Australian Rules Football

Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.

The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.

Two of Australian sport's annual showpiece events drew bumper television audiences over the weekend, but neither the Australian Football League nor the National Rugby League Grand Finals could supplant…

The Australian Football League (AFL) has today (Monday) announced a four-year extension of its title sponsorship deal with Toyota

The Australian Football League (AFL) will expand to Tasmania after the organisation awarded its 19th licence to a club that will play at a new A$715m (€431.7m/$477.2m) stadium in Hobart.

The Australian Communications and Media Authority (ACMA) has found that Kayo Sports, the streaming service operated by pay-television broadcaster Foxtel, breached gambling advertising rules during its…

The Australian Football League (AFL) has named Chinese electronics company TCL Electronics as the league’s official 'TV & Whitegoods' partner, as well as a sponsor of a hospitality area within the AFL-owned M…

The Australian Football League (AFL) has entered into a 10-year agreement with global sports merchandising company Fanatics as part of plans to revolutionise the fan experience across its competitions

Financial services company Heritage Bank has acquired naming rights to the home stadium of Australian Football League (AFL) team the Gold Coast Suns

The Australian Football League is aiming to appoint a new chief executive early next year

The Australian Football League (AFL) has confirmed that beverage sponsor Coca-Cola has ended its more than 30-year relationship with the sports property

Australian Football League (AFL) chief executive Gillon McLachlan is expected to delay his impending departure from the organisation in order address a number of unresolved issues, according to reports

Pay-television broadcaster Foxtel, commercial broadcaster Seven and telco Telstra have renewed their domestic media rights for the Australian Football League in a seven-year deal covering 2025 to 2031

Australian media reports say that Foxtel and Seven are close to renewing their domestic media rights for the Australian Football League, although one report says a final round of talks will take place…

Australian Football League (AFL) club Sydney Swans has extended its long-running sponsorship agreement with QBE Insurance for a further five years as part of a new deal with the New South Wales-based firm

The Australian Football League has appointed Nick Forward, the former chief content officer at streaming service Stan, as the general manager of AFL Digital

Australia’s Communications Minister, Michelle Rowland, has called on the Australian Football League to ensure there is “no diminution” in the availability of its matches on free-to-air television, as ta…

Australian free-to-air broadcaster Seven is prioritising “economics over ego” during the ongoing bidding process for the domestic media rights to the Australian Football League, its chief executive has…