Fifa World Cup
Betano claims betting first with Fifa World Cup sponsor deal
Sports betting firm Betano has become Fifa's first gambling sponsor with a last-minute deal announced after the 2022 World Cup kicked off in Qatar
World Cup rights in Thailand distributed among free-to-air broadcasters
Television coverage of this year's Fifa World Cup will be carried by 17 free-to-air broadcasters in Thailand
Electric two-wheeler brand Yadea becomes Asia-Pacific regional World Cup partner
Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off.
Yadea makes electric vehicles including e-bikes and scooters
Fifa opens up Qatar 2022 coverage in Brazil with streaming deals
Fifa has agreed what it claims is a landmark deal for its Fifa+ streaming service to provide the entire 2022 World Cup for free in Brazil, while content agreements have also been signed with the Disney…
Media
Sponsorship
Latest video
Gamification in Sport
Genius Sports’ head of sales for fan engagement, Judd Goldstein, outlines how a growing number of sports rights-holders and federations are optimising engagement and enjoying quantifiable benefits through t…
Webinar | Localising sports content to reach new audiences: the opportunities and the challenges
Localising sports media content to reach diverse markets is an important challenge for an increasing number of sports rights-holders and broadcasters.
In-flight rights market less competitive than before, says Sport 24’s Wise
In this video interview, Richard Wise, senior vice president and head of content and channels for IMG Media, says the agency's Sport 24 in-flight and in-ship channel is bouncing back as international travel…
Premium
North America
Asia
From our Partners
Long-term strategies drive LaLiga’s accelerating international expansion plans
Having established solid foundations for international growth through the establishment of its Global Network over five years ago, LaLiga’s expansion into new markets is gaining momentum, as international director Octavi Anoro explains.
How sport can address strategic errors in the NFT space to maximise engagement potential
Capital Sports Media chief executive Tim Mangnall offers his perspective on the key lessons learned during a rollercoaster first three-quarters of 2022, and how sports clubs and rights-holders can maximise the engagement opportunities presented by digital assets.
Queensland’s outback proves fertile breeding ground for sporting events
Many miles from the bustling metropolis of Brisbane, rural Queensland is providing a surprisingly adaptable platform for eye-catching sporting events.
How the FIFA Master has stayed at the top of its game
CIES director Denis Oswald explains how the FIFA Master’s offering has evolved over the past two decades to remain a vital launchpad for aspirational sports industry executives.