Fanatics enters Australian market with 10-year AFL deal

Zohar Ravid of Fanatics with the AFL's Kylie Rogers (Credit: AFL)
Zohar Ravid of Fanatics with the AFL's Kylie Rogers (Credit: AFL)

The Australian Football League (AFL) has entered into a 10-year agreement with global sports merchandising company Fanatics as part of plans to revolutionise the fan experience across its competitions.

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