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Multiple Sports

Valentino and Wiegmann sign first client for new sponsorship consultancy BallGame

Raffaella Valentino, the former head of sponsorship sales at the Team Marketing agency, and Marcel Wiegmann, former senior partnership development manager at Liverpool FC, have teamed up to co-found BallGame…

20 Oct 2021
Sailing

Canadian franchise completes SailGP‘s season three line-up

Team sailing competition SailGP has announced today (Wednesday) that a Canadian franchise will complete its 10-boat line-up for the 2022-23 season

20 Oct 2021
Volleyball

Genius Sports and CEV sign long-term technology deal

The European Volleyball Confederation (CEV) has signed a long-term agreement with sports data and technology company Genius Sports

20 Oct 2021
Football

UAE chosen to host rescheduled Fifa Club World Cup

The United Arab Emirates is to stage this season’s Fifa Club World Cup in early 2022 after Japan withdrew as host due to the Covid-19 pandemic.

20 Oct 2021

Latest News

Sponsorship & Marketing Basketball

The National Basketball Association and Swiss luxury watchmaker Tissot have secured a multiyear extension of their marketing partnership which began in 2015
Media Multiple Sports

Russia’s National Media Group and telco Rostelecom are preparing to launch a package of four sports channels.
Sponsorship & Marketing Multiple Sports

Raffaella Valentino, the former head of sponsorship sales at the Team Marketing agency, and Marcel Wiegmann, former senior partnership development manager at Liverpool FC, have teamed up to co-found BallGame…
Events Football

The United Arab Emirates is to stage this season’s Fifa Club World Cup in early 2022 after Japan withdrew as host due to the Covid-19 pandemic.
Events Table Tennis

World Table Tennis, the commercial arm of the International Table Tennis Federation, has appointed The Sports Consultancy to help secure hosts for its to Grand Smash, Cup Finals and Champions events
Sponsorship & Marketing Ice Hockey

The National Hockey League and Navy Federal Credit Union have announced a multiyear extension of their United States partnership in which the Virginia-based global credit union will maintain its status …

By Sector

Ice Hockey
Media

Premier Hockey Federation secures US rights deal with ESPN+

The Premier Hockey Federation has secured a major boost by securing an exclusive United States rights deal with ESPN+, covering all 60 regular-season games, the Isobel Cup playoffs and other special events.

20 Oct 2021
Motorsport
Sponsorship & Marketing

Andretti Formula E brings in Avalanche as new title sponsor

Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…

20 Oct 2021
Table Tennis
Events

WTT turns to The Sports Consultancy in search for host cities

World Table Tennis, the commercial arm of the International Table Tennis Federation, has appointed The Sports Consultancy to help secure hosts for its to Grand Smash, Cup Finals and Champions events

20 Oct 2021
Multiple Sports
Industry Moves

Discovery India sports head Rajput ‘to stand down’

Vijay Rajput, senior vice-president, business head of the sports business, and head of affiliate sales and product distribution at Discovery India, will leave the broadcaster, it has been reported

20 Oct 2021

More News

Sponsorship & Marketing Multiple Sports

Madison Square Garden Sports and sister firm MSG Entertainment have announced a multiyear partnership renewal with American multinational investment bank and financial services company JPMorgan Chase.
Finance & Law Football

Two-time Super Bowl champion Malcolm Jenkins has become a minority investor in Premier League team Burnley FC.
Industry Moves Multiple Sports

Vijay Rajput, senior vice-president, business head of the sports business, and head of affiliate sales and product distribution at Discovery India, will leave the broadcaster, it has been reported
Sponsorship & Marketing Motorsport

Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Media Ice Hockey

The Premier Hockey Federation has secured a major boost by securing an exclusive United States rights deal with ESPN+, covering all 60 regular-season games, the Isobel Cup playoffs and other special events.
Sponsorship & Marketing Motorsport

Technology company Dell Technologies has signed a multi-year extension to its sponsorship deal with McLaren Racing, an association which began in 2018

Inside Track

Multi-sport
Media

Last week’s Facebook, WhatsApp and Instagram issues emphasise why it is important for sports rights-holders to develop audiences on owned-and-operated platforms, argues Johan Junker, chief executive and co-founder of fan development platform Antourage
Football
Sponsorship & Marketing

The Saudi takeover of Premier League club Newcastle United could be a gamechanger for its kit supplier Castore, but much will depend on whether there is a ‘change of control’ clause in the brand's sponsorship contract, says Matthew Glendinning.
Football
Sponsorship & Marketing

Andy Marston, chief of staff at digital media platform Antourage, believes the power of sports media is shifting away from traditional outlets towards personality-led platforms – with this summer’s transfer window providing the most compelling evidence to date
Multiple Sports
Media

Intriguing developments in Asia-Pacific media rights markets in recent months mean the picture for rights sellers is not as bleak as it looked in the depths of the pandemic last year, says SportBusiness Asia-Pacific editor Kevin McCullagh.

LATEST BY GEOGRAPHY

Europe

NMG, Rostelecom prepare to launch four sports channels
20 Oct 2021
Valentino and Wiegmann sign first client for new sponsorship consultancy BallGame
20 Oct 2021
NFL star Jenkins joins Burnley FC’s ownership group
20 Oct 2021
Dell extends with McLaren F1, Medallia and EasyPost make sponsorship debuts
20 Oct 2021

North America

NBA renews Tissot deal, unveils F1 content partnership
20 Oct 2021
NHL, Navy Federal seal multiyear extension of US partnership
20 Oct 2021
MSG Sports, JPMorgan Chase renew marketing partnership in multiyear deal
20 Oct 2021
Andretti Formula E brings in Avalanche as new title sponsor
20 Oct 2021

Asia

Discovery India sports head Rajput ‘to stand down’
20 Oct 2021
Seoul’s sports venues reopen to fans
20 Oct 2021
IPG and Redstrike join forces to develop LPL, target other sports rights
19 Oct 2021
Kuaishou becomes NBA’s short video partner in China
19 Oct 2021

Rest of the World

Network Ten adds FA Cup rights to football portfolio
20 Oct 2021
OneFootball picks up Copa do Brasil international rights
20 Oct 2021
Brisbane 2032 spending ‘to exceed A$5bn estimate’
20 Oct 2021
Fifa ‘exploring World Cup streaming options’ in Brazil
19 Oct 2021

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