North America
Inter Miami sells out 2024 season tickets despite doubling of prices
Inter Miami has sold out its season ticket packages for the 2024 Major League Soccer regular season despite a large hike in the price of tickets
ESPN renews PFL rights in ‘multi-year’ deal
Disney-owned sports broadcaster ESPN has renewed its rights in the US to the Professional Fighters League mixed martial arts promotion
IOC sets out pathway to 2038 Winter Olympic Games
The International Olympic Committee (IOC) has taken the unprecedented step of outlining its planned Winter Olympic Games hosts for the next 15 years, much to the disappointment and annoyance of Sweden.
Nascar extends with Fox, NBC and adds Amazon, TNT in $7.7bn seven-year deals
Nascar has signed seven-year domestic media rights contracts for its premier Nascar Cup Series with broadcasters Fox Sports, NBC Sports, Amazon Prime Video and TNT Sports that will begin in 2025 and run…
Ex-NBCU head Shell to lead RedBird Capital’s sports investment business
Jeff Shell, the former chief executive of NBCUniversal (NBCU), is to join US private equity firm RedBird Capital Partners to lead its sports and entertainment investment business
Pizza Pizza replaces TikTok on Toronto Maple Leafs helmet
Toronto-based pizza chain Pizza Pizza has taken over the home helmet sponsorship rights to the NHL’s Toronto Maple Leafs from social media platform TikTok.
MLB, Mercedes-AMG Petronas F1 team subject of FTX lawsuits
Investors in FTX have filed lawsuits against Major League Baseball and the Mercedes-AMG Petronas Formula 1 team for allegedly helping to push the sale of unregulated securities via the cryptocurrency exchange
MLB hires Clark to oversee content distribution amid RSN upheaval
Major League Baseball has hired Josh Clark as senior vice-president of content distribution as the league and its broadcast department wades through the ongoing regional sports network (RSN) turmoil
Confusion reigns over proposed Al-Nassr-Inter Miami friendly in Riyadh
Doubts have been raised over whether or not a friendly match will go ahead in February in Riyadh between Cristiano Ronaldo's Saudi Arabian club Al-Nassr and Lionel Messi's Inter Miami
Big Ten agrees Greenfly deal to help college athletes monetise their content
US college athletes competing in the Big Ten Conference are to be given the chance to build their personal brands and explore commercial opportunities via the use of digital media clips featuring them…
TGL forced to push inaugural season back to 2025 after venue dome damage
Tech-infused golf league TGL has been forced to push back its inaugural season to "early 2025" after the roof of the league's planned Florida venue suffered extensive damage from a power failure
PFL acquires rival Bellator in direct challenge to UFC
The Professional Fighters League (PFL) has acquired rival promotion Bellator from Paramount Global in a landmark deal in the global mixed martial arts space
YMCA badges Atlanta Hawks jersey in purpose-led patch deal
The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.
EXCLUSIVE: Red Bull Racing in JP Morgan Chase sponsorship talks
Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal
Tennessee Titans’ new home to retain Nissan Stadium branding
The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
NBA ties up Foot Locker in multi-year deal
The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US
CME Group ups commitment to LPGA Tour Championship with record prize pot
The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.
Legends ramps up college sports activities
Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…