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Tokyo 2020

British Olympic Association chief executive Andy Anson explains how the organisation has added six new sponsors since the postponement of the Tokyo 2020 Olympics and predicts there will be even greater commercial opportunities at Paris 2024 – 'the nearest thing to a home Games' for the NOC. Ben Cronin reports.

Timo Lumme, managing director of the International Olympic Committee’s television and marketing services, expects the Olympic movement to emerge stronger from the challenges of Tokyo 2020.

How does NBCUniversal plan to program and distribute a record-setting 7,000 hours of domestic coverage from the upcoming Tokyo Olympics, and do so in a manner showcasing emerging digital platforms? Rick Cordella, Peacock executive vice president and chief revenue officer, joins us to discuss.

Alex Kelham, joint-head of the Sports Business Group at law firm Lewis Silkin, predicts how brands will seek to associate themselves with this year's Olympic Games through ambush marketing campaigns

Uefa Euro 2020

Adam Nelson speaks to Astrid Thams, director of retail, events and licensing at Fanatics, about the challenges of navigating a successful retail operation through the Covid-19-hit Euro 2020 tournament.

The BBC’s live coverage of England’s 2-0 victory over Germany at the Uefa European Championship yesterday (Tuesday) attracted a peak television audience of 20.6 million.

On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.

TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.

Latest video

How does NBCUniversal plan to program and distribute a record-setting 7,000 hours of domestic coverage from the upcoming Tokyo Olympics, and do so in a manner showcasing emerging digital platforms? Rick Cordella, Peacock executive vice president and chief revenue officer, joins us to discuss.

In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content

How are football clubs in the Apac region connecting with fans, engaging fans with content, growing fanbases and commercialising those fanbases? Executives from Nagoya Grampus in Japan, FC Goa in India and Selangor FC in Malaysia join us to share their experiences

How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.

From our Partners

In this sponsored video, specialist streaming technology company Agora explains how sports right-holders can uncover new revenue streams by adding real-time engagement features to their streaming platforms

Edmonton’s sustainable approach has built a ready-made infrastructure to provide visitors with a memorable experience.

Edmonton has established a reputation as a reliable host of major sporting events over the years, with a passion for sport that helps to define the city’s identity.

Essential insight, analysis and opinion from industry leaders and SportBusiness on technology and innovation in sport