Rai nears 7m viewers for Italian double Olympic gold
Italy’s double gold medal success in track and field attracted strong viewing figures on Rai, the Italian public-service broadcaster, yesterday (Sunday) afternoon.
Macron adds Victory to A-League portfolio
Italian sportswear manufacturer Macron has further increased its presence in Australian football by agreeing a new deal with A-League club Melbourne Victory
World Athletics: Tokyo 100m finals light show based on Doha 2019 spectacle
World Athletics has explained how the spectacular projection mapping light show that set the stage for the women’s and men’s 100m sprint finals at the Tokyo Olympics over the weekend was based on a sim…
Bayern Munich’s Asia president Kasper joins Stuttgart as marketing head
Bayern Munich’s Asia president Rouven Kasper is leaving the club to join fellow German Bundesliga football team VfB Stuttgart as its chief marketing and sales officer.
Adam Karg | Pre-Covid trends and post-Covid learnings that indicate the path ahead for sport
Adam Karg, director at the Sport Innovation Research Group, Swinburne University of Technology, picks out some of the most valuable lessons for sports organisations from the past year's disruption
Jon Tonberg | How the use of technology during lockdown levelled the playing field for fans
Jon Tonberg, director of technical solutions and delivery for digital transformation business Kin + Carta, argues that Covid-19 has prompted some innovative technological adaptations from sports right-holders which have mostly been to the benefit of fans
Simon Chadwick | Tokyo 2020 is not the first ‘geopolitical Olympics’, and it won’t be the last
The Olympics has always been a stage for nations to set out grand political ambitions, for better or worse. Tokyo 2020 will be no different, says Professor Simon Chadwick.
Alex Charkham | UK sponsorship sector right to be excited about ‘freedom day’
Alex Charkham, chief strategy officer at the Fuse marketing agency, predicts the UK will receive more than its normal share of global marketing spend as it emerges faster from lockdown than other economies – and this represents a big opportunity for sport