Fan Engagement

Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…

Italian football club AC Milan has launched an official channel on Chinese social video platform Kuaishou as part of plans to reinforce its presence in the country

The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years

WAVE.tv, the California-based digital sports media company, has rebranded as Wave Sports + Entertainment to coincide with extensive growth plans in talent-driven original programming.

Lega Serie A will follow in the footsteps of LaLiga and the Bundesliga by opening a regional office in New York City to expand the league's reach in North America

Today Stats Perform, the sports tech leader in data and AI technology, announced PressBox Graphics as the latest addition to the PressBox platform

The National Lacrosse League has secured a multiyear extension with cloud video production platform Grabyo ahead of the 2021-22 season

Oli Slipper, the co-founder of sports digital media company Perform, has secured £2.6m (€3m/$3.4m) in seed funding for his new social gaming platform, PickGuru.

In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.

Sports data firm Stats Perform and A-Leagues have agreed a three-year deal, beginning with the 2021-22 season, to create new, data-driven content for the leagues’ media channels.

League deepens its tie with US software giant

Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.

Ashot Khachaturyants has secured the presidency of the Russian Premier League on a permanent basis, and has presented a strategic development plan that aims to establish the property as a competitive league…

The Formula E electric car-racing series has launched Formula E: Unplugged, a new short-form episodic documentary series on YouTube and Facebook

An immersive, virtual space could provide a game-changing experience full of opportunities for fans and rights-holders alike.

The United Rugby Championship, the rebranded tournament previously known as Pro14, has announced a new collaboration with Roc-Nation-owned music platform Equity Distribution (EQ) that will give it access…

Prominent United States-based gaming company DraftKings has unveiled a multiyear partnership with the National Hockey League's Boston Bruins, becoming the exclusive official daily fantasy partnership of…