News

Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties. T

Singapore-based mixed martial arts promotion One Championship is reportedly considering a listing in the US through a merger with a special purpose acquisition company (SPAC)

Indian technology firm Tech Mahindra has announced the launch of a franchise team-based Global Chess League

Sports data and technology company Genius Sports Group has agreed a long-term deal with the Malaysian Football League, encompassing live data and integrity rights

An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…

Kayo Freebies, a free version of Australian broadcaster Foxtel's Kayo Sports streaming service, launches today, with this weekend's Supercars season-opener the highlight of the launch content

Australia and Qatar have pulled out of this summer's rescheduled Copa América as the tournament clashes with rescheduled AFC World Cup 2022 and Asian Cup 2023 qualifying dates, Conmebol has announced.

TikTok, the popular short-form video social media platform, has announced a wide-ranging partnership with Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns

NFL franchise solidifies intended timetable for rebranding process

Bundesliga club FC Schalke 04’s kit supply contract with UK-based sportswear firm Umbro is set to be curtailed at the end of the 2021-22 season.

The Sportfive agency is looking to add golf events in Europe to its portfolio amid the relaunch of its international golf interests with a view to expanding its business in the sport outside of the US…

The sales processes for in-flight and in-ship broadcast rights to Uefa’s club competitions from 2021-22 to 2023-24 have been initiated.

The Canadian Elite Basketball League is set to launch a new global streaming platform on the back of a multi-year deal with OTT solutions company StreamAMG

International pay-television broadcaster beIN Media Group will file an injunction in the Turkish courts against Süper Lig side Fenerbahçe over alleged IP infringement of the company’s branding.

Pay-television broadcaster Sky New Zealand is considering price increases for its sports packages, despite registering an increase in profits

Recast, the new direct-to-customer video platform that operates on a micropayment basis, has signed one of its first football clubs to a content-sharing agreement in a deal announced with Scotland’s H…

The Ladies Professional Golf Association has announced that global e-commerce mattress and furniture company Zinus has been named an official marketing partner of the organization, as well as its official…

UK sports media company River Media Partners has signed Dunlop and Highland Spring Water to the sponsorship portfolio of its UK Pro League tennis competition

Global food and beverage company PepsiCo has launched a new Uefa Champions League football campaign around its Pepsi Max brand across both the men’s and women’s competitions.

Sports betting startup Simplebet is continuing its expansion by securing an agreement for its micro-betting offering to be made available for National Basketball Association games via FanDuel's revamped …

The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.

Swarbrick, Kelly give strong support to greater player NIL rights

Digital sports content and technology company Genius Sports Group has rolled out its LiveStats platform for use among ice hockey leagues and federations

The All England Lawn Tennis and Croquet Club, organiser of the Wimbledon tennis championships, has announced the appointment of Alexandra Willis as communications and marketing director, starting August…