Fan Engagement
Recast to enter administration after investment shortfall
UK-based streaming platform Recast is to enter administration after funding commitments from a major investor were not forthcoming
SailGP to stream event live on TikTok with dedicated feed
SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences
Takes launches out of beta with live sports interaction app
Takes, an innovative, all-encompassing sports experience app, today announced its official launch out of beta on the heels of a $1.4m (€1.3m) pre-seed raise.
World Rugby lights up dark markets with global streaming platform launch
World Rugby has moved to plug gaps in the sport's global reach through the launch of free streaming platform RugbyPass TV in time for next month's Rugby World Cup
LaLiga North America renews Verizon deal for three more seasons
LaLiga North America has signed a three-year extension with telco Verizon in a United States exclusive deal
LaLiga, ESPN puts focus on fans in third season of US contract
LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish.
ESPN entered into a $1.4bn (€1.3
Bundesliga International adds Minute Media as content partner in North America
Bundesliga International has announced Minute Media as the German football league's official content partner in North America
Fifa strikes first formal tie-up with TikTok for Women’s World Cup
Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.
MLB to visit four countries in 2024, including first Korea game
Major League Baseball has announced the MLB World Tour will visit four countries in 2024, including a first-ever series in South Korea between the Los Angeles Dodgers and San Diego Padres
FanDuel serves up extension with WTA
Gaming company FanDuel has signed a multi-year extension to its agreement with the Women’s Tennis Association (WTA).
WST turns to Red Lantern to develop Asian digital presence
Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets
MLB enters the metaverse to offer virtual experiences to global fans
Major League Baseball today (Wednesday) took a step into the metaverse with the launch of a virtual ballpark aimed at significantly enhancing engagement among its global fanbase
YES Network launches app-based rewards programme
YES Network, the regional sports network for Major League Baseball's New York Yankees, the National Basketball Association's Brooklyn Nets and the WNBA's New York Liberty, has launched an app-based loyalty…
Dean Drury | In a world without cookies, first-party data reigns supreme
Dean Drury, head of product and innovation (digital and data) at CSM, on why the decline of third-party cookies won't be the death of data collection.
EBU’s Killane: Clip carve-outs for athletes the future for sports’ digital approach
Carving out digital clips to be used in-competition by athletes and sports bodies looks set to become the norm in media rights negotiations for events below the top tier, according to Glen Killane, executive…
Wimbledon launches on Fortnite, enhances digital experiences for 2023
The All England Lawn Tennis Club (AELTC) has further enhanced the digital fan experience for the Wimbledon Championships by launching an offering on online gaming platform Fortnite
Ryder Cup seeks to boost appeal with Roc Nation tie-up
The Ryder Cup has agreed a consultancy partnership with the Roc Nation Sports International (RNSI) talent agency as it seeks to broaden the appeal of the biennial golf tournament between Europe and the…
Sportfive hired to drive digital growth of Concacaf competitions
Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…