News

The advertising arm of UK pay-television broadcaster Sky has been appointed to exclusively sell advertising and sponsorship for the BT Sport subscription channels, replacing free-to-air broadcaster Channel…

The FIS Alpine World Ski Championships will take place as originally scheduled in Cortina, Italy, from February 9-21, 2021 after the sport of skiing rallied around the Covid-19-afflicted region to help…

A House of Lords committee has today (Thursday) called for a ban on gambling sports sponsorship as part of wide-ranging recommendations to address gambling-related harm

Danish public-service broadcaster DR has for the first time acquired a share of live rights to the Danish Cup, the country’s knockout clubs tournament, in a deal with rights-holder Nordic Entertainment (…

Major League Lacrosse has announced it will stage its 2020 season as a week-long quarantined tournament in Annapolis, Maryland, in the wake of the global Covid-19 pandemic

Investment firms, shareholders lean on team's key corporate partners

First and fourth week of preseason schedule set to be dropped

The New Zealand government has suspended all further payments to the events arm of the 36th America’s Cup amid concerns over the use of funding for the sailing showpiece, which takes place in Auckland n…

Norwegian public-service broadcaster NRK has renewed its domestic rights for Norwegian Ski Federation events for a further five seasons, while also striking an sublicensing agreement with commercial and…

Baltic media group TV3 has agreed a three-season extension to its rights deal with Euroleague Basketball

The England and Wales Cricket Board (ECB) has appointed CSM Live, the experience team of the CSM Sport and Entertainment agency, to deliver a ‘bio-secure’ plan for the return of international cricket.

Extreme E, the new electric off-road racing series, has announced that it is working with Velocity Experience, the live event and brand experience company co-founded by former Formula 1 driver David Coulthard,…

Cricket South Africa (CSA) has signed up global gambling brand Betway to its sponsorship portfolio

Italian football’s Lega Serie A has decided to continue to examine proposals from private equity investors following a general assembly meeting.

RLWC2021, the organising committee of the next edition of the Rugby League World Cup in England, has struck an agreement with International Rugby League which will see the two parties work together on…

English football club Wigan Athletic has gone into administration less than four weeks after being taken over by a Hong Kong-based partnership

Insurance companies are removing or ramping up the cost of pandemic insurance for sports events - CNA/Reuters South Korean football's K League hopes to have fans back in stadiums from July 10 - Yonhap

The National Women's Soccer League expansion team in Louisville, Kentucky, has brought in PNC Bank as its inaugural major commercial partner

Indian lawyer Shashank Manohar has stepped down as chairman of the International Cricket Council ahead of upcoming elections for the post

The National Football League's Las Vegas Raiders have signed a wide-ranging partnership with leading international brewing company Molson Coors.

Six FC Dallas players have officially tested positive for the Covid-19 virus since arriving in Orlando, Florida, for Major League Soccer's MLS Is Back Tournament

The Basketball Tournament has announced a multifaceted strategic partnership with sports betting and daily fantasy sports operator FanDuel ahead of the organization's kickoff this weekend

Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.

Eleven Sports, the international pay-television broadcaster, and Mediapro, the broadcast production and rights agency, are to work on a “series of strategic international projects”, beginning with the…