Fan Engagement

UK-based streaming platform Recast is to enter administration after funding commitments from a major investor were not forthcoming

SailGP, the annual sailing series, is to stream its first event live on TikTok this weekend, as it continues to push the boundaries on production and bringing its content to new audiences

Takes, an innovative, all-encompassing sports experience app, today announced its official launch out of beta on the heels of a $1.4m (€1.3m) pre-seed raise. 

World Rugby has moved to plug gaps in the sport's global reach through the launch of free streaming platform RugbyPass TV in time for next month's Rugby World Cup

LaLiga North America has signed a three-year extension with telco Verizon in a United States exclusive deal

LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish. ESPN entered into a $1.4bn (€1.3

Bundesliga International has announced Minute Media as the German football league's official content partner in North America

Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.

Major League Baseball has announced the MLB World Tour will visit four countries in 2024, including a first-ever series in South Korea between the Los Angeles Dodgers and San Diego Padres

Gaming company FanDuel has signed a multi-year extension to its agreement with the Women’s Tennis Association (WTA).

Digital marketing agency Red Lantern has been appointed by the World Snooker Tour (WST) to develop its presence in key Asian markets

Major League Baseball today (Wednesday) took a step into the metaverse with the launch of a virtual ballpark aimed at significantly enhancing engagement among its global fanbase

YES Network, the regional sports network for Major League Baseball's New York Yankees, the National Basketball Association's Brooklyn Nets and the WNBA's New York Liberty, has launched an app-based loyalty…

Dean Drury, head of product and innovation (digital and data) at CSM, on why the decline of third-party cookies won't be the death of data collection.

Carving out digital clips to be used in-competition by athletes and sports bodies looks set to become the norm in media rights negotiations for events below the top tier, according to Glen Killane, executive…

The All England Lawn Tennis Club (AELTC) has further enhanced the digital fan experience for the Wimbledon Championships by launching an offering on online gaming platform Fortnite

The Ryder Cup has agreed a consultancy partnership with the Roc Nation Sports International (RNSI) talent agency as it seeks to broaden the appeal of the biennial golf tournament between Europe and the…

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…