Fan Engagement

Latest Features

Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.

With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy

Closed-door sport is forcing innovation and fresh thinking about virtual hospitality. But can it ever hope to replace the real behind-the-ropes experience? Ben Cronin reports.

Sports are beginning to make their comeback from Covid-19, but generally with empty stadiums or with highly limited attendance, accelerating historic shifts for an already-battered ticket resale industry. US Editor Eric Fisher reports.

The ongoing Covid-19 pandemic helped lead to a dramatic reduction in the number of rounds for the MLB Draft. But the league and its media partners are still hoping for lift among a competition-starved fan base

ESPN has entered into a multiyear agreement with independent artist distribution platform UnitedMasters

Fox Sports has announced that its broadcast coverage of the MLS Is Back Tournament in Orlando, Florida, will feature artificial crowd noise

This year's Asia Cup national team cricket tournament has been cancelled, with planned hosts Pakistan possibly hosting it next year instead, cricket officials have said - The Hindu

The Singapore Premier League will launch its own football video game tournament, premiering on July 11

Features

SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.

Multi-national financial services company will gain huge reach as the title sponsor of the first event back on the PGA Tour in the wake of the Covid-19 pandemic, writes Bob Williams

The arrival of Covid-19 has hit the events industry hard, but sports are poised to make a big comeback – with or without fans physically present.

Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.

Venerable maker of sports simulation games has seen a strong resurgence amid the Covid-19 outbreak. Eric Fisher reports.

Without live events, international federations are being forced to innovate with their fan engagement strategies. Adam Nelson reports.

US Olympic national governing body has suffered declining revenues and membership numbers since the onset of the health crisis but large financial reserves coupled with a move to put competitions and coaching courses onto digital platforms have stemmed losses.

A wide array of major sports properties, both in and out of the US, have relied on DC-based outfit to engage students of many ages. Everfi co-founder and president of global partnerships Jon Chapman speaks with US Editor Eric Fisher on the company's work with the sports industry and the new EduCup Challenge

In part one of a three-part interview, Joe Barone, director general of Italian Serie A club Fiorentina, discusses the challenges of running a club in lockdown, the accelerated focus on going digital, the…

The cancellation of the Baseball Hall of Fame's Induction Weekend and the Little League World Series this summer are leaving big economic holes in the small communities that play host to the marquee events.

Covid-19's brutal impact on the global sports economy is forcing the pace of necessary change according to Two Circles chief executive Gareth Balch, who believes that while some properties will go to the…

The league makes a historic shift to allow refunds on games lost to Covid-19, creating widespread ripple effects across the industry. US Editor Eric Fisher reports.

Part two of our video interview with Umberto Gandini, senior Italian sports business and administration figure and president of Lega Basket

The NHL will this week become the latest major sports organization to launch a players-only esports competition in an attempt to stay relevant and keep fans engaged. Bob Williams reports.

Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.

Individual shooting competition was a bold and innovative attempt to stage a rare non-esports competition to keep fans engaged amid the hiatus but various weather and WiFi issues prove problematic. Bob Williams reports.

The indoor lacrosse league, like other US sports properties, has taken a sizable blow from the ongoing Covid-19 pandemic. But it is looking to adapt quickly to change. Bob Williams reports.

The NBA has become the latest major sports organization to turn to esports as a means to help fill the void amid the sports shutdown. Bob Williams reports