Fan Engagement
LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
OneFootball incorporates WSC Sports’ automated highlights
OneFootball, the football-based media platform, is to use match highlights generated by WSC Sports in a deal agreed with the automated highlights provider
NHL looks to engage fans during Stanley Cup Playoffs with Beatclub music partnership
The National Hockey League has announced a partnership with online music marketplace Beatclub to feature its vast catalogue of exclusive music, beats, and songs throughout the duration of the 2020-21 se…
TikTok to show Brazilian Série C matches and content
Video-sharing platform TikTok has agreed a deal to show matches and exclusive content from the Campeonato Brasileiro Série C, the third tier of club football in Brazil.
MLS, NBA unveil plans to mark Juneteenth
Major League Soccer is partnering with Black Players for Change to mark Juneteenth, a national holiday commemorating emancipation from slavery in the United States, with a series of initiatives this weekend.
McLaren enters NFT space with Tezos
McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos
GameOn partners with MX Player for mobile cricket prediction games
Technology company GameOn Entertainment has struck a partnership with Indian video streaming app MX Player that will create cricket prediction games for mobile phones.
Sports NFTs look to establish staying power
Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports
Horizm adds Everton as latest Premier League partner
Digital inventory management company Horizm has agreed a deal with Everton to support the Premier League football club’s digital performance.
Reading FC aligns with Rival to build esports community
Gaming platform development company expands roster of team partners
Uefa to launch Euro 2020-themed tournament on Fortnite
Uefa has agreed a deal with Epic Games to create a Euro 2020-themed in-game tournament in the publisher’s popular Fortnite title.
“The pandemic will be part of our photographic content” | Uefa and Getty plan for Euro 2020
Ahead of Euro 2020, Paul Murphy, Uefa digital image expert, and Paul Gilham, Getty Images senior director, describe the relationship between the governing body and its official photographic agency, and how this year’s event will set new benchmarks in the speed of image delivery
Webinar replay | Designing and monetising the next generation of sports streaming services
In the latest webinar from SportBusiness, our panel of experts from the Ultimate Fighting Championship, International Hockey Federation, WePlay and Agora discuss the innovations, marketing techniques and pricing strategies that will encourage modern fans to pay for sports content
LA Clippers, Bally Sports unveil NBA playoff game “Kids Cast”
The National Basketball Association's Los Angeles Clippers will air a special kids-focused simulcast of their NBA playoff game against the Dallas Mavericks on June 2 on regional sports network Bally Sports …
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
Dorna Sports, Facebook Watch extend MotoGP content deal
Motorcycling’s MotoGP World Championship, through its commercial rights-holder Dorna Sports, has extended its agreement with Facebook for another year.
Extreme E steps up TikTok engagement for Senegal race
Electric off-road motorsport series Extreme E has gone live on short-form video-sharing platform TikTok for its Ocean X-Prix at Lac Rose in Dakar, Senegal, starting on May 29