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(Craig Mercer/MB Media/Getty Images)

World Cup opener drives record figures for domestic broadcaster TF1

France’s 27-13 win over New Zealand in the opening match of the 2023 Rugby World Cup generated record viewing figures in the host country, vindicating the move by commercial broadcaster TF1 to hold on to the pick of the rights.
(Photo by Andy Kearns/Getty Images).

Mastercard sponsors 2023 Cricket World Cup

Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year.
(Photo by Richard Heathcote/Getty Images)

Top-tier additions drive Ryder Cup sponsorship revenue uplift

Sponsorship revenue for the Ryder Cup has risen by 153 per cent during the current cycle after the additions made to the premium Worldwide Partner tier.