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Nike has renewed its comprehensive marketing partnership with the NBA in a deal reportedly worth significantly more than the previous sponsorship and licensing agreement with the sports brand.
Explore the potential of football’s ‘challenger’ leagues
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Barclays has finally announced an extension to its title sponsorship agreement with the Women’s Super League and its long-running association with the Premier League.
Formula 1
Marriott International is poised to extend its long-standing sponsorship agreement with the Mercedes Formula 1 team, SportBusiness can exclusively reveal.
Postgraduate Rankings 2024
The 2024 edition of SportBusiness’ Postgraduate Rankings is out now, with a new-look interactive rankings table and more.