SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

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Sample Analysis
Super signings: How super clubs monetise superstar athletes

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

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Sample Data
National team football events in 2018

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

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Sample Data
Betting Sponsorship in Sport 2018

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

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Case Study
Leading football league prepares to sell its rights in the Americas

Latest News

Football
Media

The Pitch International agency has announced a new series of ‘All or Nothing’, which will feature the Brazilian national football team and will be made available on Amazon Prime Video.
Motorsport
Events

The Formula One motor-racing series has reached an agreement to continue staging the Australian Grand Prix in Melbourne until at least the end of 2025
Football
Governance

Fifa, football’s global governing body, has signed a protocol agreement with the Confederation of African Football (CAF) to outline a road map for the two organisations to support the latter’s reform pro…
Business

The Leagues Cup – a new mid-season competition featuring teams from Major League Soccer and Liga MX – will expand from eight to 16 teams in 2020.
Tennis
Finance & Money

The total purse at the US Open this year will pass the $57m (€51m) mark for the first time in the tennis grand slam's history, a rise of eight percent from 2018.
Football
Governance

NBA superstar James Harden has joined the ownership group of Major League Soccer team Houston Dynamo, National Women's Soccer League club Houston Dash, and their joint venue BBVA Stadium.
Licensing and Merchandising

Experiential services agency Legends has taken a significant step to expand its business operations by taking over Indianapolis-based event retail and merchandise company MainGate LLC.
Esports
Esports

Shares in esports streaming platform DouYu, which is backed by social media and gaming giant Tencent Holdings,  started trading on the Nasdaq market today as part of the biggest IPO by a Chinese company …

What our clients say

SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.