North America

Inter Miami has sold out its season ticket packages for the 2024 Major League Soccer regular season despite a large hike in the price of tickets

Disney-owned sports broadcaster ESPN has renewed its rights in the US to the Professional Fighters League mixed martial arts promotion

The International Olympic Committee (IOC) has taken the unprecedented step of outlining its planned Winter Olympic Games hosts for the next 15 years, much to the disappointment and annoyance of Sweden.

Nascar has signed seven-year domestic media rights contracts for its premier Nascar Cup Series with broadcasters Fox Sports, NBC Sports, Amazon Prime Video and TNT Sports that will begin in 2025 and run…

Jeff Shell, the former chief executive of NBCUniversal (NBCU), is to join US private equity firm RedBird Capital Partners to lead its sports and entertainment investment business

Toronto-based pizza chain Pizza Pizza has taken over the home helmet sponsorship rights to the NHL’s Toronto Maple Leafs from social media platform TikTok.

Investors in FTX have filed lawsuits against Major League Baseball and the Mercedes-AMG Petronas Formula 1 team for allegedly helping to push the sale of unregulated securities via the cryptocurrency exchange

Major League Baseball has hired Josh Clark as senior vice-president of content distribution as the league and its broadcast department wades through the ongoing regional sports network (RSN) turmoil

Doubts have been raised over whether or not a friendly match will go ahead in February in Riyadh between Cristiano Ronaldo's Saudi Arabian club Al-Nassr and Lionel Messi's Inter Miami

US college athletes competing in the Big Ten Conference are to be given the chance to build their personal brands and explore commercial opportunities via the use of digital media clips featuring them…

Tech-infused golf league TGL has been forced to push back its inaugural season to "early 2025" after the roof of the league's planned Florida venue suffered extensive damage from a power failure

The Professional Fighters League (PFL) has acquired rival promotion Bellator from Paramount Global in a landmark deal in the global mixed martial arts space

The YMCA of Metro Atlanta has signed as the jersey patch partner to the NBA’s Atlanta Hawks in a purpose-led collaboration between the two entities.

Formula 1 team Red Bull Racing is in advanced negotiations with international financial services company JP Morgan Chase about a sponsorship agreement, SportBusiness can reveal

The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.

The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US

The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.

Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…