Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.
With the revamped XFL football league kicking off in February, Bob Williams takes a look at the measures Vince McMahon's latest project is taking in order to prosper.
Major League Baseball has its first official day at its new central headquarters on the Avenue of the Americas in New York on 6 January. Eric Fisher visits the new offices.
College football's showpiece event is often a loss-making venture for its hosts but the generosity of the Sugar Bowl has brought this year's game to the Mercedes-Benz Superdome.
The Dallas Mavericks NBA basketball team has signed a jersey sponsorship deal with US-based financial services company Chime
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …
League continues to strike ties with fashion and culture brands
US media and entertainment company WarnerMedia has expanded its rights agreement with the All Elite Wrestling (AEW) promotion following a successful initial collaboration
The inaugural Regional SportAccord Pan America conference in Fort Lauderdale was hailed as a resounding success by SportAccord president Raffaele Chiulli, providing huge value to key players and stakeholders…
Sales of sports titles have been drowned out in the US, in part by rabid consumer interest in political titles. Dennis Tuttle looks at the reasons behind this and what editors are doing to turn the tables.
Four years after National Football League team owner Stan Kroenke relocated the St. Louis Rams to Los Angeles amid bitter acrimony, the Missouri city has firmly regained its civic pride and status as a major league sports town in the United States.
Barry M. Bloom looks at the story of how Marvin Miller, the late former executive director of the Major League Baseball Players Association, has finally been inducted into the Hall of Fame.
Longtime executive and industry lifer to remain leading the affiliated minors. But with MLB looking to overhaul the very notion of Minor League Baseball, the job has never been more complex
Barcelona, Paris Saint-Germain and AS Monaco have all invested in Rocket League esports, but the business case for doing so is shaky at best. Callum McCarthy examines an esport with huge, unfulfilled potential.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Major League Baseball’s Seattle Mariners are examining the future of the season ticket, and seeing how they can offer fans more flexible options to watch their team.
SportBusiness' US Editor Eric Fisher speaks to the son of the late Pittsburgh Steelers owner Dan Rooney about his legacy and the current state of the Rooney Rule and the NFL at large.
The unusually long build-up to Los Angeles’ Olympics has given the city the opportunity to build a sporting strategy that drives benefits for a society. Bradley Rial reports.
After two historically slow offseasons for MLB player movement that heightened tensions between the league and MLB Players Association, this fall and winter are expected to see more activity.
As dedicated facilities are becoming more commonplace, Rick Snider looks at how sports venues are becoming more adaptive for autistic people.
Seven-team competition is first professional soccer league in Canada since 1992 Clubs have averaged 4,300 fans a game but OneSoccer digital ratings not made public
The Houston Astros MLB team has big plans for its future, in spite of recent disappointment in the 2019 World Series and recent issues with a executive who was fired. Eric Fisher takes a look at the projects the team have in store.
Ongoing talks potentially present some of the largest organizational changes ever in baseball player development
Bob Williams looks at how the San Francisco 49ers looking to create a better game-day experience for their fans, starting with the concessions stand.
With the world's first transatlantic sports team, the Toronto Wolfpack, set to play in the English Super League from the start of the new season, Bob Williams looks into how the unique arrangement is benefiting both the club and the sport of rugby league.
Staging the NFL's championship game comes with a multitude of requirements, but a potentially large payoff for the host city.
Barry M. Bloom looks at Chase Center, the newly-developed home of NBA team the Golden State Warriors, and how it reflects a quickly redeveloping San Francisco.