SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

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Sample Analysis
Super signings: How super clubs monetise superstar athletes

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

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Sample Data
National team football events in 2018

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

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Sample Data
Betting Sponsorship in Sport 2018

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

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Case Study
Leading football league prepares to sell its rights in the Americas

Latest News

Basketball
Business

Alibaba co-founder deal gains full control of upstart NBA franchise, Brooklyn-based arena
Paralympics
Events

World Sailing has signalled its intention to bid for para sailing’s inclusion at the 2028 Paralympics in Los Angeles after missing out on a spot at the 2024 Games in Paris.
Olympics
Events

Lawmakers from Japan’s ruling Liberal Democratic Party (LDP) are set to carry out a study on how heatstroke can be prevented during next year’s Olympic and Paralympic Games amid stifling temperatures in …
Cricket
Events

The Caribbean Premier League (CPL) Twenty20 cricket franchise has announced that the St Lucia Zouks will replace the St Lucia Stars franchise for the 2019 season following the termination of a participation…
Baseball
Governance

Major League Baseball signed an agreement with the Chinese Baseball Association to help with a revamp of the China National Baseball League
Baseball
Business

League expands its roster of betting operators with access to official data feed and marks
Hurling
Business

Fenway Sports Management bringing ancient Gaelic sport to New York after three prior events in Boston
Football
Governance

Fifa has today (Thursday) handed a life ban to Romer Osuna, former treasurer and member of the Executive Committee of the South American Football Confederation (Conmebol), in the latest sanction relating…

What our clients say

SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.