SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

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Sample Analysis
Super signings: How super clubs monetise superstar athletes

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

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Sample Data
National team football events in 2018

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

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Sample Data
Betting Sponsorship in Sport 2018

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

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Case Study
Leading football league prepares to sell its rights in the Americas

Latest News

Football
Sponsorship

Infront is expected to announce today that a now-former employee is under criminal investigation for “disloyal and unfaithful business management” during their time at the agency.
Ice Hockey
Events

The International Ice Hockey Federation (IIHF) has awarded hosting rights for its World Championships between 2023 and 2025
Football
Governance

Just months before the National Independent Soccer Association (NISA) will kick off its first season, its interim commissioner has stepped down
Football
Finance & Money

Derby County and Aston Villa will compete for a potential revenue increase of up to £300m over a five-year period in Monday’s Championship Play-Off final, according to figures from Deloitte.
Football
Events

Fifa, football’s global governing body, has confirmed that eight member associations have expressed an interest in bidding for the 2021 edition of its U20 World Cup.
Tennis
Events

The Laver Cup tennis tournament has today (Friday) announced an agreement with the Association of Tennis Professionals (ATP) to make the event an official part of the annual ATP Tour calendar
Cricket
Fan Engagement

The England and Wales Cricket Board (ECB) has launched a new marketing campaign to target young audiences as the England team prepares to compete in the ICC Men’s Cricket World Cup.
Esports

Following AT&T-Time Warner merger, new company devotes multiple portfolio entities to ELeague event

What our clients say

SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.