Australian Rules Football

Latest Features

Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors

Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.

The Australian Football League's push into China has had symbiotic benefits for all parties that goes beyond sports. SportBusiness takes a closer look at the deals that have ensued so far, and how they've worked out.

In addition to constructing a premium sports venue, the Perth Stadium, Rob Ridley finds out how the Western Australian government is creating a sports precinct to enhance the Aussie rules gameday experience.

Australia's upcoming Australian Rules and rugby league season finals will be significant milestones for the return of sport in the country after the pandemic, with large crowds set to attend both

Australian National Rugby League club Cronulla Sharks is reportedly searching for a new major sponsor after rainwater products manufacturer Ace Gutters Durakote Roofing decided not to extend its deal beyond…

The Tokyo Olympic flame went on display at the Japanese Olympic Museum next to the National Stadium, the main venue for next year's Games

The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA