Fan Engagement

Motorsport
Media

The Formula 1 Channel becomes the latest addition to F1’s portfolio of programming currently available for fans in the USA, supporting the core live offerings from ESPN and F1 TV.
Football
Sponsorship & Marketing

Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.
Multiple Sports
Fan Engagement

Taking place from August 16-18, Fanatics Fest NYC will seek to “celebrate and elevate modern sports fandom in all its forms”
American Football
Fan Engagement

Kansas City Chiefs is leading the National Football League's attempts to branch out to international markets after enjoying a huge rise in social media engagement following back-to-back Super Bowl wins.
American Football
Events

The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list. 
Esports
Finance & Law

A shift in the esports revenue distribution model away from prioritising sponsorship to focus more on in-game digital purchases is set to become the new norm, industry experts have predicted.
Football
Media

OneFootball, the streaming and media platform, and Yahoo Sports, the global sports news website, have teamed up to create a one-stop content shop for football fans in North America.
Golf
Media

The OTT platform launched by the R&A using Endeavor Streaming technology has been set up to gather consumer data and provide a vehicle to stream the Open in markets devoid of competition.
American Football
Sponsorship & Marketing

The National Football League has once again expanded its Global Markets Program, taking the initiative to five new countries in South America, Asia and Africa and opening up commercial opportunities for four more franchises.
Football
Fan Engagement

France’s Professional Football League (LFP) has claimed a global football first by developing and operating its own non-fungible token (NFT) fantasy game.
Multiple Sports
Finance & Law

US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners
Football
Fan Engagement

Major League Soccer is stepping up its presence in the non-fungible tokens space by establishing a new division focused on developing, marketing and managing a centralised NFT marketplace for the league.
Football
Governance

Borussia Dortmund is eyeing a doubling of its sponsorship revenue emanating from the United States after opening its inaugural office in the Americas, chief executive Hans-Joachim Watzke has declared
Football
Fan Engagement

The Swiss Football League has appointed the LaSource consultancy to help develop its so-called ‘Digital Vision 2027’ as it aims to become the “most attractive and innovative sports competition in Switz…
Basketball
Sponsorship & Marketing

The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
Football
Sponsorship & Marketing

The National Women's Soccer League has announced a multi-year sponsorship that makes the Google Pixel smartphone the league's official mobile phone partner and playoffs and championship presenting sponsor
Multi-sport
Media

The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Multiple Sports
Fan Engagement

Genius Sports, the sports data and betting services company, today (Wednesday) launched what it describes as an industry first, a product that can identify solutions for fan advertising across multiple…