TVE 'eyes streamlined deal' for Tokyo 2020 rights
Spanish public broadcaster TVE is not looking to acquire all broadcast rights in the country to next year’s rescheduled Tokyo 2020 Olympics in a deal with rights-holder Discovery in a bid to save costs, a…
Peroni returns as beer sponsor of Italian Football Federation
Italian beer brand Peroni has returned as a sponsor of the Italian Football Federation (FIGC) until the 2022 World Cup in Qatar
Japan trials Covid measures for Olympics at international gymnastics event
Coronavirus control measures that may be employed at next year's Olympics were trialled at a gymnastics event in Tokyo at the weekend, in what was Japan's first international sports event since the pandemic…
ESPN executive Schell set to leave by end of 2020
Outgoing head of content was a co-creator of 30 for 30 documentary series
Matthew Glendinning | Kamala Harris, Nike and iconic moments
Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.
Scott Rochelle | Rethinking the NBRPA
Scott Rochelle, president of the National Basketball Retired Players Association, discusses efforts to restructure the alumni group and embrace a more digitally-oriented future.
Joe Laing | From history to modernity – the battle for Rugby’s soul
After rugby union's Leicester Tigers recently agreed a new naming-rights deal for their stadium, Joe Laing, business director at CSM Sport & Entertainment, considers why rugby must embrace modernity if it is to remain relevant.
Ingrid Silver | Rethinking media deals and capturing value as we adapt to the new world order
Ingrid Silver, partner in the global entertainment and media industry group of international legal firm Reed Smith, predicts the sports that could command a commercial premium following the Covid-19 pandemic.