SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

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Sample Analysis
Super signings: How super clubs monetise superstar athletes

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

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Sample Data
National team football events in 2018

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

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Sample Data
Betting Sponsorship in Sport 2018

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

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Case Study
Leading football league prepares to sell its rights in the Americas

Latest News

Cricket
Fan Engagement

The England and Wales Cricket Board (ECB) has launched a new marketing campaign to target young audiences as the England team prepares to compete in the ICC Men’s Cricket World Cup.
Esports

Following AT&T-Time Warner merger, new company devotes multiple portfolio entities to ELeague event
Governance

A French judicial investigation into allegations of corruption around Qatar’s bid to host the 2017 and 2019 IAAF World Championships, has led to a second person being put under formal investigation.
Football
Fan Engagement

The French Football League (LFP), which runs Ligue 1 and Ligue 2, has no plans at present to set up a regional office in New York in its attempts to crack the United States market
Football
Finance & Money

Inter Miami CF, David Beckham's Major League Soccer expansion team, has hired Elevate Sports Ventures to help its premium, season and individual ticket sales strategy
Events

The International Olympic Committee (IOC) has approved its latest set of major reforms to the Olympic Games bidding process, including the proposed introduction of events across multiple cities, countries…
Boxing
Governance

The International Olympic Committee (IOC) has opted to retain boxing’s place at the 2020 summer Olympic Games, but has recommended that the International Boxing Association (Aiba) should be suspended a…
Handball
Technology

The European Handball Federation (EHF) will introduce player and ball tracking at its showcase club event, the Velux EHF Final4, taking place on 1-2 June in Cologne

What our clients say

SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.