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Formula 1

F1 proves enduring appeal to brands as motorsport rivals seek to close gap

The 2024 Motorsport Data Snapshot analyses new sponsorship deals and extensions announced by Formula 1, Formula E and MotoGP.
(Pankaj Nangia/Getty Images)

IPL 2024: Every new team deal from cricket’s richest league

The 2024 Indian Premier League season kicks off with all teams bolstering their sponsorship portfolios in the run-up to cricket’s most lucrative tournament.