Fan Engagement

Virtual commemorative tickets to be provided for select games this season

Sports properties and stars are exploring NFTs. But the industry is just scratching the surface when it comes to exploring the possibilities presented by the concept.

The Indian Super League, the top tier of club football in India, has launched its exclusive series of digital collectibles as part of its deal with Terra Virtua Limited

Eurovision Sport, the sports arm of the European Broadcasting Union consortium, has agreed a multi-year deal with cloud video editing platform Blackbird to support workflow efficiencies for its members

Power Five school looks to unify many athletic department elements into single program

Title represents further push to simulate drone racing for fans

Australian football's Australian Professional Leagues has launched a new website and mobile app-based football content platform, KeepUp

The NBA is opening the first of six 'DreamCourts Preview Centres' in China in May next year, in Suzhou. The centres will feature restaurants, shops and interactive games

Digital sports media company Team Whistle has been appointed to handle sponsorship packaging, sales and social support for next year’s edition of the World Games multi-sport event in Birmingham, Alabama.

Bkool, the virtual cycling platform and producer of smart training technologies, has reached a four-year commercial agreement with the UCI Track Champions League

Spanish LaLiga club FC Barcelona has reached an agreement with Ownix, a premium marketplace for NFTs, to launch its own digital collectibles based on photos and videos featuring iconic moments from its…

The International Chess Federation (FIDE) has agreed a deal with TON Labs to launch the sport’s first global NFT marketplace.

The National Football League is continuing to embrace the new gambling landscape in North America by securing an exclusive multiyear licensing agreement with gambling machine manufacturer Aristocrat Gaming…

USA Rugby has secured a wide-ranging partnership with the Sportfive agency amid the organization's bid to stage the 2027 or 2031 men's Rugby World Cup as well as the 2029 women's event

The National Basketball Association's Philadelphia 76ers have unveiled the team's inaugural Legacy NFT (non-fungible token) Collection in partnership with official jersey patch partner Crypto.com.

The International Cricket Council has appointed US-based company Faze Technologies to create exclusive digital collectibles of the greatest moments from its events

French telecoms operator Free has been holding talks with France’s Professional Football League (LFP) about adding the ability to show social media clips of goals to its existing contract, it is claimed.