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Webinar replay | The opportunities for private equity in European football
Private equity houses have been examining a host of league investment opportunities across European football with Serie A, Bundesliga and La Liga all reported to be examining the idea of selling stakes…
‘We’re got to take the Aston Martin brand to the next level’ | Jeff Slack, Racing Point F1
Jefferson Slack represented some of the world’s leading sports talent, ran Serie A giants Inter Milan and headed IMG’s football division during the first three decades of his career. Now
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Professional Body of Sports Leadership Launch | Is sport fit for the future?
Head of Commercial, Partnership Development Formula 1, Global Head of Central Content Creation Red Bull, Chair Rugby League World Cup 2021, Senior Campaign Manager (Europe) DAZN, Global People Director Sail GP, Founder/Chair and Managing Director Kinsey Sears
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2020 Year end review
Rebates, renegotiations and non-live content | The year in sports media
The Covid-19 pandemic has been the biggest factor affecting sports media-rights markets in 2020, forcing rights-holders almost everywhere into rebates and renegotiations.
Sports sponsorship industry proves its mettle in the year of the pandemic
Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis
2020 | The best comebacks and success stories from a challenging year
SportBusiness regional editors Eric Fisher, Kevin McCullagh and Ben Cronin look back at those rights-holders and properties that adapted best to a year of disruption for the sports industry
From our Partners
How real-time engagement will reshape the sports industry
Real-time engagement is becoming an increasingly essential tool for sports rights-holders and brands that are seeking to build fruitful relationships with key target audiences. However, many in the industry remain unaware of the opportunities and challenges.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
My Horse World Club: A brand for the youth, by the youth
In association with FEI
Sportrecs primed for OTT growth
Sportrecs has already forged a network of partners and media outlets spanning multiple regions. However, 2020 is just the start of the platform’s aggressive expansion plans