Fan Engagement

Latest Features

The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.

MLS expansion club hires league's first CXO to put a significant emphasis on the fan experience in the club's development and to differentiate itself in a competitive and expanding league. Bob Williams reports

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich discusses his involvement in the forthcoming debut of Fan Controlled Football

Dutch clubs like SC Heerenveen have sold large numbers of season tickets prior to the 2020-21 Eredivisie season, despite there being no guarantees spectators will be allowed to attend matches. Callum McCarthy reports.

An upstart daily fantasy company with an unusual name and unconventional approach has quickly risen to prominence by challenging established market leaders DraftKings and FanDuel and striking a large series of team sponsorships.

XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase

The Professional Fighters League will become the first sports league to offer blockchain fan tokens in a global partnership with blockchain-based fan engagement platform Socios.com.

Enhanced social media camera features now part of Ballpark app

China has withdrawn from hosting the Asian Football Confederation's 2022 Under-23 Asian Cup tournament "due to scheduling conflicts, stadium completion timelines ahead of other international events and…

Features

The NBA has taken fan engagement in the wake of Covid-19 to a new level by allowing at-home viewers to be seen and heard by their favorite players in Orlando. Bob Williams reports

SportBusiness speaks to Benjamin Wahl, head of China at Borussia Dortmund, about the BVB Virtual Asia Tour, which emerged out of the ashes of disruption caused by the Covid-19 pandemic.

Faced with the extended absence of live in-person audiences critical to its events, World Wrestling Entertainment turns to technology to create a spectacle

Sport in Asia has been growing in popularity in recent decades, spurred by growth in interest in overseas leagues, encouragement from governments and the hosting of major events. But with media habits and cultural tastes changing, will today’s teenagers be as enamoured as the generations that went before them?

With its both unprecedented size and unique design, the videoboard at the forthcoming SoFi Stadium in Southern California seeks to break new ground in the industry technologically and redefine fan engagement

James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.

Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.

With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy

Closed-door sport is forcing innovation and fresh thinking about virtual hospitality. But can it ever hope to replace the real behind-the-ropes experience? Ben Cronin reports.

Sports are beginning to make their comeback from Covid-19, but generally with empty stadiums or with highly limited attendance, accelerating historic shifts for an already-battered ticket resale industry. US Editor Eric Fisher reports.

The ongoing Covid-19 pandemic helped lead to a dramatic reduction in the number of rounds for the MLB Draft. But the league and its media partners are still hoping for lift among a competition-starved fan base

SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.

Multi-national financial services company will gain huge reach as the title sponsor of the first event back on the PGA Tour in the wake of the Covid-19 pandemic, writes Bob Williams

The arrival of Covid-19 has hit the events industry hard, but sports are poised to make a big comeback – with or without fans physically present.

Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.

Venerable maker of sports simulation games has seen a strong resurgence amid the Covid-19 outbreak. Eric Fisher reports.

Without live events, international federations are being forced to innovate with their fan engagement strategies. Adam Nelson reports.

US Olympic national governing body has suffered declining revenues and membership numbers since the onset of the health crisis but large financial reserves coupled with a move to put competitions and coaching courses onto digital platforms have stemmed losses.

A wide array of major sports properties, both in and out of the US, have relied on DC-based outfit to engage students of many ages. Everfi co-founder and president of global partnerships Jon Chapman speaks with US Editor Eric Fisher on the company's work with the sports industry and the new EduCup Challenge