Fan Engagement

Football
Fan Engagement

France’s Professional Football League (LFP) has claimed a global football first by developing and operating its own non-fungible token (NFT) fantasy game.
Multiple Sports
Finance & Law

US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners
Football
Fan Engagement

Major League Soccer is stepping up its presence in the non-fungible tokens space by establishing a new division focused on developing, marketing and managing a centralised NFT marketplace for the league.
Football
Governance

Borussia Dortmund is eyeing a doubling of its sponsorship revenue emanating from the United States after opening its inaugural office in the Americas, chief executive Hans-Joachim Watzke has declared
Football
Fan Engagement

The Swiss Football League has appointed the LaSource consultancy to help develop its so-called ‘Digital Vision 2027’ as it aims to become the “most attractive and innovative sports competition in Switz…
Basketball
Sponsorship & Marketing

The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
Football
Sponsorship & Marketing

The National Women's Soccer League has announced a multi-year sponsorship that makes the Google Pixel smartphone the league's official mobile phone partner and playoffs and championship presenting sponsor
Multi-sport
Media

The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Multiple Sports
Fan Engagement

Genius Sports, the sports data and betting services company, today (Wednesday) launched what it describes as an industry first, a product that can identify solutions for fan advertising across multiple…
Technology

LaLiga’s renowned digital strategy is evolving thanks to the support of technology providers like WSC Sports, which is providing highlights in a vertical, portrait format following the relaunch of the league’s official mobile app.
Cycling
Technology

This weekend's International Cycling Union (UCI) Track Champions League in London is to enter the metaverse in a bid to engage with fans worldwide, Warner Bros
Rugby Union
Fan Engagement

Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
Football
Fan Engagement

Spanish LaLiga club FC Barcelona has announced its intention to work with amusement park operator PortAventura World to develop plans for a club-based theme park at its Espai Barça development.
US College Sport
Events

The National Collegiate Athletic Association (NCAA) has renewed its hospitality and ticket partnership with Endeavor-owned On Location in a multi-year deal
Rugby Union
Sponsorship & Marketing

Major League Rugby (MLR) has hired premium experiences company Legends with a brief to drive commercial revenue and accelerate growth for the North American professional rugby competition
Rugby Union
Fan Engagement

IMG has successfully pitched for a digital content and analysis role with Premiership Women’s Rugby (PWR), England’s rebranded domestic rugby union clubs competition.
Baseball
Attendance

Rule changes at Major League Baseball designed to quicken the pace of play and entice fans back to ballparks has had the desired effect, with 70
Multiple Sports
Media

UK-based streaming platform Recast is to enter administration after funding commitments from a major investor were not forthcoming