Fan Engagement

Football’s global governing body has detailed World Cup coverage and fan experience plans for its Fifa+ streaming service ahead of the tournament’s kick-off in Qatar on Sunday.

PTI Digital, the UK-based digital engagement firm, has signed up Scottish Rugby as its latest client

The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics

Spanish LaLiga club Real Madrid has announced that it will open its first theme park experience in Dubai

The defending title winners of the United Soccer League Championship were nearly evicted out of their home stadium in Irvine, California, but fended off a rival effort from a neighboring Major League Soccer club, thanks to a fervent groundswell of fan and community support. Shawn Medow reports.
Premium

Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs

Global media platform OneFootball has signed a content sharing deal with Concacaf, marking its first such agreement with a continental governing body

TelevisaUnivision has announced its dominant share of American soccer viewership on United States television, helping to further some of the goals laid out in the companies' large-scale merger last year

Formula 1 has announced that its international travelling exhibition and immersive experience concept will debut in Madrid next year

Just days before the men's 2022 FIFA World Cup kicks off in Qatar, organizers are moving FIFA sponsor Budweiser's beer stands away from the tournament's eight stadiums, limiting the brand's visibility

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup

The National Football League announced it will honor the late Hall of Fame coach and broadcaster on Thanksgiving during the league's broadcasts of games across CBS, FOX and NBC, which will become a yearly…

Germany has surpassed the United Kingdom as the National Football League's largest market in Europe across a series of metrics, according to NFL executive Brett Gosper

MGM Resorts and International unveiled plans the grandstands it will construct in front of the famed Bellagio fountains for the Formula 1 Las Vegas Grand Prix in 2023.

The DP World Tour has announced it will be the first professional golf tour to launch a tournament in the metaverse, through an agreement with virtual reality golf game Golf5 eClub

Team owner Smith is now both a client of and investor in ticketing company

Major League Soccer's championship game generated its largest domestic television audience since 1997 as Los Angeles FC dramatically defeated Philadelphia Union on penalty kicks at Banc of California Stadium…