Fan Engagement

Major League Soccer expansion team St. Louis City SC has unveiled a team app, which contains behind-the-scenes content and insider access to engage fans ahead of the club's inaugural season in 2023

Discovery Sports Events, the global promotion and event arm of the Discovery media group, has agreed a deal with Amazon Web Services for the company to become its Official Cloud, Artificial Intelligence,…

ViacomCBS children's channel Nickelodeon is significantly expanding its National Football League coverage by broadcasting the half-hour weekly primetime highlights program NFL Slimetime from September…

English Premier League side Leeds United has become the first football club to avail itself of a new function on TikTok, enabling it to sell official merchandise and replica jerseys on the platform

Social media platform Facebook has become the 'Official Social Media Services Supplier' of the 2023 Rugby World Cup to be hosted in France

Turkish Süper Lig football club Galatasaray has said it will launch what it claims will be Turkey’s first NFT collection.

The European Handball Federation has reported back on the first season of its exclusive media and sponsorship rights deal with the Infront agency and multi-platform subscription broadcaster DAZN by stating…

Digital inventory management company Horizm has entered the golf market by agreeing a deal with PGA Tour and European Tour player, Matt Fitzpatrick. The Englishman, currently ranked world No

Golf’s European Tour has unveiled new research into the economic impact of its events on host venues, with analysis suggesting that local businesses stand to benefit from a boost of up to $7.5m (€6.3m).

Dominant social media network enters crowded market for casual games

DAZN, the subscription sports streaming broadcaster, has widened out its work with Snapchat to offer at least 70 programmes on the social media platform throughout the next year

The National Football League's San Francisco 49ers are looking to engage their fanbase both in the United States and worldwide by unveiling a premium Supporters Club

Coastal Plain League team owner Jesse Cole tells SportBusiness how the Bananas' highly imaginative in-game experience has enabled the club to become a social media sensation and a template for MLB to follow.

Jonny Murch, chief executive of the Redtorch digital agency, says international federations and NOCs did well to gain large numbers of new followers during the recent Tokyo 2020 Olympics, but numbers are meaningless unless these audiences can be understood, retained and built upon.

Cricket West Indies has turned to Horizm, the digital inventory management company, to value and create revenues from the cricket governing body’s website and social media channels.

The National Football League has extended its content and advertising partnership with message board platform Reddit, which began in 2019

The National Basketball Association's NBA Experience indoor attraction at the Walt Disney World theme park complex in Orlando, Florida, will shut permanently after being forced to close its doors amid…