Inside Track

Gregg Oldfield, chief executive of Engage Media Partners, explains why changes in content production and delivery accelerated under Covid-19 are here to stay and how the scope for creativity has increased.

Sally Hancock, managing partner at Y Sport, looks at how participation in tennis in the UK has grown in spite of the Covid-19 pandemic

Onur Yegenoglu, head of sport at KIN Partners, says that while Covid-19 has had a hugely negative impact on the sports industry, there are numerous opportunities that have arisen out of the pandemic

Darren Heitner, founder of Florida-based Heitner Legal, P.L.L.C., and an active attorney practicing sports law and contract law, explores the ramifications of an ongoing legal case surrounding the ownership of a college baseball team's Twitter account.

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