic benefits for all parties that goes beyond sports. SportBusiness takes a closer look at the deals that have ensued so far, and how they've worked out.
Above and Beyond
In addition to constructing a premium sports venue, the Perth Stadium, Rob Ridley finds out how the Western Australian government is creating a sports precinct to enhance the Aussie rules gameday experience.
AFL and NRL finals to draw a combined 70,000 fans
Australia's upcoming Australian Rules and rugby league season finals will be significant milestones for the return of sport in the country after the pandemic, with large crowds set to attend both
NRL’s Cronulla Sharks ‘searching for new sponsor’ for 2021 season
Australian National Rugby League club Cronulla Sharks is reportedly searching for a new major sponsor after rainwater products manufacturer Ace Gutters Durakote Roofing decided not to extend its deal beyond…
Round-Up: Tokyo flame on display, Platini meets prosecutor, Indonesia recognises esports, and more
The Tokyo Olympic flame went on display at the Japanese Olympic Museum next to the National Stadium, the main venue for next year's Games
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA