Athletics

India-based tech company Tata Consultancy Services has secured a deal with New York Road Runners to extended its title sponsorship of the New York City Marathon until 2029

Burson Cohn and Wolfe, the global communications agency, has been appointed as European Athletics’ agency of record as the governing body seeks to enhance its engagement with future event host cities.

World Athletics has announced that it will seek an alternative host for the 2022 World Race Walking Team Championships, the rights for which had originally been awarded to Minsk, Belarus

Eugene, Oregon has been awarded the hosting rights to the 2023 Diamond League final, the first time the athletics event will be held outside Europe, according to reports

The British Athletics Championships will not be shown on mainstream television this year after the UK public-service broadcaster the BBC reportedly decided against paying a fee for the rights

National athletics governing body England Athletics has appointed the consultancy SB Partnerships to lead the search for its first ‘Official Sustainability Partner’.

The New York City Marathon is scheduled to make its return on November 7 with a reduced field of 33,000 runners, organizers New York Road Runners announced.

Pay-television broadcaster Sky Deutschland has sealed rights to athletics’ Diamond League in Germany and Austria, from 2021 to 2023.

UK public-service broadcaster the BBC has secured the rights to show athletics' Diamond League series live from 2021 to 2024

European Athletics has announced that Madrid has been awarded the 2023 edition of the European Athletics Team Championships Super League

UK Athletics has confirmed that this year’s edition of the Anniversary Games, which forms part of World Athletics’ Diamond League calendar, will not be held at its usual destination of London Stadium, wit…

The TV Media Sport agency has agreed a rights deal with Kenyan media company Nation Media Group for the World Athletics U20 Championships, which will take place in Nairobi in August

L’Équipe, the French digital terrestrial channel, and start-up OTT streaming platform Sportall have acquired rights in the 2021-24 cycle to all French Athletics Federation (FFA) events and Diamond League me…

Consumer goods giant Unilever has launched a campaign to support Olympic champion middle-distance runner Caster Semenya in her latest effort to overturn a controversial ruling by World Athletics.

The status of this year’s Anniversary Games is up in the air after UK Athletics insisted that London Stadium’s contract to host the event must be honoured amid plans to relocate the meet.

World Athletics’ annual series of meetings will return to television in Ireland for the first time in over two decades after Irish-language broadcaster TG4 agreed a rights deal with the sport’s world gov…

Boutique media-rights agency Sports Media Venture has been appointed as European media rights distributor for this month’s NN Mission Marathon, which serves as a one-off qualifying event for the Tokyo O…