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Under Armour enters AFL with Essendon deal

Essendon FC players Dyson Heppell, Courtney Ungle, Andy McGrath, Zach Merrett, Dylan Shiel and Cale Hooker at the Bombers AFL Sponsorship Announcement (Photo by Wayne Taylor/AFL Photos/via Getty Images)

US sportswear manufacturer Under Armour has teamed up with Essendon in a deal that marks its first partnership with an AFL Aussie rules club