Athletics

Latest Features

World Athletics faces many challenges in increasing the exposure and awareness of the sport beyond its traditionally affluent participant base. Chief executive John Ridgeon tells Kelvin Tan what their gameplan for 2020 is, and why Asia matters.

British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.

The IAAF has renegotiated a controversial contract with Dentsu agreed by its former president Lamine Diack. SportBusiness has seen a copy of the agreement and a letter from the IAAF's lawyer in which he describes some of the 'unusual provisions'. Ben Cronin reports.

Ticketmaster’s decision to close its secondary ticketing platforms Seatwave and GetMeIn looks like a response to hardening of the political and legislative stance on secondary ticketing sites in Britain and Ireland. Ben Cronin examines what it means for rights-holders.

In 2018, Glasgow secured a second consecutive fifth-place finish in the overall Ultimate Sports City rankings, and a welldeserved trophy for the best city with a population under 1.3 million. Rory Squires talks with Billy Garrett, director of sport and events at Glasgow Life, about how Scotland’s second city has created a world-beating event strategy

World Athletics has revealed its provisional calendar for the 2021 Diamond League, which will see the competition return to a full schedule of 14 meets and includes a brand new event in China

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S

NBC Sports has extended its domestic media-rights contract with World Athletics in a deal which will provide the US network exclusive multi-platform rights to elite World Athletics Series events through…

Poland has stepped in to host the 2021 European Athletics Team Championships Super League after the city of Minsk in Belarus withdrew from hosting the event for technical reasons

Features

As Max Siegel concludes his fifth year as chief executive of USATF, he tells Frank Dunne how he turned the organisation around and the personal cost of doing so.

With Dalian Wanda now looking to help build China's road-running market, Mark Dreyer looks at the challenges that must still be overcome.

Andy Fry explores whether Nike’s Breaking2 initiative could establish a new trend in brand activation.

The introduction of shorter formats to placate broadcasters and attract time-poor fans can lead to some interesting conflicts of interest for rights-holders. Andy Fry asks how sports can evolve and keep their stakeholders happy at the same time.

At a time of controversy for several federations, how can switched-on brands encourage good governance in sport? Kevin Roberts reports.

Dick Pound, who spearheaded the launch of the World AntiDoping Agency in 1999, has been a central figure in revealing the scale of the recent IAAF scandal. Kevin Roberts spoke to the Canadian about an extraordinary career.

When Lord Sebastian Coe took the helm of the International Association of Athletics Federations he knew he wasn’t signing up for a tranquil voyage.

Rachael Church discusses the IOC’s plans to conduct its own public opinion polls when choosing future host cities.

Rachael Church takes a look at the IOC’s plans to revamp the selection process for future Olympic Host Cities. And discovers that China is actually nearer to home than she first thought.

Owen Evans asks the Paralympic Movement how it is planning on using lessons learned in Sochi to break down cultural barriers in the Middle East at the inaugural IPC World Championships in Doha.

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 

Athletics is on the brink of new leadership for the first time in 16 years, with two Olympic and athletic legends – Sebastian Coe and Sergey Bubka - facing off in the battle to succeed Lamine Diack as president of the IAAF (International Association of Athletics Federations). We asked industry insiders who is odds on to win the sport’s biggest race.

Britain’s high-end athletic stars have teamed up with a German supermarket known for rock-bottom prices. Matthew Glendinning and Owen Evans look at whether it is a match made in heaven or double trouble for the British Olympic Association (BOA).

Michael Johnson is one of history’s most decorated athletes, with four Olympic and eight World Championship gold medals. He now runs Michael Johnson Performance (MJP), and has launched a new line of travel bags with luxury goods brand Dom Reilly.

Sir Craig Reedie, IOC (International Olympic Committee) Vice-President and President of WADA (World Anti-Doping Agency), writes exclusively for SportBusiness International about underwhelming Olympic bid races and the war on drugs in Russia

After years of success on the track, Jamaica is looking to its sporting stars to help create a new brand identity for the country. Rob Ridley reports.

Elisha Chauhan travelled to Doha to examine the Qatari capital’s formidable ‘athletes’ city’ concept, which will be introduced at its hosting of the 2019 IAAF World Championships.

Kevin Roberts: Will European athletics break the mould in 2016?

SportBusiness International looks at this month’s World Half Marathon Championships in Copenhagen, an event with significant growth potential according to world athletics’ governing body.