The National Football League's Las Vegas Raiders have named US online gaming operator BetMGM an official sports betting partner of the team
The National Hot Rod Association and Fox Sports have announced a multiyear extension of their domestic media-rights agreement to telecast all NHRA Mello Yello Drag Racing series competitions across Fox,…
The Ultimate Fighting Championship has confirmed its return to Fight Island with five events in September and October, including two pay-per-view cards and three Fight Nights.
National Hockey League expansion team Seattle Kraken has announced that Premera Blue Cross, a leading health plan in the Pacific Northwest, will become the exclusive health insurance partner of Climate …
The University of California, Los Angeles athletics department has announced a multiyear partnership with sports nutrition company Ready Nutrition
Major League Soccer expansion team St. Louis City has set a league record for season-ticket deposits, indicating that the club will attract a large fanbase upon its debut
Developer of personal training systems continues to see surging sales
Malaysian pay-television broadcaster Astro has added rights to Portugal’s Primeira Liga to its sports output in a deal signed ahead of the start of the 2020-21 season this weekend.
Subscription TV network Sky Mexico has agreed a two-year deal to become the home of the Bundesliga and 2. Bundesliga in Mexico and Central America ahead of the 2020-21 season
Sub-Saharan African pay-television broadcaster StarTimes has acquired the non-exclusive rights to the Extreme E racing series across the region
Sport1 has extended a sublicensing deal with pay-television broadcaster Sky Deutschland that will allow the German commercial broadcaster to offer free highlights of the 2
Team Marketing, the Luzern-based agency that markets the broadcast, sponsorship and licensing rights to Uefa club competitions, is looking to recruit a senior commercial lead to sit within the media partnership…
The board of directors at France’s Professional Football League (LFP) has today (Thursday) chosen Arnaud Rouger, the league’s long-running director of competitions, as its new chief executive.
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus
CSM Sports and Entertainment has announced a major restructuring of its North American operations, which will see its current chief executive, Dan Mannix, transition into a senior advisor role and Christa…
Spanish football's LaLiga has signed up gambling firm M-Bet as its latest regional sponsor
The International Swimming League has reached a multiyear media-rights deal with CBS Sports in the United States ahead of the organization's second season
Belgium’s Pro League is working with media rights-holder Eleven Sports, the subscription broadcaster, and the Mediapro agency to secure longer contracts with broadcasters in Europe, while a new 1:30pm (…
The English Premier League has agreed a deal with Chinese digital platform Tencent for the media rights to the competition in the country for the remainder of the 2020-21 season
A new partnership with the Football Finance Academy will help educate players & staff for future success beyond the pitch
The International Tennis Federation has rebranded the Fed Cup, the women’s international teams event, as the Billie Jean King Cup by BNP Paribas in a tribute to the iconic female tennis player and pioneer f…
The Ultimate Fighting Championship has signed a multi-year deal with Finnish health technology company Oura Health, with the agreement being looked upon as a means to aid the US mixed martial arts promotion…
Roughly two-week delay designed to lessen health risks