Inside Track

Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.

Scott Rochelle, president of the National Basketball Retired Players Association, discusses efforts to restructure the alumni group and embrace a more digitally-oriented future.

After rugby union's Leicester Tigers recently agreed a new naming-rights deal for their stadium, Joe Laing, business director at CSM Sport & Entertainment, considers why rugby must embrace modernity if it is to remain relevant.

Ingrid Silver, partner in the global entertainment and media industry group of international legal firm Reed Smith, predicts the sports that could command a commercial premium following the Covid-19 pandemic.

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