Tokyo 2020
Anson: New deals help BOA to negotiate Tokyo delay but one eye fixed on Paris 2024
British Olympic Association chief executive Andy Anson explains how the organisation has added six new sponsors since the postponement of the Tokyo 2020 Olympics and predicts there will be even greater commercial opportunities at Paris 2024 – 'the nearest thing to a home Games' for the NOC. Ben Cronin reports.
Lumme takes long-term view in the face of Tokyo 2020 setbacks
Timo Lumme, managing director of the International Olympic Committee’s television and marketing services, expects the Olympic movement to emerge stronger from the challenges of Tokyo 2020.
Webinar replay | Unpacking America’s new models for Olympics media distribution
How does NBCUniversal plan to program and distribute a record-setting 7,000 hours of domestic coverage from the upcoming Tokyo Olympics, and do so in a manner showcasing emerging digital platforms? Rick Cordella, Peacock executive vice president and chief revenue officer, joins us to discuss.
Inspired or infringing? The fine margins for marketers seeking to win big at the Olympics
Alex Kelham, joint-head of the Sports Business Group at law firm Lewis Silkin, predicts how brands will seek to associate themselves with this year's Olympic Games through ambush marketing campaigns
Media
Sponsorship
Uefa Euro 2020
England-Germany audience peaks at 20.6m on BBC
The BBC’s live coverage of England’s 2-0 victory over Germany at the Uefa European Championship yesterday (Tuesday) attracted a peak television audience of 20.6 million.
Sabran: CAA Eleven has exceeded Euro 2020 sponsorship sales target
On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.
‘We have to be relevant in football’ | The making of TikTok’s Euro 2020 deal
TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
Heineken seeks value from Euros in face of stadium and fan zone restrictions
Matthew Glendinning reports on Heineken’s Euro 2020 strategy for its full-strength and no-alcohol brands, Amstel’s penetration in South America and the beer group’s changing sponsorship portfolio.
Latest video
Webinar replay | Unpacking America’s new models for Olympics media distribution
How does NBCUniversal plan to program and distribute a record-setting 7,000 hours of domestic coverage from the upcoming Tokyo Olympics, and do so in a manner showcasing emerging digital platforms? Rick Cordella, Peacock executive vice president and chief revenue officer, joins us to discuss.
Webinar replay | Designing and monetising the next generation of sports streaming services
In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content
Webinar replay | Fan relationship management in Apac club football
How are football clubs in the Apac region connecting with fans, engaging fans with content, growing fanbases and commercialising those fanbases? Executives from Nagoya Grampus in Japan, FC Goa in India and Selangor FC in Malaysia join us to share their experiences
Webinar replay | Harnessing the power of user-generated content
How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.
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From our Partners
Video | How real-time engagement creates new revenue opportunities for sport
In this sponsored video, specialist streaming technology company Agora explains how sports right-holders can uncover new revenue streams by adding real-time engagement features to their streaming platforms
Copenhagen overcomes Euro 2020 trauma to ‘bring all of Europe together’
In association with Wonderful Copenhagen
Part 2: What can fans expect if Edmonton hosts 2026 Fifa World Cup matches?
Edmonton’s sustainable approach has built a ready-made infrastructure to provide visitors with a memorable experience.
Part 1: How Edmonton’s sporting heritage supports the city’s Fifa World Cup bid
Edmonton has established a reputation as a reliable host of major sporting events over the years, with a passion for sport that helps to define the city’s identity.