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Latest Features

CBS Sports' coverage of European club soccer has been so successful, ViacomCBS has made it a key driving factor of its new and enhanced Paramount+ streaming service. Bob Williams reports.

After going a full year without being able to sell any tickets, MLB clubs are embracing the restart of fan attendance in local markets. Eric Fisher reports.

M. Quentin Williams, founder and chief executive of non-profit organization Dedication To Community, explores the business upside if the NHL and MLB were to retire the numbers of former legends Willie O'Ree and Roberto Clemente across their respective leagues

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Russ D'Souza, co-founder and president of SeatGeek, and also discuss the emergence of ViacomCBS streaming service Paramount+ and the rise of athlete investment vehicles.

NWSL club is looking to gain new relevance on a local, national and international level by bringing in an expansive group of investors headlined by US presidential daughters Chelsea Clinton and Jenna Bush Hager.

The Wilf family, who are majority owners of the National Football League's Minnesota Vikings, are reportedly in talks to purchase Major League Soccer team Orlando City SC

National Basketball Association superstar Kevin Garnett has declared himself out of the running to purchase his former team, the Minnesota Timberwolves

Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.

League wants midseason showcase to be considered only made-for-TV event


Terrence Burns, Olympic and global sports marketing veteran, argues that the sooner US brands seize on the opportunities presented by two major events in their own backyard, the greater their chances for success

In the latest episode of the SportBusiness Finance Weekly podcast, Shervin Mirhashemi, president and chief executive of Legends, discusses global investment firm Sixth Street's deal to acquire a majority stake in the company for $1.35bn.

It took the NHL just a matter of seconds before deciding that Lake Tahoe would be the ideal spot for an outdoor tentpole event. The logistical challenges, however, have been significant, explains NHL chief content officer Steve Mayer.

After multiple American sports industry leadership figures were found to have sent inappropriate text messages, properties and executive search firms see the need to heighten executive screening processes. US Editor Eric Fisher reports.

Mark McKenzie, a 21-year defender for Belgian football club KRC Genk and co-host of the new "Orange Slices" podcast, discusses the importance of athletes finding a greater voice in a time of significant social change

The latest episode of the SportBusiness Finance Weekly podcast features interviews with Keith Bank, founder and managing partner of Illinois-based investment firm KB Partners, which has has been active in sports technology startups, and Jed Corenthal, chief marketing officer of video streaming outfit Phenix Real Time Solutions, which is part of KB Partners’ portfolio of companies.

National Lacrosse League commissioner Nick Sakiewicz explains why the league is continuing to halt its play amid the Covid-19 pandemic and is instead preparing to return in the fall.

US stock car racing series is looking to engage its fanbase, attract new supporters, and extend relationships with commercial partners via a scripted comedy series. Bob Williams reports.

Brian Bolten, a 25-year sports and entertainment marketing veteran, discusses his vision for the future of service companies within the industry.

Subscription sports journalism service The Athletic will launch in a number of new markets this year. Experienced sports media executives Simon Greenberg and Alex Peebles are leading the expansion and discussed the plans and strategy with SportBusiness.

Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic

The latest episode of the SportBusiness Finance Weekly podcast features an interview with Sameer Ahuja, chief operating officer of GameChanger

Due to the pandemic and the presence of the Tampa Bay Buccaneers playing in their home venue, the ticket resale market for Super Bowl LV is experiencing a series of unprecedented anomalies. US Editor Eric Fisher reports.

Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.

Rob Higgins, the Tampa Bay Super Bowl LV Host Committee president and CEO, tells SportBusiness about the challenges and opportunities of hosting the NFL championship game amid the pandemic.

The announcement that the Japanese tennis star joined the NWSL team's ownership group resulted in significant global publicity, social-media engagement and sponsorship inquiries, majority owner Steve Malik tells SportBusiness.

Chris Russo, chief executive of boutique consulting firm Fifth Generation Sports and co-host of the SportBusiness Finance Weekly podcast, explores the ongoing meteoric growth of special purpose acquisition companies.

The debut episode of the new SportBusiness Finance Weekly podcast features an interview with Scott O’Neil, chief executive of Harris Blitzer Sports & Entertainment.

The better-than-expected growth trajectory of NBCUniversal's new streaming service has it now squarely in the center of Comcast's overall corporate plans, which company executives remain hopeful will still include this summer's Tokyo Olympics. US Editor Eric Fisher reports.