Inside Track

Last week’s Facebook, WhatsApp and Instagram issues emphasise why it is important for sports rights-holders to develop audiences on owned-and-operated platforms, argues Johan Junker, chief executive and co-founder of fan development platform Antourage

The Saudi takeover of Premier League club Newcastle United could be a gamechanger for its kit supplier Castore, but much will depend on whether there is a ‘change of control’ clause in the brand's sponsorship contract, says Matthew Glendinning.

Andy Marston, chief of staff at digital media platform Antourage, believes the power of sports media is shifting away from traditional outlets towards personality-led platforms – with this summer’s transfer window providing the most compelling evidence to date

Intriguing developments in Asia-Pacific media rights markets in recent months mean the picture for rights sellers is not as bleak as it looked in the depths of the pandemic last year, says SportBusiness Asia-Pacific editor Kevin McCullagh.

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