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Webinar replay | Harnessing the power of user-generated content
How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.
Webinar replay | Creating value for media-rights partners in APAC club football
Replay of a live SportBusiness webinar held March 18 discussing the challenges faced by football leagues in the Asia-Pacific region as they seek to develop their media-rights businesses
Webinar replay | The state of play in the US sports betting market
In a replay of a live SportBusiness webinar held March 11, this discussion explores the implications for numerous stakeholders of the accelerating maturation of the American sports betting market.
Webinar replay | The opportunities for private equity in European football
Private equity houses have been examining a host of league investment opportunities across European football with Serie A, Bundesliga and La Liga all reported to be examining the idea of selling stakes…
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From our Partners
Post-Covid monetisation of fan engagement
Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving fans the control they crave. In association with Agora.
Case Study: How Sportradar delivered the OTT launch of K League TV
Sportradar has supported the launch of the Korea Professional Football League’s new over-the-top platform, K League TV, providing free live and on-demand coverage of all matches from the K League 1 and K League 2 divisions, as well as behind-the-scenes content, highlights and interviews.
Audience Engagement is the Name of the Game
Fans follow your games on TV, come to stadiums (when they can), read about your club in the papers or online. But how much do you really know about them? Actually, more than you think. The real question is how can you benefit from this knowledge.
How Queensland rose to the Covid-19 challenge
Australia’s Sunshine State successfully staged numerous top-tier sporting events during 2020, adding momentum to its long-term hosting credentials.