LTA claims UK first with TikTok streaming for Billie Jean King Cup
Video streaming platform TikTok will provide live coverage of a sports event in the UK for the first time after agreeing a deal with the Lawn Tennis Association to cover this weekend’s Billie Jean King C…
Alfa Romeo F1 team bags Floyd as new sponsor
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has signed up luggage brand Floyd as a sponsor
Canadian GP ‘set for cancellation’, F1 nears Miami race deal
Formula 1’s Canadian Grand Prix is facing up to the prospect of cancellation for the second year in a row, while the motor-racing championship appears to be close to concluding a deal for a new race i…
NBL names Crivelli chief operating officer as Crooks departs
Australia's National Basketball League has appointed former Melbourne United chief executive Vince Crivelli as its new chief operating officer from next season
Dan Haddad | No need for review – why VAR sponsorship is a dud
Daniel Haddad, head of commercial strategy at the Octagon agency, sees little merit in sponsorship proposals around Video Assistant Referee (VAR) technology, the application of which has only detracted from the fan experience
Andy Dolich | Major League Baseball and the values of sports
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich discusses MLB's latest stand against voter oppression and how the crossover between sports and societal values are now part of our daily lives
John Guppy | The ABCs of the 26th season of Major League Soccer
President and founder of Gilt Edge Soccer Marketing, a Chicago-based strategy and engagement marketing firm focused exclusively within the sport of soccer, John Guppy looks ahead to the 2021 MLS season, focusing on the arrival of Austin FC to the league, the MLS broadcast landscape, and the increasing link between the league and Mexican football.
Martini Ip | Women’s sport presents opportunities for brands in Asia-Pacific
Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong