North America
Cleveland Indians to be rebranded Guardians for 2022 MLB season
Major League Baseball’s Cleveland Indians have been officially rebranded the Guardians after shedding the team's long-standing nickname which had been widely deemed as racially offensive.
Bally’s continues expansion efforts with five-year Sportradar deal
United States-based casino operator Bally’s Corp.
Caesars, Saints on brink of finalizing $138m Superdome naming rights deal
United States-based casino operator Caesars Entertainment is on the brink of securing a $138m (€117.2
Big 12 looks for ways to retain Texas and Oklahoma
Buyout fees, media rights provisions complicate potential departures
Ice Cube reiterates call on “archaic” Fiba to allow Big3 players to compete at Olympics
In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, Big3 co-founder Ice Cube speaks to SportBusiness about the wider opportunities for 3x3 basketball amidst the sport's Olympic debut, and why he thinks Big3 players should be allowed to compete at future Games. Bob Williams reports.
NHL creates two versions of 2021-22 schedule
Lack of an agreement for 2022 Beijing Olympics participation presents uncertainty
NFL warns that virus outbreaks could lead to team forfeits
Goodell lays out severe set of competitive and financial penalties in latest memo
FC Barcelona to feature on ABC during opening weekend of 2021-22 LaLiga season
The opening weekend of the United States media rights deal between ESPN and LaLiga will be highlighted by the FC Barcelona v Real Sociedad match on August 15 being showcased on the main ABC network
Angel City brings in Gatorade as founding partner
National Women's Soccer League expansion team Angel City FC has brought in sports drink brand Gatorade as a founding partner and the team’s exclusive sports drink partner.
OneTeam Partners, Panini sign exclusive college licensing deal
Deal to aid creation of physical, digital trading cards and NFTs of student-athletes
Learfield IMG College rebranded as ‘Learfield’
The Learfield IMG College agency has unveiled a comprehensive rebrand, which includes a new logo and the shortening of its name to Learfield
Grubhub enters US sports landscape with Gold Cup partnership
US online food delivery service Grubhub has struck a deal with Concacaf to become the official food delivery partner of the 2021 Gold Cup, marking the company's first foray into a major sports partnership.
Barstool Sportsbook named exclusive sportsbook of Phoenix Raceway
Barstool Sportsbook has become the exclusive sportsbook of Phoenix Raceway following a multiyear deal between Nascar and Penn National Gaming which provides the gaming operator access to the Arizona sports…
Credit One Bank backs WTA Charleston tournament, revamped stadium
US financial services company Credit One Bank has become the title sponsor of the Women's Tennis Association tournament in Charleston, South Carolina, as well as the newly-renovated stadium at LTP Daniel …
Texas, Oklahoma considering shift to SEC
Potential shift of Big 12 members could spark another major round of realignment
DraftKings debuts NFT marketplace with Autograph partnership
DraftKings, the Massachusetts-based fantasy sports and gaming operator, has entered the digital collectibles ecosystem with the development of a non-fungible tokens (NFT) marketplace
NBA Finals ratings show historical weakness
Bucks-Suns matchup finishes with fourth lowest viewership in last 35 years