Inside Track

Adam Karg, director at the Sport Innovation Research Group, Swinburne University of Technology, picks out some of the most valuable lessons for sports organisations from the past year's disruption

Jon Tonberg, director of technical solutions and delivery for digital transformation business Kin + Carta, argues that Covid-19 has prompted some innovative technological adaptations from sports right-holders which have mostly been to the benefit of fans

The Olympics has always been a stage for nations to set out grand political ambitions, for better or worse. Tokyo 2020 will be no different, says Professor Simon Chadwick.

Alex Charkham, chief strategy officer at the Fuse marketing agency, predicts the UK will receive more than its normal share of global marketing spend as it emerges faster from lockdown than other economies – and this represents a big opportunity for sport

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