Fan Engagement

Multiple Sports
Media

UK-based streaming platform Recast is to enter administration after funding commitments from a major investor were not forthcoming
Sailing
Media

SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
Multiple Sports
Fan Engagement

Takes, an innovative, all-encompassing sports experience app, today announced its official launch out of beta on the heels of a $1.4m (€1.3m) pre-seed raise. 
Rugby Union
Media

World Rugby has moved to plug gaps in the sport's global reach through the launch of free streaming platform RugbyPass TV in time for next month's Rugby World Cup
Football
Sponsorship & Marketing

LaLiga North America has signed a three-year extension with telco Verizon in a United States exclusive deal
Football
Media

LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish. ESPN entered into a $1.4bn (€1.3
Football
Media

Bundesliga International has announced Minute Media as the German football league's official content partner in North America
Football
Media

Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.
Baseball
Events

Major League Baseball has announced the MLB World Tour will visit four countries in 2024, including a first-ever series in South Korea between the Los Angeles Dodgers and San Diego Padres
Tennis
Sponsorship & Marketing

Gaming company FanDuel has signed a multi-year extension to its agreement with the Women’s Tennis Association (WTA).
Snooker
Fan Engagement

Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets
Baseball
Fan Engagement

Major League Baseball today (Wednesday) took a step into the metaverse with the launch of a virtual ballpark aimed at significantly enhancing engagement among its global fanbase
Baseball
Technology

YES Network, the regional sports network for Major League Baseball's New York Yankees, the National Basketball Association's Brooklyn Nets and the WNBA's New York Liberty, has launched an app-based loyalty…
Multiple Sports
Fan Engagement

Dean Drury, head of product and innovation (digital and data) at CSM, on why the decline of third-party cookies won't be the death of data collection.
Multi-sport
Media

Carving out digital clips to be used in-competition by athletes and sports bodies looks set to become the norm in media rights negotiations for events below the top tier, according to Glen Killane, executive…
Tennis
Fan Engagement

The All England Lawn Tennis Club (AELTC) has further enhanced the digital fan experience for the Wimbledon Championships by launching an offering on online gaming platform Fortnite
Golf
Events

The Ryder Cup has agreed a consultancy partnership with the Roc Nation Sports International (RNSI) talent agency as it seeks to broaden the appeal of the biennial golf tournament between Europe and the…
Football
Fan Engagement

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…