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Webinar replay | Harnessing the power of user-generated content
How can sports rights-holders and their commercial partners benefit from user-generated content? To what extent should they allow their IP to be adapted and modified? And how is the UGC landscape shifting with the launch of new social media platforms? In this recording of a webinar that took place on April 15th Kevin McCullagh speaks to a panel of digital experts to find out.
Webinar replay | Creating value for media-rights partners in APAC club football
Replay of a live SportBusiness webinar held March 18 discussing the challenges faced by football leagues in the Asia-Pacific region as they seek to develop their media-rights businesses
Webinar replay | The state of play in the US sports betting market
In a replay of a live SportBusiness webinar held March 11, this discussion explores the implications for numerous stakeholders of the accelerating maturation of the American sports betting market.
Webinar replay | The opportunities for private equity in European football
Private equity houses have been examining a host of league investment opportunities across European football with Serie A, Bundesliga and La Liga all reported to be examining the idea of selling stakes…
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2020 Year end review
Rebates, renegotiations and non-live content | The year in sports media
The Covid-19 pandemic has been the biggest factor affecting sports media-rights markets in 2020, forcing rights-holders almost everywhere into rebates and renegotiations.
Sports sponsorship industry proves its mettle in the year of the pandemic
Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis
2020 | The best comebacks and success stories from a challenging year
SportBusiness regional editors Eric Fisher, Kevin McCullagh and Ben Cronin look back at those rights-holders and properties that adapted best to a year of disruption for the sports industry
From our Partners
How Queensland rose to the Covid-19 challenge
Australia’s Sunshine State successfully staged numerous top-tier sporting events during 2020, adding momentum to its long-term hosting credentials.
How to engage with your fans in real time
A variety of innovative real-time engagement features can support rights-holders and broadcasters that deliver sports content to increasingly demanding fans who are seeking tailored viewing experiences
LaLiga drives youth engagement through Twitch content creators
LaLiga has expanded its partnership with Twitch by engaging online influencers to deliver alternative match commentaries to new generations of Spanish football fans across the globe. The early results are encouraging for LaLiga, its content creators, and the digital service
Sportrecs: Helping sports to overcome video distribution and monetisation challenges
Anatoly Vorontsov, CEO and founder of Moscow-based streaming platform Sportrecs.com, describes how the company is working with sports rights-holders to monetise their content