Fan Engagement
Attention to detail | How Wimbledon sweetens the fan experience
From perfect strawberries to ultra-efficient queues, Dominic Bliss discovers why the All England Club is still the cream when it comes to entertaining thousands of tennis fans at Wimbledon each year.
Opinion | Out of the shadows
Kevin Roberts examines some of the more exotic sporting fare on offer in one of the few summers without a major football tournament.
Formula One unveils F1 Live London amid British GP uncertainty
Formula One has today (Tuesday) announced that London will host a new event that is designed to showcase the changes made to the motor racing series under the stewardship of its new owners, Liberty Media.
Armchair fans | Rugby spectators take a ride on the Samsung Slider
Strap yourself in and prepare for the ride – the Samsung Slider, used at Twickenham for this year’s HSBC London Sevens, offers fans an unusual experience. Will Mann reports.
Opinion | Take back the control
Kevin Roberts says that the Premier League will only see off the threat of illegal streaming if it is allowed to take a fresh look at Saturday afternoon broadcasts.
In the blood | How Ironman is generating awe-inspiring levels of customer loyalty
After a 2.4-mile swim, 112 miles of cycling and a marathon run, competitors can't wait to engage even further with Ironman, whether by social media posts, buying merchandise or having the event's logo tattooed on their skin. Dominic Bliss finds out more.
Machine heads | IMG’s SpeedMachine Festival mixes cars, food, music and gaming
SpeedMachine, the new Silverstone rallycross motorsport festival from WME | IMG, mixes the best of cars, music and food. Ben Cronin asks if there is an appetite for this kind of event.
The secret fan | ONE Championship ‘Dynasty of heroes’, Singapore
Fan engagement consultant Mark Bradley visits Singapore to experience the razzmatazz of ONE Championship.
The Secret Fan | The SSE Women’s FA Cup Final
Fan engagement consultant Mark Bradley visits the SSE Women’s FA Cup Final at Wembley Stadium in London.
America’s Cup | Blowing tradition out of the water
America’s Cup sailing is 164 years old and proud of its traditions, but the 90km-per-hour catamarans contesting the latest edition have added a new dimension and opened up fresh commercial opportunities for a property focused on building for a new generation without losing sight of its past. Kevin Roberts reports.
Brand control | Sandwiches and the secret of The Masters
Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.
The secret fan | NFL Super Bowl 51, Houston, Texas
Blair Hughes visits NRG Stadium in Houston, Texas for the NFL American football league's Super Bowl 51 match between the New England Patriots and Atlanta Falcons.
The secret fan | Ireland versus France, RBS 6 Nations Rugby
Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.
NFL and EA Sports | How to win friends and influence people
Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.
The secret fan | William Hill World Darts Championship
In the first of a new series, fan engagement consultant Mark Bradley visits the William Hill World Darts Championship at Alexandra Palace to assess the customer journey and investigate the concept of ‘darts-mas’.
The secret fan | PSG v Monaco, Ligue 1
Fan engagement consultant Mark Bradley visits the Parc des Princes for Paris Saint-Germain v AS Monaco in French football's Ligue 1.