Football Sponsorship Report 2021 Out Now

Latest video

How will sports entities make the most of the opportunity presented with the rapid emergence of social audio platforms? Senior executives from the National Basketball Association, Seven League, and Twitter join us to discuss.

In this recording of the latest webinar from SportBusiness, Murray Barnett, formerly of Formula 1, and Rayde Baez, strategic advisor to Euroleague Basketball, examine the new revenue opportunities in direct-to-consumer streaming services, looking beyond ad- and subscription-funded models to investigate the power of betting, live commerce and more.

Genius Sports chief executive Mark Locke and Second Spectrum chief executive Rajiv Maheswaran speak to SportBusiness US Editor Eric Fisher about their recent $200m (€169.9m) merger.

How does NBCUniversal plan to program and distribute a record-setting 7,000 hours of domestic coverage from the upcoming Tokyo Olympics, and do so in a manner showcasing emerging digital platforms? Rick Cordella, Peacock executive vice president and chief revenue officer, joins us to discuss.

From our Partners

The marketplace has responded with enthusiasm to LaLiga’s decision to open up its data-driven digital transformation services and products.

Abu Dhabi will host the FINA World Swimming Championships (25m) in December 2021, cementing its position as a capable, adaptable and innovative host of major sporting events.

Copenhagen’s Football Village attracted widespread praise during Uefa Euro 2020 – and the concept is set to be revisited next year.

The monetisation and engagement opportunities that are available through social betting on over-the-top streaming platforms have the potential to redefine the viewing experience for sports fans worldwide.

Essential insight, analysis and opinion from industry leaders and SportBusiness on technology and innovation in sport