Fan Engagement

The Nascar Cup Series race at Kansas Speedway on May 2 will be officially named the Buschy McBusch Race 400 following a vote by fans from Busch Beer

The Women's National Basketball Association has announced a series of initiatives for its landmark 25th season, including new uniforms, a new game ball, the launch of a new in-season competition, and a…

Esports solutions provider Gfinity has claimed one of the largest deals in its history through a commercial agreement with new fan engagement platform, Iqoniq

Getty Images has formalised its relationship with Formula 1, becoming the Official Photographic Agency of the motorsport. Adam Crothers, head of digital media rights at F1, explains how the deal will help it to improve the sport’s photographic distribution

Major League Baseball's San Diego Padres are partnering with mobile payment technology company Tappit to take Petco Park cashless in order to help eliminate Covid-19 risks and improve the fan experience

Portuguese Primeira Liga club Benfica has become the latest major football team to agree a deal with digital inventory management company Horizm

Sebastian Page, account director at CSM Hong Kong, says Tottenham Hotspur's Son Heung Min's on-and-off-pitch success underlines the special value of Asian stars in European football

Indian Premier League team the Rajasthan Royals has plans to expand its academy footprint with a new Bangladesh facility

USA Rugby has signed up experience management company Medallia as a sponsor to boost the governing body's fan experience and engagement work

The National Basketball Association’s San Antonio Spurs are partnering with mobile payment technology company Tappit to take AT&T Center cashless in order to help eliminate Covid-19 risks and improve t…

The National Hockey League is looking to engage its supporters by launching the NHL Fan Skills at Home challenge on Instagram and TikTok

Amazon Web Services (AWS) has become the global technology provider for the SRO Motorsports Group, building on an existing relationship between the technology firm and GT racing event organiser

Matthew Glendinning looks at the ambitions the International Volleyball Federation (FIVB) has for the future of the sport, which recently benefited from a significant investment from venture capital firm CVC Capital Partners.

Twitch, the Amazon-owned online streaming platform, has signed its first agreement with a major international federation in a ‘multi-year’ agreement with the International Basketball Federation (Fiba).

Recast, the new direct-to-customer video platform that operates on a micropayment basis, has signed one of its first football clubs to a content-sharing agreement in a deal announced with Scotland’s H…

Digital sports content and technology company Genius Sports Group has rolled out its LiveStats platform for use among ice hockey leagues and federations

Major League Rugby has partnered with digital media company PT SportSuite for a multi-platform agreement designed to transform the start-up league’s digital media properties.