Fan Engagement

Latest Features

West Ham has become the first Premier League club to partner with fan engagement and tokenization platform Socios.com. The Socios

NHL team broke e-commerce and in-venue merchandise records after first title in franchise history TV ratings and digital streaming minutes on NBC Sports Washington up significantly year-on-year

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.

Ben Cronin asks Everton's director of risk & governance Paul McNicholas; Kyle Cockett, senior insight manager; and the club's first data protection officer Ian Garratt about its strategies regarding how it uses fan data.

The European Tour has partnered with esports event organiser DreamHack to launch its first esports competition, the European eTour Championship

The Australian Football League is set to continue its push into the Chinese market with the opening of an office in Shanghai in June

Uefa has unveiled a ticketing strategy for next year’s pan-continental European Championship that will see 82 per cent of available seats offered to the general public.

A record 31,555 fans attended Catalans Dragons' Super League match against the Wigan Warriors at the Nou Camp on Saturday

Features

Organisers admit they 'lost their way' by alienating core fanbase TV ratings and attendances down significantly, while many sponsors have left

Segmented marketing efforts to target different ethnic communities One in three spectators at the tournament will be new to cricket

The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.

Mascot is most-followed on Twitter of all US major professional sports and collegiate teams Companies looking to partner with Flyers directly because they want association with Gritty

The rise of the Big Eventer is the sports business story of the last decade.

'Predict the Game’ telecasts on NBC Sports Washington aim to engage fans and gamblers Broadcasts are also pilots for 'totally synchronised' sports betting programming

The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.

In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.

LaLiga  club  wants NWSL franchise to activate sponsors and ‘be different’ from rivals   North American  commercial partners brought in $99m of club’s $1bn revenue in 2017-18    Cancelled Miami ga

• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When

Fifty games moved to afternoons so they can be broadcast in primetime on continent Approximately 30 per cent of NHL players come from overseas

When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold    A