SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

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Sample Analysis
Super signings: How super clubs monetise superstar athletes

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

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Sample Data
National team football events in 2018

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

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Sample Data
Betting Sponsorship in Sport 2018

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

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Case Study
Leading football league prepares to sell its rights in the Americas

Latest News

Football
Events

LaLiga president Javier Tebas has criticised plans put forward by Luis Rubiales, his counterpart at the Spanish Football Federation (RFEF), for a transformation of the Supercopa club competition
Football
Events

Fifa, football’s global governing body, has opened up the bidding process for the 2023 edition of its Women’s World Cup national team tournament.
American Football
Media

The New England Patriots have become the leading National Football League side on digital media in China
Football
Finance & Money

City Football Group, the owner of English Premier League side Manchester City, has confirmed the purchase of third-tier Chinese football team Sichuan Jiuniu, making the Chengdu-based outfit the seventh...
Gymnastics
Governance

The fallout from the Larry Nassar sexual abuse scandal in addition to other governing issues has put USA Gymnastics into bankruptcy and on the brink of collapse
Golf
Fan Engagement

The PGA Tour is taking a look at changing the size of its weekend fields to increase the intensity of the competition during its tournaments
Rugby Union
Governance

England’s Rugby Football Union has named Bill Sweeney as its new chief executive as it looks to rebuild after a tumultuous 2018.
American Football
Finance & Money

Thomas Dundon, owner of NHL ice hockey franchise the Carolina Hurricanes, has invested $250m (€220.8

What our clients say

SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.