Fan Engagement
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
AC Milan further establishes China presence with launch on Kuaishou
Italian football club AC Milan has launched an official channel on Chinese social video platform Kuaishou as part of plans to reinforce its presence in the country
Cavalor rides on with FEI as federation ups digital activation support
The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
WAVE.tv rebrands as Wave Sports + Entertainment
WAVE.tv, the California-based digital sports media company, has rebranded as Wave Sports + Entertainment to coincide with extensive growth plans in talent-driven original programming.
Serie A to open New York office to expand North American reach
Lega Serie A will follow in the footsteps of LaLiga and the Bundesliga by opening a regional office in New York City to expand the league's reach in North America
PressBox Graphics joins PressBox platform to add visual content creation at speed and scale
Today Stats Perform, the sports tech leader in data and AI technology, announced PressBox Graphics as the latest addition to the PressBox platform
NLL secures multiyear Grabyo extension
The National Lacrosse League has secured a multiyear extension with cloud video production platform Grabyo ahead of the 2021-22 season
Slipper secures £2.6m seed funding for new social gaming platform
Oli Slipper, the co-founder of sports digital media company Perform, has secured £2.6m (€3m/$3.4m) in seed funding for his new social gaming platform, PickGuru.
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
EXCLUSIVE: A-Leagues upgrades data-driven content capability with Stats Perform
Sports data firm Stats Perform and A-Leagues have agreed a three-year deal, beginning with the 2021-22 season, to create new, data-driven content for the leagues’ media channels.
MLB expands its relationship with Adobe
League deepens its tie with US software giant
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
Russian Premier League strategic plan detailed as Khachaturyants elected president
Ashot Khachaturyants has secured the presidency of the Russian Premier League on a permanent basis, and has presented a strategic development plan that aims to establish the property as a competitive league…
Formula E launches behind-the-scenes documentary on YouTube, Facebook
The Formula E electric car-racing series has launched Formula E: Unplugged, a new short-form episodic documentary series on YouTube and Facebook
What does the metaverse mean for sport?
An immersive, virtual space could provide a game-changing experience full of opportunities for fans and rights-holders alike.
URC leverages Roc Nation relationship to agree Equity Distribution music deal
The United Rugby Championship, the rebranded tournament previously known as Pro14, has announced a new collaboration with Roc-Nation-owned music platform Equity Distribution (EQ) that will give it access…
DraftKings, Bruins seal multiyear DFS partnership
Prominent United States-based gaming company DraftKings has unveiled a multiyear partnership with the National Hockey League's Boston Bruins, becoming the exclusive official daily fantasy partnership of…