Fan Engagement

Features

Part two of our video interview with Umberto Gandini, senior Italian sports business and administration figure and president of Lega Basket

The NHL will this week become the latest major sports organization to launch a players-only esports competition in an attempt to stay relevant and keep fans engaged. Bob Williams reports.

Nascar's newly developed iRacing Pro Invitational Series after several initial races is proving to be a powerful tool in reaching fans who had not previously followed the organization.

Individual shooting competition was a bold and innovative attempt to stage a rare non-esports competition to keep fans engaged amid the hiatus but various weather and WiFi issues prove problematic. Bob Williams reports.

The indoor lacrosse league, like other US sports properties, has taken a sizable blow from the ongoing Covid-19 pandemic. But it is looking to adapt quickly to change. Bob Williams reports.

The NBA has become the latest major sports organization to turn to esports as a means to help fill the void amid the sports shutdown. Bob Williams reports

The United States' neighbor to the south is being increasingly viewed by Major League Baseball as a viable location for both regular-season games and perhaps an expansion franchise

Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.

Adam Nelson speaks with a range of experts from across the digital space about how rights-holders and clubs can utilise digital content to both engage fanbases and provide a platform for their sponsors during the Covid-19-mandated shutdown.

The Malaysian Football League had a tough 2019, which saw clubs suffering revenue shortfalls after two big commercial partners backed out of their deals. In the wake of making some significant commercial deals starting in 2020, Kevin McCullagh talks to MFL's chief commercial officer, Winnie Chan, about how the league is trying to recover.

The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.

NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.

NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.

NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans

Christian Sylt takes a look inside the NBA Experience, the new immersive basketball venue at Walt Disney World in Florida.

With golf participation rates falling, M. James Ward looks at how the merchandise and equipment business is working to attract new audiences.

What you need to know to survive the next decade

Four Inside Track contributors from around the world reflect on what they saw as the key industry developments of 2019 .