SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

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Sample Analysis
Super signings: How super clubs monetise superstar athletes

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

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Sample Data
National team football events in 2018

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

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Sample Data
Betting Sponsorship in Sport 2018

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

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Case Study
Leading football league prepares to sell its rights in the Americas

Latest News

Sports Betting

The National Basketball Association is taking a deeper dive into legalized gambling by launching a virtual sports betting game featuring NBA highlights and footage.
Football
Governance

Michel Platini confirmed today (Wednesday) that he was questioned by police on a number of matters aside from the award of the 2022 Fifa World Cup to Qatar, including the award of the Uefa Euro 2016 tournament…
Football
Business

San Diego has secured a United Soccer League Championship team, with former US national team and Major League Soccer star forward Landon Donovan playing a key role as an investor and the executive vice-president…
Olympic Sports
Events

The Indian government has given written assurances to the International Olympic Committee (IOC) and the Indian Olympic Association (IOA) that it will grant travel visas to all athletes who qualify to compete…
Athletics
Governance

UK Athletics has kicked off its search for a new chief executive after confirming the appointment of Chris Clark as chair of the organisation
Basketball
Governance

Fiba Europe has confirmed the appointments of three vice-presidents at the basketball administration following the re-election of Turgay Demirel as president last month
Baseball
Business

MLB club becomes the first in the league to expand fan safety protection to each foul pole
Golf
Fan Engagement

The Ladies Professional Golf Association has expanded its partnership with athlete marketing platform Opendorse to also provide the Symetra Tour and 25 LPGA Tour events with access to Opendorse's technology…

What our clients say

SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
SportBusiness Media is indispensable for those working in the sports industry and managing media rights.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients.