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Genius Sports is to leverage its landmark contract with the National Football League by launching streams that allow customers to place bets within a live video player.
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France’s 27-13 win over New Zealand in the opening match of the 2023 Rugby World Cup generated record viewing figures in the host country, vindicating the move by commercial broadcaster TF1 to hold on to the pick of the rights.
Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as sponsors for the men’s Cricket World Cup, taking place in India next month.
Sponsorship revenue for the Ryder Cup has risen by 153 per cent during the current cycle after the additions made to the premium Worldwide Partner tier.
