SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

Case Study
Leading football league prepares to sell its rights in the Americas

The Pitch International agency has announced a new series of ‘All or Nothing’, which will feature the Brazilian national football team and will be made available on Amazon Prime Video.

The Formula One motor-racing series has reached an agreement to continue staging the Australian Grand Prix in Melbourne until at least the end of 2025

Fifa, football’s global governing body, has signed a protocol agreement with the Confederation of African Football (CAF) to outline a road map for the two organisations to support the latter’s reform pro…

The Leagues Cup – a new mid-season competition featuring teams from Major League Soccer and Liga MX – will expand from eight to 16 teams in 2020.

The total purse at the US Open this year will pass the $57m (€51m) mark for the first time in the tennis grand slam's history, a rise of eight percent from 2018.

NBA superstar James Harden has joined the ownership group of Major League Soccer team Houston Dynamo, National Women's Soccer League club Houston Dash, and their joint venue BBVA Stadium.

Experiential services agency Legends has taken a significant step to expand its business operations by taking over Indianapolis-based event retail and merchandise company MainGate LLC.

Shares in esports streaming platform DouYu, which is backed by social media and gaming giant Tencent Holdings,  started trading on the Nasdaq market today as part of the biggest IPO by a Chinese company …

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