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Uefa Euro 2020

On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.

TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.

Just Eat Takeaway.com argues Uefa's multi-market host format for Euro 2020 has increased the complexity of its sponsorship of the tournament and highlighted the value of the single-country host model. Matthew Glendinning reports.

Matthew Glendinning reports on Heineken’s Euro 2020 strategy for its full-strength and no-alcohol brands, Amstel’s penetration in South America and the beer group’s changing sponsorship portfolio.

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In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content

How are football clubs in the Apac region connecting with fans, engaging fans with content, growing fanbases and commercialising those fanbases? Executives from Nagoya Grampus in Japan, FC Goa in India and Selangor FC in Malaysia join us to share their experiences

How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.

Replay of a live SportBusiness webinar held March 18 discussing the challenges faced by football leagues in the Asia-Pacific region as they seek to develop their media-rights businesses

The future of European football

A series on the sustainability of the professional game

SportBusiness has conducted a series of interviews with senior figures from European football, asking them to define a ‘sustainable’ economic model for the game on the continent. In the fourth article in the series, football economist and author Stefan Szymanski argues a degree of financial instability is an inevitable part of European football.

SportBusiness has conducted a series of interviews with senior figures from European football, asking them to define a ‘sustainable’ economic model for the game on the continent. In the third article in the series, Frank Dunne speaks to Stuart Turner who served as the Football Association’s head of broadcast, from 2004 to 2011, and commercial director, from 2011 to 2016.

SportBusiness has conducted a series of interviews with senior figures from European football, asking them to define a ‘sustainable’ economic model for the game on the continent. In the second article in the series, Alex Phillips, a former head of strategic affairs and head of governance and compliance for Uefa, delivers his roadmap for change.

SportBusiness has conducted a series of interviews with senior figures from European football, asking them to define a ‘sustainable’ economic model for the game on the continent. In the first article in the series, Rick Parry, chairman of the English Football League (EFL) outlines a three-point plan for the professional game in England and calls for more transparency from the game's governing bodies.

From our Partners

Ahead of Euro 2020, Paul Murphy, Uefa digital image expert, and Paul Gilham, Getty Images senior director, describe the relationship between the governing body and its official photographic agency, and how this year’s event will set new benchmarks in the speed of image delivery

Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving fans the control they crave. In association with Agora.

Sportradar has supported the launch of the Korea Professional Football League’s new over-the-top platform, K League TV, providing free live and on-demand coverage of all matches from the K League 1 and K League 2 divisions, as well as behind-the-scenes content, highlights and interviews.

Fans follow your games on TV, come to stadiums (when they can), read about your club in the papers or online. But how much do you really know about them? Actually, more than you think. The real question is how can you benefit from this knowledge.

Essential insight, analysis and opinion from industry leaders and SportBusiness on technology and innovation in sport