Uefa Euro 2020
Sabran: CAA Eleven has exceeded Euro 2020 sponsorship sales target
On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.
‘We have to be relevant in football’ | The making of TikTok’s Euro 2020 deal
TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
Multi-market format heightens complexity of Just Eat Takeaway.com’s Euro 2020 campaign
Just Eat Takeaway.com argues Uefa's multi-market host format for Euro 2020 has increased the complexity of its sponsorship of the tournament and highlighted the value of the single-country host model. Matthew Glendinning reports.
Heineken seeks value from Euros in face of stadium and fan zone restrictions
Matthew Glendinning reports on Heineken’s Euro 2020 strategy for its full-strength and no-alcohol brands, Amstel’s penetration in South America and the beer group’s changing sponsorship portfolio.
Media
Sponsorship
Latest video
Webinar replay | Designing and monetising the next generation of sports streaming services
In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content
Webinar replay | Fan relationship management in Apac club football
How are football clubs in the Apac region connecting with fans, engaging fans with content, growing fanbases and commercialising those fanbases? Executives from Nagoya Grampus in Japan, FC Goa in India and Selangor FC in Malaysia join us to share their experiences
Webinar replay | Harnessing the power of user-generated content
How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.
Webinar replay | Creating value for media-rights partners in APAC club football
Replay of a live SportBusiness webinar held March 18 discussing the challenges faced by football leagues in the Asia-Pacific region as they seek to develop their media-rights businesses
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The future of European football
A series on the sustainability of the professional game
Szymanski: Relegation causes most of football’s financial problems, but I wouldn’t get rid of it
SportBusiness has conducted a series of interviews with senior figures from European football, asking them to define a ‘sustainable’ economic model for the game on the continent. In the fourth article in the series, football economist and author Stefan Szymanski argues a degree of financial instability is an inevitable part of European football.
Turner: Keeping the collective model is football’s biggest challenge
SportBusiness has conducted a series of interviews with senior figures from European football, asking them to define a ‘sustainable’ economic model for the game on the continent. In the third article in the series, Frank Dunne speaks to Stuart Turner who served as the Football Association’s head of broadcast, from 2004 to 2011, and commercial director, from 2011 to 2016.
Breakaway ESL owners ‘need to be re-educated’ says Uefa’s former head of governance Phillips
SportBusiness has conducted a series of interviews with senior figures from European football, asking them to define a ‘sustainable’ economic model for the game on the continent. In the second article in the series, Alex Phillips, a former head of strategic affairs and head of governance and compliance for Uefa, delivers his roadmap for change.
EFL’s Parry: ‘We want all our clubs to survive without owner funding’
SportBusiness has conducted a series of interviews with senior figures from European football, asking them to define a ‘sustainable’ economic model for the game on the continent. In the first article in the series, Rick Parry, chairman of the English Football League (EFL) outlines a three-point plan for the professional game in England and calls for more transparency from the game's governing bodies.
From our Partners
“The pandemic will be part of our photographic content” | Uefa and Getty plan for Euro 2020
Ahead of Euro 2020, Paul Murphy, Uefa digital image expert, and Paul Gilham, Getty Images senior director, describe the relationship between the governing body and its official photographic agency, and how this year’s event will set new benchmarks in the speed of image delivery
Post-Covid monetisation of fan engagement
Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving fans the control they crave. In association with Agora.
Case Study: How Sportradar delivered the OTT launch of K League TV
Sportradar has supported the launch of the Korea Professional Football League’s new over-the-top platform, K League TV, providing free live and on-demand coverage of all matches from the K League 1 and K League 2 divisions, as well as behind-the-scenes content, highlights and interviews.
Audience Engagement is the Name of the Game
Fans follow your games on TV, come to stadiums (when they can), read about your club in the papers or online. But how much do you really know about them? Actually, more than you think. The real question is how can you benefit from this knowledge.