![Zohar Ravid of Fanatics with the AFL's Kylie Rogers (Credit: AFL)](https://uploads-sportbusiness.imgix.net/uploads/2023/03/Kylie_Zohar4.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=344)
The Australian Football League (AFL) has entered into a 10-year agreement with global sports merchandising company Fanatics as part of plans to revolutionise the fan experience across its competitions.
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