SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

Case Study
Leading football league prepares to sell its rights in the Americas

The National Basketball Association is taking a deeper dive into legalized gambling by launching a virtual sports betting game featuring NBA highlights and footage.

Michel Platini confirmed today (Wednesday) that he was questioned by police on a number of matters aside from the award of the 2022 Fifa World Cup to Qatar, including the award of the Uefa Euro 2016 tournament…

San Diego has secured a United Soccer League Championship team, with former US national team and Major League Soccer star forward Landon Donovan playing a key role as an investor and the executive vice-president…

The Indian government has given written assurances to the International Olympic Committee (IOC) and the Indian Olympic Association (IOA) that it will grant travel visas to all athletes who qualify to compete…

UK Athletics has kicked off its search for a new chief executive after confirming the appointment of Chris Clark as chair of the organisation

Fiba Europe has confirmed the appointments of three vice-presidents at the basketball administration following the re-election of Turgay Demirel as president last month

MLB club becomes the first in the league to expand fan safety protection to each foul pole

The Ladies Professional Golf Association has expanded its partnership with athlete marketing platform Opendorse to also provide the Symetra Tour and 25 LPGA Tour events with access to Opendorse's technology…

What our clients say