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Meadowlark Media brings on Hoenig, Scott
New content venture led by Skipper, Le Batard continues to ramp up staff
Star’s Mashal Sports counters criticism of Pro Kabaddi League rights auction
Mashal Sports, the sports management company owned by pay-television broadcaster Star India, has countered claims that its auction for broadcast rights to the Pro Kabaddi League was flawed
Uefa revenues drop to €3bn as fewer matches, rebates take effect
Uefa, football’s European governing body, recorded revenues of €3.04b
The European Super League: A SportBusiness Media analysis
The founding members of the European Super League Company believe they can earn €4bn ($4.8
Team pushes on with Uefa club competition tenders in Canada, Southeast Asia
Team Marketing has initiated the broadcast rights sales process for the Uefa club competitions from 2021-22 to 2023-24 in Canada and an array of countries and territories in Southeast Asia
UFC to build Howler Head’s presence in whisky market
The Ultimate Fighting Championship has opened up a new sponsorship category after agreeing a multi-year deal with Howler Head Whiskey

By Sector
Star’s Mashal Sports counters criticism of Pro Kabaddi League rights auction
Mashal Sports, the sports management company owned by pay-television broadcaster Star India, has countered claims that its auction for broadcast rights to the Pro Kabaddi League was flawed
20 Apr 2021
Warwickshire added to Dafabet’s cricket portfolio
Warwickshire County Cricket Club has signed up gambling platform Dafabet as a new sponsor
20 Apr 2021
Fina awards 2021 Short Course Worlds to Abu Dhabi
Abu Dhabi’s Etihad Arena will host this year’s Short Course World Swimming Championships, the International Aquatics Federation (Fina) has announced.
20 Apr 2021
Bain seeks to take R&A digital expertise to TEC agency
Sport and events technology specialist TEC: Digital Agency has appointed Kevin Bain as a consulting partner in an effort to aid its growth ambitions
19 Apr 2021
More News
DS Automobiles to sponsor Italian golf events in Infront-brokered deal
The Italian Golf Federation (FIG) has signed a three-year sponsorship with DS Automobiles, making the French premium car brand the new title sponsor of the Italian Open
TG4 to return World Athletics meets to Irish free-to-air television
World Athletics’ annual series of meetings will return to television in Ireland for the first time in over two decades after Irish-language broadcaster TG4 agreed a rights deal with the sport’s world gov…
Mediapro suffered €702m revenue hit in 2020
Mediapro has outlined how the Covid-19 pandemic has resulted in a €702m ($846.3
Bach says ESL puts sport model ‘under threat’ as Infantino ‘strongly disapproves’
International Olympic Committee president Thomas Bach has said that the existing structure of European sports is under threat as he weighed in on the proposed breakaway competition The Super League
Warwickshire added to Dafabet’s cricket portfolio
Warwickshire County Cricket Club has signed up gambling platform Dafabet as a new sponsor
NFL, Disney unveil co-branded Junk Food Clothing apparel line
The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week's NFL Draft.
Inside Track
Dan Haddad | No need for review – why VAR sponsorship is a dud
Daniel Haddad, head of commercial strategy at the Octagon agency, sees little merit in sponsorship proposals around Video Assistant Referee (VAR) technology, the application of which has only detracted from the fan experience
Andy Dolich | Major League Baseball and the values of sports
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich discusses MLB's latest stand against voter oppression and how the crossover between sports and societal values are now part of our daily lives
John Guppy | The ABCs of the 26th season of Major League Soccer
President and founder of Gilt Edge Soccer Marketing, a Chicago-based strategy and engagement marketing firm focused exclusively within the sport of soccer, John Guppy looks ahead to the 2021 MLS season, focusing on the arrival of Austin FC to the league, the MLS broadcast landscape, and the increasing link between the league and Mexican football.
Martini Ip | Women’s sport presents opportunities for brands in Asia-Pacific
Women’s tennis, cricket, rugby and football will provide powerful sponsorship platforms for brands in the Asia-Pacific region in coming years, argues Martini Ip, account director, CSM Sport & Entertainment, Hong Kong