Fan Engagement

The National Hockey League’s 32nd franchise the Seattle Kraken has unveiled the team’s mascot, a sea-troll named Buoy, ahead of the Kraken’s second season. B

US-based mixed martial arts promotion Combate Global will launch on TikTok this weekend after signing a wide-ranging deal with Wave Sports + Entertainment, the California-based digital sports media company

Hong Kong Rugby Union has announced an agreement with non-fungible tokens (NFT) company NuArca Labs that will see the two launch a digital trading card marketplace ahead of the Hong Kong Sevens tournament

McLaren Racing is to release a series of non-fungible tokens (NFTs) in partnership with open-source blockchain company Tezos to mark the forthcoming Formula 1 grands prix in Singapore and Japan

LaLiga has reached an agreement with technology services company Globant that will lead to the formation of a joint venture to drive the development of LaLiga Tech

NBA Asia managing director Ramez Sheikh tells SportBusiness why the Wizards and Warriors were the perfect choices for the league's first international event since January 2020.

The National Football League is celebrating the increasing number of nationalities and cultures in the league with an initiative in partnership with over 200 players, coaches and executives to have international…

Formula 1 is looking to build hype for the inaugural Las Vegas Grand Prix on November 18, 2023, by hosting a high-profile Launch Party this fall, with the event set for November 5 along the Las Vegas Strip

The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year

Esports must be integrated into the Olympic Movement in order to keep pace with social trends, Vincent Pereira, head of virtual sports and gaming at the International Olympic Committee, has said

Membership program, lower League Pass pricing among new features

DAZN Group’s takeover interest in Eleven Group was driven not only by the latter’s football rights portfolio and strong presence in markets such as Belgium and Portugal, but also the ability of Eleven-owned dig…

The National Basketball Association's developmental G League and Marvel Entertainment have unveiled a promotional collaboration for the upcoming 2022-23 season, in which 16 teams will each host a "Marvel…

Weibo has agreed a deal to become an official social media platform of the Chinese Super League

Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.A

Amateur basketball tournaments in rural villages in China have become a phenomenon in the country, drawing big crowds and the attention of national media. Denis Green of Mailman Group relates the tale and considers the lessons for other sports.

Israel-based automated highlights company WSC Sports has reached an agreement with the HockeyAllsvenskan, Sweden’s second-tier ice hockey league.