Fan Engagement

Arsenal FC have announced that for the fifth successive season they will not raise ticket prices in general admission. Club level seats will continue at the same price next season as well

• Wizards District Gaming planning match against West Ham esports team • Activations scheduled with global partner Alibaba • Back home, NBC telecast prepares US audiences for in-play betting When the N...

Japanese e-commerce company Rakuten has announced that Rakuten Seimei Park Miyagi and Noevir Stadium Kobe will be fully cashless from this season.

The Dallas Fuel are confident they will sell out the inaugural 'home' fixture in Overwatch League history – but are uncertain if they will make money from the weekend.

Purdue University has brought in consulting firm Elevate Sports Ventures to oversee a fan-centric study that will determine the strategy surrounding extensive renovations to Ross-Ade Stadium, home of the...

On Location Experiences, the NFL’s official hospitality partner, has enjoyed a sales spike in Super Bowl packages compared to last year.

Upper Deck has signed a multi-year extension to its exclusive trading-card deal with the NHL and NHLPA, a partnership that dates back to 1990.

France’s Professional Football League (LFP) is exploring the idea of setting up a pre-season tournament in the United States as it looks to accelerate the international development of its top tier, Ligue 1...

Manchester United has again underlined the importance of China to its international growth with the announcement of three "entertainment and experience centres" in the country

The LA Lakers and Brooklyn Nets will take part in the NBA China Games 2019, with a pre-season match in Shanghai on Thursday, October 10, followed by a rematch in Shenzhen two days later.

The San Francisco Giants are installing a $10m (€8.8m) scoreboard at AT&T Park in an attempt to improve the fan experience and boost attendances.

The Utah Jazz are significantly raising season-ticket prices for the 2019-20 season after selling out all their packages this campaign

The NHL is looking to increase its fan engagement by allowing Amazon Alexa-enabled devices to provide news, schedules, scores and stats for each of its 31 teams.

The Indiana Pacers and Sacramento Kings will play in two preseason games in Mumbai in 2019. This will mark the first ever games for a North American sports league in India

The Miami Marlins have become the latest major professional sports team to cut the price of concessions

NBA commissioner Adam Silver wants to stage more games in Latin America – but only if the venues are improved.

After being based in Los Angeles during its first season, the Overwatch League will be going on the road in 2019, with a handful of games to be played in teams' home cities

Topgolf is partnering with TV manufacturer TCL to open esports lounges at venues throughout the country

Approximately 10,000 American soccer fans applied to participate in the Premier League Mornings Live fan fest – a joint commercial venture between NBC Sports and the Premier League – in Manhattan on Sat...

The rebooted XFL will look to distinguish itself from the Alliance of American Football by playing in bigger markets and offering higher salaries than its spring-season rival