Fan Engagement

Latest Features

Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left

Segmented marketing efforts to target different ethnic communities One in three spectators at the tournament will be new to cricket

The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.

Mascot is most-followed on Twitter of all US major professional sports and collegiate teams Companies looking to partner with Flyers directly because they want association with Gritty

The Italian Football Federation (FIGC) has signed a wide-ranging memorandum with the Chinese government to promote the game between the two countries

Ian Ayre, the former Liverpool FC board director, who last year took the same role with Nashville SC, has penned an open letter to fans providing updates on the 2020 MLS expansion club, conceding the team…

The National Hockey League announced that the Buffalo Sabres, Chicago Blackhawks, Philadelphia Flyers and Tampa Bay Lightning will participate in the 2019 NHL Global Series

The New York Mets have told Major League Baseball that they are interested in participating in the 2020 London series

Features

The rise of the Big Eventer is the sports business story of the last decade.

'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers Broadcasts are also pilots for 'totally synchronised' sports betting programming

London-based international agency M-is has been developing state-of-the-art fan experiences and engagement initiatives in sport for 30 years. With such rapid developments in technology, M-is believe brands and federations can use this opportunity to inspire and empower all at ‘grassroots’.

The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.

In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.

LaLiga  club  wants NWSL franchise to activate sponsors and ‘be different’ from rivals   North American  commercial partners brought in $99m of club’s $1bn revenue in 2017-18    Cancelled Miami ga

• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When

Fifty games moved to afternoons so they can be broadcast in primetime on continent Approximately 30 per cent of NHL players come from overseas

When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold    A

The late Fiba secretary general Patrick Baumann laid down a challenge to make basketball the most popular sport in the world at the Fiba World Basketball Summit in Xi’an, China. The way brands, media companies and major stakeholders responded to his call at the conference was a tribute to his collaborative approach. SportBusiness Professional reports from the event

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme

If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.